The flying supermarket

German airline Lufthansa has partnered with an online supermarket so passengers can shop for groceries on their flight home and avoid returning to an empty fridge.

Passengers on long-haul flights can use Lufthansa’s in-flight internet, FlyNet, to access Rewe’s online delivery service and shop for groceries. Passengers can then select a delivery date and the food will arrive at their home (provided the address is in Germany) in a cool box. They are also planning to trial this in the US next year

The trial began on 1 October and will run until 1 December. For the first six weeks of the trial, the service will be available on long-haul flights to Düsseldorf, Frankfurt and Munich. In the second six weeks, the service will be available on long-haul flights that have those three cities as the final destination.

Why it’s hot
From plane to home at just the right moment. Not only they deliver to your home but you can choose the exact time you want it to be delivered to your address.

The idea came from a customer survey where people said they want duty free products to b delivered home

Source: FutureTravelExperience.com

Spotify for Artists

Spotify For Artists is an app launching this week that gives musicians and their managers mobile access to super-detailed analytics about their music and the people listening to it.

The Spotify For Artists app takes some of the most useful insights about an artist’s music—which songs are most popular, how many streams they’re getting over all, where those listeners live, and which playlists are helping win over new fans—and boils them down into digestible graphical charts. It’s a bit like Google Analytics for rappers, electronic DJs, and pop stars.

This isn’t the first time Spotify has made this kind of data available. Spotify For Artists is a product that first launched on the web in April, after a private beta period. First, Spotify opened it up to all artists (the first big, on-demand streaming app of its kind to do so). Now it’s letting them access it on their phones.

The app also gives artists some control over their presence on Spotify, allowing them to do things like update their bios, post playlists, and select the “artist’s pick” track that Spotify lets them display on their profiles.

Spotify For Artists is part of a broader effort to build more artist-facing tools and ’empower’ them. The company also started a program called Fans First, which uses data to detect the most obsessive listeners of a given artist and target them with special offers like pre-sale concert tickets or exclusive merchandise. The company has also been working harder to strengthen its relationships within the music industry and among artists, in part by hiring former Lady Gaga manager Troy Carter.

Why it’s hot: This is yet another way in which Spotify is leveraging their data in an interesting and unexpected way. It is great to see them making it readily available for artists who can benefit from knowing more about their core users. Additionally, making it available on a mobile app vs. just desktop (as they launched in April) makes this an even more accessible and useful tool to the music industry.

Source: FastCo

Ticket please. But I’m the ticket

Swedish train operator SJ Railways is equipping passengers with chips as an alternative to paper tickets. The system comprises a NFC (near-field communication) microchip and a smartphone app.

Each passenger is given a membership number, which is stored in his or her chip and monitored via the app. Once implanted, conductors can simply use their device to scan people’s hands and validate their journey.

The company started by trialling the tech with 100 of its loyalty programme members and reports that 3,000 travellers are now using the microchip system.

The innovation follows the news that Swedish co-working space company Epicenter gives members the option to use a chip implant rather than a plastic card to access its premises. ‘Some of SJ’s business passengers at Epicenter contacted us and asked about the possibility of using the microchip for the train journey.

Why its hot?
From screen to skin. So, let the bio-hacking begin:
According to World Economic Forum, implantable mobile phones will on the market by 2023. These devices will potentially be able to accurately track a person’s health, while also allowing them to communicate thoughts through signals. While this might seem far-fetched, SJ Railways’ chip system is an example of how brands could tap into the emerging human augmentation market in a way that is more acceptable to the public.

Source: Contagious

Diverse Buying Committees Require Personalized Approaches

Millennials are taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences.

According to a SnapApp and Heinz Marketing survey  in late June 2017, to understand and identify the generational differences, and impact of those differences, on the B2B sales process and buyer’s journey, the report looks at the differences between the rising Millennial buyer, their Generation X and Baby Boomer counterparts, and how B2B marketing and sales strategies can address the gaps between them.

