There is a pilot project in Finland’s Helsinki airport to screen passengers for Covid-19. It doesn’t involve the use of AI, blockchain, drones, nano-tech or injecting bleach. Instead, researchers at the University of Helsinki have trained dogs, who have a hyper-sensitive sense of smell, to screen passengers for the virus. The program is voluntary.
Recently, German researchers found that Corona-sniffin’ dogs have a 94% accuracy rate. And they can “sniff out the virus in a person who is asymptomatic… They detected it at an earlier stage than a PCR test, the most widely used diagnostic tool for the new coronavirus.” [NYT]
This test would feel so much better than the up-the-nose swab. Better still, this method could serve as a more efficient screening method so we don’t use up Covid-19 tests that always seem to be scarce in the United States.
Google search data has been found to help pinpoint COVID-19 hotspots before they flare-up. It’s not the first time researchers turn to the tech giant to deal with possible outbreaks. In 2009, health specialists used keyword search volume to tackle H1N1 pandemic outbreaks. Although physicians like to think patients reach out to them as soon as they’re feeling ill, the reality is that patients turn to WebMD and Dr. Google before going into offices.
Tracking COVID symptoms is only going to get harder as flu and allergy season kicks off, but researchers leaning on the search data think focusing on searches for GI (gastro-intestinal) related symptoms can help point them in the direction of an outbreak.
The team looked at Google Trends data for searches on a range of symptoms that dated from January 20 to April 20 of 2020. They found that searches for ageusia (loss of taste), loss of appetite, and diarrhea correlated with COVID-19 case numbers in states with high early infection rates like New York and New Jersey, with an approximate delay of four weeks. The signal was less clear for other symptoms.
Amazon’s new fitness band adds body fat, movement, sleep and mood to the mountain of data Amazon is amassing. Whether streaming on Amazon Prime, shopping on Amazon.com, buying groceries at Whole Foods, Amazon is ready to…errrr…help?
Why it’s Hot – The increasing convergence of our digital and analog lives is brining the questions of privacy and data sovereignty to the forefront, while also creating new potential opportunities for marketers (just think about what a partnership between Microsoft and Walmart to buy TikTok could mean).
From The Verge:
mazonAmazon is getting into the health gadget market with a new fitness band and subscription service called Halo. Unlike the Apple Watch or even most basic Fitbits, the Amazon Halo band doesn’t have a screen. The app that goes along with it comes with the usual set of fitness tracking features along with two innovative — and potentially troubling — ideas: using your camera to create 3D scans for body fat and listening for the emotion in your voice.
The Halo band will cost $99.99 and the service (which is required for Halo’s more advanced features) costs $3.99 per month. Amazon is launching it as an invite-only early access program today with an introductory price of $64.99 that includes six months of the service for free. The Halo service is a separate product that isn’t part of Amazon Prime.
The lack of a screen on the Halo band is the first indicator that Amazon is trying to carve out a niche for itself that’s focused a little less on sports and exercise and a little more on lifestyle changes. Alongside cardio, sleep, body fat, and voice tone tracking, a Halo subscription will offer a suite of “labs” developed by partners. They’re short challenges designed to improve your health habits — like meditation, improving your sleep habits, or starting up basic exercise routines.
The Halo band “is not a medical device,” Amazon tells me. As such, it hasn’t submitted the device to the FDA for any sort of approval, including the lighter-touch “FDA clearance” that so many other fitness bands have used.
The Amazon Halo intro video | Source: Amazon
THE HALO BAND HARDWARE
TheThe Halo Band consists of a sensor module and a band that clicks into it on top. It’s a simple concept and one we’ve seen before. The lack of a display means that if you want to check your steps or the time, you’ll need to strap something else to your wrist or just check your phone.
The band lacks increasingly standard options like GPS, Wi-Fi, or a cellular radio, another sign that it’s meant to be a more laid-back kind of tracker. It has an accelerometer, a temperature sensor, a heart rate monitor, two microphones, an LED indicator light, and a button to turn the microphones on or off. The microphones are not for speaking to Alexa, by the way, they’re there for the voice tone feature. There is explicitly no Alexa integration.
It communicates with your phone via Bluetooth, and it should work equally well with both iPhones and Android phones. The three main band colors that will be sold are onyx (black), mineral (light blue), and rose gold (pink-ish).
There will of course be a series of optional bands so you can choose one to match your style — and all of them bear no small resemblance to popular Apple Watch bands. The fabric bands will cost $19.99 and the sport bands will be $15.99.
Amazon intends for users to leave the Halo Band on all the time: the battery should last a full week and the sensor is water resistant up to 5ATM. Amazon calls it “swimproof.”
But where the Halo service really differentiates itself is in two new features, called Body and Tone. The former uses your smartphone camera to capture a 3D scan of your body and then calculate your body fat, and the latter uses a microphone on the Halo Band to listen to the tone of your voice and report back on your emotional state throughout the day.
BodyBody scans work with just your smartphone’s camera. The app instructs you to wear tight-fitting clothing (ideally just your underwear) and then stand back six feet or so from your camera. Then it takes four photos (front, back, and both sides) and uploads them to Amazon’s servers where they’re combined into a 3D scan of your body that’s sent back to your phone. The data is then deleted from Amazon’s servers.
Once you have the 3D scan, Amazon uses machine learning to analyze it and calculate your body fat percentage. Amazon argues that body fat percentage is a more reliable indicator of health than either weight or body mass index. Amazon also claims that smart scales that try to measure body fat using bioelectrical impedance are not as accurate as its scan. Amazon says it did an internal study to back up those claims and may begin submitting papers to peer-reviewed medical journals in the future.
Finally, once you have your scan, the app will give you a little slider you can drag your finger on to have it show what you would look like with more or less body fat.
That feature is meant to be educational and motivational, but it could also be literally dangerous for people with body dysmorphic disorder, anorexia, or other self-image issues. I asked Amazon about this directly and the company says that it has put in what it hopes are a few safeguards: the app recommends you only scan yourself every two weeks, it won’t allow the slider to show dangerously low levels of body fat, and it has information about how low body fat can increase your risk for certain health problems. Finally, although anybody 13 years of age and up can use the Halo Band, the body scan feature will only be allowed for people 18 or older.
TRACKING THE TONE OF YOUR VOICE
TheThe microphone on the Amazon Halo band isn’t meant for voice commands; instead it listens to your voice and reports back on what it believes your emotional state was throughout the day. If you don’t opt in, the microphone on the Band doesn’t do anything at all.
Once you opt in, the Halo app will have you read some text back to it so that it can train a model on your voice, allowing the Halo band to only key in on your tone and not those around you. After that, the band will intermittently listen to your voice and judge it on metrics like positivity and energy.
It’s a passive and intermittent system, meaning that you can’t actively ask it to read your tone, and it’s not listening all of the time. You can also mute the mic at any time by pressing the button until a red blinking LED briefly appears to show you it’s muted.
