Better, connected

 

The Ministry of Technology and Communications in Colombia has partnered with MullenLowe Bogota to create My Line, a voice assistant tool powered by Google, that helps residents in remote areas gain access to internet information.

In Colombia, many people in remote regions can’t access the internet. The majority of communities also don’t have laptops or smartphones, although most do have a legacy phone or a landline.

For example: With My Line, Colombian residents can dial 6000913 and use their voice to search for simple queries. For example, what’s the weather going to be like today? Or, what ingredients does the Ajiaco soup have?

Why it’s hot

By investing in My Line, the ministry is showing the country that it is investing in the entire region and population, not just the businesses and people in the country’s cities.