A new voice injects some action into the democratic party persona

Apparently this ad came out in September, but I was just served it on Instagram a couple of days ago, and it’s just plain fun.

Most political ads are easy to ignore, but not this one. It plays like a trailer for an action movie, and only at the end do we discover that Valerie Plame is a democrat running for Congress. It piques the viewers interest first, eschewing the common tendencies of both tuning out political ads and of ignoring messages from outside one’s political cohort.

Why it’s hot:

1. Democrats have a huge messaging problem. They’ve long been criticized for being kind of lame and generally unable to inspire voter turnout, which is the main thing they need to do in order to win elections. Valerie Plame is bringing a new edginess to the party.

2. Congressional races have entered the national stage. As Democrats are looking to turn Congress more blue to combat a nearly inevitable Trump win, democratic candidates are hoping to appeal not just to their future constituents, but to the country as a whole, to fund their campaigns. To do so, this ad focuses on key national political issues (“national security, health care, and women’s rights”) and takes direct aim at Trump.

Tech-forward restaurant designs open-source take-out “airlock” to protect workers

The San Fransisco tech-forward restaurant Creator has made their new airlock system (for providing take-out orders during the coronavirus crisis) open source for any other businesses that need to protect their workers from the many possibly infected people coming to their locations.

Makezine:

The chamber is pressurized by a Sanyo Denki 24-volt 65CFM blower regulated by simple LM317 voltage regulator circuit. The conveyor belt feeds itself through a 5 gallon bucket of quaternary sanitizing solution. Customers can order through an intercom, and their takeaway bags are heat-sealed and labeled with a tamperproof sticker just to be extra super sanitary.

Fast Company:

“Retail workers are on the front lines, exposed to hundreds of strangers every day in enclosed spaces,” says Creator founder Alex Vardakostas. “If retail workers fall ill, they are in turn at risk of infecting delivery workers and customers. We can’t restart the economy until retail and restaurant workers are protected. They’re some of the most important people to keep virus-free.”

This falls directly in Creator’s wheelhouse, as they are known for being the first to automate the making of a fully prepared burger with the beautiful machine above. Fast-moving innovations like the airlock promote the restaurant brand as a function of doing good for their workers, which is of such concern with service workers right now, and gives customers more piece of mind as they look for safe places to procure food and have a sense of normalcy in these difficult times.

Fast Company:

The restaurant’s team has unusual engineering skills—when Creator opened in 2018, it became the first in the world to make fully prepared burgers with a robot that handles everything from slicing the bun and cooking the patty to chopping up onions and tomatoes. For customers in the current pandemic, there’s some added comfort in the fact that the process minimizes human contact; the machine even packages each burger itself. But the storefront still needs staff to get the food to customers waiting to pick it up, and last week, engineers and fabricators set to work on the new airlock-like window.

Why it’s hot:

1. The world needs fast-moving innovation right now, and there’s nothing like giving your innovation away for free to garner media recognition and positive public sentiment. The earned media from their design and their gesture will pique the interest of many, who will discover even cooler offerings coming out of the brand’s innovative approach — like a $6 gourmet burger in San Fransisco.

2. Making this design open-source may help other restaurants move quickly to implement solutions that work for them — but it mostly promotes the brand as being next-level, and getting it hyped in publications like Fast Company.

What IP do brands have that could function in a similar way, helping the public in a way that shows off their unique offerings or abilities (instead of donating money), while garnering positive sentiment and media attention?

Source: Fast Company, Makezine

Water ATM’s in Rural India

How Piramal Sarvajal is using IoT to tackle safe drinking water issue for rural India

“Water is wealth; water is life. Without water, life would not endure, and access to freshwater and sanitation is a basic fundamental right of humans.”

Having said that, the availability of freshwater is still a significant challenge in India, especially in rural areas. According to reports, 25 million people in India lack access to safe drinking water, and rural Indian women waste 700 hours annually collecting water. It is also estimated that by the year 2025, almost more than half of the urban population of India will live in water-stressed areas as this precious commodity is becoming scarce rapidly.

In this context, Piramal Sarvajal is committed to leveraging innovative technology to create easy access to safe drinking water in rural areas. Seeded by the Piramal Foundation in 2008, Sarvajal has been working in the water space to provide clean drinking water in the far-flung rural regions of India.

Even today, three-quarters of India still drink unfiltered water, which, in turn, leads to diarrheal deaths and permanent fluorosis. To change this, Sarvajal founder Anand Shah created a program to achieve low-cost scalable solutions serving “safe water for all.”

Why it’s Hot: (In case you’re not sure if you want to read the loooong case study.) This is a really innovative convergence of technology, data and business model – aligned to solve a pervasive public health challenge, which negatively impacts the lives of millions of people every day. Interesting perspective, as we collectively consider ways in which clients might respond to the current global public health challenge.

A Mission To Provide ‘Water For All’

Water scarcity has been a global issue; however, Piramal Sarvajal believed that the problem is multidimensional, and therefore the solutions had to be locally suited. Additionally, the voluminous nature of water, coupled with its vulnerability to contamination demanded a localised and efficient purification-cum-distribution system. While many well-intentioned NGOs have tried to implement charity-based water delivery solutions, these ventures have not proven financially sustainable over time. And therefore, the need of the hour was to apply business thinking to solve public service delivery problems.

In recent years, decentralised solutions for community-level drinking water installations have achieved significant success in creating safe water access, even in remote rural areas. Serving large enough numbers at affordable prices leads to financial sustainability while creating a local entrepreneurial ecosystem. A market-based, pay-per-use model aims to democratise drinking water access and achieve operational break-even by selling drinking water to the community at affordable prices. Piramal Sarvajal has been at the forefront of developing technologies and business practices in the safe drinking water sector that are designed to ensure sustainable solutions in both rural and urban deployment conditions. Sarvajal created a business model that operates at community levels to provide decentralised drinking water solutions to underserved communities.