Amazon is quick to note that your voice is never uploaded to any servers and never heard by any humans. Instead, the band sends its audio snippets to your phone via Bluetooth, and it’s analyzed there. Amazon says that the Halo app immediately deletes the voice samples after it analyzes it for your emotional state.
It picks up on the pitch, intensity, rhythm, and tempo of your voice and then categorizes them into “notable moments” that you can go back and review throughout the day. Some of the emotional states include words like hopeful, elated, hesitant, bored, apologetic, happy, worried, confused, and affectionate.
We asked Amazon whether this Tone feature was tested across differing accents, gender, and cultures. A spokesperson says that it “has been a top priority for our team” but that “if you have an accent you can use Tone but your results will likely be less accurate. Tone was modeled on American English but it’s only day one and Tone will continue to improve.”
BothBoth the Body and Tone features are innovative uses of applied AI, but they are likely to set off any number of privacy alarm bells. Amazon says that it is being incredibly careful with user data. The company will post a document detailing every type of data, where it’s stored, and how to delete it.
Every feature is opt-in, easy to turn off, and it’s easy to delete data. For example, there’s no requirement you create a body scan and even if you do, human reviewers will never see those images. Amazon says the most sensitive data like body scans and Tone data are only stored locally (though photos do need to temporarily be uploaded so Amazon’s servers can build the 3D model). Amazon isn’t even allowing Halo to integrate with other fitness apps like Apple Health at launch.
Some of the key points include:
Your Halo profile is distinct from your Amazon account — and will need to be individually activated with a second factor like a text message so that anybody else that might share your Amazon Prime can’t get to it.
You can download and delete any data that’s stored in the cloud at any time, or reset your account to zero.
Body scans and tone data can be individually deleted separately from the rest of your health data.
Body scans are only briefly uploaded to Amazon’s servers then deleted “within 12 hours” and scan images are never shared to other apps like the photo gallery unless you explicitly export an image.
Voice recordings are analyzed locally on your phone and then deleted. “Speech samples are processed locally and never sent to the cloud,” Amazon says, adding that “Tone data won’t be used for training purposes.”
Data can be shared with third parties, including some partners like WW (formerly Weight Watchers). Data generated by the “labs” feature is only shared as anonymous aggregate info.
ACTIVITY AND SLEEP TRACKING
TheThe body scanning and tone features might be the most flashy (or, depending on your perspective, most creepy) parts of Halo, but the thing you’ll likely spend the most time watching is your activity score.
Amazon’s Halo app tracks your cardio fitness on a weekly basis instead of daily — allowing for rest days. It does count steps, but on a top level what you get is an abstracted score (and, of course, a ring to complete) that’s more holistic. Just as Google did in 2018, Amazon has worked with the American Heart Association to develop the abstracted Activity score.
The Halo band uses its heart monitor to distinguish between intense, moderate, and light activity. The app combines those to ensure you’re hitting a weekly target. Instead of the Apple Watch’s hourly “stand” prompts, the Halo app tracks how long you have been “sedentary.” If you go for more than 8 hours without doing much (not counting sleep), the app will begin to deduct from your weekly activity score.
The Halo band can automatically detect activities like walking and running, but literally every other type of exercise will need to be manually entered into the app. The whole system feels less designed for workout min-maxers and more for people who just want to start being more active in the first place.
Speaking of heart tracking, the Halo band doesn’t proactively alert you to heart conditions like a-fib, nor does it do fall detection.
The Halo band’s sleep tracking similarly tries to create an abstracted score, though you can dig in and view details on your REM sleep and other metrics. One small innovation that the Halo band shares with the new Fitbit is temperature monitoring. It uses a three-day baseline when you are sleeping and from there can show a chart of your average body temperature when you wake up.
HALO LABS, PARTNERSHIPS, AND THE SUBSCRIPTION
Finally,Finally, Amazon has partnered with several third parties to create services and studies to go along with the Halo service. For example, if your health care provider’s system is compatible with Cerner, you can choose to share your body fat percentage with your provider’s electronic medical records system. Amazon says it will also be a fully subsidized option for the John Hancock Vitality wellness program.
The flagship partnership is with WW, which syncs up data from Halo into WW’s own FitPoints system. WW will also be promoting the Halo Band itself to people who sign up for its service.
There are dozens of lower-profile partnerships, which will surface in the Halo app as “Labs.” Many of the labs will surface as four-week “challenges” designed to get you to change your health habits. Partners creating Labs range from Mayo Clinic, Exhale, Aaptiv, Lifesum, Headspace, and more. So there might be a lab encouraging you to give yoga a try, or a set of advice on sleeping better like kicking your pet out of your bedroom.
Amazon says each Lab needs to be developed with “scientific evidence” of its effectiveness and Amazon will audit them. Data crated from these challenges will be shared with those partners, but only in an aggregated, anonymous way.
Virtually all the features discussed here are part of the $3.99/month Halo subscription. If you choose to let it lapse, the Halo band will still do basic activity and sleep tracking.
In charging a monthly subscription, Amazon is out on a limb compared to most of its competitors. Companies like Fitbit and Withings offer some of the same features you can get out of the Halo system, including sleep tracking and suggestions for improving your fitness. They also have more full-featured bands with displays and other functionality. And of course there’s the Apple Watch, which will have deeper and better integrations with the iPhone than will ever be possible for the Halo band.
Overall, Halo is a curious mix. Its hardware is intentionally less intrusive and less feature-rich than competitors, and its pricing strategy puts Amazon on the hook for creating new, regular content to keep people subscribed (exercise videos seem like a natural next step). Meanwhile, the body scanning feature goes much further than other apps in directly digitizing your self-image — which is either appealing or disturbing depending on your relationship to your self image. And the emotion tracking with Tone is completely new and more than a little weird.
The mix is so eclectic that I can’t possibly guess who it might appeal to. People who are more serious about exercise and fitness will surely want more than what’s on offer in the hardware itself, and people who just sort of want to be a little more active may balk at the subscription price. And since the Halo band doesn’t offer the same health alerts like fall detection or abnormal heart rate detection, using it as a more passive health monitor isn’t really an option either.
That doesn’t mean the Halo system can’t succeed. Amazon’s vision of a more holistic health gadget is appealing, and some of its choices in how it aggregates and presents health data is genuinely better than simple step counting or ring completion.
We won’t really know how well the Halo system does for some time, either. Amazon’s opening it up as an early access program for now, which means you need to request to join rather than just signing up and buying it.
Designed to help kids with attention deficit hyperactivity disorder (ADHD), EndeavorRx is the first game that’s allowed to be prescribed by doctors as medical treatment.
The game should not be considered an alternative to medication, but is officially approved by the US FDA. The game, aimed at patients age 8-12, can be plaid on an iPad or iPhone and has been found (after clinical trials for 7 years) to reduce attention-deficit for 1/3 of participants.
