Google’s DeepMind AI project, self-described as “the world leader in artificial intelligence research” was recently tested against the type of math test that 16 year olds take in the UK. The result? It only scored a 14 out of 40 correct. Womp womp!
“The researchers tested several types of AI and found that algorithms struggle to translate a question as it appears on a test, full of words and symbols and functions, into the actual operations needed to solve it.” (Medium)
Why It’s Hot
There is no shortage of angst by humans worried about losing their jobs to AI. Instead of feeling a reprieve, humans should take this as a sign that AI might just be best designed to complement human judgements and not to replace them.
The traditional hiring process for companies, especially large organizations, can be exhaustive and often ineffective, with 83% of candidates rating their experience as “poor” and 30-50% of candidates chosen by the company end up failing.
Unilever recruits more than 30,000 people a year and processes around 1.8 million job applications. As you can imagine, this takes a tremendous amount of time and resources and too often talented candidates are overlooked just because they’re buried at the bottom of a pile of CVs. To tackle this problem, Unilever partnered with Pymetrics, an online platform on a mission to make the recruiting process more predictive and less biased than traditional methods.
Candidates start the interview process by accessing the platform at home from a computer or mobile-screen, and playing a selection of games that test their aptitude, logic and reasoning, and appetite for risk. Machine learning algorithms are then used to assess their suitability for whatever role they have applied for, by matching their profiles against those of previously successful employees.
The second stage of the process involves submitting a video interview that is reviewed not by a human, but a machine learning algorithm. The algorithm examines the videos of candidates who answer various questions, and through a mixture of natural language processing and body language analysis, determines who is likely to be a good fit.
One of the most nerve-wracking aspects of the job interview process can be anticipation of the feedback loop, or lack thereof – around 45% of job candidates claim they never hear back from a prospective employer. But with the AI-powered platform, all applicants get a couple of pages of feedback, including how they did in the game, how they did in the video interviews, what characteristics they have that fit, and if they don’t fit, the reason why they didn’t, and what they believe they should do to be successful in a future application.
Why it’s hot: Making experiences, even hiring experiences, feel more human with AI – The existing hiring process can leave candidates feeling confused, abandoned, and disadvantaged. Using AI and deep analysis helps hiring managers see candidates for who they are, outside of their age, gender, race, education, and socioeconomic status. Companies like Unilever aren’t just reducing their recruiting costs and time to hire- they’re setting an industry precedent that a candidate’s potential to succeed in the future doesn’t lie in who they know, where they came from or how they appear on paper.[Source: Pymetrics]
This week, notorious mixed reality company Magic Leap announced a new NBA “app” built on its platform.
Per Magic Leap, “Using Magic Leap’s Screens framework, fans can pull up multiple virtual screens to watch live games, full game replays, and highlights playing all at the same time. Only on Magic Leap’s spatial computing platform can these screens be independently scaled to any size and placed in any location. But the really cool stuff? The NBA App on Magic Leap introduces team -vs- team and player -vs- player season-long table top stats comparisons. And while live games are exclusively available for NBA League Pass and NBA Single-Game subscribers, a massive catalog of on-demand content is free for anyone using Magic Leap One.”
Why it’s hot:
Any new platform’s success ultimately depends on people using it. And in order to be useful, it must offer utility. It seems Magic Leap is starting to get into the first of what it believes to be many applications of adding mixed reality layers to our physical world. For several years, they had talked about the device which would enable this. Now, they’ve finally turned to the platform on which to develop experiences. Could this be what the app store was to smart phones? Only time will tell, but it will be exciting to see how Magic Leap and its brand partners develop new ways to experience content and the world with an added immersive layer.
Robots made by Japanese automaker Toyota will be deployed across the Tokyo 2020 Olympic and Paralympic sites to provide assistance to workers and attendees at the Games next year. Toyota will provide 16 support robots across the Olympic and Paralympic Games to assist sports fans with tasks such as carrying food and drink, guiding people to their seats and providing event information.
Both human support robots and delivery support robots will be part of the Games. Toyota’s human support robot features an in-built arm for picking up trays and baskets and a digital screen for displaying information.
The delivery support robot, which resembles a mobile waste bin, is designed especially to assist wheelchair-users to carry their items.
