Can’t go it alone: GM and Honda and the future of self-driving

Honda is helping GM on its mission to lead the quest towards a self-driving future. From WIRED: “In a deal announced today, the Japanese automaker will help San Francisco-based Cruise and its Detroit owner develop and mass produce a new sort vehicle for a world in which human drivers are no longer needed. Honda is opening its checkbook too, pledging to spend $2 billion on the project over 12 years, and immediately putting a $750 million equity investment into Cruise.

…For Honda, the partnership offers entree into a self-driving space where it has thus far spent little time and effort. For Cruise and GM, the newcomer adds engineering know-how as it moves to develop the self-driving car that will replace its current model, a modified Chevy Bolt EV.” Much of Honda’s engineering know-how will be of value for the interior design of the vehicles; once the driverless tech is ready, the ridership experience will hinge on the interior design of the vehicle, much like airplanes today.

WHY IT’S HOT:

In addition to being a somewhat a surprising global partnership, the joint venture between Honda and GM shows that to pioneer the future of driverless vehicles, you can’t go it alone. Strategic partnerships across financing, engineering, and manufacturing will become the norm in this race to the future, particularly due to the fact that no one knows how/when driverless will make money. This deal helps de-risk GM’s path to scale its operations into driverless with a partner that will help it execute long-term.

SOURCE: https://www.wired.com/story/honda-gm-cruise-self-driving-cars/

There’s a New Credit Card for People Without a Credit Score

Petal is a new company that provides credit cards to those who have not yet built up a traditional credit history. Instead, it uses data like how much money a person makes and spends in a month to determine what their credit limit should be. Petal Card_hires

One of the company’s co-founders, Jason Gross, explains that using a customer’s bank account history as a basis allows Petal to offer better credit limits that are often 10 times higher than competitors’ rates.

Annual Percentage Rates fall between the industry standard 14-25%, but the company has no fees of any kind, including late fees. Instead, the company generates money through interest payments and charging vendors when a customer uses their card.

Why It’s Hot: 

Younger people who don’t have a credit score yet finally have a credit card option that doesn’t penalize them with high rates and fees. As Gross has noted, this is especially important since this group is disproportionately made up of minorities and immigrants who often suffer without a credit score to help them qualify for financial products.

Source: https://techcrunch.com/2018/10/02/petals-no-fee-credit-card-for-the-credit-score-less-is-now-open-to-the-public/ 

Coughing and tweeting bear

Toxic air is London’s silent killer and is linked with more than 9,400 premature deaths a year – that’s 40 times as many deaths caused by car accidents.

raise awareness of the city’s poor air quality and put pressure on the government to do something about it, air pollution monitoring company BreezoMeter set up roadside memorials in the most toxic locations.

The main feature of the memorials, which are designed to look like those typically laid out after a roadside death, is an animatronic soft toy called Toxic Toby. Every time pollution levels get dangerously high, the furry bear starts coughing and, simultaneously, posts a Tweet to the local MP, urging them to address the problem.

Why its hot
Made the invisible visible. Turns out London’s air quality is as bad as Beijing and Delhi

 

 

 

 

 

 

 

 

get paid when you get delayed…


It seems solving the pain points of delayed air travelers has become one of 2018’s hottest challenges. The latest brand to take it on is insurance brand AXA, via “fizzy”, it’s smart travel insurance.

Here’s how it works – “AXA’s blockchain-powered insurance plan, called Fizzy, covers travelers for delays of up to two hours or more. When customers purchase insurance using Fizzy, all details and contract agreements are recorded publicly, on the Ethereum blockchain. The contracts, which are connected to global air traffic monitoring databases, automatically trigger compensation payouts when a delay of more than two hours is recorded.”

In otherwords, you get paid (automatically) when you get delayed.

Why it’s hot:

First, it’s one of the most simple and practical, yet smart uses of blockchain and smart contracts we’ve seen yet. There’s plenty of chatter about the potential of blockchain, but considerably fewer actual things consumers can currently do that are blockchain enabled.