Akili, the creator of the game aims to reimagine what medicine can be. They are pairing neuroscience with the latest technology and video game entertainment in the hopes of challenging the status quo of medicine.
Why it’s hot: Gaming addiction was declared a legitimate disorder by the WHO last year and has taken flak in regards to violence. But, with Covid lockdowns and their ensuing madness, more and more people of all ages are realizing the benefits of gaming.
When David Velasquez went home to California for a week in April, he found out that his parents didn’t have internet access anymore. Velasquez, a medical student at Harvard, needs Wi-Fi for work. However, his parents don’t own a computer. “They don’t shop online, they don’t watch Netflix,” he says. So when the connection got too expensive, they stopped paying for it.
With the COVID-19 pandemic ravaging the country, that decision worried Velasquez. His parents also speak very little English, and doctors and clinics in the US were canceling in-person appointments and asking patients to schedule virtual visits for any health problems instead.
Without internet access and with limited English, Velasquez’s parents wouldn’t be able to make that switch. “I knew that as our healthcare system started transitioning over to telehealth as opposed to in-person, in-clinic care, their access to health care — and other individuals like them — would be disrupted,” he told The Verge.
Telehealth is convenient for some people: it cuts out the drive to an office and the time in a waiting room, trimming an hours-long event down to minutes. But it isn’t easily accessible to the 25 million people in the United States who speak little English, who are more likely to live in poverty, often work service or construction jobs, and may be more at risk of exposure to COVID-19.Even if they are able to get online, most of the systems that support telehealth — like hospital portals and video visit platforms — are hard to access for people who primarily speak other languages.
Why it’s hot
The dream of a techno-utopia often forgets that human biases and systemic problems left unaddressed become embedded in new technology and can exacerbate inequality. So, until we solve those issues, they will be perpetuated.
What if there were something that could help snap you out of your rut, be it a temporary funk or actual, clinical depression? And what if this something were designed to make doing good things for yourself as addictive as a video game? That’s the premise of The Guardians: Unite the Realms, a new app developed by the Affective Computing group at MIT Media Lab.
Out now for iOS and Android, it’s a free game, modeled after character collection games like Pokémon and Skylanders (though without any fighting). Instead of urging you to spend money on microtransactions as most of these games do, The Guardians urges you to spend effort on yourself. If you want to progress in the game, you have to invest in your own well-being.
The data shows that people who are depressed don’t want to use self-improvement apps (only about 3% will complete a regimen in these apps). At the same time, people with severe depression still play games as much as people who aren’t experiencing depression, making gaming a promising avenue for introducing mental health interventions.
Over years of both formal study and informal play-testing in the lab, lead platforms engineer at the Affective Computing group and game director for the Guardians Project Craig Ferguson morphed the app into what it is today – a fantasy land filled with magical animals that attempt to take their world back from an evil villain. Last September, he got tired of the research and started thinking about releasing something—even something still unproven—to help people battling depression. Then with COVID-19 trapping so many of us at home, he made the choice to publicize what was done.
That release, while a fraction of what the game will be in the future, he says, can still take months to complete, and it’s presented with as much glitzy animation and character design as you’d find in any high-end mobile app.
When you load the game, a big button glows and bounces in the upper left-hand corner of the screen, reading “new adventure available.” This is essentially a good-for-you button, because each adventure is focused around the phenomenon of “behavioral activation.” Behavioral activation is a proven therapy that can be used casually or clinically for depression. It gets people to partake in positive experiences rather than spending time doing the things that reinforce their own damaging behaviors. And there are dozens of options to choose from.
Some suggested adventures are practical, such as knocking things off your to-do list that might otherwise cause anxiety: Manage finances. Vacuum. Do Laundry. Others help you grow: Watch an online class. Write a poem. Read a classic. And others help you stay active: Spend time in nature. Learn a new dance. Or, my personal favorite, Jazzercise for 20 minutes. You are also completely free to make up your own adventure, and repeat it whenever you’d like.
Why it’s Hot:
With so much content promoting self care and wellness during shelter-in-place, wellness can begin to feel like a chore. This is especially true for people who struggle with depression, where even small tasks can feel unmanageable. This app helps to make those small tasks fun and purposeful (albeit in an imaginary game). With a mental health crisis looming on top of our current physical health crisis, it’s interesting to see an app that tackles this very serious situation in a seemingly light-hearted way.
How Piramal Sarvajal is using IoT to tackle safe drinking water issue for rural India
“Water is wealth; water is life. Without water, life would not endure, and access to freshwater and sanitation is a basic fundamental right of humans.”
Having said that, the availability of freshwater is still a significant challenge in India, especially in rural areas. According to reports, 25 million people in India lack access to safe drinking water, and rural Indian women waste 700 hours annually collecting water. It is also estimated that by the year 2025, almost more than half of the urban population of India will live in water-stressed areas as this precious commodity is becoming scarce rapidly.
In this context, Piramal Sarvajal is committed to leveraging innovative technology to create easy access to safe drinking water in rural areas. Seeded by the Piramal Foundation in 2008, Sarvajal has been working in the water space to provide clean drinking water in the far-flung rural regions of India.
Even today, three-quarters of India still drink unfiltered water, which, in turn, leads to diarrheal deaths and permanent fluorosis. To change this, Sarvajal founder Anand Shah created a program to achieve low-cost scalable solutions serving “safe water for all.”
Why it’s Hot: (In case you’re not sure if you want to read the loooong case study.) This is a really innovative convergence of technology, data and business model – aligned to solve a pervasive public health challenge, which negatively impacts the lives of millions of people every day. Interesting perspective, as we collectively consider ways in which clients might respond to the current global public health challenge.
A Mission To Provide ‘Water For All’
Water scarcity has been a global issue; however, Piramal Sarvajal believed that the problem is multidimensional, and therefore the solutions had to be locally suited. Additionally, the voluminous nature of water, coupled with its vulnerability to contamination demanded a localised and efficient purification-cum-distribution system. While many well-intentioned NGOs have tried to implement charity-based water delivery solutions, these ventures have not proven financially sustainable over time. And therefore, the need of the hour was to apply business thinking to solve public service delivery problems.
In recent years, decentralised solutions for community-level drinking water installations have achieved significant success in creating safe water access, even in remote rural areas. Serving large enough numbers at affordable prices leads to financial sustainability while creating a local entrepreneurial ecosystem. A market-based, pay-per-use model aims to democratise drinking water access and achieve operational break-even by selling drinking water to the community at affordable prices. Piramal Sarvajal has been at the forefront of developing technologies and business practices in the safe drinking water sector that are designed to ensure sustainable solutions in both rural and urban deployment conditions. Sarvajal created a business model that operates at community levels to provide decentralised drinking water solutions to underserved communities.
