“Chase is getting more creative with its marketing language—by tapping machines to write it. The bank announced Tuesday it has signed a five-year deal with Persado, a New York-based company that applies artificial intelligence to marketing creative.”
Welp …. ummm… hmmm…
Why it’s hot:
The conversation around automation continues to evolve – and it has countless implications.
At a SUPER high level, relative to our industry, it feels important to consider how our value proposition can remain unique in a world in which writing copy can be automated.