But more importantly, it’s a beautiful example of human-driven innovation – and not just because it helps in a situation most of us are likely all too familiar with (delayed flights, more than 150k in the last 30 days just in the US).

One of the biggest headaches with insurance can be having to make claims and waiting to be compensated. fizzy automatically knows when you should be compensated and does so “by the time your flight lands”. So, a matter of hours instead of days.

[Source]

a glimpse at your food future via Nestle…

A kit for Nestle Japan’s nutritional drink. Photographer: Kentaro Takahashi/Bloomberg

Nestle is taking an innovative approach to product development, starting with the Japan market.

According to Quartz News – “Some 100,000 people are taking part in a company program there that gives consumers a kit to collect their DNA at home. The program also encourages them to use an app to post pictures of what they’re eating. Nestlé then recommends dietary changes and supplies specialized supplements that can be sprinkled on or mixed into a variety of food products, including teas.”

Ultimately, the goal for Nestle actually goes beyond this, to creating completely individualized products based on individuals’ DNA that could even be designed to prevent serious diseases like cancer. Quartz’s crude example is “Pizzas that can ward off Alzheimer’s disease, for instance”.

One nutritional scientist says, “This is going to be the manifestation of the future. The one-size-fits-all platform is a thing of the past.”

Why it’s hot:

First, as the largest food company in the world, Nestle could be leading the way into a new era of food production – one that’s almost completely the opposite of its heritage over the last few decades. But most importantly, it’s another example of the shift we’re finally seeing from mass production to ultra-personalized products. While using DNA as the mechanism is not without concerns, what better experience than having food and supplements created for you based on what your body needs to keep you at peak health.

[Source]

Have your drink and packaging too



British sports drink brand Lucozade is moving away from plastic. Instead of distributing its Lucozade drinks and gels in plastic, the brand is trialling an edible packaging alternative to reduce waste.

At two upcoming sports events, the Richmond Marathon and West Sussex Tough Mudder, which Lucozade sponsors, participants will be given Lucozade Sport-filled Oohos. The Oohos are seaweed-based and have been developed by startup Skipping Rocks Lab.

Why its hot?
Oohos can be eaten or discarded like their plastic counterparts. Unlike plastic, however, these sachets are compostable and will take six weeks to decompose (plastic takes 700 years).

Video of biodegradable packaging created bySkipping Rocks Lab for other companies

Dating meets baby sitting

Meetic, a French dating company that also owns Match.com in Europe, is offering childcare vouchers as an incentive to attract more single parents to its platform.

Any single parent in France who subscribes to Meetic’s dating service before 31 October will receive a voucher for three hours of childcare through Yoopies, an online hub that connects parents and babysitters, and includes reviews and recommendations.

The free childcare is provided in the form a €30 ($35.11) voucher for Yoopies, and is based on the €10 ($11.70) per-hour average cost of a babysitter on the platform. The three hours figure was arrived at after research by the dating company showed that a typical date lasted 163 minutes.

In addition to the babysitting vouchers, any single parent that subscribes to Meetic during the promotional period will get free access to Yoopies’ premium service for two months.

Why its hot?
Matching two of the most important human needs of single parents
(25% of children in Paris lived with a single parent and 70% of single parents said they didn’t have time to find love.)

Coffee Delivery Drones Could Be Coming to Offices Soon

IBM has dreamed up the ultimate boost to employee productivity: drones that deliver coffee to people’s desks. They’ve filed a patent for technology that can identify the “cognitive state” of office workers to detect when a cup of coffee is needed.

IBM patent coffee delivery drone

The patent describes how the drones may be able to detect blood pressure, pupil dilation, and facial expressions that indicate a person is drowsy. The technology will also store individual preferences like what type of coffee they enjoy or whether or not they take sugar.