During its inception, Piramal Sarvajal had their first version of its purification unit, which had no governance-based technology involved, and all the operations were done manually. Since the initiative was bound to be a multi-location affair, distributed operations posed a severe challenge to efficiently and cost-effectively managing the project. Besides, generating sufficient demand meant breaking existing taboos around buying water by educating consumers about water-health linkages was also a challenge. Sarvajal’s team, therefore, innovated a solution that could be customised for the water contamination profile of any location with pioneering remote monitoring technology. It also invested in community awareness activities while tapping into local entrepreneurial drive and resources by adopting a franchise model.
The company used to charge to the franchisee, based on the volume of water purified by our unit. Although there was a mechanical flow meter installed in the unit that used to measure the volume of water purified by our unit, every month, a person had to go to the field to note down the reading from each unit. This process, therefore, used to take about two weeks to complete the round and collect the data. This manual reading process created a delay in the billing cycle. Additionally, they noticed some tampering with water meters at various locations, which indeed is a separate challenge altogether. To resolve these, Piramal Sarvajal explored applying cloud-based technology in order to create a smooth process by using sensors for the measurement of vital parameters like quantity, quality, pressure etc.
Water ATMs: Automated Water Dispensing Units
The company started its technological journey using the Programmable Logic Controller (PLC) with sensors and Human Machine Interface (HMI), which were attached with the PLC. “PLC-based automation has helped us in automating the unit’s operation and in remotely managing and monitoring the purification unit from our centralised location,” said Anuj Sharma, the CEO of Piramal Sarvaja. “Due to the fast-paced changes in PLC technology, we needed to update our software frequently. This triggered the design of our own, micro-controller based, control unit.”
Being the first organisation in India to develop the Water ATM, Piramal Sarvajal, operated the project in collaboration with a local entrepreneur or the local panchayat and community-based organisations to create sustainable livelihood opportunities within the chosen community. These cloud-connected and solar-powered WaterATM dispenses purified water 24×7. Villagers were issued RFID cards for collecting water, and these cards have a pre-paid balance, which can be recharged periodically as per consumption pattern. The RFID card gave the consumer the convenience of taking water anytime, anywhere across connected ATMs in a given location of flexible litres.
The IoT enabled technology installed at the purification level, ensuring the quality of every drop dispensed and supported oversight management on a real-time basis, while remotely managing locations for better governance. “The dispensing solution via Water ATM not only helps us manage and monitor user-level data but also supports targeted subsidies and variable pricing to support equitable and sustainable solutions at the last mile,” said Sharma.
The adoption of IoT technology for remote monitoring of the units helped the company in bringing transparency in operations across every transaction and ensured governance of widespread locations for both the service provider and the donor. This technology also assisted in managing the pay per use model, which, in turn, helped the consumers to pay an affordable price for clean drinking water — paying only for the service.
The technology that the company deployed was the Internet of Things (IoT), which required GSM/GPRS network as it acts as a backbone for communication between device and server. And, Sarvajal’s devices communicate with their centralised server over GSM/GPRS (2G) network. And ensuring that every installed unit has the availability of proper signal strength at the desired location. “Sometimes, we have noticed that even though there is a proper signal strength available at the place, still there is a delay in data exchange, which was due to the network latency,” said Sharma. And, hence, the company considered other network options like NB-IoT, which works on LTE (4G); considering its availability in most of India. The company also considered other alternate non-standard options, where telecom network is still not available, but it is under feasibility study.
Piramal Sarvajal also has enabled a technology device called Soochak, which is a remote monitoring device designed to be mounted on a commercial-scale water purification plant, to capture minute-by-minute machine status. This process works on Piramal’s technology backend, which allows the company to bring affordable, safe drinking water to underserved communities sustainably. At the same time, the touch screen of the machine easily guides the local operators on the daily functioning of the plant in the local language.
The company aimed to deploy technology at every stage — for specific parameter measurement Piramal Sarvajal have used state of the art sensors. As part of their regular preventive maintenance, these sensors are calibrated periodically so that they provide accurate data. With the help of IoT, the company gets its data from all units installed in the field, and these data are stored in their server’s database system. Also, considering the received data is large in volume; it practically wasn’t possible to do analysis manually, hence, decided to apply data analytics that provided them with meaningful information from the available data. “This helped us to know how many units are working in normal condition and how many units require attention from our maintenance team,” said Sharma. “Our devices are intelligent enough to provide real-time alerts to our operations team for any attention needed by them. Our operations team immediately acts on alerts and attends the situation.”
Application & Benefits
Sarvajal’s proprietary technology played a vital role in providing a comprehensive solution for delivering low-cost drinking water at the last mile. The various components of the technology include — water purification plants, monitoring device, the water ATM, and Sarvajal’s enterprise management system.
Sarvajal’s purification model was agnostic of the method of filtration and was utilising purification technology as per the source water. The water was getting purified through a site-designed five-step filtration process including media filtration, micron filtration, reverse osmosis (RO) filtration and UV purification. The employed proprietary technology of Sarvajal helped them in monitoring and controlling the machine operations, the source water quality, product water quality, litres produced (both rate and total), the overall health of the machine, and the amount of effluent created in the process. This real-time online monitoring enabled the company to assure a greater uptime in machine usage.
Sarvajal’s Enterprise Management System is the information processing hub of the entire company’s network of distributed installations. The SEMs receives all data sent over the cellular network for the Soochaks and Water ATMs and serves as the conduit for all operational activities within the business, such as inventory management, maintenance tracking, accounting, and asset tracking.
Additionally, the water ATM devices were solar-powered, cloud-connected, and operated automatically, which was designed to dispense water at the swipe of an RFID card. The ATMs tracked every transaction that took place, which enabled a sophisticated market forecasting and proactive multi-unit management. It also enhanced the scale of impact and optimised net investment per installation. Consequently, the ATMs established water-price transparent markets and assured 24×7 access to safe drinking water. Sarvaj’s initiative also presented an option to provide direct-targeted subsidies through government-run programs. Currently, the company is serving more than 7.30 lakhs of people daily, directly from our 1765+ touchpoints in 20 states.
While there are many players in the water space, Sharma believes, “What sets us apart is our effort of conducting community engagement activities to improve impact to increase the off-take.” Also, “Soochak throws data about machine health, so all maintenance activities are planned. Service tickets are even generated to track and also study the data generated. Our database shares information on all machines functionality at any given point in time.”
Sharma further added, “Being a technology expert in the water sector, we also aim to help the government by demonstrating the use of technology, so that the government can monitor the water supply schemes very effectively.” Sarvajal has extended the application of this model for a water pipe model too. The company partnered with the central government-run Jal Shakti mission to create a pilot model of monitoring the IoT-based water tracking mechanism at villages of Gujarat, Assam and Bihar.
