To promote its documentary about rock climbing, National Geographic has built a website urging people who want to watch it to do so. For every meter they ascend, Nat Geo unlocks a portion of the film “Free Solo” they can watch for free.
Why it’s hot:
Theoretically, this sounds like a great idea. People who climb, might be interested enough in a movie about people who climb, to go climb as a result. But, REI urging us to “Opt Outside” is one thing, asking us to climb a rock to unlock free content seems a bit another. This reminds us we should really think about the value exchange we’re providing in our marketing today. Is what we want worth what we’re asking people to give for it?
MLB announced a partnership with the independent Atlantic League to test out “the use of technology to call balls and strikes,” which already exists on television broadcasts of baseball games on networks such as ESPN and FOX.
The experiment lets MLB use an independent league as a testing ground to see what happens over a full season of baseball. If results are good, it could become a future recommendation to enhance the MLB game to improve accuracy of balls and strikes calls.
This is NOT what the new robo umpires will look like.
Baseball is the most traditional, time-honoured and stodgy of all American sports. In addition to instant replay instituted a few years ago, tech has a lot to add to a deeply flawed and outdated rule book.
First off, did you know that state legislatures have been in the process of proposing and voting on bills to allow electronic displays on cars? In fact, at the end of 2018, Michigan became the first state to approve the use of electronic license plates.
But Silicon Valley startup, Reviver Auto, had already seen the market for digital license plates. You might be wondering why you would need a digital license plate, but Reviver points out these plates could serve more functionality other than an electronic display of the numbers and letters that make up a license plate.
For example, states could tie a fully frictionless digital experience to renewing registrations through the plates, saving time at the DMV. The plates could also double as an EZ-Pass, or other RFID toll paying system. Or they could be used to send out messages like Amber alerts or a notification to alert authorities if the car is stolen.
Why It’s Hot
We’re increasingly seeing digital experiences that are useful and provide value (rather than being a shiny object). Sometimes these take the shape of transforming a physical entity and enhancing it to offer more features and less friction for consumers. And that is precisely the case here.
The makers of Pictionary have updated their classic game by adding a digital element. “Pictionary Air … takes your competitive sketching off the paper and puts it onto your phone, tablet or TV screen instead.”
“Instead of a regular pen or pencil, players use a jumbo-sized light up pen to doodle their word in thin air, and their drawing is simultaneously cast to a mobile or TV screen using Chromecast or AirPlay ”
It’ll hit the Target shelves first, in June, and only set you back $20.
Why It’s Hot
Not only has it been made relevant again to a young generation, it actually sounds like they nailed the experience and sounds like it could be more fun than the original.
When you’re waiting for a flight at the airport, you’ve usually got some time to kill. Some people watch Netflix on their phones, some have a drink at the bar, but KLM has come up with another constructive way to capitalize on these moments.
They’ve developed a “bar” currently at airports in Amsterdam, Oslo, and Rio de Janeiro where people can connect with others in the country they’re off to visit to gather tips on local customs, culture, and sights.
Dubbed “Take Off Tips”, here’s how it works:
“KLM is matching travelers up with people at the destination they’re flying to. For example, someone at Schiphol Airport who is about to fly to Norway will be connected with someone at Oslo’s Gardermoen airport who is waiting to board a plane to Amsterdam. To connect the people on opposite sites of the world, the bar is equipped with hologram technology so it can project a real-time virtual image of the traveler at the other airport.”
Why It’s Hot:
From a brand perspective, it’s a great new example of KLM “social airline” experience – connecting people to enhance their otherwise impersonal flying experience (see “Layover with a Local” and “Meet&Seat”.
From an experience perspective, it’s a brilliant solution to a common problem – our current main recourse to get the same tips would be Googling, dredging Trip Advisor, etc. – secondary resources to gain a first-person perspective. Plus, it removes quite a bit of work involved in that process.