 The key findings included:  

For Millennials:

A noninvasive approach is key to gaining any traction within this cohort, which avoids sales at all costs:

  • Emphasize the relevance to the Millennial buyer and their issues specifically.
  • A company must win the trust of those that the Millennial buyer trusts.
  • Best pieces of content include: blog posts, infographics, videos, ungated eBooks. No whitepapers.

For Generation X,

Marketing and sales should reach out early in the buying process:

  • Highlight product details and benefits for the whole team vs. individuals.
  • Use data, analytics, and other measurable statistics in your conversations.
  • Best pieces of content include: webinars, charts/graphs, brochures.

For Baby Boomers

Early engagement goes a long way with this generation:

  • Lead with how your product benefits the members of their teams, rather than individuals.
  • Use data and analytics to clearly show the value of the product.
  • Best pieces of content include: webinars, charts/graphs, interactive eBooks.

Why It’s Hot: B2B marketers still take a fairly standard and universal approach to marketing and media, which aligns well w/the behaviors and interests of Gen X and Baby Boomer buyers; i.e., white papers, lead gen and immediate sales outreach, as well as focus on benefits for the team as a whole. This approach is a huge turnoff to Millennials, who not only are joining buying committees, but are often initiating and spearheading them!

 

Ikea acquires TaskRabbit

Both Ikea and TaskRabbit have confirmed that the Swedish retailer has acquired the gig-economy startup in a deal on Thursday. According to recode:

TaskRabbit had already struck a pilot partnership with Ikea around furniture assembly in the United Kingdom and also had marketed its workers’ ability to put together Ikea items in the U.S. and elsewhere.

The heads of TaskRabbit and Ikea Group: Stacy Brown-Philpot (left) and Jesper Brodin

The heads of TaskRabbit and Ikea Group: Stacy Brown-Philpot (left) and Jesper Brodin

Why it’s hot

Ikea has already shown that it wants to get serious about digital innovation with the launch of it’s Ikea Place AR app. TaskRabbit’s firm ties to Silicon Valley – with its CEO Stacy Brown-Philpot, a former Google exec and a board member at HP Inc. – will mark a larger step into tech space for Ikea.

Learn more: https://www.recode.net/2017/9/28/16377528/ikea-acquisition-taskrabbit-shopping-home-contract-labor

Dubai is building a mock Martian city


United Arab Emirates has announced that it’s building a 1.9 million square feet simulated Mars settlement. It will be called Mars Science City and will serve as home to interconnected domes housing various laboratories simulating the planet’s terrain. The team building the structure plans to use advanced 3D printing techniques and heat and radiation insulation to mimic the harsh environment of our neighbor.

Why it’s hot?
New start-up movement: The city will have labs to develop technologies that can provide future Martian colonies with food, water and energy.

Source: Engadget

Slack AI says maybe you need a mid-afternoon snack…

Slack CEO Stewart Butterfield recently spoke to MIT Technology Review about the ways the company plans to use AI to keep people from feeling overwhelmed with data. Some interesting tidbits from the interview…

Slack

When asked about goals for Slack’s AI research group, Butterfield pointed to search. “You could imagine an always-on virtual chief of staff who reads every single message in Slack and then synthesizes all that information based on your preferences, which it has learned about over time. And with implicit and explicit feedback from you, it would recommend a small number of things that seem most important at the time.”

When asked what else the AI group was researching, Butterfield answered Organizational Insights. “I would—and I think everyone would—like to have a private version of a report that looks at things like: Do you talk to men differently than you talk to women? Do you talk to superiors differently than you talk to subordinates? Do you use different types of language in public vs. private? In what conversations are you more aggressive, and in what conversations are you more kind? If it turns out you tend to be accommodating, kind, and energetic in the mornings, and short-tempered and impatient in the afternoon, then maybe you need to have a midafternoon snack.”

Read more at MIT Technology Review.

Why It’s Hot
The idea of analyzing organizational conversation to learn about and solve collaboration and productivity issues is incredibly intriguing – and as always with these things, something to keep an eye on to ensure the power is used for good.

Your Confirmation Bias Is Showing….