It is clear that the Corona pandemic will radically change people’s behavior for the foreseeable future. What is less clear is precisely how behaviors will change and whether new habits will stick around after the pandemic is over (fingers crossed).
The New York Times reports that a running boom is happening–which makes sense given the number of people who can no longer exercise at gyms or indoors. But with potentially millions of people taking up running, how many of them will discover that they enjoy the habit and continue even when their gym membership is available again? The impact could be huge for years to come.
Why it’s hot: What other activities are taking off? What activities are being displaced? What long-term impact could new habits have after the pandemic ends?
A skincare startup is tackling the complexity consumers face when navigating the category to select the best products for their skincare needs. Rather than adding to the clutter of products, ingredients and “proprietary formulas”, or attempting to educate consumers through exposure to research + science, Proven Skincare simply prescribes personalized solutions for each individual.
After collecting customer input based around 40 key factors, Proven Skincare’s AI combs through a comprehensive database of research, testimonials and dermatology expertise, to identify the best mix of ingredients for each person’s situation.
“The paradox of choice, the confusion that causes this frustrating cycle of trial and error, is too much for most people to bear,” says Zhao on the latest edition of Ad Age’s Marketer’s Brief podcast. “There’s a lot of cycles of buying expensive product, only for it to then sit on somebody’s vanity shelf for months to come.”
As the human body’s largest organ, skin should be properly cared for—using products and ingredients that have been proven to work for specific individuals. That’s the core mission behind Proven Skincare, a new beauty company that has tapped technology to research the best skincare regimen for consumers.
Why It’s Hot: In a world where the benefits of things like AI and big data are not often apparent to the “average” person, this is an example of technology that solves a real human problem, while remaining invisible (i.e. it’s not about the tech).
In Ukraine, a lack of people taking eye examinations combined with increasing mobile device usage has led to a national eyesight problem, so Luxoptica, a Ukranian optician, decided to leverage the problem device to get people to take eye exams, all on their own accord.
Luxoptica ophthalmologists created an eye test that sat within Instagram Stories. All users had to do to take the test was tap on the brand’s Instagram story and hold their smartphone at a distance, then text appeared on the screen. If they could see the letters clearly, they would be instructed to tap to the right, which took them to the next text – in smaller type.
As soon as users could no longer see the writing, they were instructed to swipe up. The result of the test then appeared on the screen with a prediction of their visual ability and a recommendation about what to do next.
If the vision score was below normal, Luxoptica recommended a visit to an ophthalmologist to prevent further reduction in vision and provided a direct link to book an appointment at any Luxoptica store.
Why it’s hot: Luxoptica was smart in its “show don’t tell” strategy by providing consumers with a free experience of an eye exam instead of lots of medical claims and reasons to go to your optometrist to get an exam. Its creative use of Instagram stories made their message easily accessible to their target audience, mobile phone users, giving them the freedom to experience the exam on their own time, ultimately driving 1 in 7 people to an optician for an eye exam, over 6,800 visits.
Planned Parenthood recently launched an Abortion Care Finder tool, which provides those seeking abortions with location-specific information relating to laws and regulations, nearby health centers and different medical options. It was designed in-house by Planned Parenthood’s Digital Products Lab after the team noticed an increase in searches on its website that were variants of “abortions near me.”
When a user inputs their age, location, and length of their pregnancy, the digital portal will allow them to locate the nearest Planned Parenthood clinic, and tell them whether in-clinic procedures or abortions via medication are available. The Care Finder will also update its information when states pass new laws.
If the nearest Planned Parenthood is more than 60 miles away, the tool refers users to a map created by the National Abortion Federation that includes independent providers. Though it offers more expansive results and describes abortion laws by state in greater detail, that organization’s map does not give customized results based on personal details or exact location.
The biggest barrier to creation was, and still is navigating the ever-changing state laws, which can be hard to parse. For example, in the first half of 2019 alone, states enacted 58 restrictive laws governing abortions.
Why it’s hot:
It’s simple. They built something based on need, not just because they wanted to ‘building something cool.’
CVS Health wants to help millions of American workers improve their sleep. So for the first time, the big pharmacy benefits manager is offering a purely digital therapy as a possible employee benefit.
The company is encouraging employers to cover the costs for their workers to use Sleepio, an insomnia app featuring a cartoon therapist that delivers behavior modification lessons.
CVS Health’s push could help mainstream the nascent business of digital therapeutics, which markets apps to help treat conditions like schizophrenia and multiple sclerosis. The company recently introduced, along with Sleepio, a way for employers to cover downloads as easily as they do prescription drugs. The company said it had already evaluated about a dozen apps.
Some industry executives and researchers say the digital services should make therapy more accessible and affordable than in-person sessions with mental health professionals.
So far, the use of treatment apps has been limited. But with the backing of CVS Health, which administers prescription drug plans for nearly one-third of Americans, those therapies could quickly reach tens of millions of people. A few employers have started offering Sleepio, and more are expected to sign on this fall, CVS Health said. Like in-person therapy, the insomnia app does not require a prescription.
“We are at this pivotal moment,” said Lee Ritterband, a psychiatry professor at the University of Virginia School of Medicine who has developed online health interventions for more than a decade. “For years, these have been bubbling under the surface.”
Other experts argue that online therapies may not be ready for mass adoption. In a recent study in Nature, researchers warned that most digital treatments lacked evidence of health benefits. Although first-of-their-kind medical apps that claim to treat diseases must obtain clearance from the Food and Drug Administration, health apps that make vaguer wellness claims — like better sleep — generally do not need to demonstrate effectiveness to federal regulators.
Sleepio unfolds more like a low-key, single-player video game, where the user is on a quest for better sleep, than a clinical health program. The app features an animated sleep expert with a Scottish accent, called “the Prof.” An affable but firm therapist, the bot offers people who have insomnia symptoms a series of six weekly online sessions.
“At times, you may feel like quitting or even give up, but don’t despair. This is totally normal,” the animated therapist says in the first session. “What I can tell you for sure is, if we work closely together on this, we have an excellent chance of defeating your poor sleep.”
Big Health has raised $15 million from investors including Kaiser Permanente, the California-based health system. In 2015, the start-up began selling Sleepio directly to employers, sending them aggregated data on their employees’ progress. Companies pay a fee for each employee who uses the insomnia app, but Big Health declined to disclose its pricing.
Delta Air Lines and Boston Medical Center, two of the companies that work directly with Big Health, said employees who used Sleepio reported improved sleep.
CVS Health’s rollout of Sleepio is part of its larger effort to popularize online health treatments as employee benefits. Dr. Brennan said the company planned to move forward with the apps it deemed to have solid evidence of efficacy.
“We’re doing it because we think patients are going to benefit from it,” Dr. Brennan said. “That’s an important step for physicians. That’s an important step for patients.”
We’ve seen “digital therapeutics” as an emerging trend — from health monitoring comes apps like Calm and text messaging with psychologists. But the mainstreaming of it and association with employer health plans (what data will be shared?) is interesting.