From a cultural perspective, it’s getting us off our screens and in touch with each other. Increasingly, the promise of technology is not going to be “there’s an app for that”. As digital infiltrates the physical world, technology is facilitating more human-friendly interactions, such as sitting down at a booth and being projected holographically so that it’s just a face-to-face meeting, no devices needed.
Last year Planned Parenthood started testing a chatbot that aims to answers teenagers plethora of questions around sex. Knowing kids probably don’t want to ask their parents about the more intimate aspects of their love lives, the organization has partnered with a digital agency to strategize, design and brand the chatbot that will be launching on Thursday.
Working with teenagers form Bushwick, Brooklyn’s Math, Engineering and Sience academy on the project. The charter school students have helped design the gender-neutral, friendly chatbot aimed at 13 to 17 year-olds.
Since so many teenagers get health information online, the artificial intelligence-powered bot is meant to give fast answers in a judgment-free, anonymous setting in a manner that’s comfortable for the audience — instead of kids going to unchecked online sources or YouTube for important information.
Users can find all sorts of information, from puberty to sexually transmitted diseases, pregnancy, and masturbation. If the right information can’t be found, Roo will direct users to other sources like live educators. The experience lives on Roo.PlannedParenthood.org and is best experienced on mobile devices.
Why it’s Hot:
User first thinking really shows here. Teenagers are looking everything up online but when it comes to sex talk, they are embarrassed to have anyone find their search history. This solves for that, it’s completely anonymous! Also, it solves for them finding accurate and trustworthy information.
In a world that’s exploded with media channels, we have many ways to tell or experience a story in 2019. Even many immersive ways. But a new app called unrd has added a fresh one to the mix.
The app allows you to choose from a number of characters, and instead of just reading a story, or watching a video or film, your phone essentially becomes that characters phone, and you experience their story as if it was happening to you.
Per its website, unrd bills itself as “real-time fiction”, and claims it allows you to “live someone else’s life and receive messages, videos, photos and audio messages – and even watch them LIVE on video.”
Why it’s hot:
In a way, we’re all already “experiencing” each others lives through social media and other messages on our phones. But while our friends lives might or might not be interesting, it’s nothing like “becoming” one of them in a crazy situation, such as “You have the phone of a missing girl. Amy Morris disappears after a night out with friends.Over 7 days receive texts, photos and video messages and discover the truth behind her disappearance.” It’s interesting how unrd has not only built a new storytelling platform, but also one that seemingly builds off our proclivity for following other peoples “stories” on our phones.
If the people don’t go to the grocery store, have the grocery store come to them. Stop & Shop is planning to pilot driverless vehicles that bring the grocery store to the customer rather than the other way around.
Due to launch in the spring in Boston, the initiative will use autonomous electric vehicles from Robomart Inc. to carry an assortment of produce, meal kits, and convenience items to customers.
The process works as follows:
– Stop & Shop customers use a smartphone app to request a shopping visit from the closest Robomart.
– When the vehicle arrives, customers go outside, unlock the vehicle’s doors and then pick the fruit, vegetables and other products they want to buy off the shelves inside.
– After taking their items, they just close the doors and send the vehicle on its way.
– The vehicles’ RFID and computer vision ”grab-and-go” technologyautomatically records the products customers selected and charges them.
– Receipts are e-mailed in seconds.
Answers to questions you may be asking yourself:
Stop & Shop store associates will be restocking the teleoperated vehicles with fresh items throughout their journey to ensure the best selection.
Perishables will be kept fresh via purpose-built refrigeration and temperature control.
Pricing and fees are still undetermined.
Why it’s hot: This solution could potentially eliminate the biggest pain point in online food delivery, allowing the customer to select their own produce.
Just a few weeks ago, Barclay’s became the first big bank to give its customers unexpected control over their spending. Via Barclay’s app, you can now “switch off” your debit card so that it can’t be used for five specific types of purchases – gambling, “premium-rate websites and phone lines”, restaurants/pubs/bars, gas, and groceries. Once a type of purchase is switched off, any transaction you try with your card at the relevant type of retailer or business will be automatically declined. The idea is to try and help people manage their spending impulses, and is aimed particularly at those with mental health issues or addictions. But, it can also be used to protect yourself from others trying to make fraudulent charges, if you’re worried about that. Barclay’s says it will do the same for credit cards in the near future.