Challenges

During its inception, Piramal Sarvajal had their first version of its purification unit, which had no governance-based technology involved, and all the operations were done manually. Since the initiative was bound to be a multi-location affair, distributed operations posed a severe challenge to efficiently and cost-effectively managing the project. Besides, generating sufficient demand meant breaking existing taboos around buying water by educating consumers about water-health linkages was also a challenge. Sarvajal’s team, therefore, innovated a solution that could be customised for the water contamination profile of any location with pioneering remote monitoring technology. It also invested in community awareness activities while tapping into local entrepreneurial drive and resources by adopting a franchise model.

The company used to charge to the franchisee, based on the volume of water purified by our unit. Although there was a mechanical flow meter installed in the unit that used to measure the volume of water purified by our unit, every month, a person had to go to the field to note down the reading from each unit. This process, therefore, used to take about two weeks to complete the round and collect the data. This manual reading process created a delay in the billing cycle. Additionally, they noticed some tampering with water meters at various locations, which indeed is a separate challenge altogether. To resolve these, Piramal Sarvajal explored applying cloud-based technology in order to create a smooth process by using sensors for the measurement of vital parameters like quantity, quality, pressure etc.

Water ATMs: Automated Water Dispensing Units

The company started its technological journey using the Programmable Logic Controller (PLC) with sensors and Human Machine Interface (HMI), which were attached with the PLC. “PLC-based automation has helped us in automating the unit’s operation and in remotely managing and monitoring the purification unit from our centralised location,” said Anuj Sharma, the CEO of Piramal Sarvaja. “Due to the fast-paced changes in PLC technology, we needed to update our software frequently. This triggered the design of our own, micro-controller based, control unit.”

Being the first organisation in India to develop the Water ATM, Piramal Sarvajal, operated the project in collaboration with a local entrepreneur or the local panchayat and community-based organisations to create sustainable livelihood opportunities within the chosen community. These cloud-connected and solar-powered WaterATM dispenses purified water 24×7. Villagers were issued RFID cards for collecting water, and these cards have a pre-paid balance, which can be recharged periodically as per consumption pattern. The RFID card gave the consumer the convenience of taking water anytime, anywhere across connected ATMs in a given location of flexible litres.

The IoT enabled technology installed at the purification level, ensuring the quality of every drop dispensed and supported oversight management on a real-time basis, while remotely managing locations for better governance. “The dispensing solution via Water ATM not only helps us manage and monitor user-level data but also supports targeted subsidies and variable pricing to support equitable and sustainable solutions at the last mile,” said Sharma.

The adoption of IoT technology for remote monitoring of the units helped the company in bringing transparency in operations across every transaction and ensured governance of widespread locations for both the service provider and the donor. This technology also assisted in managing the pay per use model, which, in turn, helped the consumers to pay an affordable price for clean drinking water — paying only for the service.

Operating Models

The technology that the company deployed was the Internet of Things (IoT), which required GSM/GPRS network as it acts as a backbone for communication between device and server. And, Sarvajal’s devices communicate with their centralised server over GSM/GPRS (2G) network. And ensuring that every installed unit has the availability of proper signal strength at the desired location. “Sometimes, we have noticed that even though there is a proper signal strength available at the place, still there is a delay in data exchange, which was due to the network latency,” said Sharma. And, hence, the company considered other network options like NB-IoT, which works on LTE (4G); considering its availability in most of India. The company also considered other alternate non-standard options, where telecom network is still not available, but it is under feasibility study.

Piramal Sarvajal also has enabled a technology device called Soochak, which is a remote monitoring device designed to be mounted on a commercial-scale water purification plant, to capture minute-by-minute machine status. This process works on Piramal’s technology backend, which allows the company to bring affordable, safe drinking water to underserved communities sustainably. At the same time, the touch screen of the machine easily guides the local operators on the daily functioning of the plant in the local language.

The company aimed to deploy technology at every stage — for specific parameter measurement Piramal Sarvajal have used state of the art sensors. As part of their regular preventive maintenance, these sensors are calibrated periodically so that they provide accurate data. With the help of IoT, the company gets its data from all units installed in the field, and these data are stored in their server’s database system. Also, considering the received data is large in volume; it practically wasn’t possible to do analysis manually, hence, decided to apply data analytics that provided them with meaningful information from the available data. “This helped us to know how many units are working in normal condition and how many units require attention from our maintenance team,” said Sharma. “Our devices are intelligent enough to provide real-time alerts to our operations team for any attention needed by them. Our operations team immediately acts on alerts and attends the situation.”

Application & Benefits

Sarvajal’s proprietary technology played a vital role in providing a comprehensive solution for delivering low-cost drinking water at the last mile. The various components of the technology include — water purification plants, monitoring device, the water ATM, and Sarvajal’s enterprise management system.

Sarvajal’s purification model was agnostic of the method of filtration and was utilising purification technology as per the source water. The water was getting purified through a site-designed five-step filtration process including media filtration, micron filtration, reverse osmosis (RO) filtration and UV purification. The employed proprietary technology of Sarvajal helped them in monitoring and controlling the machine operations, the source water quality, product water quality, litres produced (both rate and total), the overall health of the machine, and the amount of effluent created in the process. This real-time online monitoring enabled the company to assure a greater uptime in machine usage.

Sarvajal’s Enterprise Management System is the information processing hub of the entire company’s network of distributed installations. The SEMs receives all data sent over the cellular network for the Soochaks and Water ATMs and serves as the conduit for all operational activities within the business, such as inventory management, maintenance tracking, accounting, and asset tracking.

Additionally, the water ATM devices were solar-powered, cloud-connected, and operated automatically, which was designed to dispense water at the swipe of an RFID card. The ATMs tracked every transaction that took place, which enabled a sophisticated market forecasting and proactive multi-unit management. It also enhanced the scale of impact and optimised net investment per installation. Consequently, the ATMs established water-price transparent markets and assured 24×7 access to safe drinking water. Sarvaj’s initiative also presented an option to provide direct-targeted subsidies through government-run programs. Currently, the company is serving more than 7.30 lakhs of people daily, directly from our 1765+ touchpoints in 20 states.