The mind – both conscious and unconscious is a powerful force.  Past experiences, upbringing and even current habits shape how people react to situations and stimuli. Confirmation bias is a form of cognitive bias. Cognitive bias is defined as

…systematic pattern of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical fashion.

meaning that individuals create their own “reality” from their perception receive around them. Confirmation bias is the filtering out of information that doesn’t fit the perception or attitude of the person. If an individual is very pro-vegetarian, they will filter out any information that shows the benefits of a carnivorous diet- thereby strengthening their own bias.

This bias is especially prevalent in how individuals are using social media. With the ability to like or block content, the user’s cognitive bias is amplified, giving that person only information that fits their pattern of rationality.

This same bias can be applied to patterns of health. Smokers for example – who most likely understand the fundamental risks, will filter out messages that vilify the activity of smoking.  People change, only when their bias shifts

 

Why It’s Hot

Confirmation bias is a powerful driver of human behavior, but what if it could be used to alter that same behavior? For smokers, they understand the strength of addiction and the “pain” of quitting. When they see ads showing black lungs their bias filters out that message. Their reality says “its ok, I’m already smoking”

But what if the message hit the bias head on? What if the campaign acknowledged the “suck”? That message would align with the smokers bias and perhaps not be filtered out. Capturing mindshare is becoming more and more difficult, perhaps understanding and confronting bias is a way to breakthrough.

 

Where Walmart’s Marc Lore Is Trying to One-Up Amazon

Tapping brick-and-mortar network for an edge

The head of ecommerce for Walmart, Marc Lore, acknowledges that the company has work to do to catch up with Amazon in some respects, but that doesn’t mean Amazon has the advantage in every digital matchup.

Lore said Walmart’s more than 1.2 million employees in the US, as well as its more than 4,600 stores located within 10 miles of 90% of the US population, are among its “unique assets.” They give Walmart advantages, he said, such as the ability to offer online ordering for grocery pickup, currently available in 1,000 stores.

The comments came only days after the company announced its partnership with smart-lock startup August Home to test delivering fresh produce straight to customers’ refrigerators.

As Amazon continues to expand into various areas of consumers’ lives and reshapes how people shop via its successful Alexa-powered voice assistants like the Echo devices, Walmart is partnering with Google to offer a feature where consumers can shop for Walmart items via Google Assistant voice shopping. The partnership also involves Walmart integrating its “Easy Reorder” feature to Google Express so Google can recommend a personalized weekly shopping list based on consumers’ prior purchase history.

How this deal came about also highlights the importance of the partnership for Google. In fact, Google was the one that approached Walmart first about the partnership.

“It’s been a perfect partnership,” Lore said. “We are a retailer. We don’t claim to be a tech company. … Google has more tech prowess. We are looking through the lens of how we can be the best merchant in the world. … The two of us are stronger than anyone alone.”

Why it’s hot:

  • Fascinating to see how the power of voice is continuing to be at the forefront of brands’ priorities when it comes to understanding and responding to consumers’ needs
  • The boundaries of cool vs. creepy keep getting pushed (would you be ok with a brand delivering food and restocking your fridge for you when you aren’t home?)

Cliffhanger: Pop-up on the edge of a cliff


Climbers on the iconic Bastille in Eldorado Canyon deal with heavy winds, pouring rain and temperatures that can rise and fall by as much as 40 degrees in August. As prepped as they might be, they could likely use an extra layer or two on their way to the top of this picturesque mountain outside Boulder, Colorado.

Enter the world’s most remote pop-up, dubbed Cliffside Shop and manned from sunrise to sunset by a fellow climber handing out hoodies, socks and other gear to anyone who needs it. The price may be free, but it does require you to climb 300 feet to a shop that juts out from the sheer face of the mountain.

The pop up lasted for two days, and the campaign, includes a dedicated microsite where users can find more information about the material and shop branded gear.