Why It’s Hot:
It’s a bold move for a bank to offer its customers a way to not spend their own money, but it’s clearly aimed at helping people. Unexpected, and a great example of putting people over profits and thinking about the customer experience beyond just transacting with the bank itself. It’s only a halfway house, given that the feature is completely within each person’s control. But even the cue of having your card declined and having to go into the app to turn whatever type of purchase back on would likely make someone who can’t help themselves think twice.
Taking event content marketing to another level, Google has built an amusement park style ride to promote its virtual assistant. Showing off their storytelling prowess, they have created a full arc with a beginning, middle, point of tension and end.
They built a two-story building right in the middle of the Las Vegas Convention Center parking lot, and the ride takes up the entire upper floor. From the pre-ride line experience (complete with animatronic Grandma talking with guests in line), to a holding room that uses clever projections to tell a story (Don’t forget the cake for Grandma’s birthday party! Assistant can help!), to the ride itself… it’s just ridiculous. The work and engineering that went into this — and the quality of what they built for something that’ll only be here for a few days — is seriously absurd.
Why it’s hot: Getting noticed at tradeshows is not easy, especially at CES. Finding a creative, wow-factor solution to promoting an otherwise boring-to-demo product can get you the attention your brand is looking for.
A bank is helping it’s customers not spend money, yes you heard correctly. British Bank, Barclays is allowing its customers to manage their spending at certain venues to help them save money rather spend it.
How does it work?
Customers are not able to block specific retailers, but instead can decide which categories of spending are allowed.
Groceries and supermarkets
Restaurants, takeaways, pubs and bars
Gambling – including websites, betting shops and lottery tickets
Premium rate websites and phone lines, including TV voting, competitions and adult services
Customers who want to select any of the categories above can do so via the Barclays app (see below). However, they will need to download the latest version of it.
Why it’s hot?
A brand, specifically a bank, is using digital to fix a true customer pain point such as exorbitant debt and gambling/shopping addiction. Why does this make sense from a business perspective? Retention, loyalty, and trust. Three things that brands are fighting for everyday and spending tons of money on by digitally transforming themselves to learn more about the customer and deliver value. Barclays is doing just that – delivering value that matters to their customer.
AI is at the top of every executive’s to do list embarking on a digital transformation, however CIO’s are still trying to figure out how to maximize the full strength of artificial intelligence. Most companies don’t have a full understanding around the complexities of AI and therefore don’t have the right strategy in place to execute relevant and purposeful interactions with customers.
“So, how do businesses go about unlocking these information systems to make AI a reality? The answer is an API strategy. With the ability to securely share data across systems regardless of format or source, APIs become the nervous system of the enterprise. As a result of making appropriate API calls, applications that interact with AI models can now take actionable steps, based on the insights provided by the AI system — or the brain”
The key to building a successful AI-based platform is to invest in delivering consistent APIs that are easily discoverable and consumable by developers across the organization. Fortunately, with the emergence of API marketplaces, software developers don’t have to break a sweat to create everything from scratch. Instead, they can discover and reuse the work done by others internally and externally to accelerate development work.
Additionally, APIs help train the AI system by enabling access to the right information. APIs also provide the ability for AI systems to act across the entire customer journey by enabling a communication channel — the nervous system — with the broader application landscape. By calling appropriate APIs, developers can act on insights provided by the AI system. For example, Alexa or Siri cannot place an order for a customer directly in the back-end ERP system without a bridge. An API can serve as that bridge, as well as be reused for other application interactions to that ERP system down the road.
At their core, APIs are developed to play a specific role — unlocking data from legacy systems, composing data into processes or delivering an experience. By unlocking data that exists in siloed systems, businesses end up democratizing the availability of data across the enterprise. Developers can then choose information sources to train the AI models and connect the AI systems into the enterprise’s broader application network to take action.