There are multiple ways in which coffee delivery can work: one option is to have coffee poured directly into a person’s mug, while another delivers coffee in a sealed bag. People can also summon coffee with a hand gesture.

Why It’s Hot

While it’s unclear whether IBM will actually build this coffee delivery system and how soon it could come to life, the technology has the potential to completely overhaul the office coffee break.

Source: Popular Mechanics

 

LEGO builds a drivable Bugatti

“Made from more than a million pieces, it’s the first fully functional, self-propelled life-size LEGO Technic car ever built.”

The real Bugatti Chiron “has 1,500hp (1119kW) and a top speed in excess of 261mph (420km/h); the LEGO Technic Bugatti makes just 5.3hp (3.9kW) and tops out at 12.4mph (20km/h).”

Can’t wait to see someone in Connecticut driving one of these in the fast lane on the I-95.

Story on Ars Technica

Why it’s Hot

While the car is totally undriveable, the stunt is a good way to promote both brands simultaneously.

Prime Design & How Fitting Rooms Could Become Obsolete

Amazon’s private label fashion business has faced several hurdles, but continued investment – Prime Wardrobe, Echo Look, and numerous pure play e-comm acquisitions – proves that they won’t stand for anything less than front row.

Recently, Amazon has acquired Body Labs – a firm which promises to bring 3D models to life. For fashion, accurately predicting size and fit across a diverse consumer base has always been a reach goal. Designers and other stakeholders in the supply chain have long relied on antiquated data, often based on models of an average person, and no one brand has found a scalable solution for custom-designed clothing.

While Body Labs can’t solve for customized design, it can provide brands with a range of different models and bodies that would validate the fit of different patterns, which makes for better fitting clothing.

If Amazon’s private label clothing knows your fit better than any brand can, why would you shop anywhere else?

Why it’s hot:

As personalization is becoming table stakes, Amazon’s foray into one of the most significant aspects of individual expression once again shows that any market can instantaneously become amazon-takes-all.

 

 

 

From discarded flowers to paint

 

Paint company JAT Holdings has created a new line of colourful paints made out of the waste from Buddhist flower offerings.

One way Buddhists express their devotion is by placing flowers at temples or shrines. This act symbolises the impermanent nature of life, or samsara.

Ordinarily, the flowers are thrown away. JAT Holdings collected kilos of the discarded flowers and used their pigmentation to create new paints.

The Petal Paint comes in five shades, each one designed to reflect a different ring in the Buddha’s halo. The colours include Lotus Red, Pigeonwing Blue, Trumpet Yellow, Marigold Orange and Temple Flower White.

JAT is selling Petal Paint in its own stores and is also donating the product to temples for local artists to restore the colourful art on the ceilings and walls.

The packaging imitates temple artwork, so that when the cans are stacked in store it creates the impression of a temple wall.

‘We created Petal Paint to give something back to Sri Lanka’s heritage and culture,’ Richard Gunawardene, head of marketing at JAT Holdings, told Sri Lankan newspaper Lankadeepa. ‘Petal Paint combines the best of our traditional culture – the use of pigments from nature – with the most advanced technology in paint manufacturing, to create a paint that matches the traditional temple mural colours and also provides a more long-lasting solution to temple artists.’

Sony tries to render real pets obsolete

As announced earlier this year Sony has brought back it’s robotic dog, Aibo. First released in 1999 but discontinued in 2006, it took Sony 12 years to update the Aibo and make it extra super cute.

One of these very good boys will set you back $2799.

 

 

For comparison’s sake, below is the original model (ERS-110) from 1999…

 

 

 

 

 

 

 

 

 

 

…and the final model (ERS-7) before being discontinued

Why It’s Hot

Not sure anybody will buy these but with the toy robot space getting crowded, it’s interesting to see Sony trying to win the war by ratcheting up the cuteness factor, not by designing new features.