Why it’s hot: Making the Olympics Games safer and smoother for everyone.
Coming off the tail-end of the in-app shopping launch, Instagram is bringing the poll sticker functionality to its Stories ads, delivering its 500 million users who use Stories daily a new way to interact with brands and ads.
Instagram Stories ads are a way for brands to share photos and videos with their key customer audiences to generate awareness or drive action. The poll functionality allows companies to build connections with their audience by asking questions within the ad itself.
Brands are already seeing the positive impact of using the poll stickers in their ads. Nine out of 10 beta campaigns testing the poll sticker saw an increase in the number of three-second video views. Specifically, Dunkin’ experienced a 20 percent lower cost per video, while Next Games saw a 40 percent increase in app installations.
Asos tested the polling feature in an effort to promote its new unisex fashion brand, Collusion. For the brand’s first ad poll they asked their customers if they thought clothes should be gendered, making customers feel like they’re part of the brand story while providing Asos with insight into their customer sentiment.
Why it’s hot?
For companies, not only does this interactive feature encourage ad consumption and engagement, but it allows them to collect real-time data about their audience.
Users now have an additional touchpoint for interacting with brands, and have an enhanced opportunity to provide feedback and collaborate with their favorite brands. No longer are ads speaking to consumers, but instead, they’re pulling them in by including them in the ad experience.
So, you have a small claims court 8K law suit against a neighbor. The verdict? In Estonia, it could be “guilty” from an A.I. judge.
AI and Justice is a subject discussed from the most recent WIRED magazine: In Estonia, the 28-year-old chief of data sciences for Finland’s government, believes AI can make all aspects of government run more efficiently – to the benefit of saving money and serving citizens better. But while we hear about all sorts of efficiency applications of algorithms and AI, Mr. Verberg has a new challenge: he was asked to create a “robot judge” to handle small claims court backlog.
Why is this hot? Well, first, according to the U.N., a formal system of Law is the backbone of a democratic society (along with a free press and open education to all people in a society). But does using AI instead of a human to make a monetary judgement undermine the belief in the fairness of the law?
WIRED note other examples already exist, but nothing that goes this far: “Estonia’s effort isn’t the first to mix AI and the law, though it may be the first to give an algorithm decision-making authority. In the US, algorithms help recommend criminal sentences in some states. The UK-based DoNotPay AI-driven chatbot overturned 160,000 parking tickets in London and New York a few years ago. A Tallinn-based law firm, Eesti Oigusbüroo, provides free legal aid through a chatbot and generates simple legal documents to send to collection agencies.”
But as we all know, no matter what the backlog is, I do not see anyone trusting an AI judge with their 6k to 8K lawsuit — unless they turn Judge Judy into a robot.
Burger King wants to burn the competition. Literally. So much so that, in Brazil, anyone who opens their app and points their camera at a competitor’s ad will see that ad engulfed in flames and replaced with a coupon for a free Whopper.
Why It’s Hot
Well, it’s on fire. But that’s not all. The use of augmented reality is engaging, but it also creates an implicit hierarchy which puts BK at the top, conquering it’s competition.
But what really makes this a hot idea is how it can be a springboard. Thinking about how this idea could take shape in healthcare marketing elicits some big ideas.
Living healthy is often about making choices; choosing healthy foods, making time for fitness, avoiding bad habits. If a healthcare brand creates an app like this that treats a fast food restaurant, the comfortable couch, or a pack of smokes as the competition, it can drive people to healthy behavior by helping them to make better choices and rewarding them in an engaging way.
The words we use daily can directly affect our perception and the way we think. For example, the effect of gender bias on language can influence how both women and men see certain professions. The terms cameraman, fireman and policeman, for example, are perceived as more masculine, while words like midwife are more stereotypically feminine.
Icon, a construction-tech company, unveiled a 3-D printer that can build houses of up to 2,000 square feet. The technology can print a custom home more quickly, with less waste, and at a lower cost than traditional home-building methods.
The technology is designed to produce resilient single-story buildings faster, more affordably, and with more design freedom. It has expanded the footprint of printing capability to approximately 2,000 square feet. It has an adjustable width (to accommodate different slab sizes) and is transported in custom trailer with no assembly required.