Why it’s Hot?
If we can help our clients develop customer strategies in tandem with a strong data and API strategy then we’ll be able to deploy 1:1 interactions with customers like the example below.
“Businesses haven’t truly realized the full potential of AI systems at a strategic level, where they are building adaptive platforms that truly create differentiated value for their customers. Most organizations are leveraging AI to analyze large volumes of data and generate insights on customer engagement, though it’s not strategic enough. Strategic value can be realized when these AI systems are plugged into the enterprise’s wider application network to drive personalized, 1:1 customer journeys. With an API strategy in place, businesses can start to realize the full potential AI has to offer.”
Snapchat is producing interactive, original, scripted video shows called Snap Originals.
It released 12 original shows, spanning the comedy, horror and reality genres, among others. Each show has been created with established TV producers. For example Snapchat’s mystery thriller, Class of Lies, was created by Riverdale’s producers; Endless Summer, a reality show about socialites from Laguna Beach, was created by Bunim/Murray, the company behind Keeping Up with the Kardashians.
The shows are shot in portrait, to fit the Snapchat platform, and feature overlaid graphics, split screens and quick cuts, to suit Snapchat users’ fast-paced mobile behaviour. Users can find the shows in Snapchat’s discover area, as well as on the Show Profile page that is made available through Snapchat search. Snapchat also gives users the option to sign up to push notifications telling them when a new episode or piece of content is released.
Users can also activate the new ‘portals’ function by swiping their screen. This function uses augmented reality technology to allow viewers step inside a scene of the show and explore it for themselves.
Each show will also have its own Lenses and filters, creating more ways for viewers to incorporate the shows in their own Snaps
Snap Originals will be, well, snappy. Each episode will be as short as four or five minutes in length. Unlike Netflix shows which are either made available one series at a time or uploaded weekly, Snap Originals will have daily episodes.
Why its hot? True to the brand Snap Originals will be, well, snappy. Each episode will be as short as four or five minutes in length. Anti-Binge
Unlike Netflix shows which are either made available one series at a time or uploaded weekly, Snap Originals will have daily episodes. Don’t watch from outside. Get inside the story Portal lenses allow a user to take out their phone, open their camera, open the portal, literally get off their couch, walk into the scene, look around, and be in a show
Starbucks opened its first U.S. sign language store in D.C. that’s ran by deaf, hard-of-hearing and hearing employees. The store is located next to Gallaudet University, the world’s only university designed for deaf and hard-of-hearing students. The designs are also adapted to the deaf community and cultures.
The name is spelled out in the hand symbols of American Sign Language
All employees are conversant in American Sign Language
Store decor is designed to celebrate deaf culture
Why it’s hot: As one of the more accessible brands in terms of store location, Starbucks is a great pilot store to start embracing the deaf community into regular workforce.
Ever sit somewhere and catch yourself staring intently at another person’s cell phone screen?
You’re not alone. So what is about other people’s screens that make them irresistible?
“Other people’s screens are windows into their lives, and brains, and relationships and work — into their politics, anxieties, failures and addictions. They tend to appear between one and three feet away from other people’s faces, depending.”
We used to not have as much access to other people’s screens as we do now. Home and office computers were more private than the now ubiquitous 5.5” screen everyone carries everywhere nowadays.
Munich researchers wanted to find out more about “shoulder surfing” in an effort to understand the security implications of having our lives exposed on small screens. So what did they find? The research suggested the majority of shoulder surfing was casual and opportunistic with survey respondents admitting they did it out of boredom and curiosity. In cases where there was malicious intent, “both users and observers expressed negative feelings in the respective situation, such as embarrassment and anger or guilt and unease.”
What were they looking at? Mostly text, and more specifically instant messaging, Facebook, email and news.