Why it’s hot?
Give people what they need exactly when they need it, no matter where they are

Source: Adweek

 

A bodega to kill all bodegas

 



Called Bodega, this startup installs unmanned pantry boxes in apartments, offices, dorms, and gyms. It promises convenience, but also represents competition for many mom-and-pop stores. Bodega’s logo is a cat, a nod to the popular bodega cat meme.

Bodega sets up five-foot-wide pantry boxes filled with non-perishable items you might pick up at a convenience store. An app will allow you to unlock the box and cameras powered with computer vision will register what you’ve picked up, automatically charging your credit card. The entire process happens without a person actually manning the “store.”

Why it’s hot?
Other than the fact that it has angered all the mom and pop corner bodega lovers

The end of centralized shopping as we know it 

“The vision here is much bigger than the box itself,” McDonald says. “Eventually, centralized shopping locations won’t be necessary, because there will be 100,000 Bodegas spread out, with one always 100 feet away from you.”

Personalized Bodega Boxes
“By studying their buying behavior, we’re hoping to eventually figure out how the needs of people in one apartment building differ from those in another. We could customize the items in one dorm versus the next.”

The backlash:

Source: Adweek, Fast Company

 

Sex Sells

In Colombia, young lovers often resort to stealing moments of intimacy in places where they risk being interrupted (such as a parent’s house, or in a parked car).

To help them get their hot-n-heavy, Condom brand Duo released an app to alert young lovers in Colombia when they risk being caught having sex.

To work, the app requires two mobile phones with cameras. One phone is placed in the area where the interruption is likely to come from and acts like a motion sensor. When someone (or something) disturbs the scene, the first phone sends a message (and an image of the intruder) to the second phone, alerting the lovers and giving them time to compose themselves.

According to Geometry Global, the app attracted 62,262downloads, more than 23,000 monthly active users, and the brand achieved a 23% increase in sales in the fourth quarter of 2016, and a 20% lift in the first quarter of 2017.

Why It’s Hot

  • We’ll its sex related
  • Brand solved a very real pain point for their core audience; young consumers who are likely to live at home and crave privacy

 

Source: https://www.contagious.io/articles/brand-guardian

Really uncool app

How can terrified parents of newly qualified teen drivers persuade them to drive safely? Toyota has come up with what could be an ingenious method — embarrassing them.

The brand’s new Safe and Sound App, not only blocks social media posts and incoming calls once they’re traveling over nine miles per hour, it automatically switches to playing their parents’ Spotify playlist once they break the speed limit or try to use their phone. And, naturally, parents are free to put as much embarrassing music on there as they choose.

The parents activate the app when the teen wants to borrow their car, and it syncs both parent and child Spotify accounts. The app uses Google Maps API technology to detect if they’re speeding, and when the young driver touches their phone or breaks the speed limit, the music they are playing through Spotify will suddenly cut out and their parents’ playlist will kick in instead. Only once the driver stops interacting with their phone or returns to within the speed limit will their own music resume playing.

Why it’s hot?
They used a human insight and turned it into a product – for teenagers, the threat of embarrassment is more severe than threat of injury

Source: Creativity

Money Can’t Buy (All) The Happiness

People who say “money can’t buy happiness” have obviously never lived under a bridge. Money can buy happiness, certainly in the form of one’s safety, shelter, and food. So logically you could think

“…if a little money buys some happiness…a lot of money buys a lot of happiness…I need more money to be happy!

But unfortunately,  we as humans aren’t wired that way.  Research has shown that people have a base level of happiness built into their lives. As good things happen, and bad things happen we tend to slide back to that base level.

I’m sure we have all gone through the phase of having to have the latest “thing”. We see it, we desire it, we literally crave it….then we finally obtain it. It feels great; then…we forget why we wanted it in the first place. Welcome to the Hedonic Treadmill

Studies show that the difference in happiness from earning $5,000 a year to $50,000 a year is dramatic. This type of change allows one to purchase shelter, food, and security. But the level of happiness from $50,000 a year to $50,000,000 is nearly identical.