Andreeson Horowitz launches new diversity-focused fund

Andreessen Horowitz has unveiled its Cultural Leadership Fund, a vehicle that will be used to back multicultural founders. Reports of the fund emerged earlier this month, with The Wall Street Journal noting it will total about $15 million. LPs in the fund include Will Smith, Jada Pinkett Smith, Kevin Durant, Sean “Diddy” Combs, Richelieu Dennis and Shonda Rimes, among others.

The stated goals of the fund are twofold:

  1. Connect the greatest cultural leaders in the world to the best new technology companies
  2. Enable more young African Americans to enter the technology industry

WHY IT’S HOT: 

As part of Andreessen Horowitz’s main investing fund, the Culture fund will “focus purposefully and intently on creating opportunities for people of color in tech.” Despite repeated vows the past few years to reverse a woeful track history of diversity in tech, progress has been glacial. Only 3% of the U.S. tech workforce is black, while 57% of the workforce is white, according to data compiled by market research firm IHS Markit. With the help of a set of diverse leaders, the CLF will aim to reverse this trend.

SOURCE: https://a16z.com/2018/08/22/introducing-the-cultural-leadership-fund/

AI Gets Creative

 

*Peep artist signature*

Christie’s will become the first auction house to offer a work of art created by an algorithm. Between October 23 and 25, Christie’s plans to hold a special sale for the AI-generated artwork: Portrait of Edmond Belamy, created by Obvious – an art collective based in Paris.

The way it works

The AI model is called GAN (generative adversarial network) and it consists of two parts: one that creates (the Generator) and one that critiques (the Discriminator).

“We fed the system with a data set of 15,000 portraits painted between the 14th century to the 20th. The Generator makes a new image based on the set, then the Discriminator tries to spot the difference between a human-made image and one created by the Generator, said Hugo Caselles-Dupré, co-founder of the art collective.

Why it’s hot

This isn’t the first example of creative AI, but the auction of an AI-generated portrait at Christie’s could make AI-created art seem, you know, legit.

Do you even lift?

“Across the board, across all industries, you see about $96 billion in worker compensation costs,” says Benjamin Kanner, CEO and founder of Worklete. “About 64% of those are related to musculoskeletal injuries–your back injuries, your shoulder injuries, your knee injuries.

“If we can teach these folks basic rules for human movement, and say, ‘Yes, there is a better and a worse way to move,’ that’s really how we win. That’s how we help blue-collar, underserved populations stay injury-free so they can work hard all day long and then go home and enjoy their lives outside of work, too.”

Worklete trains workforces to move in better, smarter, and safer ways, whether that’s teaching the proper driving posture when operating a forklift or the best technique for lifting a five-gallon water jug. Today, 20,000 frontline workers use the smartphone app, which runs each employee through 10 two-week training modules. The first week of each module is centered around movement “basics,” with photo- and video-based lessons followed by short quizzes. The total time commitment is about five minutes per week.

The second part of each module involves in-person practice sessions with partners or teams. These trainings are led by “champions,” unofficial leaders on the ground. Champions, typically shift managers, are selected during new client onboarding. For Worklete subscribers, an admin dashboard allows managers to monitor employee progress on training modules on an individual basis, evaluate performance at the city or regional level, and review team rosters, including new hires (marked with red), who might benefit from extra attention.

Why its hot

This is great on multiple levels. Not only does it solve a problem (workforce injuries from heavy lifting/general stress), but it also creates brand evangelists within the companies themselves, keeping employees engaged and using the service. Throw in the cost savings from keeping your employees healthy and it’s a no brainer for any company with a lot of physical labor. I would love to see companies with even less physical stress, where people mainly sit all day, use something like Worklete as well.

Beyond Entertainment

Ubisoft Entertainment SA, a French video game maker, has created an educational add-on to the latest installment of the Assassin’s Creed video game franchise.

