BK Explains Net Neutrality With The Whopper

In December 2017, the FCC repealed net neutrality which will allow internet service providers to charge more for better internet speed or faster service. Although social media really cared about this at one point much of that chatter has slowed.

Ask your Dad about net neutrality and he might not have a clue what you’re talking about, but if you slowed down his fast food service experience he might understand.

Check your MBPS (making burgers per second speed)

Burger King is serving up more more than burgers and fries in this newest social experiment:

Why it’s hotter than a spicy nugget?

  1. The fight against the repeal of net neutrality was lost and we should be worried.
  2. Burger King has stepped outside of the assumed boundaries of a food brand and now adds to the socio-political commentary going on outside of the brand (remember the bullying ad?). It’s not only cool because it shows they are listening, it’s smart marketing.
  3. It is no longer cool for brands to sit back as real issues affect their customers.

Full article here.