In recognition of National Recovery Month, Google has released two new map-related tools aimed at both aiding those in recovery from drug addition and helping to make the life-saving drug Naloxone more accessible.
The centerpiece of the company’s effort is a new website, Recover Together, which seeks to centralize resources for those looking to overcome addiction.
The Recovery Locator Tool, as the name would suggest, is a Google Maps page specifically designed to help individuals find recovery resources near them. And the Naloxone Locator Tool is a Google Maps page that aims to assist those looking to acquire Naloxone — a drug that can reverse overdoses.
According to the press release, the initiative was launched based on the insight that people use Google on a daily basis to seek out information on addiction and recovery:
“[In] fact, just last month, we saw an all-time high in search interest for ‘rehab near me,’ ‘addiction treatment near me,’ and ‘how to help an addict.'”
While the aim is to help those searching for this info, Google has taken privacy into account and is assuring that visits to this website would not be associated with any specific users. Page views will be measured, but anonymized and only in the aggregate. What’s more, the company claims it will not use Naloxone-related searches to target ads.
Why It’s Hot
It’s great to see Google using their search data for good, not for profit. Providing these tools for those who are struggling to ask for help and turning to Google for anonymous advice is filling a critical need.
It’s a testament to the staying power of the Pepsi Challenge —first introduced in 1975—that random pedestrians aren’t freaked out by bubbly strangers asking them to eat unlabeled food. Instead, the offer evokes a giddiness at being selected for such an important task.
So the people chosen for a recent “Coke Challenge” were understandably intrigued, even excited at the prospect of learning a bit more about their own tastes. Instead, they got a brush with death.
The “coke” in this case was, of course, cocaine—one baggie filled with pure powder, and the other containing cocaine laced with enough fentanyl to kill anyone who snorted it. Cocaine is increasingly being cut with the synthetic opioid to increase its effects, but that is driving overdose deaths. In 2017, the CDC attributed more than 7,500 deaths to cocaine laced with fentanyl or other synthetic opioids.
Fentanyl tampering can’t be detected by sight, smell, or taste, so recreational drug users take a risk every time. They’re also in more danger than regular drug users, because they typically have no tolerance to opioids.
Like the real Pepsi Challenge, though, the head-to-head comparison was a marketing tactic, created by DanceSafe, a U.S.-based non-profit that sells fentanyl test strips they say can detect the presence of the drug. The organization’s focus is on safety and education in the electronic dance community and is known for bringing adulterant screeners to raves that can check for unexpected tampering. DanceSafe is neither for or against drug use, so there’s no judgment in the campaign, just a bit of humor, evident in the tagline, “Know before you blow.”
Rather than taking a staunch anti-drug approach, the campaign focuses on reducing potential harm to people who choose to use recreational drugs. The video of the challenge was released in time for International Overdose Awareness Day on Aug. 31.
Why it’s Hot:
Sometimes you don’t have to reinvent the wheel – you just need to re-frame it (re-spoke it? re-mount it? cars, Idk). Part of what makes this execution so relevant is it takes something everybody knows (the Pepsi Challenge) and turns it on its head. Grounding something foreign (fentanyl) in a cultural known (taste testing) lends credibility and lightheartedness to a topic that can seem daunting.
Culturally, this product also fits into a new attitude surrounding drugs. With the opioid epidemic continuing to grow and fatalities rising, gone are the days of “just say no” and “this is your brain on drugs” (cue cracking eggs) – the priority with products like DanceSafe and Naloxone is trying to reduce overdoses when people use drugs. Question: Will this new mindset surrounding drugs have any halo effect on the medical field as a whole?
Rising suicide rates in the US are disproportionately affecting 10-24 year-olds, with suicide as the second leading cause of death after unintentional injuries. It’s a complex and multifaceted topic, and one that leaves those whose lives are impacted wondering what they could have done differently, to recognize the signs and intervene.
Researchers are fast at work figuring out whether a machine learning algorithm might be able to use data from an individual’s mobile device to assess risk and predict an imminent suicide attempt – before there may even be any outward signs. This work is part of the Mobile Assessment for the Prediction of Suicide (MAPS) study, involving 50 teenagers in New York and Pennsylvania. If successful, the effort could lead to a viable solution to an increasingly troubling societal problem.
Why It’s Hot
We’re just scratching the surface of the treasure trove of insights that might be buried in the mountains of data we’re all generating every day. Our ability to understand people more deeply, without relying on “new” sources of data, will have implications for the experiences brands and marketers deliver.
Keeping an eye on subtle changes in common health risks is not an easy task for the average person. Yet, by the time real symptoms are obvious, it’s often too late to take the kind of action that would prevent a problem from snow-balling.
Researchers at the University of Toronto have developed an app that appears capable of turning a 30-second selfie into a diagnostic tool for quantifying a range of health risks.
“Anura promises an impressively thorough physical examination for just half a minute of your time. Simply based on a person’s facial features, captured through the latest deep learning technology, it can assess heart rate, breathing, stress, skin age, vascular age, body mass index (yes, from your face!), Cardiovascular disease, heart attack and stroke risk, cardiac workload, vascular capacity, blood pressure, and more.”
It’s easy to be skeptical about the accuracy of results possible from simply looking at a face for 30 seconds, but the researchers have demonstrated accuracy of measuring blood pressure up to 96% – and when the objective is to give people a way of realizing when it might be time to take action, that level of accuracy may actually be more than enough.
Why It’s Hot
For marketers looking to better identify the times, places and people for whom their products and services are likely to be most relevant, the convergence of biometrics with advanced algorithms and AI – all in a device most people carry around with them every day – could be a game-changer.
(This also brings up perennial issues of privacy & personal information, and trade-offs we need to make for the benefits emerging tech provides.)
Pampers has announced a new product called , a “connected care system” to monitor your baby. The package includes a special “smart” diaper, which tracks your baby’s pee and sleep patterns, a mobile app, and Logitech video monitor. The one thing it doesn’t track? Poop.
Pricing has yet to be announced, but as a disposable product, they’re likely to become expensive. The bigger question is why, especially since this tracker tracks everything except your child’s poop patterns. This is a bigger trend in the diaper and baby industry overall. Getting “smart” keeps companies and products relevant and as people are starting families later and having fewer babies, Pampers, and other big diaper brands (Huggies) are trying to maintain their bottom lines.
Why it’s hot:
In addition to the “smart” revolution in which we’re currently in the midst, these types of innovations and new utilities don’t always come naturally to every brand. It’s interesting to see how the diaper industry is trying to find its way. We’re also seeing this challenge on Enfamil, which is trying to partner with companies to show their commitment to both babies and moms — while not every baby needs this type of monitoring, it could be an interesting partnership opportunity for the brand.