It features intuitive tablet-based controls, remote monitoring and support, on-board LED lighting for printing at night or during low-light conditions, and a custom software suite ensuring set-up, operations, and maintenance are as simple and straightforward as possible.
Why it’s hot: Potential solve to shortage of affordable housing and housing shortage in general.
You probably remember your elementary, middle and high school history books. There were stories of conflict, resolution, triumph and innovation. These are the stories of how the United States became the country it is today.
But a new augmented reality app aims to bring the other half of the population into the picture, literally. “Lessons in Herstory” shows students that there are women to remember as well. If students scan an image of a male historical figure inA History of US, Book 5: Liberty for All? 1820–1860 (California’s most popular U.S. History text), the app unlocks a story of an important female historical figure from that same period. For example, if you scan President Zachary Taylor, and you’ll see an illustration and story of Cathay Williams, the first African-American woman to enlist in the army during the Civil War, when women were prohibited from entering the military.
[The app was created by the ad agency, Goodby Silverstein & Partners and currently features stories of 75 women from the 19th century. The project was born from a panel at Cannes Lions last year.]
Why It’s Hot
The novelty of AR has led to many frivolous uses of it as the industry struggled and grappled with how to make it useful. This application shows off AR in the best way possible – literally allowing it to augment our history lessons to tell a full story. Plus, this quickly allows us to recognize more to our history without having to rewrite history books.
Twitter is rolling out updates to it’s camera feature in an effort to increase media-sharing on the social platform. Up until now, the camera feature was buried in the tweet composer. Now it is available with one swipe left from the timeline.
This update doesn’t mean Twitter is launching stories, instead, the platform is making it easier for users to share real-time content that adds another layer to their conversations. Users can add their own text to videos and images, and Twitter will also recommend popular hashtags based on geographic location.
Why it’s hot: With Twitter’s reputation as a text-heavy platform, this update could change the types of content users are drawn to on this site. Users on each social platform typically engage with specific photography styles and imagery, but this precedent has not yet been set for Twitter. More media use will also make it easier for advertisers to place visual content on the feed.
AI counseling is the wave of the future. Cognitive Behavioral Therapy administered by a smart chatbot, via an app relying on SMS, has become highly popular and well reviewed. Woebot isn’t just the face of a trend, it’s a notable player in technology transforming healthcare.
Why It’s Hot
It’s not new. It’s better. The first counseling software was called Eliza. It was ~1966. Part of the difficulty was it required human intervention. Ironically, in 2019 when many believe a lack of human contact to be part of the problem, that void actually addresses a barrier in therapy. Perceived lack of anonymity and privacy. Sure therapist visits are confidential blah blah but people naturally have difficulty opening up in person. Plus there’s the waiting room anxiety. With an app, studies have shown that people get to the heart of their problem quicker.
Why it Matters
There’s a ton of demand for “talk therapy” and others. Human counselors can’t keep up. People wait weeks and months for appointments. That’s in the U.S. where they’re compensated well. In this On Demand age, that’s seen as unacceptable. Woebot, and others, address the market need for immediate gratification care. Another issue is cost. Therapy is expensive. Apps are obviously a solve here. No co-pay.
All the apps remind users they’re no substitute for human counselors but they are helpful in reflecting behavior patterns and emotional red flags back to their users. At the very least, it’ll help you make the most of your next therapy visit.
For stray cats, winter is almost fatal. Using AI, a Baidu engineer has devised an AI Smart Cattery to shelter stray cats and help them survive Beijing’s cold winter.
It can accurately identify 174 different cat breeds, as to let them enter and exit as they please. A door will slide open if the camera spots a cat, but it won’t work on dogs. Multiple cats can fit inside the space.A fresh air system monitors the oxygen and carbon dioxide levels to ensure the small space is well-ventilated.
Another neat camera feature is that it can be also used to detect if the cat is sick — it can identify four common cat diseases, such as inflammation, skin problems, and physical trauma. Once a cat is identified as needing care, associated volunteers can be informed to come and collect it.
Why it’s Hot: A neat implementation of AI for good – it pushes us to think beyond using AI for just marketing purposes and lets us imagine it’s role in helping solve human (and animal) problems.
First off, did you know that state legislatures have been in the process of proposing and voting on bills to allow electronic displays on cars? In fact, at the end of 2018, Michigan became the first state to approve the use of electronic license plates.