It is called Assassin’s Creed: Origins Discovery Tour and it allows users to freely explore the reproduction of ancient Egypt without actually taking part in standard gameplay. Purely educational, this add-on acts as a virtual museum and features 75 guided tours of historical sites voiced by real historians and Egyptologists on subjects such as mummification, the writing of hieroglyphs, the daily life of Egyptians and the ancient city of Alexandria.

This add-on is aimed for the educational market and was even used as a learning tool for high school students.

Why it’s hot

Apparently, there was 44% improvement of the high school student’s knowledge of the historical topic. Reading, talking and watching video presentations is incredibly enriching when a student can tour and interact with the world they’re learning about.

Samsung claims unbreakable phone screen. Challenge accepted.

Samsung has developed a U.S. military-grade unbreakable phone screen….(about 10 years too late).

The days of having to strain your eyes looking through your jacked-up Galaxy screen seem to be over.

 

Here’s the proof:

Why it’s Hot

While other phone makers have been spending R&D dollars to make stronger and harder screen glass, Samsung zags and develops something flexible. Well played, Samsung.

JPMorgan built an online bank for millennials, and it should have apps like Acorns and Stash worried

Legacy organizations have been looking for ways to compete with nimble startups disrupting their respective categories. However, the secret sauce for these legacy giants might be in modernizing their product offering by blending traditional services with disruptive feature enhancements. JPMorgan is looking to disrupt the banking industry by building a mobile-first bank aimed at millennials dubbed Finn.

 Finn which is an end-to-end mobile bank, recently rolled out nationwide. In addition to offering bread-and-butter checking and savings account functionality, it also offers services many firms in the personal finance startup space have built their businesses around.

With Finn, users can create specific rules that determine when money will be transferred from checking to savings. One rule, “Work Hard, Save Smarter,” puts aside a set amount of money on pay day. There’s also “the Limit Does Not Exist” which saves a predetermined amount of cash whenever a user spends over a certain amount on a purchase.

That raises the question: what do fintechs do when big banks decide to step on their turf?

Why it’s hot?

It’s not all about the new kid on the block. Industry giants can compete with startups and even pose greater threats to them by transforming their product offering to meet and exceed their targets’ needs.

image_from_ios 1

Leap Motion’s New Creepy but Fascinating Tech Demo!

Leap Motion is a company best known for its work in VR and AR controllers. They recently posted a tech video of the fourth generation of their hand tracking tech and it features one of my favorite things to do.. Pet a kitty!

Leap Motion posted a statement on it’s YouTube page about the benefits of their tech:

“VR interactions have the potential to be easier and more intuitive than with any other technology. Cat Explorer is a fun demo that points to the transformative potential of VR and natural interaction in fields as diverse as education, training, healthcare, and entertainment.”

 

Why it’s hot:

  • Innovative VR tech
  • Intuitive controls
  • Explore a cat!

Tech workers take action

Workers in technology and innovation are standing up for what’s right and putting companies like Microsoft and Google in a position to make choices between profit and progress.

Just last week, Microsoft employees brought into sharp focus the overlap between Silicon Valley’s leading lights and the Trump administration’s cruelest abuses, when they released an open letter calling on their company to cease work as a contractor for Immigration and Customs Enforcement. According to the workers, Microsoft had a $19.4 million contract to help ICE develop its surveillance operations with data-processing and artificial-intelligence technology.

[…] the rebelling workers objected to any link to the agency that is ripping apart immigrant families and imprisoning refugees: “As the people who build the technologies that Microsoft profits from, we refuse to be complicit. We are part of a growing movement, comprised of many across the industry who recognize the grave responsibility that those creating powerful technology have to ensure what they build is used for good, and not for harm.”