Pet product brand Purina knows how much pet owners love their furry friends, and wants to encourage routine vet visits. Accordingly, its latest campaign in France involves an outdoor billboard that can check a dog’s health via its urine.
Special billboards use pheromones to attract dogs to urinate on them, and then will run the sample through several tests to tell the owner the results. The tests look specifically for four common problems— diabetes, kidney issues, urinary infection or cholesterol. The results even recommend a particular Purina diet or to take the dog to the vet’s office for a checkup.
The goal is not just to make sure people’s pets are healthy, but also to encourage customers to associate Purina with health and wellness for their pups. “Purina’s objective is to provide simple and efficient solutions to improve the wellness of our pets. We wanted to raise awareness on the importance of veterinary checkups, but also to offer a solution that fits in the daily lives of pet owners—the daily walk on the street or in the park,” Véronique Herman, marketing manager specialist at Nestlé Purina Pet Care, says in a statement.
According to the 2019 MM&M Deloitte Consulting Healthcare Marketers Trend Report, marketing budgets increased 26% when compared to the previous fiscal year. The mean budget jumped from $8.3 million to $10.5 million, and 92% of respondents reported a year-over-year increase! This growth has been fueled by a record number of approvals of new treatments, as well as the Trump Administration’s Laissez-faire approach to the industry. This recent growth, however, faces numerous challenges in the near-future. The political climate present when such issues are addressed will strongly influence their outcome, and experts have agreed political action is inevitable.
Joe Plevelich, a commercial operations executive for a pharmaceutical company commented:
“If you look at some of the leading potential contenders for the presidency and some of the platforms they are trying to establish, [many] are talking about better controls and transparencies around pharma pricing and profits. I think there are definitely changes afoot. Whoever is going to be in power is going to have an impact on pharma pricing and our recent ability to continue to raise pricing on a whim.”
As we embark upon an active and critical time in healthcare regulation, development, and modernization, both democrats and republicans agree pharma is an industry worthy of attention.
The following have been identified as key discussions to watch as we approach 2020:
A reduction or elimination of tax deductions for marketing expenses (expected this year)
Requiring list prices of drugs to be included on TV advertisements
Price caps on drugs (Congress has already opened hearing on rising drug prices)
Investigations into sales and marketing practices
Why It’s Hot
The outcomes of these and similar healthcare regulatory topics will strongly impact pharma marketing budgets, and will determine if they will remain as fruitful as they are today. Many are concerned an unfavorable decision in any of these issues, could lead to significant change. Pharma marketers should remained tuned into the latest developments in these and other healthcare related issues, as well as the 2020 presidential election.
Leading medical spa operators Lanserhof Group has partnered with The Arts Club, a private members club in central London, to develop a state-of-the-art medical gym.Expected to open in May 2019, the new facility is billed as the ‘ultimate medical and gym facility’, and will be the first of its kind to open in the UK.
Designed by Dusseldorf-based firm Ingenhoven Architects, the six-storey gym will be the first facility of its kind to offer club members an MRI scan as part of its tailored training programme. Members will also have access to additional personalised services and offerings such as cardiovascular screening, body metabolism analysis, and two physical therapy labs.
The facility will also feature a world-class gym, class studios, consulting and treatment rooms, cryotherapy treatment chambers and high-end diagnostic and medical facilities, as well as a carefully crafted menu of healthy food options.
Why it’s hot:
Experiences today define brands and categories – is it time for a luxury experience for healthcare testing and treatments? By mixing the experience of a gym, spa and a diagnostic center, it redefines what treatment and diagnostic centers should look like and may alleviate some anxiety.
On the other hand, it offers advanced testing to highly health conscious consumers who want to quantify their progress and are hyper aware of their health metrics without having to leave the gym.
Burger King wants to burn the competition. Literally. So much so that, in Brazil, anyone who opens their app and points their camera at a competitor’s ad will see that ad engulfed in flames and replaced with a coupon for a free Whopper.
Why It’s Hot
Well, it’s on fire. But that’s not all. The use of augmented reality is engaging, but it also creates an implicit hierarchy which puts BK at the top, conquering it’s competition.
But what really makes this a hot idea is how it can be a springboard. Thinking about how this idea could take shape in healthcare marketing elicits some big ideas.
Living healthy is often about making choices; choosing healthy foods, making time for fitness, avoiding bad habits. If a healthcare brand creates an app like this that treats a fast food restaurant, the comfortable couch, or a pack of smokes as the competition, it can drive people to healthy behavior by helping them to make better choices and rewarding them in an engaging way.
In recent years, websites and apps that offer remote access to trained therapists have risen in popularity. The convenience of communicating with a therapist via smartphone and the relatively low cost are some of the drivers behind why people use these services; even the American Psychological Association recognizes online therapy as a resource on its site. Well-known platforms include BetterHelp, which matches users with an online counselor they can communicate with live via text, phone, or video starting at $40 a week, and Talkspace, which allows the exchange of text, audio, and video messages with a therapist beginning at $49 a week. Other platforms include MyTherapist and telehealth services available through employee assistance programs (EAPs). While these apps and services aren’t replacements for traditional face-to-face therapy, as the respective FAQs for BetterHelp, Talkspace, and MyTherapist note, these platforms can help users get more familiar with their mental health.
Why it’s hot: Patients say that therapy apps have been a cost effective way for them to gain judgement-free access to mental health care that they otherwise may not have even pursued, lowering the barrier to entry to address extremely common but often ignored issues. The convenience factor also plays a big role, as patients don’t have to worry about scheduling or getting to appointments, and can receive on-demand therapy when they need it – to cope with a loss, for example – or ongoing therapy for chronic mental health disorders like anxiety.
AI counseling is the wave of the future. Cognitive Behavioral Therapy administered by a smart chatbot, via an app relying on SMS, has become highly popular and well reviewed. Woebot isn’t just the face of a trend, it’s a notable player in technology transforming healthcare.
Why It’s Hot
It’s not new. It’s better. The first counseling software was called Eliza. It was ~1966. Part of the difficulty was it required human intervention. Ironically, in 2019 when many believe a lack of human contact to be part of the problem, that void actually addresses a barrier in therapy. Perceived lack of anonymity and privacy. Sure therapist visits are confidential blah blah but people naturally have difficulty opening up in person. Plus there’s the waiting room anxiety. With an app, studies have shown that people get to the heart of their problem quicker.
Why it Matters
There’s a ton of demand for “talk therapy” and others. Human counselors can’t keep up. People wait weeks and months for appointments. That’s in the U.S. where they’re compensated well. In this On Demand age, that’s seen as unacceptable. Woebot, and others, address the market need for immediate gratification care. Another issue is cost. Therapy is expensive. Apps are obviously a solve here. No co-pay.
All the apps remind users they’re no substitute for human counselors but they are helpful in reflecting behavior patterns and emotional red flags back to their users. At the very least, it’ll help you make the most of your next therapy visit.