 

Why It’s Hot

So if it’s not stuff that makes us happy, what will? Experience. The time we spend with friends and family, the adventures we take, the people we help – these are the keys to moving your overall base level of happiness. Experience acts as a differentiator not only in life but also in the market. Brands and products who go beyond the physical good and offer experience will achieve more customer loyalty and find brand fans quicker.

 

 

Your Perspective…is Biased

People are fascinating creatures. We have the ability to create, communicate and con. Even when someone excels at “reading the room” they can only read what has been “written”, and what if that turns about to be a bit more fiction than truth?

Empathy, especially through interviewing is a valuable tool in finding insight and inspiration. Both the interviewer and interviewee  play an integral part in the process.Those interviews can drastically change the outputs

Why It’s Hot:

I think the line “It’s like 6 totally different people” really captures how we as people can receive and process information. The lesson to take is – dig deeper. We’re all humans, maybe the person you’re interviewing is having a bad day, maybe they just won the lottery…without going in for a deeper dive we may miss the true essence.

 

Greatest Ikea hack of all time?



Here’s how Ikea responded to the news that costume designers of Game of Thrones have been cutting corners, using Ikea rugs as pelts and capes for some of its extras.
In the show, the northern-dwelling Nightwatch, led by commander and king of the north Jon Snow, wear animal skins as to not freeze when winter comes. Instead of decking out the soldiers in real pelts, costume designers elected to take a trip to Ikea to buy Peta-approved Faux animal skin rugs.

Why it’s hot?
Real time reaction with an idea that is low cost and pulled together in a couple of hours

Source: The Drum

student teacher…

An 11 year old Tennessee girl recently found a way to instantly detect lead in water, cutting the time it used to take to do so drastically. Previously, you had to take a water sample and send it off to a lab for analysis, now all you need is her contraption and a smartphone. She discovered her solution when she read about a new type of nanotechnology on MIT’s website, and imagined its new application in its new context.

Here’s how it works:
“Her test device, which she has dubbed “Tethys,” uses a disposable cartridge containing chemically treated carbon nanotube arrays. This connects with an Arduino technology-based signal processor with a Bluetooth attachment. The graphene within the nanotube is highly sensitive to changes in flow of current. By treating the tube with atoms that are sensitive to lead, Rao is able to measure whether potable water is contaminated with lead, beaming the results straight to a Bluetooth-enabled smartphone. When it detects levels higher than 15 parts per million, the device warns that the water is unsafe.”

Why it’s hot:

1) Never let “can we do this” stop you
2) Never let “how can we do this” stop you
3) Some of the best solutions come when you put two (or more) things together

This offers a good lesson in a few important ingredients for innovation – how much you care, how much you believe, and how creative you can be. When all are high, you can create amazing things. Know what’s possible, believe that anything is, and let nothing stop you. Let’s do it.

The Countdown Begins…AI Versus the World

AI is continuing to rule the press headlines across all industries. No matter who you are or what you do, your life will somehow be affected by artificial intelligence. Below are just a few charts recently published by the Electronic Frontier Foundation on how quickly AI is catching up with humans.


Why It’s Hot:

Artificial intelligence will continue to get better over time. So much so that Researchers at Oxford and Yale  predict AI will outperform humans in many activities in the next ten years, such as translating languages (by 2024), writing high-school essays (by 2026), driving a truck (by 2027), working in retail (by 2031), writing a bestselling book (by 2049), and working as a surgeon (by 2053). Researchers believe there is a 50% chance of AI outperforming humans in all tasks in 45 years and of automating all human jobs in 120 years.

Merck And Alexa challenge to solve diabetes care crisis

Diabetes is a scourge. And Merck through the gauntlet down. (Though only for $25K).

Reviewing the snippet of the infographic in the hero photo only teases the immensity of the diabetes  problem. It is without a doubt THE health issue in our country, and sadly, for most of the world. The complexity of the condition is endless — it touches nearly every organ — eyes, feet, heart, kidney — and part of our body’s system in a negative way.

