“75% of consumers said they would buy any brand available for the products they need.” (Forbes)
Loyalty as at an all-time low – and brands competing for consumers’ attention by turning to search. The latest comes from Heinz who combined search trends and consumer behaviors to reach people in-home and stay top of mind.
Promising to keep people entertained at home, the puzzle is mostly Heinz red and nods to the brand’s iconic packaging with the 570 pieces. Billing the puzzle as “ridiculously slow.” the brand gives a nod to their slow-moving bottles.
Search volume word puzzle
“Heinz is known for its iconic slow-pouring ketchup. In a period when everyone has a little more time on their hands and puzzle popularity has skyrocketed, we wanted to help pass the time by connecting the two, ” said Kraft Heinz Canada Senior Brand Manager Brian Neumann in a statement. “This puzzle is worth the patience, only this time, you can’t hold it at the perfect angle to solve it.
Why it’s hot: More than ever, we need to be attuned to what consumers want and how to safely get it to their homes. Finding areas where your brand can intersect with trending searches and in-home adaptations can help find brand disloyalty.