Observing shoulder surfers in NY can even tell how phone usage has changed since wifi was sporadically introduced. Gone are the days of CandyCrush. Today is all about long texts composed, then reworked and frantically sent when the signal appears, they are also selfies being retouched, or as the train transforms into an office, messages about the client. Other people’s screens can be used as warnings or endorsements. Whatever they contain, they are a reminder that we should all really just mind our business.
Why it’s hot:
As we design mobile experiences, should we keep in mind our second audience, the shoulder surfer?
Around 170,000 Filipinos working in Hong Kong spend their days queuing, completing paperwork and paying substantial remittance fees to wire money home to families.
Chinese tech giant Tencent created a service to transfer money across borders using mobile payment technology.
Named WeRemit, the service exists as a function on Tencent’s WeChat, mainland China’s largest social media, messaging service and mobile payment app. Filipino users can transfer money to the Philippines in under 10 minutes, free of charge.
Filipino workers in Hong Kong, many of whom work as domestic helpers, can also use WeRemit for instant cash pick-up from 7-Eleven stores, bank deposits and mobile wallet transactions.
Why it’s Hot
The global remittance business moves more than $600bn around the world every year. The industry has become a strategic battleground for Asian tech giants seeking to disrupt a business that’s traditionally depended on a network of banks, convenience stores and pawnshops.
The Southeast Asian countries are an important market, with a growing population of 600m people, many of whom don’t have bank accounts. The Philippines is among the world’s most common destinations for money transfers, receiving $32.8bn in remittances in 2017, according to the World Bank.
It seems solving the pain points of delayed air travelers has become one of 2018’s hottest challenges. The latest brand to take it on is insurance brand AXA, via “fizzy”, it’s smart travel insurance.
Here’s how it works – “AXA’s blockchain-powered insurance plan, called Fizzy, covers travelers for delays of up to two hours or more. When customers purchase insurance using Fizzy, all details and contract agreements are recorded publicly, on the Ethereum blockchain. The contracts, which are connected to global air traffic monitoring databases, automatically trigger compensation payouts when a delay of more than two hours is recorded.”
In otherwords, you get paid (automatically) when you get delayed.
Why it’s hot:
First, it’s one of the most simple and practical, yet smart uses of blockchain and smart contracts we’ve seen yet. There’s plenty of chatter about the potential of blockchain, but considerably fewer actual things consumers can currently do that are blockchain enabled.
One of the biggest headaches with insurance can be having to make claims and waiting to be compensated. fizzy automatically knows when you should be compensated and does so “by the time your flight lands”. So, a matter of hours instead of days.
“Across the board, across all industries, you see about $96 billion in worker compensation costs,” says Benjamin Kanner, CEO and founder of Worklete. “About 64% of those are related to musculoskeletal injuries–your back injuries, your shoulder injuries, your knee injuries.
“If we can teach these folks basic rules for human movement, and say, ‘Yes, there is a better and a worse way to move,’ that’s really how we win. That’s how we help blue-collar, underserved populations stay injury-free so they can work hard all day long and then go home and enjoy their lives outside of work, too.”
Worklete trains workforces to move in better, smarter, and safer ways, whether that’s teaching the proper driving posture when operating a forklift or the best technique for lifting a five-gallon water jug. Today, 20,000 frontline workers use the smartphone app, which runs each employee through 10 two-week training modules. The first week of each module is centered around movement “basics,” with photo- and video-based lessons followed by short quizzes. The total time commitment is about five minutes per week.
The second part of each module involves in-person practice sessions with partners or teams. These trainings are led by “champions,” unofficial leaders on the ground. Champions, typically shift managers, are selected during new client onboarding. For Worklete subscribers, an admin dashboard allows managers to monitor employee progress on training modules on an individual basis, evaluate performance at the city or regional level, and review team rosters, including new hires (marked with red), who might benefit from extra attention.
