You need a license to drive a car. But does a robot?
For now, yes.
Come September, the California Department of Motor Vehicles will begin granting licenses to select driverless cars and their human co-pilots, which will make it a bit less legally iffy as to whether or not they’re actually allowed to be on a public road.
The good news: The license will only cost $150 a pop, and that covers 10 vehicles and up to 20 test drivers.
The bad (but probably actually good) news: You probably can’t get one, so don’t go trying to make your own Googlecar just yet.
The terms of the license are (as you might hope, in these early days) pretty strict.
Why It’s Hot
Technology is encompassing the simple things in life such as daily transportation. What can this type of technology and intelligence lead to? There has to be a way for experiencial marketing to take advantage of these new advancements its really cool ways. Brands like Amazon and Dominos are already playing with the drone technology, now what about this more familiar integration and how it can be used? There are far more cars in peoples lives than drones.