While there are many players in the water space, Sharma believes, “What sets us apart is our effort of conducting community engagement activities to improve impact to increase the off-take.” Also, “Soochak throws data about machine health, so all maintenance activities are planned. Service tickets are even generated to track and also study the data generated. Our database shares information on all machines functionality at any given point in time.”

Sharma further added, “Being a technology expert in the water sector, we also aim to help the government by demonstrating the use of technology, so that the government can monitor the water supply schemes very effectively.” Sarvajal has extended the application of this model for a water pipe model too. The company partnered with the central government-run Jal Shakti mission to create a pilot model of monitoring the IoT-based water tracking mechanism at villages of Gujarat, Assam and Bihar.

What’s in a name?





Hershey is making good use of its own name for International Women’s Day, launching a campaign in Brazil that includes the creation of “Her” and “She” chocolate bars—with packaging celebrating great women musicians, illustrators and other artists.

“International Women’s Day is marked by the struggle of women for their rights,” says Ana Costa, HR director at Hershey Brazil. “Having this in mind is crucial when sharing experiences with our employees, to assure they know they’re working for a company that acknowledges their value and believes in their potential.”

Hershey says 52 percent of its leadership is female, including Michele Buck, global CEO.

Hershey is encouraging other women artists to share their work in social media. Posts tagged #HerShe and #HerSheGallery could have their posts shared by the brand.

Why it’s hot?
Great use of something that’s inherent in the brand to seamlessly become part of a hot topic in our culture. Unlike so many other brands that are making forced efforts to become part of this conversation related to equality and progress of women, guess Hershey got lucky with its name. But very surprised this has not been done before.

Source: Muse by Clio

Skincare + AI: Making Mass Personalization Easy

A skincare startup is tackling the complexity consumers face when navigating the category to select the best products for their skincare needs. Rather than adding to the clutter of products, ingredients and “proprietary formulas”, or attempting to educate consumers through exposure to research + science, Proven Skincare simply prescribes personalized solutions for each individual.

After collecting customer input based around 40 key factors, Proven Skincare’s AI combs through a comprehensive database of research, testimonials and dermatology expertise, to identify the best mix of ingredients for each person’s situation.

Ming Zhao, Proven’s CEO, co-founded the company while struggling with her own skincare issues.

“The paradox of choice, the confusion that causes this frustrating cycle of trial and error, is too much for most people to bear,” says Zhao on the latest edition of Ad Age’s Marketer’s Brief podcast. “There’s a lot of cycles of buying expensive product, only for it to then sit on somebody’s vanity shelf for months to come.”

As the human body’s largest organ, skin should be properly cared for—using products and ingredients that have been proven to work for specific individuals. That’s the core mission behind Proven Skincare, a new beauty company that has tapped technology to research the best skincare regimen for consumers.

Why It’s Hot: In a world where the benefits of things like AI and big data are not often apparent to the “average” person, this is an example of technology that solves a real human problem, while remaining invisible (i.e. it’s not about the tech).

Delta’s turned Minority Report technology into a reality

Delta Airline is adopting new screen technology to add another layer of personalization to customer journeys.

Delta has struck up a partnership with technology company Misapplied Sciences to launch the Parallel Reality beta experience for flyers at Detroit Metropolitan Airport. Parallel Reality displays are an opt-in technology which, according to Misapplied Sciences, allow ‘a hundred or more’ consumers to view personalized content tailored to their unique journey needs via a single screen.

For Delta, adopting this technology means providing new way-finding opportunities: from displaying only relevant flight information to the viewer and translating that information into a language of the consumer’s choice.

For the beta launch in Detroit, almost 100 customers will be able to view content personalized to their needs. The partnership was announced at CES 2020, which makes Delta the first airline to keynote and exhibit at the event.

Why it’s hot: Delta is taking an existing technology and transforming it into a tool to improve customer experience. It’s taking the idea of one-to-one communication and personalization to the next level. Not to mention the company’s commitment to digital transformation unveiling several other consumer innovations alongside Parallel Reality at CES 2020. The announcements included an expanded partnership with ride-hailing company Lyft to help streamline journeys, a new AI-driven machine learning platform that analyses millions of data points, and even a wearable robotic exoskeleton for its employees.

Source: Contagious.io

ThredUp launches Fashion Footprint Calculator

Behavior change is very hard and the second-hand ecommerce fashion retailer ThredUp relies on it as a key component of their business model. To aid their efforts to convert new-clothing buyers into used-clothing buyers, they just launched their fashion footprint calculator.

We’ve all heard about the carbon footprint of our cars and our eating habits, but we mostly ignore our closets’ role in ruining the planet. However, the fashion industry is one of the world’s biggest polluters, thanks in large part to the the fast-fashion trend.

Fun Fact: “Fashion is responsible for 92 million tons of solid waste per year globally, representing 4% of the 2.12 billion tons of waste we dump globally each year. That is more than toxic e-waste, and more than twice as much as supermarkets toss in food waste.” –EcoCult. This is bad because clothing is organic material, meaning it releases methane in landfills, a greenhouse gas that is dramatically more potent than carbon dioxide.

ThredUp is framing itself as the solution to this sustainability problem at the heart of fashion, by scaling second-hand clothing to the level of its new clothing counterparts. And it turns out that buying used clothing can have a pretty big impact.

“Lifecycle analyses of garments have found that buying used garments instead of new reduces your carbon footprint by between 60% and 70%.” -Fast Company

Why it’s hot:

1. Much like the global average temperature, awareness of our impact on the environment is ramping up exponentially. It’s interesting where different brands fall on the sustainability spectrum and how they use that position to promote themselves.