One truth is well known: patients need help with this complex condition. Frankly, many diabetics “game” the system with their medications so they can maintain at least a portion of the unhealthy lifestyle that got them. For others, despite good effort, many patients do a terrible job staying on their medication, or following their exercise and diet regimen, and thus, the codition progresses where the costs to their body and society are overwhelming. But while some of these issues are ingrained, there are many people who would welcome a helping hand — however it is packaged.

So, Merck, makers of several effective diabetes medications, decided to differentiate itself by thinking like a consumer company:

The Alexa Challenge. The Challenge calls on innovators to create Alexa voice-enabled solutions to improve the lives of those with type 2 diabetes

They just announced their finalists.

Why is this hot?

  • Each finalist cover a wide range of potential applications and technology platforms.
  • While several of the large pharma companies have done something similar, the maturation of Merck’s approach teamed the leap of ease and sophistication of technology has Merck doing it the right way.
  • This needs to be watched; from a marketing perspective, diabetes drug manufacturers have often been quite innovative. But they often did so internally and with their PR group. This smells of a change in direction towards the ascendance of consumer technology and consumer thinking.

Raise a beer to a healthier belly!

Beer has never associated with health. Until now. Two researchers at the National University of Singapore (NUS) have created a sour beer that has a highly effective probiotic as part of the brew.This new specialty beer incorporates the probiotic strain Lactobacillus paracasei L26, which was first isolated from human intestines and has the ability to neutralise toxins and viruses, as well as regulate the immune system.

“The health benefits of probiotics are well known. While good bacteria are often present in food that have been fermented, there are currently no beers in the market that contain probiotics. As a believer of achieving a healthy diet through consuming probiotics, this is a natural choice for me when I picked a topic for my final-year project,” said Miss Chan, who will be graduating with a Bachelor of Applied Science with Honours (Highest Distinction) from NUS in July 2017. (A first year grad student that does a study on beer? Hmmmm…)

Why is this hot?

Health and alcohol co-existing: this shifts the mindset that those indulgences like beer have negative associations with health. As a race, we are not good at trade-offs, thus once major reason for the obesity epidemic that is driving the massive  number of diabetic patients in the U.S. With this beer, you can have both!

Probiotics: more and more research shows probiotics as having many health benefits beyond just helping with digestion. It has been suggested they and other acids in the gut have a relationship to chronic diseases, though much research needs to be done.

Sensitive stomach? Raise a beer from Singapore.

Source: https://goo.gl/vE5yH3

 

Smart luggage tag to get around in Amsterdam

KLM’s latest creative way to provide something extra for its passengers is a smart luggage tag that helps visitors to Amsterdam to get around the city. The airline’s agency, DDB & Tribal Worldwide Amsterdam, has developed a limited edition audio luggage “Care Tag” consisting of an offline GPS module and a speaker.

KLM aims to share not just the standard tourist tips, but helpful information like pointing out busy intersections with a lot of cyclists, where and how to lock your bike and when you have to watch out for pickpockets. There are also more lighthearted tips such as where to taste local food for free, where to see great street art or where to rent a bike or boat. The Care Tag comes with a USB charger so you can easily recharge it, and the audio works at two different volumes and was tested at many busy and noisy locations.

Why it’s hot
Whether you’re walking or cycling through the city, it offers the right tip at the right location at the right time.

Nightlight to notify retweets and emails

Aumi Mini is a new project on Kickstarter. It’s a USB-powered nightlight that connects to your Wi-Fi, and includes IFTTT support for getting into all sorts of automated shenanigans.

The exact sort internet events you’d like a nightlight to inform you of is, of course, entirely up to you. A few examples offered by Aumi include weather alerts, Wi-Fi-is-down notifications, and and smart home integration.

Why it’s hot?

 

When will AI outperform humans at work?

352 AI experts forecast a 50% chance AI will outperform humans in all tasks within 45 years, and take all jobs from humans within 120 years. Many of the world’s leading experts on machine learning were among those they contacted, including Yann LeCun, director of AI research at Facebook, Mustafa Suleyman from Google’s DeepMind and Zoubin Ghahramani, director of Uber’s AI labs.