Other companies including “Hewlett Packard Enterprise, Thomson Reuters, Motorola Solutions and Palantir all have active contracts with ICE, according to a public records search conducted by NBC News.”

 executives got a similar disruption earlier this year when employees learned of its partnership with the Pentagon on “Project Maven,” an effort to weaponize artificial intelligence. Google’s contract for the project, which involved “using machine learning to identify vehicles and other objects in drone footage,” according to Gizmodo, was folded into a broader set of corporate-federal “partnerships” aimed at enhancing agencies’ cloud-computing systems.

Why it’s hot

Lots of people are feeling powerless as we watch horrible acts of violence and bigotry tear families and communities apart. These workers taking action and calling out their own companies speaks to a sense of communal responsibility to stand up for what is right over what is profitable.

 

Read more: https://www.nytimes.com/2018/06/19/technology/tech-companies-immigration-border.html, https://www.thenation.com/article/tech-workers-fighting-back-collusion-ice-department-defense/

Amazon Alexa, At Your (Room) Service

Hotel service is getting a major upgrade. With Alexa for Hospitality, Amazon will help hotels manage and customize how their Echo speakers can work harder for their guests.

With an Echo speaker in each room, guests will feel right at home with the commands they use every day like turning the lights on and off, setting alarms, playing music and making phone calls. But even more importantly, Alexa will supplement hotel staff by taking on the functions of ordering room service, requesting room cleanings, providing information like pool hours, and helping guests check out. Amazon is also providing a digital platform to help hotels manage hundreds of Echo devices in one centralized view.

Along with the announcement, Amazon notes they are already working on enhancements. In the near future, guests will be able to temporarily connect their own Amazon account to the device in their hotel room, meaning preferences like favorite music and personalized details like contacts will be accessible. Upon checkout, the speaker will reset for the next guest.

Why It’s Hot: 

Alexa for Hospitality can help hotels truly deliver the level of comfort and convenience their guests expect. As it continues to evolve, hotels should see significant operational efficiencies while guests enjoy all the benefits of a virtual concierge.

Source: https://venturebeat.com/2018/06/19/amazon-launches-alexa-for-hospitality-to-bring-voice-enabled-services-to-hotel-guests/ 

Free Power From Freeways? China Is Testing Roads Paved With Solar Panels

The experiment is the latest sign of China’s desire to innovate in, and dominate, the increasingly lucrative and strategically important market for renewable energy. The country already produces three-quarters of the solar panels sold globally, and its wind-turbine manufacturing industry is also among the world’s largest.

The potential appeal of solar roads — modified solar panels that are installed in place of asphalt — is clear. Generating electricity from highways and streets, rather than in fields and deserts packed with solar panels, could conserve a lot of land. Those advantages are particularly important in a place like China, a heavily populated country where demand for energy has risen rapidly.

Because roads run through and around cities, the electricity could be used practically next door to where it is generated. That means virtually no power would be lost in transmission, as can happen with projects in outlying locations. And the land is essentially free, because roads are needed anyway. Roads must be resurfaced every few years at great cost, so the installation of durable solar panels could reduce the price of maintenance.

Solar roads could also change the driving experience. Electric heating strips can melt snow that falls on them. Light-emitting diodes embedded in the surface can provide illuminated signage to direct drivers to exits and alert them to construction and other traffic hazards.

Birthual Reality

The irony of being called “expectant parents” is that many actually have little idea what to expect from childbirth.

While they certainly understand the general process and medical procedures involved, one can’t really understand the full experience of birth until you’ve witnessed it first-hand. Given that childbirth is a relatively private moment—at least in terms of the number of people on hand—most people don’t have that experience until it’s time to meet their own newborns.

The uncertainty about the birth experience can create anxiety for expectant moms and dad alike, so one insurer came up with a compelling way to help.

Sweden’s Gjensidige Insurance worked with a hospital to film a childbirth in 360-degree video, creating a VR experience that anyone can watch. In fact, you can watch it right now as a 360 video on YouTube.

Luckily, it’s a rather uneventful pregnancy in the sense that the process goes smoothly. (And the birth itself is shot at a respectful angle that makes you feel you’re standing alongside the mother rather than in the place of the doctor.) But it still conveys the physical and emotional struggle of childbirth, along with the singular joy.