2. Our impact on the climate threat is a vague concept removed from our direct experience of short-sighted pleasure seeking and impulsive desire fulfillment. Personalizing the impact of one’s habits makes clear the need for personal change, and importantly, offers a simple way to make a difference, without sacrificing one of life’s chief pleasures.

3. ThredUp’s business model is based on the second-hand clothing market. Beyond the price savings, ThredUp needs to develop RTBs that will inspire loyal customers. If people are more aware of the impact their fashion-purchase habits have, they may be willing to consider the second-hand clothing platform, giving ThredUp a chance to turn them into loyal customers and advocates of reuse to their friends.

Source: Fast Company

There’s a Dracula on that billboard…

To mark the arrival of the series Dracula, BBC erected two billboards in both London and Birmingham that don’t directly depict the count himself, but through a clever play of shadows and stakes, see him emerge as a haunting ghost.

During the day passers-by will notice that the billboards are stabbed with stakes – alluding to the action of vampire killers. Yet, at night a light at the side turns on, and viewers realize the stakes have been placed with the utmost intention so that their shadows recreate the face of the TV series’ blood-thirsty villain.

To heighten the spooky billboard, beneath stands a ‘break in case of vampires’ box that contains a pointed wooden stake, ready to stab with.

Why it’s Hot: Innovation doesn’t always need to be a new digital platform or tool – sometimes the most interesting innovations come from rethinking how we use traditional channels.

Source

Norwegian fashion retailer makes AR T-shirts to promote sustainability

“Scandinavian clothing brand Carlings has created an augmented reality T-shirt designed to reduce the environmental impact of fast fashion.

People can buy the T-shirt – which is white aside from a graphical logo at the top – from Carlings’ website for €39.90 ($44). The T-shirt is then mailed directly to the customer.

Upon delivery of the item, customers can visit Carlings’ dedicated Instagram account, select the filter icon and choose from a variety of designs, before pointing a phone camera at the T-shirt’s graphical logo. This will digitally superimpose the selected design onto the T-shirt.

The designs are emblazoned with environmentally conscious messages such as ‘Stop Denying Our Planet is Dying’ and ‘I’m Sure The Dinosaurs Thought They Had Time Too.’” (Contagious)

Why it’s hot

1. Designs that can be changed to match new causes extends the shirts timescale of relevance, combating fast-fashion disposability.

2. The shirt comes to life where it can have the most impact: on social media. Also gets folks going to the brand’s IG and creating lots of UGC.

3. Interesting how the 4th digital dimension is being employed to push social issues, in a cool, shareable, and potentially viral way.

4. Also, profits from the line go to a water charity, so seems like another fashion brand hoping their good works will turn into net profits.

Source: Contagious

Facebook AI Launches Its Deepfake Detection Challenge

Facebook’s AI division has been ethically producing deepfakes (manipulated videos or face swaps). The videos are part of a training data set that Facebook assembled for a competition called the Deepfake Detection Challenge that was launched yesterday. In this competition—produced in cooperation with Amazon, Microsoft, the nonprofit Partnership on AI, and academics from eight universities—researchers around the world are vying to create automated tools that can spot fraudulent media. Facebook has dedicated more than US $10 million for awards and grants.

The U.S. presidential elections in 2020 are an added incentive to get ahead of the problem, says Canton Ferrer (Facebook AI Red Team). He believes that media manipulation will become much more common over the coming year, and that the deepfakes will get much more sophisticated and believable. “We’re thinking about what will be happening a year from now,” he says. “It’s a cat-and-mouse approach.” Canton ­Ferrer’s team aims to give the cat a head start, so it will be ready to pounce.

It may seem odd that the data set compiled for Facebook’s competition is filled with unknown people doing unremarkable things. But a deepfake detector that works on those mundane videos should work equally well for videos featuring politicians. To make the Facebook challenge as realistic as possible, Canton Ferrer says his team used the most common open-source techniques to alter the videos—but he won’t name the methods, to avoid tipping off contestants. “In real life, they will not be able to ask the bad actors, ‘Can you tell me what method you used to make this deepfake?’” he says.

Why its hot: It’s interesting that Facebook is working to create this tech right after the infamous AOC versus MZ roast. Does this make up for the fact that they people make fake ads/is it going to be implemented on Facebook?

Source

American Eagle uses fashion staples to encourage charitable giving

In a clever move melding consumerism and charitable giving, American Eagle Outfitters (AE) has achieved WokeAF status by developing a clothing line with a multicultural council of GenZ activists, which both donates 100% of its sales to the clothing charity Delivering Good, and contains a conversation-starting QR code that allows others to donate as well by scanning said clothes.

This line was developed by the AExMeCouncil, a gaggle of GenZ movers and shakers, including Delaney Tarr, cofounder of March For Our Lives, who are being given some say in how AE operates. “We are treating these council members like board members,” says Chad Kessler, global brand president of American Eagle.

Other council members include Gabby Frost, who founded the Buddy Project to promote mental health and prevent suicide, and Joseph Touma, who created Bridge the Divide, which wants to create bridges across political lines.

Why it’s hot:

1. GenZ folks are cause-oriented shoppers, so this gimmick makes perfect sense from a brand and PR perspective (they were featured in Fast Company after all) and costs AE basically nothing.

2. Smart use of highly personal products to instigate conversations about social causes and create a real-time pathway to digital donations.

3. It’s probably a good thing when business interests and social good align, and it seems like that’s the case here. Better than when fast-fashion brands laughably try to align themselves with sustainability.

 

Source: Fast Company

Mozilla’s holiday shopping guide rates creepiness of connected products with animated emoji

Be Smart. Shop Safe.” That’s the tag line for Mozilla’s initiative to spread awareness about the privacy status and risks of new connected products — and promote their brand as a privacy leader.

The privacy of physical connected products is new for many people, so getting people to consider privacy before impulsively slamming the BUY button is a big deal for an organization focused on privacy. Mozilla needed to make their report interesting to grab people’s attention.

