The flying supermarket

German airline Lufthansa has partnered with an online supermarket so passengers can shop for groceries on their flight home and avoid returning to an empty fridge.

Passengers on long-haul flights can use Lufthansa’s in-flight internet, FlyNet, to access Rewe’s online delivery service and shop for groceries. Passengers can then select a delivery date and the food will arrive at their home (provided the address is in Germany) in a cool box. They are also planning to trial this in the US next year

The trial began on 1 October and will run until 1 December. For the first six weeks of the trial, the service will be available on long-haul flights to Düsseldorf, Frankfurt and Munich. In the second six weeks, the service will be available on long-haul flights that have those three cities as the final destination.

Why it’s hot
From plane to home at just the right moment. Not only they deliver to your home but you can choose the exact time you want it to be delivered to your address.

The idea came from a customer survey where people said they want duty free products to b delivered home

Source: FutureTravelExperience.com

Dubai is building a mock Martian city


United Arab Emirates has announced that it’s building a 1.9 million square feet simulated Mars settlement. It will be called Mars Science City and will serve as home to interconnected domes housing various laboratories simulating the planet’s terrain. The team building the structure plans to use advanced 3D printing techniques and heat and radiation insulation to mimic the harsh environment of our neighbor.

Why it’s hot?
New start-up movement: The city will have labs to develop technologies that can provide future Martian colonies with food, water and energy.

Source: Engadget

Cliffhanger: Pop-up on the edge of a cliff


Climbers on the iconic Bastille in Eldorado Canyon deal with heavy winds, pouring rain and temperatures that can rise and fall by as much as 40 degrees in August. As prepped as they might be, they could likely use an extra layer or two on their way to the top of this picturesque mountain outside Boulder, Colorado.

Enter the world’s most remote pop-up, dubbed Cliffside Shop and manned from sunrise to sunset by a fellow climber handing out hoodies, socks and other gear to anyone who needs it. The price may be free, but it does require you to climb 300 feet to a shop that juts out from the sheer face of the mountain.

The pop up lasted for two days, and the campaign, includes a dedicated microsite where users can find more information about the material and shop branded gear.

Why it’s hot?
Give people what they need exactly when they need it, no matter where they are

Source: Adweek

 

A bodega to kill all bodegas

 



Called Bodega, this startup installs unmanned pantry boxes in apartments, offices, dorms, and gyms. It promises convenience, but also represents competition for many mom-and-pop stores. Bodega’s logo is a cat, a nod to the popular bodega cat meme.

Bodega sets up five-foot-wide pantry boxes filled with non-perishable items you might pick up at a convenience store. An app will allow you to unlock the box and cameras powered with computer vision will register what you’ve picked up, automatically charging your credit card. The entire process happens without a person actually manning the “store.”

Why it’s hot?
Other than the fact that it has angered all the mom and pop corner bodega lovers

The end of centralized shopping as we know it 

“The vision here is much bigger than the box itself,” McDonald says. “Eventually, centralized shopping locations won’t be necessary, because there will be 100,000 Bodegas spread out, with one always 100 feet away from you.”

Personalized Bodega Boxes
“By studying their buying behavior, we’re hoping to eventually figure out how the needs of people in one apartment building differ from those in another. We could customize the items in one dorm versus the next.”

The backlash:

Source: Adweek, Fast Company

 

Sex Sells

In Colombia, young lovers often resort to stealing moments of intimacy in places where they risk being interrupted (such as a parent’s house, or in a parked car).

To help them get their hot-n-heavy, Condom brand Duo released an app to alert young lovers in Colombia when they risk being caught having sex.

To work, the app requires two mobile phones with cameras. One phone is placed in the area where the interruption is likely to come from and acts like a motion sensor. When someone (or something) disturbs the scene, the first phone sends a message (and an image of the intruder) to the second phone, alerting the lovers and giving them time to compose themselves.

According to Geometry Global, the app attracted 62,262downloads, more than 23,000 monthly active users, and the brand achieved a 23% increase in sales in the fourth quarter of 2016, and a 20% lift in the first quarter of 2017.

Why It’s Hot

  • We’ll its sex related
  • Brand solved a very real pain point for their core audience; young consumers who are likely to live at home and crave privacy

 

Source: https://www.contagious.io/articles/brand-guardian

Really uncool app

How can terrified parents of newly qualified teen drivers persuade them to drive safely? Toyota has come up with what could be an ingenious method — embarrassing them.

The brand’s new Safe and Sound App, not only blocks social media posts and incoming calls once they’re traveling over nine miles per hour, it automatically switches to playing their parents’ Spotify playlist once they break the speed limit or try to use their phone. And, naturally, parents are free to put as much embarrassing music on there as they choose.

The parents activate the app when the teen wants to borrow their car, and it syncs both parent and child Spotify accounts. The app uses Google Maps API technology to detect if they’re speeding, and when the young driver touches their phone or breaks the speed limit, the music they are playing through Spotify will suddenly cut out and their parents’ playlist will kick in instead. Only once the driver stops interacting with their phone or returns to within the speed limit will their own music resume playing.

Why it’s hot?
They used a human insight and turned it into a product – for teenagers, the threat of embarrassment is more severe than threat of injury

Source: Creativity

Greatest Ikea hack of all time?



Here’s how Ikea responded to the news that costume designers of Game of Thrones have been cutting corners, using Ikea rugs as pelts and capes for some of its extras.
In the show, the northern-dwelling Nightwatch, led by commander and king of the north Jon Snow, wear animal skins as to not freeze when winter comes. Instead of decking out the soldiers in real pelts, costume designers elected to take a trip to Ikea to buy Peta-approved Faux animal skin rugs.

Why it’s hot?
Real time reaction with an idea that is low cost and pulled together in a couple of hours

Source: The Drum