Why its hot
This is great on multiple levels. Not only does it solve a problem (workforce injuries from heavy lifting/general stress), but it also creates brand evangelists within the companies themselves, keeping employees engaged and using the service. Throw in the cost savings from keeping your employees healthy and it’s a no brainer for any company with a lot of physical labor. I would love to see companies with even less physical stress, where people mainly sit all day, use something like Worklete as well.
Ubisoft Entertainment SA, a French video game maker, has created an educational add-on to the latest installment of the Assassin’s Creed video game franchise.
It is called Assassin’s Creed: Origins Discovery Tour and it allows users to freely explore the reproduction of ancient Egypt without actually taking part in standard gameplay. Purely educational, this add-on acts as a virtual museum and features 75 guided tours of historical sites voiced by real historians and Egyptologists on subjects such as mummification, the writing of hieroglyphs, the daily life of Egyptians and the ancient city of Alexandria.
This add-on is aimed for the educational market and was even used as a learning tool for high school students.
Why it’s hot
Apparently, there was 44% improvement of the high school student’s knowledge of the historical topic. Reading, talking and watching video presentations is incredibly enriching when a student can tour and interact with the world they’re learning about.
On Thursday, Aug 2 2018, Apple became the first publicly traded American company with a $1,000,000,000,000 market cap.
Here’s a neat interactive data visualization from the NYTimes to play with after the jump; it gives you a reference point for just how big $1tn is compared to the rest of the publicly traded companies on the S&P.
So, how big is $1tn? When you hear a big number out of context, it’s not always easy to quantify. These data visualizations help define how BIG $1tn really is in the context of American business, adding more meaning to this landmark event.
AT&T AUDIENCE Network created a VR escape advergame for their new show Mr. Mercedes. The game is all told from a first person perspective, putting the user in the shoes of the characters in the show to discover clues and find a way to escape.
The game incorporates footage directly from the set of Season 2 making it look awesome and is a great tease for watching the show. That along with it being a VR escape game, a genre that doesn’t have a flooded market, yet for gamers makes this advergame really stands out with the gamer audience.
“Escape before time runs out or be trapped in Brady’s lair forever! And, whatever you do, don’t let him inside your head.”
Why it’s Hot:
Great way to have gamers find out about the show that were unaware of it previously
Uber has teamed up with PayPal-owned Venmo to let people pay for rides and food via UberEATS with the funds in their Venmo account. According to the companies, more than six million payments mentioned Uber in the last year. The integration will also enable people to easily split the cost of food orders and rides with friends within the Uber app.
“Adding Venmo as a way to pay within Uber and Uber Eats furthers our mission to provide a seamless way to pay for the services that matter most to our customers,” PayPal COO Bill Ready said in a statement.
For Uber, this partnership is a way to further differentiate itself from its U.S. rival Lyft. Though, this is not an exclusive partnership, so Venmo could also team up with Lyft for payments. For Venmo, this is a way for the service to become more ubiquitous as it faces competition from Zelle, a bank-backed mobile payments service that’s on track to outpace Venmo in number of users sometime this year.
Within the Uber app, once you select Venmo as a payment option, you get directed to the Venmo app.
The integration will officially go live in “the coming weeks.”
Legacy organizations have been looking for ways to compete with nimble startups disrupting their respective categories. However, the secret sauce for these legacy giants might be in modernizing their product offering by blending traditional services with disruptive feature enhancements. JPMorgan is looking to disrupt the banking industry by building a mobile-first bank aimed at millennials dubbed Finn.
Finn which is an end-to-end mobile bank, recently rolled out nationwide. In addition to offering bread-and-butter checking and savings account functionality, it also offers services many firms in the personal finance startup space have built their businesses around.
With Finn, users can create specific rules that determine when money will be transferred from checking to savings. One rule, “Work Hard, Save Smarter,” puts aside a set amount of money on pay day. There’s also “the Limit Does Not Exist” which saves a predetermined amount of cash whenever a user spends over a certain amount on a purchase.
That raises the question: what do fintechs do when big banks decide to step on their turf?
Why it’s hot?