Smart but simple UX and strong copy makes this happen.

A privacy focused shopping guide allows you to see which products meet Mozilla’s minimum privacy standards.

An animated emoji shows how “creepy” users have said various products are, regardless of their privacy rating.

Why it’s hot:

Is this the beginning of, if not a backlash, at least a recalibration of the excitement about smart IoT products?

Mozilla frames itself as the authority on the growing concern of privacy and getting into the product-rating game drives a new kind of awareness regarding physical products which many people have heretofore not had to consider.

Gathering data on creepiness sentiment is an interesting (and fun) approach to consumer metrics. Users can vote on the creepiness scale, but you have to give your email to see the results.

Source: Mozilla

And Other Stories collaboration with information designer Giorgia Lupi finds the human element in data-driven narratives

And Other Stories teamed up with New York based information designer Giorgia Lupi to launch it’s newest co-lab that turns data visualizations into wearable stories.

 

Lupi is known around the world for her singular, artful approach to data: Instead of relying on hollow charts and graphs, she creates beautiful hand-drawn prints that lend a “human” touch to sterile numbers and statistics.

“As human beings, we have no use for seeing raw data in an Excel sheet, because we can’t detect the patterns. It’s only through design and visualization that we can access that knowledge.”

Through her unexpected take on storytelling, a visually compelling collection of hand-drawn prints reveals the achievements of three female science trailblazers. Ada Lovelace, who wrote the first computer program in the mid-1800s; Rachel Carson, who started the environmentalist movement with her 1962 book Silent Spring; and Mae Jemison, the first African American woman to travel to space in 1992.

“They were pioneers in fields that were historically male-dominated,” Lupi says. “But I wanted to focus on their significant accomplishments, not necessarily just on their lives as women. Sometimes it’s easier to focus on the obstacles they overcame, but to be really aspirational, I think it’s important to look at the contributions they brought to the world.”

Ada Lovelace

the mathematician

Recognized as a pioneer for the discipline of computer science, Ada Lovelace used her gift for mathematics to translate and write instructions, imagining how to program a machine to do complex calculations”

“For Ada’s design, we created a colourful geometric pattern that analysed the mathematical structure of the algorithm she wrote.”

Mae Jemison

the astronaut

A true polymath and NASA astronaut, Mae Jemison’s accomplishments include participating in the STS-47 lower orbit mission, an achievement that established her as the first woman of colour in space.

“The pattern is based on her orbits and experiments that she conducted in space. As a memory of her mission, the visual represents the days she was in space and how she might have viewed her surroundings as well as the many experiments she performed.”

 

THE CONSERVATIONIST

Rachel Carson

The author, environmentalist, and activist is best known for her book, Silent Spring, which is considered the first contribution to literature from a conservationist perspective and helped to launch the environmental movement.

“Through different techniques on the garment, such as embroidery and colour codes, we visualise the structural and semantical analysis of her work, Silent Spring.”

Why it’s hot

I posted this because I design surface prints and data visualization and I think it’s sick.

It’s hot because as inauthentic and disconnected influencer partnerships have flooded the market, it’s exceedingly rare to see a truly innovative and unique collab. This was a smart partnership with a resulting collection that feels thoughtful and authentic the brand and artist.

Sources: Vogue

Apple Card investigated for gender bias

Apple’s tech-oriented credit card is at the heart of a new investigation into alleged gender discrimination.

New York state regulators have announced an investigation into Goldman Sachs, the bank that issues the Apple Card, after a series of viral tweets from a consumer who shared the vastly different credit limits that were issued to him and his wife when they both applied for the card.

The NYSDFS was first tipped off by a viral Twitter thread from tech entrepreneur David Heinemeier Hansson, begun on Nov. 7. He detailed how his card’s credit limit was 20 times higher than his wife’s, even though she has a higher credit score and they file joint tax returns. Hansson referred to the Apple Card as a “sexist program” and said that its over-reliance on a “biased” algorithm did not excuse discriminatory treatment.

After his complaints on Twitter, Hansson found his wife’s Apple Card’s credit limit was increased to match his. However, Hansson’s frustration was not only with the credit line issue, but also how customer support is trained to handle the accusation of gender bias: blame the algorithm.

Hansson’s complaints were even echoed by Steve Wozniak, co-founder of Apple, who responded to Hansson’s tweet, saying “the same thing happened to us.” Wozniak said that his credit limit was 10 times higher than what his wife had, even though they did not have any separate assets or accounts. In his view, Apple should “share responsibility” for the problem.

Others shared similar stories…

The CEO of Goldman Sachs denied wrongdoing on Monday, stating unequivocally that “we have not and will not make decisions based on factors like gender.” He added that the company would be open to re-evaluating credit limits for those who believe their credit line is lower than their credit history would suggest it should be.

Superintendent of the NYSDFS Linda Lacewell said Sunday in a statement that state law bans discrimination against protected classes of individuals, “which means an algorithm, as with any other method of determining creditworthiness, cannot result in disparate treatment for individuals based on age, creed, race, color, sex, sexual orientation, national origin or other protected characteristics.” She added that this “is not just about looking into one algorithm” but also about working with the tech community more broadly to “make sure consumers nationwide can have confidence that the algorithms that increasingly impact their ability to access financial services do not discriminate.”

Why it’s Hot:

Apple and Goldman Sachs may blame “the algorithm,” but ultimately that algorithm was created by humans – and that excuse doesn’t cut it with customers. As we increasingly rely on algorithms and AI, how do we ensure they’re built without our innate biases?

Sources: Time, Mashable

Firefox founder launches privacy-first browser that rewards users for allowing brands access to them

The beta version has been out for a while, but “Today marks the official launch of Brave 1.0, a free open-source browser. The beta version has already drawn 8 million monthly users, but now, the full stable release is available for Windows, macOS, Linux, Android, and iOS.