Why its hot?
-Preparing people for something that has been almost impossible to prepare for
-Great strategy to be top of mind child insurance provider (without selling insurance)
-A very real, authentic human gesture from an insurance company

Source: Adweek and https://www.gjensidige.se/birthualreality

Forget the swimsuit segment – it’s time to show your code!

After years of women in evening gowns vying for the title of national beauty queen, glamour is giving way to geekery in Rwanda.

Ms Geek

A group of female tech entrepreneurs decided it was time to ditch Miss Rwanda for a different kind of competition, one that judged women on brilliance rather than beauty. It was time for Ms Geek.

The first Ms Geek Rwanda was crowned in 2014, and the competition has since expanded to include other African countries under the unifying banner of Ms Geek Africa.

The event, open to girls and women aged 13 to 25, encourages contestants to use technology to solve everyday problems in their communities. The finalists receive business training and the winner is awarded financial backing to help realise her idea.

Read more: Guardian

Why It’s Hot
Social development, gender equality, technical innovation – what’s not to love?!

Lithium batteries in shoes…what could go wrong?

At long last someone has designed a digital smartshoe. Cue the obligatory eye roll. And a pair of these can be yours for the whopping cost of $599.

Digitsole Smartshoe integrates street style with wearable technology, featuring auto tightening, accurate tracking, and individual coaching based on your movements.”

The shoe has a lot of features, including smart heating, activity tracker, cushion monitor, stair counter, pedometer, speedometer, calorie counter, auto tightening and an app that analyzes your stride.

Why It’s Hot
Well, I never said it was hot. I guess the shoelace tightener is kind of cool.

To be fair, the company has also developed a product that fits into any shoe as an implant, which is a much better idea.

Why It’s Not so Hot
Where to begin? Shoe styles are highly subjective and the cost is very prohibitive for an item that most people have more than one of. Seems like over-engineering. It’s a solution to a problem that doesn’t really exist.

Zara’s AR

Zara mannequins are coming to life. The fast fashion destination is giving its display windows an AR makeover, enabling passersby to simply point their smartphones at empty display windows to make virtual models appear, move, and converse on their screens. If they like what they see, they can shop items directly from their mobile phones.

https://www.youtube.com/watch?v=upWC8v-SQc

Why It’s Hot

-First retailer to implement AR at a mass scale

-Really smart and effective way to dress up retail…one that has fast turn arounds and less man power

-Bridges the purchase gap from brick and mortar to .com

Sleepiest ad in the world

Ikea has created a sensuous print ad to help give people a great night’s sleep. The Sömnig (meaning ‘sleepy’) ad with Ikea as part of the brand’s 2018 bedroom campaign after discovering that nine out of 10 people in the UAE don’t get the recommended eight hours of sleep per night. To aid people’s sleep, the agency created a soporific print ad that was designed to be placed on a nightstand.

The ad is printed with ink made from lavender (which is associated with relaxation), has a portal which gives off more lavender scent, and it also has speaker that plays white noise (a sound that cancels distracting noises and induces sleep).

The advert was placed in Good magazine (the April 2018 issue). It could be torn out of the magazine and it had adjustable tabs to help it stand upright. The ad was also fitted with a USB port, to charge the battery when it ran out.

Why its hot?

Turned a print ad into a problem solving object that people want to keep and use in their home.

The rise of compassionate technology

The UK technology sector is booming – and one of the biggest growth areas was is compassionate tech.

Compassionate tech is things like apps and online services aimed at helping society’s most vulnerable. Examples include Beam, a pledge site that lets people contribute to training for someone that is homeless. Another is ‘GP at Hand’, which allows you to book an appointment with an NHS doctor on your smartphone within two hours. A third is Komp, a high-resolution easily controlled screen that is helping the elderly communicate with others more easily to combat isolation and loneliness.