It’s not all about the new kid on the block. Industry giants can compete with startups and even pose greater threats to them by transforming their product offering to meet and exceed their targets’ needs.
Tech is racist and sexist, and one of the many glaring manifestations of that is in the accuracy of facial recognition technology. Commercially available facial recognition as a whole works better on light skin than on dark skin, and also recognizes male faces better than female faces. So overall, the technology is catered toward white male faces and performs worst on female faces with dark skin.
In an effort to reduce this bias, Microsoft just announced an update to their facial recognition technology, available to consumers as the Face API via Azure Cognitive Services. They claim this update has reduced error rates for all people of color by 20 percent, and for female faces by 9 percent.
The reason why these systems are so biased is confusingly simple. AI tech like facial recognition is only as strong as the data used to train them. So, if a facial recognition system is going to recognize all kinds of faces equally, its training dataset needs to (wait for it) include all kinds of faces.
In order to improve their facial recognition tech, Microsoft made three key changes:
Expanded and revised training and benchmark datasets
Launched new data collection efforts focusing on skin tone, gender, and age
Improved classifier to produce more precise results
Why It’s Hot: It’s great that Microsoft has invested a lot of time and money into improving their facial recognition to be more inclusive. But the question remains, why wasn’t it important to the company (and to every tech company) to include women and people of color to begin with? The fact that these systems need to be “updated” is symptomatic of the rampant sexism and racism that still permeates the industry. This update is a step toward fixing a problem that shouldn’t have been there in the first place.
Further, is this solution truly enhancing facial recognition for all people? Do they have trans and nonbinary people in their datasets? What about people with distinct facial markings or characteristics? Or does this solution update the software to a less blatant, but still questionable, level of bias?
Startup company B8ta is taking the retail store experience concept one step further. B8ta sells no merchandise itself, instead charging “subscriptions” that brands pay to use their spaces and their Built by b8ta platform, for short or longer terms.
Built by b8ta, a store-as-a-service platform, includes checkout, inventory, point of sale, inventory management, staff scheduling services and other capabilities.
Lowe’s partnered with b8ta in 2016 to roll out a series of SmartSpot shops inside the home improvement retailer’s stores and earlier this month, Macy’s announced a plan to scale its new pop-up concept, The Market @ Macy’s, testing format spaces powered by b8ta’s technology.
Some are saying Facebook’s latest interactive video polling features look familiar…
Rather than build its own HQ trivia competitor, Facebook is launching a gameshow platform. Today the company announced a new set of interactive live and on-demand video features that let creators add quizzes, polls, challenges and gamification so players can be eliminated from a game for a wrong answer.
“Video is evolving away from just passive consumption to more interactive two-way formats,” Facebook’s VP of video product Fidji Simo tells TechCrunch. “We think creators will want to reward people. If this is something that works with Insider and Confetti, we may consider rolling out payments tools.”
Why it’s hot
Facebook claims this latest move is an attempt to make videos more interactive for the sake of its users’ mental health, it seems more likely that the company is banking on the popularity of games like HQ to avoid a repeat of recent video failures. Allowing any creator to make an interactive video, Facebook seems to be hoping that partners like BuzzFeed will bring large audiences to the new feature.
L’Oreal, as a beauty/makeup conglomerate will launch a new digital makeup experience. With live streaming and augmented reality, makeup lovers will be able to communicate with makeup gurus in help with their final look. Viewers will see with augmented reality what beauty products are right for their skin. From your home, you will be able to test new beauty products and form digital relationships with L’Oreal representatives.
With a partnership with “YourCam Makeup”, makeup lovers nearby will be able to test out new products such as various shades of colored lipstick and mascara on their skin. Instead of going to the physical L’Oreal store, individuals will be able to have a digitized experience from their own home. Individuals with augmented reality will additionally be able to learn about the benefits of L’Oreal products and shop through the online store. L’Oreal hopes to achieve a “seamless” makeup experience” for individuals globally. With augmented reality and the advancement of digital technology, makeup lovers will have an innovative and fun digital makeup experience.