Get the full research document HERE. Go to page 14 to get details on predictions

Valedictorian Has His Graduation Speech Censored

 

WHY ITS HOT:

The ability to speak the truth is continuing to be censored by authoritarian figures and is part of a larger trend in this country for those in power to control the narrative they want to hear.

This year, school across the country are censoring student’s words in yearbooks, newspapers, and classrooms. Students are able to complain about schools, expose wrongdoing and rate teachers — often anonymously — on social media. Yet schools seem uneasy about hearing them.

When public schools tell a student not to disclose information or express a heartfelt opinion solely because they want to control the narrative or fear the repercussions will make them look bad, it un-ravels a lifetime of education of civic responsibility.

 

Not Hot: Amazon’s ironic patent

Amazon’s long been a go-to for people to online price compare while shopping at brick-and-mortars. Now, a new patent granted to the company could prevent people from doing just that inside Amazon’s own stores.

The patent, titled “Physical Store Online Shopping Control,” details a mechanism where a retailer can intercept network requests like URLs and search terms that happen on its in-store Wi-Fi, then act upon them in various ways.

The document details in great length how a retailer like Amazon would use this information to its benefit. If, for example, the retailer sees you’re trying to access a competitor’s website to price check an item, it could compare the requested content to what’s offered in-store and then send price comparison information or a coupon to your browser instead. Or it could suggest a complementary item, or even block content outright.

You can read the entire patent here.

Why it’s not hot?
Amazon’s patent also lets the retailer know your physical whereabouts, saying, “the location may be triangulated utilizing information received from a multitude of wireless access points.” The retailer can then use this information to try and upsell you on items in your immediate area or direct a sales representative to your location.

It’s the very sort of thing that Amazon itself protests. Amazon is among companies that signed ‘day of action’ against FCC’s planned rollback of net neutrality rules
https://www.theverge.com/2017/6/6/15745974/net-neutrality-day-of-action-tech-companies

Increasing Organ Donation With a Check Box

Over 22 people die everyday in the United States as they wait for an organ transplant. This area of medicine is a particularly tricky version of supply and demand. But what if a simple check box was all it took to help increase the supply to the thousands on waiting lists?

Enter Libertarian Paternalism. Initially coined by economist Richard Thaler and legal scholar Cass Sunstein, this is the idea that ones behavior can be affected without removing ones freedom of choice.

“it tries to influence choices in a way that will make choosers better off, as judged by themselves”

Many countries have used this method to increase organ donation with a simple check box. They have moved to an “opt-out” method – meaning citizens must choose to NOT donate. This is  behavioral economics in practice. Law makers can influence behavior, but citizens still have the freedom to chose.

So what difference does this slight wording make? In Austria who employs an “opt-out” method, has over a 97% rate of citizens sighed up for organ donation. Neighboring Germany? Only 12%. One can assume that cultural attitudes and customers between these countries have similar feelings on organ donation. The only difference? Opt-out vs. opt-in policies.

Using the theory of Libertarian Paternalism to set “defaults” can be a powerful tool and should be used with respect. We must remember that as problem solvers we hold the ability to not only work through complex issues, but also “nudge” people in one direction or another.

Can these 5 Brain Hacking companies give us immortality?

Brain-hacking? Kind of a Frankenstein term.

The human brain has 100 billion neurons firing away all day and night. Can they be channeled, stimulated or directed in some way that benefits society? No surprise, here comes Elon Musk and Neuralink. His and four other companies are all approaching the idea that human-machine interface can change everything — especially for those suffering neurological disorders, like Alzheimer’s or Parkinson’s Disease, these could be life transforming.

Here is Elon’s mission statement (and this site is a one-pager!): Neuralink is developing ultra high bandwidth brain-machine interfaces to connect humans and computers. Initially, the Brain Computer Interface (BCIs) will be used for medical research, but the ultimate goal is to prevent humans from becoming obsolete, by enabling people to merge with artificial intelligence — perhaps even avoiding death.

Sounds amazing…but what does it really mean? Basically, why is this hot?

First, because they all seem to be heading towards an even more grandiose vision; avoiding death. No joke.