But Silicon Valley startup, Reviver Auto, had already seen the market for digital license plates. You might be wondering why you would need a digital license plate, but Reviver points out these plates could serve more functionality other than an electronic display of the numbers and letters that make up a license plate.
For example, states could tie a fully frictionless digital experience to renewing registrations through the plates, saving time at the DMV. The plates could also double as an EZ-Pass, or other RFID toll paying system. Or they could be used to send out messages like Amber alerts or a notification to alert authorities if the car is stolen.
Why It’s Hot
We’re increasingly seeing digital experiences that are useful and provide value (rather than being a shiny object). Sometimes these take the shape of transforming a physical entity and enhancing it to offer more features and less friction for consumers. And that is precisely the case here.
Google is working on a new type of sensor using radar technology that “can track sub- millimeter motions at high speed and accuracy. It fits onto a chip, can be produced at scale and built into small devices and everyday objects.”
Project Soli, as they call it, has the potential to be a profound sea change in how we interact with digital. Imagine scrolling, clicking, swiping…without putting your hands on a digital interface or yelling at Alexa to take an action.
Hopefully this won’t turn the volume on the tv all the way up if you swat at a fly, but I’m sure they’ll work out the kinks.
Why it’s Hot
The potential to integrate this into every digital device and process is immense.
The makers of Pictionary have updated their classic game by adding a digital element. “Pictionary Air … takes your competitive sketching off the paper and puts it onto your phone, tablet or TV screen instead.”
“Instead of a regular pen or pencil, players use a jumbo-sized light up pen to doodle their word in thin air, and their drawing is simultaneously cast to a mobile or TV screen using Chromecast or AirPlay ”
It’ll hit the Target shelves first, in June, and only set you back $20.
Why It’s Hot
Not only has it been made relevant again to a young generation, it actually sounds like they nailed the experience and sounds like it could be more fun than the original.
When you’re waiting for a flight at the airport, you’ve usually got some time to kill. Some people watch Netflix on their phones, some have a drink at the bar, but KLM has come up with another constructive way to capitalize on these moments.
They’ve developed a “bar” currently at airports in Amsterdam, Oslo, and Rio de Janeiro where people can connect with others in the country they’re off to visit to gather tips on local customs, culture, and sights.
Dubbed “Take Off Tips”, here’s how it works:
“KLM is matching travelers up with people at the destination they’re flying to. For example, someone at Schiphol Airport who is about to fly to Norway will be connected with someone at Oslo’s Gardermoen airport who is waiting to board a plane to Amsterdam. To connect the people on opposite sites of the world, the bar is equipped with hologram technology so it can project a real-time virtual image of the traveler at the other airport.”
Why It’s Hot:
From a brand perspective, it’s a great new example of KLM “social airline” experience – connecting people to enhance their otherwise impersonal flying experience (see “Layover with a Local” and “Meet&Seat”.
From an experience perspective, it’s a brilliant solution to a common problem – our current main recourse to get the same tips would be Googling, dredging Trip Advisor, etc. – secondary resources to gain a first-person perspective. Plus, it removes quite a bit of work involved in that process.
From a cultural perspective, it’s getting us off our screens and in touch with each other. Increasingly, the promise of technology is not going to be “there’s an app for that”. As digital infiltrates the physical world, technology is facilitating more human-friendly interactions, such as sitting down at a booth and being projected holographically so that it’s just a face-to-face meeting, no devices needed.
From the makers of the UK’s SellMyLivestock website comes a new Tinder-style app for cattle farmers. Tudder provides an easy way for farmers to locate breeding matches by viewing profiles of cattle and their age, location, and owner. A swipe right to show interest directs farmers to the SellMyLivestock platform, which 1/3 of the UK’s farmers are already using.
While the marketing of the app includes playful language such as “seeks to unite sheepish farm animals with their soulmates,” the purpose is quite functional. Bringing a bull to a physical market is tedious and takes time away from other farm responsibilities. On the app, farmers can quickly search for organic or pedigree cattle, find out the cow’s health information, and get in touch with owners to make an offer.
Why It’s Hot
The app is a playful, easy way to facilitate cattle transactions — bringing real digital innovation to a timeless practice.