Komp

The UK has more investments in compassionate technology companies than the rest of Europe put together. Why the U.K.? Well, it already ranks as the 8th most charitable country in the world.

Read more: BBC

Why It’s Hot
Leveraging tech to help people who most often don’t have a seat at the industry table is a great reminder of the positive potential of innovation.

New Technology Analyzes Gender Equity in Scripts

At this point we are all familiar with the disparity between men and women’s roles and screen time in film, TV and even ads. Year after year, women appear less often, say fewer words, and general do less on screen than their male counterparts.

A new screenplay software can automatically tell whether a script is equitable for men and women. It only took a few weeks for Christina Hodson, a screenwriter who is involved with Time’s Up, to take her idea from theory to reality, working with the developer of screenwriting software Highland, John August, to create Highland 2. She wondered if screenwriters could tackle the problem before casting directors and producers even stepped in.

Above: an analysis of La La Land.

WHY IT’S HOT:

The next issue will be one of buy-in. While Hodson has already inspired others in the film community to come up with tests and tools of their own, will gender representation become the new benchmark of getting a film, show, or even script for TVC green-lit? And how might this tool or others tackle other issues of underrepresentation in Hollywood, and beyond? The Times writes, “Ms. Hodson and the software makers say they expect their tools will be expanded to address other issues of representation, like race and ethnicity, although that is more complicated, because those details are not always mentioned in scripts.”

When I Tried To find a Locksmith

I was recently having trouble with my front door, neither here nor there, I wasn’t locked out, but I couldn’t lock my door in the morning.

It turns out finding a locksmith is the hardest thing to do in New York City. “Why don’t you just Google it?” you might ask. Because Googling locksmiths is rife with fraud.

“The goal of lead gens is to wrest as much money as possible from every customer, according to lawsuits. The typical approach is for a phone representative to offer an estimate in the range of $35 to $90. On site, the subcontractor demands three or four times that sum, often claiming that the work was more complicated than expected. Most consumers simply blanch and pay up, in part because they are eager to get into their homes or cars.”

Scammers would go as far as adding fake “offices” into google maps so you can’t even use mapping to research. I wound up getting a referral, but I thought about going to a nearby locksmith in person to triple check they were real.

This is not new, the first reports of this problem are from 2011. Maybe you already know about it. So my question is, if this problem is an old problem why are you posting about it. Well, because it’s 2018 and its only just being fixed. In fact google was sued about it just last month.

Google has been sued time and time again.. and the good news is, they’re finally fixing the problem. Enter Google Guaranteed (October of this year).

Image result for google locksmith guarantee

Ok, Lisa this is all old news! But it isn’t old news for my locksmith, Nick, who has  the arduous task of applying to be google guaranteed. Apparently this is a months long process that has some expenses involved. This can be hard for someone trying to start a small business, like Nick.

Why Its Hot?

What happens to businesses if you’re not Googles priority?

“Defendants knowingly and deliberately flood organic search results displayed in response to queries such as “locksmith” (and related terms) with scam locksmith listings they know: 1) do not exist at all, or at least not at the locations indicated, 2) operate for the purpose of defrauding the consumer public, 3) are not licensed in jurisdictions mandating locksmith licensing, 4) are unregistered to do business in jurisdictions (such as DC) requiring business registration.

Defendants flood the market with fictitious listings to dilute Plaintiffs’ and other legitimate locksmiths’ listing in the organic and map results to the point of obscurity, thereby compelling legitimate locksmiths to pay Defendants for paid advertised results merely to be seen by the same prospective customers.”

Google made money off of locksmiths “problem” by creating artificial demand for their ads.

If you’re interested in hearing more about the real life heros spotting locksmith bots check out this article from the NYT. https://www.nytimes.com/2016/01/31/business/fake-online-locksmiths-may-be-out-to-pick-your-pocket-too.html