Second, the four companies means the competition is real:

FACEBOOK: a few weeks after Neuralink was launched, they announced an initiative to “let people type their thoughts”. Imagine a child with autism, someone with a mental disorder, so many sufferers, being able to “speak” this way. The news reports say it will take two years for a prototype medical implant and is being developed in their top secret Building 8 facility.

KERNEL: Kernel plans to build a flexible platform for recording and stimulating neurons, with the goal of treating diseases such as depression and Alzheimer’s. 

EMOTIV: (Their home page says it all):

EMOTIV Mental Commands and SDKs makes our technology an highly effective Brain-Computer-Interface and can put EMOTIV at the center of the Internet of Things and the ability to control the world around you.

DARPA: Ok, the government, but still, they are investing in several companies to develop a device that will record 1 million neurons and stimulate 100,000 in the brain. DARPA wants it the size of a nickel. Since they ‘invented’ the Internet, I’d say they have a good chance of pulling it off.

I encourage you all to visit their web sites and learn more. After all, can brain hacking help us live forever? Or is it hype?

 

Gone In 6 Seconds

Australian retailer Myer hosted a flash sale using YouTube’s six-second pre-roll ad slots.

The 6 Second Sale ads feature more than 100 Myer products with discounts greater than those available in store and online by 5%. Viewers have only six seconds (the length of the pre-roll ad) to secure the deal being offered, with those that manage to click on the offer in time are taken to a pre-populated shopping cart on Myer’s site.

The campaign created using Google’s Vogon –  customization tool that lets brands create unlimited variations of the same ad by changing the text, audio or images. The targeting used in the 6 Second Sale ensures no YouTube user will see the same ad twice.

The 6 Second Sale is being promoted through Myer’s website, social channels, catalog and print.

Why It’s Hot

-It merges shopping impulse with a platform experience that times out in a very short amount of time

-Leverages scarcity to heighten the need to buy and drive sales

-Great example of a brand “hacking” a platform to drive a campaign

 

 

Relive The Drama of AIM In “Emily Is Away Too”

In 2015, game designer Kyle Seeley released the freeware title Emily is Away, a romantic epic divided into five virtual acts told through the nostalgia of an AOL Instant Messenger chat with the titular Emily. Emily is Away Too takes place in 2006, the protagonist’s senior year of college.

The game not only captures the social and dating experiences of its creator from that time, but also a year of transformation and expansion for digital culture.

This game is all about how we first portrayed ourselves online – the AIM platform was such a pivotal part of self expression growing up. Opening up and reliving those past relationships and conversations developed through outdated technology helps evaluate who we are and who we choose to be in the future.

 

WHY ITS HOT:

Millennials are more nostalgic towards old tech because we’re the first generation to uniquely experience these complete shifts in communication at the same time together. Past generations shared the passive, much more gradual rise of film or television. Meanwhile, the internet, its interactivity and social applications, fundamentally changed how we created memories with childhood friends.

https://motherboard.vice.com/en_us/article/relive-the-torrid-human-dramas-of-old-aim-chats-in-emily-is-away-too

 

Twitter Follows the Rules — And Makes You Feel Creeped Out

In an act of compassion in this data driven world, Twitter announced new data controls, allowing users to customize what data they share with the company and how they are tracked. In their press release yesterday they emphasize:

“Privacy is built into our DNA as a company.”

This is all well and good, but how do you keep a populace from freaking out (let alone opting out) when presented with this pop up upon login.

Additionally Twitter is allowing you to edit your interests in order to serve you better ads… as marketers we search a lot of stuff we’re not interested in.

Take a quick peek at your preferences as Twitter sees them. https://twitter.com/settings/account

I’m apparently interested in:

  • Daycare
  • The NFL
  • Indy cars
  • Wresting

Why it’s hot:

It’s important that Twitter is taking privacy seriously, its possible they’re committing harder to “don’t be evil” than Google is. But, it’s hard to make this pill go down, maybe they need better marketers, not better data policy.

Twitter Is Giving Its Users More Control Over Personalization, Data Usage