QuadrigaCX, a Canadian cryptocurrency exchange, is home to more than $140 million in cryptocurrencies. Lately it found itself in the news and in the Canadian courts due to the death of its founder, Gerald Cotten, who passed away in December and took with him the only passwords to their crypto vaults. More than 115,000 hapless investors are left without access to their crypto wealth and little recourse to recover their assets.
The death of a key person who had access to passwords with no redundancy is an extraordinarily rare event, especially if it is going to lock 115,000 people out of their crypto fortunes. In this case, sadly, that fact that encryption is working and works very well against its own investors.
Why it’s hot: when security becomes vulnerability.
“Many of the new icons are tied together by the theme of inclusivity, introducing emojis for deaf people, blind people, people in wheelchairs, and those with prosthetic limbs. This year’s update will allow users to choose the race and gender of both people when choosing an emoji that features a couple.”
@KrangTNelson, a joke on Craig T Nelson’s name and brainy villian from Teenage Mutant Ninja Turtles, and king of weird Twitter has had his account suspended — as have some of Twitter’s most popular Weird Twitter accounts.
The great Krang T. Nelson, whom I can confirm is a real person and very nice IRL, has been suspended from Twitter. Shame on whichever cowards are responsible.
But the person who is probably the saddest about this…
Well not the dog, this is our own James Stewart Meudt’s Twitter profile pic.
Why it’s hot?
Weird Twitter probably had a hot sauce debut, it’s what so many brands base their voice/tone TW presence on. Bot’s taking down many of the internet’s fave Weird TW accounts is troubling at best. Even our chaos is being ruined by chaos.
Last weekend, AOC sounded the alarm about new research that found the facial recognition software Amazon is selling to law enforcement falls short on tests for accuracy and bias. According to the Washington Post’s reporting, researchers said Amazon’s algorithms misidentified the gender of darker-skinned women in about 30 percent of their tests. (Of course, Amazon promises that the facial recognition software in use is not the one tested by researchers.)
The problem stems from the sets of photos the algorithms were trained on — which skew heavily toward white men, the researchers said. And that caused AOC to sound the alarm on Twitter.
When you don’t address human bias, that bias gets automated.
Machines are reflections of their creators, which means they are flawed, & we should be mindful of that.
It’s one good reason why diversity isn’t just “nice,” it’s a safeguard against trends like this ⬇️ https://t.co/NcOivu5ejR
Scientists outfit bees with tiny tech backpacks, creating swarms of tiny, agile drones that aren’t limited by battery life or no-fly zones.
Potential applications for what the researchers call “living Internet of Things platforms” might include smart farming to measure plant health. For example, moisture and humidity sensors could assist with precision irrigation, and temperature sensors can detect whether growing conditions are optimal for specific crops. Whereas “drones can’t really fly between plants, bees can fly pretty much wherever they want to get more fine-grained information than drones,” Gollakota says.
Why it’s hot:
Potential for a global IoT platform capable of generating massive amounts of data about anything…anytime, anywhere.
Data = the fuel of AI and Machine Learning
More data = more accurate modeling and predictions
Boundless buzzing terabytes of real-time data = a truly “smarter planet”
Casper’s new nightlight, the Glow, is far more than the nightlight you may have had in your bedroom as a child. While the product was inspired by the less harsh feeling of candlelight or lamplight, the Glow is future-forward. It’s a customizable connected device that can help improve sleep.
The light is meant to ease you into sleep by syncing with your body’s circadian rhythm, and slowly dimming as you prepare to fall asleep.
The Glow is connected to an app so that users can easily program the length of time the light takes to dim–from fifteen minutes to an hour and a half. Once the settings are saved once, the light will activate the same way each time someone picks it up to get it started. The light can also be twisted to dim or brighten manually.
The light, which retails for $89 or $169 for two, primarily sits on a charging base, but is also portable. The idea is that if you are getting up in the middle of the night, you can pick up the Glow and bring it with you, illuminating your way without disturbing a partner or having to flip on bright overhead lights that can single your body to wake up.
Why It’s Hot
As wellness and self-care continues to be such a pervasive topic, consumers are very aware of the importance of getting a full night’s sleep, and willing to try new strategies and products to help them break the habit of staring at their phones in bed. With competition increasing from other mattress companies, Casper is pushing ahead into becoming more of a lifestyle brand with a holistic approach to sleep.
