Coughing and tweeting bear

Toxic air is London’s silent killer and is linked with more than 9,400 premature deaths a year – that’s 40 times as many deaths caused by car accidents.

raise awareness of the city’s poor air quality and put pressure on the government to do something about it, air pollution monitoring company BreezoMeter set up roadside memorials in the most toxic locations.

The main feature of the memorials, which are designed to look like those typically laid out after a roadside death, is an animatronic soft toy called Toxic Toby. Every time pollution levels get dangerously high, the furry bear starts coughing and, simultaneously, posts a Tweet to the local MP, urging them to address the problem.

Why its hot
Made the invisible visible. Turns out London’s air quality is as bad as Beijing and Delhi