Brave promises to prioritize security by blocking third-party ads, trackers, and autoplay videos automatically. So you don’t need to go into your settings to ensure greater privacy, though you can adjust those settings if you want to.” (The Verge)

Internet heavy hitter Brendan Eich (creator of JavaScript/co-founder of Firefox/Mozilla) just launched the stable version of new privacy-focused Brave browser, employing the idea of a Basic Attention Token (BAT), which allows users to be paid in crypto-currency tokens for allowing brands access to their eyeballs. Eich calls it “a new system for properly valuing user attention.”

He explains it best:

Why it’s hot:

1. As tech giants increasingly impinge on privacy and gobble up every imaginable byte of data about everyone in exchange for “a better user experience,” Brave is claiming to have found a non-zero-sum game that everyone (users, advertisers, and publishers) can benefit from:

  • Users get lots more control over the ads they see and get rewarded with tokens for allowing ads.
  • Advertisers get more precise and engaged audiences, so in theory, better ROAS.
  • Content creators get more control over their publishing and their income. And users can tip content creators on a subscription-style basis not unlike Patreon.

That’s the idea, at least.

2. Its look and feel is very similar to Chrome, so migrating to Brave may be smooth enough to encourage more people to abandon the surveillance-state-as-a-service (SSaaS) that Google is verging on.

Source: The Verge

Adobe debuts latest effort in the misinformation arms race

Adobe has previewed an AI tool that analyzes the pixels of a image to determine the probability that it’s been manipulated and the areas in which it thinks the manipulation has taken place, shown as a heat map.

It’s fitting that the company that made sophisticated photo manipulation possible would also create a tool to help combat its nefarious use. While it’s not live in Adobe applications yet, it could be integrated into them, such that users can quickly know whether what their looking at is “real” or not.

Up next: The inevitable headline of someone creating a tool that can trick the Adobe AI tool into thinking photo is real.

Why it’s hot:

Fake news is a big problem, and this might help us get to the truth of some matters of consequence.

But … not everything can be solved with AI. This might help people convince others that something they saw is in fact fake, but it doesn’t overcome the deeper problem of people’s basic gullibility, lack of critical thinking, and strong desire to justify their already entrenched beliefs.

Source: The Verge

Total Recall or Total Bust?

A UK-based company that produces promotional items (think branded industry swag) called Adler conducted a fun experiment in brand recall. They asked 100 participants to draw the logos of 10 of Europe’s biggest brands:

  • Aldi
  • BMW
  • Cadbury
  • Lacoste
  • Lego
  • Puma
  • Red Bull
  • Shell
  • Spotify
  • Vodafone

Then Adler plotted each of the drawings on a graph from least accurate to most accurate. Then they pulled out key insights.

 

Some of these Pumas look like kitty cats:

Full Story Here

Why It’s Hot
While verbal or written brand recall exercises are nothing new, it was fun to see what people draw based on memory. Seems like the simpler logos fared better, not surprisingly.

The jet lag app you never knew you needed

Introducing Timeshifter: an easy-to-use, straightforward app that helps people fight jet lag. Users simply enter in their full flight details (including multi-leg flights, stopovers), chronotype (morning person or a night owl), along with their individual sleep patterns. The latter is composed of your preferred bedtime/wake-up times as well as any other favorite aids, like melatonin or coffee intake.

Timeshifter then instantly delivers a personalized sleep schedule. It’s a full plan accompanied by push notification alerts like “avoid caffeine for the next 6 hours,” “expose yourself to light starting in 30 minutes,” or “take melatonin.” One can start it three days in advance of one’s flight or up until a minute before take-off, though the plan changes depending on advance lead time. The service costs $10 per jet lag plan or $24.99 for an annual subscription.

“Our plans have a practicality filter, where the advice fits with what you can really achieve in the real world,” says Dr. Steve Lockley, a neuroscientist and associate professor of medicine at Harvard Medical School. The renowned expert in circadian rhythms and former NASA consultant developed the Timeshifter app algorithm after a decade of devising custom jet lag plans for Formula 1 drivers and astronauts.

The app is unique in that it’s entirely based on sleep neuroscience and focused on shifting one’s internal clock forward. As Timeshifter cofounder and CEO Mickey Beyer-Clausen, explains, beating jet lag involves moving one’s circadian cycle to the new time zone as soon as (feasibly) possible. But it’s not one-size-fits-all. Based on the information provided by each user, Timeshifter could have hundreds of different versions of the same trip, depending on sleep patterns or even when they started using the app.

The app also strives to make actions attainable based on your schedule. “So if you’re asked to avoid light, it doesn’t mean being in complete darkness or closing your eyes. It means being exposed to less light than [usual],” explains Lockley. “There’s no point in advising you go to bed at 7:00 PM because the chances are you’re not really gonna do that.”

While several other jet lag apps exist, such as Jet Lag Rooster, they do not base circadian rhythm on personalized details. Others, like Uplift, recommend timed acupressure to prevent jet lag.

Why it’s Hot:

This is an awesome use of technology and human knowledge. It would have been an amazing piece of technology for a modern travel brand to create to build a more holistic user experience. I could also see travel brands like Away including a trial for this app with a purchase of their suitcases.

Source

“Emotional Communication” With Tech…Through Our Device’s Skin

 

It looks like a chunk of flesh, lopped out of someone’s arm and placed on a table. And it’s pretty much just that. You can touch it, tickle it, pinch it, etc. and it will know. But this skin isn’t human skin. It’s skin for our tech.

Skin-On is modeled after the layers of real human skin, it’s made of silicone, molded with the human skin patterns. Under the “epidermis” aka the top layer is the “dermis” or a grid of electrode wires. These are the same electrodes as the inside of a smartphone touchscreen, and they sense touch using electromagnetism, just like in phones. But embedded with silicone, they have the ability to measure not just contact, but squeezes and twists.