According to Samsung, all our social media profiles are so shallow and edited now, that finding a date based on the contents of your fridge could be the way to find love.
Samsung Electronics Nordics’ “Refridgerdating” service lets users upload a photo of the inside of their fridge, and then swipe left or right to like or dislike others. To connect with other single people, two people need to match, meaning they both have to like each other’s icebox innards.
The campaign promotes the company’s smart kitchen technology, such as its Family Hub for refrigerators.This features a camera inside that shows you what needs to be bought on the way home so that you can add items on your grocery list, and also reminds you of expired dates. There’s also a Meal Planner application that delivers recipes based on your preferences and the food that’s in your fridge.
Samsung’s argument is that “it’s what’s on the inside that counts” when it comes to dating, so the impression given by our fridges “will be more representative for who we really are,” according to Mathias Johansson, Nordic Training and Communications Manager Home appliances, Samsung Electronics Nordic.
If you’re the kind of person who likes a neat, well-organized fridge, or if you love a colorful mess, there could be worse ways to match with a partner. However, we’d argue it’s equally easy to edit your fridge’s contents to make you look better–so if it’s filled with salad, sparkling water and fresh fruit rather than ready meals, out-of-date jars and beer, be suspicious.
Why its hot? A very unique approach to using a foundational human insight to promote a refrigerator.
I was going to write Tinder for fridge but that seemed very cringeworthy
When Salvador Dali once said, “If someday I may die…I hope the people…will say, ‘Dali has died, but not entirely”, I’m not sure he knew how right he was. Using AI, his namesake museum in St. Petersburg, Florida has now “resurrected” Dali to welcome visitors, and provide commentary on his works as you move throughout the institution.
According to the museum, they did it by “pulling content from millions of frames of interviews with the artist and overlaying it onto an actor’s face–a digital mask, of sorts, that allowed the actor to appear as Dali whatever expression he made.” It also “cast another actor from Barcelona to ensure that the voice matched the countenance.”
Why it’s hot:
There’s no better experience if you want to learn about an individual and his/her art than to hear about it directly from that person. Especially when they’re as dynamic and memorable as Salvador Dali. Unfortunately, most individuals famous enough to have their own museum likely aren’t on hand to do that in person. Having a virtual Dali guide you through his works seems a perfect way to experience his brilliance as both an artist, and a human being.
Heard about the trend “Hit or Miss”? That’s from TikTok. There are similar platforms. “Depending on who you ask, it’s either an entertaining gathering place for younger and older generations or, well … incredibly cringey… For every spontaneous clip filmed by two college kids, there’s a jarringly artificial video of someone dressed superficially and seeking nothing but attention.”
Why does this matter? Generation Z is all over it.They seem to inherently know how to capture a digital slice of life, edit it, add filters, special effects, a soundtrack, craft a promotion plan complete with catchy hook and hashtag. Brands attempting to reach them need to learn to think like them.One big setback is how brands think long-term. Their audience is thinking about right now. That has its pitfalls. Reference any number of fallen YouTube influencers. The pay off, if done well, can be huge. Tread carefully.
Amazon announced on Wednesday (1/23) that it will begin a pilot program near its HQ in Washington state to use its own delivery robots called Amazon Scout for last mile deliveries. The pilot in Snohomish County, WA, will use 6 Scouts and only on weekdays during daylight hours. They will be accompanied by Amazon employees to make sure all goes well.
The familiar-looking 6-wheeler looks similar to other delivery robots though it was developed in-house by Amazon.
Delivery ‘bots are nothing new (see: Kroger, Eat24, DoorDash, Dominos), but it has a much bigger implication when Amazon is involved. It seems that the Amazon drones that the company promised a few years ago have been pushed aside for now.
United States Senator from Hawaii Brian Schatz and Chris Murphy, Senator from Connecticut, debated retweeting her video. With an eager reply from Senate Minority Leader Chuck Schumer (or one of his staff members…)
Omg, I had the same argument with myself 30 minutes ago!
From AOC cooking mac and cheese and shooting IG stories of her freshman year in congress, to Liz Warren cracking beers on Instagram Live, pols are looking for ways to connect and be more human using social media. More progressive ideas are becoming popular because the language is more accessible.