Why its Hot
The digital experience with augmented reality remains to be a hot topic in both the cosmetic and the technology industry. More and more beauty/cosmetic companies are choosing a digital route to give their customers a fun and easy to use experience. Augmented reality is increasingly becoming a hotter tool for use, and is beginning to be utilized across many industries, like L’Oreal to give users a easy and simpler experience.
Snapchat and Instagram, two popular social media platforms are entering the world of e-commerce. Both platforms point users in a shopping direction. Each of the apps increase their competition amongst each other as they battle to gain the most following. In today’s digital era, eCommerce is transforming the way we absorb information and online shop.
For Snapchat, eCommerce is utilized as Snapchat presents the “Shoppable Snap Ads”. In this specific ad, Snapchat promotes Spectacles camera sunglasses. Meanwhile, Instagram utilizes shopping in its feature of “Instagram Stories”. With this feature, retail stores can promote their merchandise one user at a time. Brands are slowly beginning to take over each Instagram user’s feed and what they see. Snapchat like its competitor, has a feature in which users can stay in the know about their favorite brands and see how they can take action.
Snapchat additionally utilizes eCommerce to promote Dunkin’ Donuts. As America runs on Dunkin (no pun intended), it allows for users to interact with the brand by playing a virtual reality game, designed as an ad. Snapchat additionally includes “carousel-style” shopping ads, where users can interact with different filters for their favorite brands and send to their friends.
Why it’s hot
eCommerce remains to be a hot topic in today’s ad world. eCommerce is a major influence to how agencies and brands engage with their clients and users. The social media platforms, like Instagram and Snapchat use eCommerce to their advantage. With fun and eye-catching ads, eCommerce helps increase brand awareness and grow meaningful relationships with clients. As a global customer relationship agency, MRM//McCann works to use eCommerce as a specific tool in which clients can successfully and effectively interact with their users.
The irony of being called “expectant parents” is that many actually have little idea what to expect from childbirth.
While they certainly understand the general process and medical procedures involved, one can’t really understand the full experience of birth until you’ve witnessed it first-hand. Given that childbirth is a relatively private moment—at least in terms of the number of people on hand—most people don’t have that experience until it’s time to meet their own newborns.
The uncertainty about the birth experience can create anxiety for expectant moms and dad alike, so one insurer came up with a compelling way to help.
Luckily, it’s a rather uneventful pregnancy in the sense that the process goes smoothly. (And the birth itself is shot at a respectful angle that makes you feel you’re standing alongside the mother rather than in the place of the doctor.) But it still conveys the physical and emotional struggle of childbirth, along with the singular joy.
Why its hot? -Preparing people for something that has been almost impossible to prepare for
-Great strategy to be top of mind child insurance provider(without selling insurance) -A very real, authentic human gesture from an insurance company
Source: Adweek and https://www.gjensidige.se/birthualreality
Microsoft announced a new video game controller on Thursday, aimed at gamers with mobility limitations. Larger buttons and joysticks and an ecosystem of peripheral devices that plug directly into the game pad enable gamers with a variety of abilities to create a system that works for them and can be customized for any game they play on the platform.
Made with the help of a community of disabled gamers, this system of controllers is an important step to opening up gaming to a wider community.
Why it’s hot
Microsoft retail learning specialist Solomon Romney was born without fingers on his left hand and was an early tester and adopter of this new technology. To him, the new device is about inclusion.
Growing up, he was always “the other, the person on the outside, the one who’s different.” Even as an adult, he struggles with being around children, whose blunt observations can sting. A sense of belonging was something he craved but never had. Talking about what it means to have a device created for gamers like him, Romney becomes emotional, his eyes welling.
“It goes to the core of everything I am, everything I’ve grown up with, everything I’ve experienced,” he said. “It’s nice when a person considers you. It’s unbelievable when a company does it, when a company thinks about you, designs something for you.
“All of a sudden, I’m not the person on the outside.”