Adidas Soccer revealed the Telstar 18, a reimagining of the original Telstar ball used at the tournament back in 1970 to be featured in the 2018 World Cup in Russia.
It will be the most tech-savvy ball in history with an NFC microchip embedded inside. The chip will allow consumers to interact directly with the ball using their smartphones. Each ball generates a unique identifier, unlocking exclusive content and information for the user about the details of each ball and providing access to challenges that users can enter before the World Cup.
In short, passionate soccer fans can tap their phone on the ball to unlock a consumer experience – technically this could be anything from player exclusive content, to games, to Adidas’s discounts, to brand co-partnership
Why It’s Hot:
- Harnesses a red-hot passion point (aka soccer) at a global scale
- Enables increased product sales (the balls)
- Delivers on a unique and exclusive consumer experience
- Sky is the limit when it comes to content