“The trick is it’s insulated and slightly stretchable,” says lead researcher Marc Teyssier, a PhD student at Telecom ParisTech, of the electrode layer. Then under this electrode layer is a microprocessor and a layer of silicone that has a different consistency and thickness than the epidermis to really simulate that human feel.

“I think the weirdest thing is to hold the phone.” says Teyssier. “Because when you hold the phone, it’s like holding someone’s arm . . . [though] once you interact, it feels quite natural.” Spooky.

Why It’s Hot:

Even though the project would be easy to scale (according to the founders), it’s not something they actually want to do. The hope of the project is that it helps us question the philosophical relationship of people and machinery. Think of Skin-On Interfaces as functional art that asks whether we should be so quick to add technology onto our human bodies, rather than reshaping technology to be more human.

“For the last 50 years, the end goal in sci-fi has been the humans are mixed with the machine. That drove research in human-computer interaction. We’ve added devices onto humans,” Teyssier explains, no doubt referencing phones, smartwatches, and augmented reality headsets. “So my point of view is that I’m trying to do the opposite.”

Video +Source

Your Google Home / Alexa could spy on you

By now, the privacy threats posed by Amazon Alexa and Google Home are common knowledge. Workers for both companies routinely listen to audio of users—recordings of which can be kept forever—and the sounds the devices capture can be used in criminal trials.

Now, there’s a new concern: malicious apps developed by third parties and hosted by Amazon or Google. The threat isn’t just theoretical. Whitehat hackers at Germany’s Security Research Labs developed eight apps—four Alexa “skills” and four Google Home “actions”—that all passed Amazon or Google security-vetting processes. The skills or actions posed as simple apps for checking horoscopes, with the exception of one, which masqueraded as a random-number generator. Behind the scenes, these “smart spies,” as the researchers call them, surreptitiously eavesdropped on users and phished for their passwords.

The malicious apps had different names and slightly different ways of working, but they all followed similar flows. A user would say a phrase such as: “Hey Alexa, ask My Lucky Horoscope to give me the horoscope for Taurus” or “OK Google, ask My Lucky Horoscope to give me the horoscope for Taurus.” The eavesdropping apps responded with the requested information while the phishing apps gave a fake error message. Then the apps gave the impression they were no longer running when they, in fact, silently waited for the next phase of the attack.

SRLabs eventually took down all four apps demoed. As with most skills and actions, users didn’t need to download anything. Simply saying the proper phrases into a device was enough for the apps to run.

There’s little or no evidence third-party apps are actively threatening Alexa and Google Home users now, but the SRLabs research suggests that possibility is by no means far-fetched.

 Why it’s Hot:
This is potentially very, very scary. With all of the backlash around Facebook, it seems inevitable that voice devices will soon face similar scrutiny. What safety measures will they take to ensure this never happens in real life?

KitKat Kranes

In an effort to cut down on plastic waste, KitKat has changed the packaging of its chocolate bars in Japan.

Rather than using plastic, the Nestlé brand is wrapping its chocolate treats in high strength paper that is both rain and snow resistant. The packaging is fully recyclable and has been certified by the Forest Stewardship Council.

KitKat is also encouraging its customers to use the wrappers for other purposes like writing messages or creating origami shapes and figures. The packaging includes instructions on how to make origami paper cranes.

The initiative is predicted to save around 380 tons of plastic packaging annually, according to the brand.

Why it’s Hot:

Actions speak louder than words. With conversations around sustainability and environmental protection continuing to grow, taking the steps to better your products goes a lot further than a big flashy spot about “going green.” Plus, adding the origami tutorial to the packaging brings added value to the product.

Source

The Office: An In-Depth Analysis of Workplace User Behavior

The New York Times came out with another interactive long-form piece, this time about workplace culture.

Replete with button sound effects and office ASMR.

Lot’s of fun buttons to push to reveal quotes of office confessions from NYTimes readers.

 

Engages their community.

Overall, great UX.

Mid-century-modern design style points.

Elevator doors open onto 7 different floor with links to articles constellated around the theme.

Why it’s hot:

It’s great to see the way journalism outlets are pushing the envelope in online media. This kind of cool, interactive reading experience keeps people on the site and makes this content very sharable.

 

 

Starface flips the script on acne care

What was once a source of embarrassment can perhaps now be a form of style points. D2C startup Starface is offering a new way to think about mild acne: Instead of hiding in shame, embrace your “uniqueness” by “owning” your acne, while helping it heal.

With star-shaped medicated stickers that users place over pimples, Starface helps acne heal while making a bold fashion and beauty statement. With the power of social media to shape perceptions of “cool” and “beautiful”, this reframe of acne could turn an embarrassment into empowerment.

Starface’s branding is very … Gen Z, post-postmodern, self-conscious retro-loving remix culture with all of human history as your source material. (Their “About Me” section parodies the opening text from Star Wars). And rightly so. This isn’t your older sister’s acne care. This is a new world.

Why it’s hot:

Another example of the ongoing and unprecedented revolution in social values, fueled by social media. The meaning of luxury, wealth, success, attractiveness, etc. is being scrutinized, tweaked, torn down, and reconstructed. Brands that have relied on the old standbys would be wise to re-calibrate their message and offerings to attract consumers in this new reality.

Source: Fast Company

Polaroid goes super hi-tech. Just kidding.

Over the years the Polaroid company has gone bankrupt, been resurrected and is now being brought kicking and screaming into the digital age. Enter the Polaroid Lab: “a $129 tower that uses the light from your phone’s screen, bounced off a series of mirrors, to make a proper Polaroid from the photos you’ve already taken.”

It doesn’t just spit out single pics, either. There’s a collage setting which can be fun for boomers and Z’s alike.

Why It’s Hot

Polaroid has a chance to be in rare brand: an analogue holdout that can say they survived in the digital age. But only if they make smart moves and they haven’t shown that they can do that in the past 20 years.