Okay. It’s one thing to look to social media influencers for inspiration on a new handbag, sneakers, foundation, hotel stay… What about medication? Surgery? Having advanced in the highly regulated world of medical advertising and come to terms with how to remain compliant with guidelines, pharma is solidly in a new phase of advanced advertising. Yes, many other industries have been using influencers on social for years but pharma is often hesitant. No longer (for some).
Pharma influencers are paid an ~$1,000 per 100,000 followers. There’s deep pockets in this industry so they’re not just using one or two, they’re using a fleet of influencers to sell a lifestyle. That’s not a stretch either. If you think about the TV ads, they’re not selling psoriasis treatment, they’re selling the freedom to walk with naked legs and arms holding hands with your love interest before you take a dip in the pool. So instead of print, a 60 sec spot, or radio ad, pharma gets the pseudo storytelling candor benefits of influencers’ social feeds.
Oh, can’t end without an obligatory mention that the Karshians are, at least, partially to blame.
There’s a million ways to use social media, like finding material for self-righteous indignation. It can also be used to improve public health. Aside from all the Twitter text alerts, patient reviews of medications on YouTube, and questionable use of Instagram by branded treatments, there are legitimate ways using social media can actually improve public health.
HOW DOES IT WORK? A notable method of providing a service to society is the use of podcasts. People can learn about public policy, like the Affordable Care Act debate, in a way that’s easy to comprehend with The Healthcare Policy Podcast. Interested in the future of your Healthcare beyond video therapy sessions and chatbots to diagnose common ailments? Think robotic assistants for surgeons, lasers replacing the scalpel in new ways, and enhanced apps to improve med compliance. The weekly MedTech Talk Podcast has that and more.
WHY’S IT HOT?
Recognizing the seismic shift social media is bringing to healthcare, we’re constantly looking at our proposals to ensure our recommendations place brands at the forefront. Though Healthcare is right to be cautious, there’s actually a plethora of use cases that can be applied.
Soap company Savlon started with a problem: Kids in India eat with their hands but often don’t wash them with soap, and it’s one of the leading causes of illness and school dropouts.
Since most primary grade students in rural India still use black-slate and chalk sticks to write in schools. This led to the idea of Savlon’s Healthy Hands Chalk Sticks – made with a mixture of chalk powder and soap granules. Before lunch break when kids put their hands under the tap, the chalk powder on their hands turned into soap on its own. This simple innovation by Ogilvy, Mumbai automatically turned washing hands with soap into an everyday habit.
For the first phase, Savlon identified 100 rural schools across India based on health data analysis. Under ‘Healthy India Mission’ these special chalk sticks were provided to 150,000 students for free. Owing to a great response and demand from schools and NGOs across the country, distribution models were set in place for NGOs whose requirements exceeded over 50,000 boxes.
Once implemented in 100 schools, on Children’s Day, this innovation was released as an online video to start a conversation about the importance of hand hygiene in children.
Why its hot? Didn’t create anything new or spent much to create a powerful innovation. A simple idea that turned a tool already being used (chalk) into the solution (antiseptic soap chalk)
Toxic air is London’s silent killer and is linked with more than 9,400 premature deaths a year – that’s 40 times as many deaths caused by car accidents.
raise awareness of the city’s poor air quality and put pressure on the government to do something about it, air pollution monitoring company BreezoMeter set up roadside memorials in the most toxic locations.
The main feature of the memorials, which are designed to look like those typically laid out after a roadside death, is an animatronic soft toy called Toxic Toby. Every time pollution levels get dangerously high, the furry bear starts coughing and, simultaneously, posts a Tweet to the local MP, urging them to address the problem.
Why its hot
Made the invisible visible. Turns out London’s air quality is as bad as Beijing and Delhi
“Across the board, across all industries, you see about $96 billion in worker compensation costs,” says Benjamin Kanner, CEO and founder of Worklete. “About 64% of those are related to musculoskeletal injuries–your back injuries, your shoulder injuries, your knee injuries.
“If we can teach these folks basic rules for human movement, and say, ‘Yes, there is a better and a worse way to move,’ that’s really how we win. That’s how we help blue-collar, underserved populations stay injury-free so they can work hard all day long and then go home and enjoy their lives outside of work, too.”
Worklete trains workforces to move in better, smarter, and safer ways, whether that’s teaching the proper driving posture when operating a forklift or the best technique for lifting a five-gallon water jug. Today, 20,000 frontline workers use the smartphone app, which runs each employee through 10 two-week training modules. The first week of each module is centered around movement “basics,” with photo- and video-based lessons followed by short quizzes. The total time commitment is about five minutes per week.
The second part of each module involves in-person practice sessions with partners or teams. These trainings are led by “champions,” unofficial leaders on the ground. Champions, typically shift managers, are selected during new client onboarding. For Worklete subscribers, an admin dashboard allows managers to monitor employee progress on training modules on an individual basis, evaluate performance at the city or regional level, and review team rosters, including new hires (marked with red), who might benefit from extra attention.
Why its hot
This is great on multiple levels. Not only does it solve a problem (workforce injuries from heavy lifting/general stress), but it also creates brand evangelists within the companies themselves, keeping employees engaged and using the service. Throw in the cost savings from keeping your employees healthy and it’s a no brainer for any company with a lot of physical labor. I would love to see companies with even less physical stress, where people mainly sit all day, use something like Worklete as well.
Thanks to a confluence of rising rates of opioid addiction and the availability of insurance dollars for rehabilitation service, vulnerable people affected by addiction are increasingly being targeted with misleading marketing communications, making disingenuous claims and failing to disclose ties to for-profit addiction centers. In particular, members of Facebook groups are being directly contacted by marketers looking to pull them into these treatment centers. Marketers are compensated with anything from a flat pay rate to bonuses attributed to the number and quality of patient referrals.
Rehab marketing has been under scrutiny in various ways for making false and misleading claims targeting vulnerable individuals, but the infiltration of Facebook Groups takes the shady to a whole new level. Marketing scams used by unethical treatment centers involve private messaging group members in an attempt to get a client to their treatment center, absent of any clinical consultation or assessment.
Marketers from the treatment center had to approve every post in the group, which gave them the first opportunity to privately message good candidates for their rehab and try to talk them into going to Windward in California.
Why it’s hot: If it continues, what impact will this bad apple behavior will mean for the future of Facebook Groups, a community-builder that Zuckerberg has been all-in on? (Communities seemed to be one of the saving graces of the platform during all the #deleteFacebook convesration). Will this and similar activity happening in other communities cause people to further lose trust in Facebook? Will they leave en masse (in favor of darker dark social) or again change how they use the tools? If it continues unabated and has negative impact on user engagement, there could be significant ripple effects felt by brands who rely on Facebook Groups for social listening insights as people move to experiences that are more difficult to monitor or maintain.