Drink beer + shoot virtual deer = help protect wildlife

A great deal of funding for wildlife conservation in the US comes from fishing and hunting permits, but the number of people buying them is declining. It seems fewer members of the younger generations are interested in actually packing out into the woods and sitting in a tree in silence for hours in order to bag an elk for the winter. But what Busch understood was what those younger generations are still interested in is drinking beer at bars and pretending to hunt elk on an arcade screen.

So Busch (Anheuser-Busch) teamed up with the Big Buck Hunter arcade game to sell $5 virtual hunting permits that give buyers access to a secret (branded) level within the barroom game. The funds from the permits (matched by Busch) will go to wildlife conservation. Busch has positioned itself as a beer brand for those close to, and interested in protecting nature, so this campaign is an on-brand extension of that premise.

Alongside the permit sales, Busch is selling limited edition cans through December, with QR codes that give access to a similar AR hunting game on one’s phone.

The campaign just began, so it remains to be seen if it will actually generate a noteworthy amount of conservation funding. At the very least it should raise some awareness and brand recognition for Busch with the younger set.

Why it’s hot:

Sometimes the best way to get people to act for an important cause is to tap into their habits, desires, and interests, and make it fun, rather than appealing to an abstract sense of duty, which many people can easily dismiss as: “Not my problem”.

Also, everybody wins:

  1. Busch probably sells more beer with the curiosity created by the can design and offer of an AR game + gets a CSR halo.
  2. Big Buck Hunter gets more players and press, framing itself as more than just a late-night afterthought.
  3. Awareness and money gets raised for wildlife conservation at a time when it’s desperately needed.

Source: Fast Company

Apple re-positions itself as a down-to-earth brand. Just kidding.

Apple rolled out the much-anticipated Apple Card this week. Though most will use the version that integrates with Apple Pay, users will also get a physical card made from titanium.

This card is not like the other cheap pieces of plastic (pffft) in your wallet. Apple Card will require some serious maintenance. So Apple posted this on their support pages to help you out.

Story on Gizmodo

The product video doesn’t help to dispel the “misconception” of elitism.

Why it’s Hot

Very few tech giants can get away with seeming this elite. Good for them (?)

Domino’s v. Disability

In 2016, Guillermo Robles, a visually impaired man, sued Domino’s Pizza because their website and app were not compatible with screen-reading software, making online delivery impossible. Robles’s lawyers argued that this violated the American Disability Act (ADA), which requires that “places of public accommodation” be accessible. After the case was initially dismissed by a district court because of a lack of Justice Department guidelines, a federal appeals court ruled in Robles’s favor.

Now Domino’s is appealing the decision, asking the Supreme Court to decide that it does not have a legal obligation to follow the ADA online. The case pits a company defined by delivery against the very customers who need it most.

Illustration for article titled Domino's Could Fuck Up the Internet for People With Disabilities Because They Won't Just Fix Their Website

Why it’s hot

At stake is the future of user experience. If courts decide that the American Disability Act extends to the internet, then designers may be legally required to accommodate all users on all projects that accommodate the public.

See the full Gizmodo article here.

Saving the Early Web

Software becomes obsolete, companies that host websites go out of business, people stop paying for domain names – history is being erased, but some brave crusaders are ensuring it remains documented. Olia Lialina and Dragan Espenschied are on a quest to preserve the early internet. And although it seems like an easy way to mock the early web, their efforts are focused on maintaining an archive as a way to learn how to make the internet better.

original url http://www.geocities.com/nelly_ville_21/ last modified 2003-03-27 22:06:24original url http://www.geocities.com/we_are_brave/ last modified 2003-03-27 19:10:11Source: https://oneterabyteofkilobyteage.tumblr.com/

What started as an archive of what not to do online is slowly becoming a springboard for exploring new ways of experiencing the internet. With design, best practices and cookie-cutter web templates (wix, et al.) the internet has become somewhat of a sterile environment. Like a refined art gallery. And although user experience has improved vastly, much has been lost in the sterilization of the internet.

Today, platforms limit what you can post, and unless you are a developer you are forced into uniformity. But beyond that, the concept that the world wide web was made by individuals and accessible to all is fading. The modern internet is lacking in personality.

But we’re slowly seeing the early web aesthetic having comeback, slowly but surely. Websites are creeping up that embrace pixelated gifs and rainbow comic sans…


Official Captain Marvel Website: https://www.marvel.com/captainmarvel/

Official Bojack Horseman Website: http://www.bojackhorseman.com/

Why It’s Hot: As a digital agency, we should focus on ensuring best in class experiences for users, but should also be open to pushing the boundaries of what is conventional and look into the past for inspiration.

Weed Gets A Museum

Weed, ganja, grass, herb, whatever you call it, has had a multi-century smear campaign leveled against it, but its time in the golden spotlight of acceptability is nigh.

With the legalization of recreational marijuana in key states across the country, cannabis is poised for its big-business debut. And those investing in weed today hope it will become as big as Budweiser. A new kind of bud! (I couldn’t help myself.)

But getting to those household-name numbers requires normalizing a substance that’s historically been presented as a tool of the devil to lure hapless souls into eternal hellfire – or at least make them lazy and braindead – or worse, jam-band groupies!

Devil's Harvest marijuana propoganda

What better way to normalize and educate than by pairing weed with one of our most distinguished institutions of learning and culture: the museum? It’s propaganda for the good guys!

Weedmaps, the Seamless/Yelp/Google Maps of cannabis, has employed the Museum Of (Interesting Thing That Doesn’t Belong In A Regular Museum trend to help establish itself as the thought leader in the cannabis space and break down misconceptions about weed in the process.

Why it’s hot

1. Weedmaps is mainstreaming marijuana by putting its product in the same arena as other very legit things found in museums, such as history, science and art. Duchamp would be proud.

2. Never are you more primed to learn than when you’re immersed in an experience.

3. Most people attending the museum are probably already advocates for weed legalization. This will give them fuel and facts to spread the word more.

Source: Fast Company