Message of Love

Kellogg’s Rice Krispie Treats has partnered with the National Federation of the Blind to create packaging that encourages parents to create loving notes for their visually impaired children.

The campaign, called Love Notes, originally started in 2017 when Kellogg’s put a blank white space in the shape of a heart on its packets. The space was for parents to write notes to their children.

To make this activation idea inclusive for visually impaired children, Love Notes has now added heart-shaped stickers with braille messages.

The idea came after research from Kapable, (Kellogg’s resource group for those with disabilities) showed that in the United States, 62,000 school children identify as blind or visually impaired.

Why it’s Hot

Showing inclusive values can be a boon for brands. According to Cone Communications, 87% of American consumers surveyed said they would purchase a product based on its values.

 

 

Beyond Entertainment

Ubisoft Entertainment SA, a French video game maker, has created an educational add-on to the latest installment of the Assassin’s Creed video game franchise.

It is called Assassin’s Creed: Origins Discovery Tour and it allows users to freely explore the reproduction of ancient Egypt without actually taking part in standard gameplay. Purely educational, this add-on acts as a virtual museum and features 75 guided tours of historical sites voiced by real historians and Egyptologists on subjects such as mummification, the writing of hieroglyphs, the daily life of Egyptians and the ancient city of Alexandria.

This add-on is aimed for the educational market and was even used as a learning tool for high school students.

Why it’s hot

Apparently, there was 44% improvement of the high school student’s knowledge of the historical topic. Reading, talking and watching video presentations is incredibly enriching when a student can tour and interact with the world they’re learning about.

Shop local with Nike

Nike is using hyperlocal data to determine what products it stocks in its new west LA shop, Nike by Melrose.

Nike is using its digital commerce data with a machine learning algorithm to display local buying patterns. For example, Nike knows that its LA customers buy a lot of its Cortez trainers, so it’ll stock more of that shoe in more colors and display it prominently. It gets even better when customers use the Nike retail app to scan the QR code on any product in the store to find out more information about it.

During the research process, LA-based customers told Nike: ‘We want it fast.’ So, they created a time-saving feature called SwooshText, which allows customers to buy whatever they want via SMS, then have it delivered to your car when you arrive at the store.

Why it’s hot

This shop launch is part of Nike’s new city-focused business strategy. Last year, the brand announced that it would be ‘moving even closer to the consumers through key cities’ and, in doing so, start ‘deepening one-to-one connections’.

Catch Your Breath

Lumen is a pocket-sized device that analyses a user’s metabolism from a single breath, offering personalised advice to help manage an individual’s fitness and weight loss goals.

Lumen guides the user on how much breath to draw in and out through the device using a paired app. The device then calculates what different gasses are currently in the person’s blood and lungs. An RQ measurement usually takes an hour to process, although with Lumen the reading is determined in less than a minute.

The app will also suggest meal options based on whether your body needs carbs or fat. All of the meal suggestions are linked up to Amazon Fresh and can be purchased within the app.

Why it’s Hot

This partnership ensures that people spend a maximum amount of time with the app. By making the personal food recommendation immediately and conveniently accessible through the app, the user is also much more likely to purchase meals directly from Lumen, rather than a competitor.

Facebook, Google and More Unite to Let You Transfer Data Between Apps

Founded by Facebook, Google, Twitter, and Microsoft, the Data Transfer Project, revealed its plans for an open source data portability platform any online service can join.

While many companies already let you download your information, that’s not very helpful if you can’t easily upload and use it elsewhere — whether you want to evacuate a social network you hate, back up your data somewhere different, or bring your digital identity along when you try a new app.

The DTP’s tool isn’t ready for use yet, but the group today laid out a white paper for how it will work.

Why it’s hot

DTP means users are free to choose whichever app best competes for their data and attention.

 

 

Better, connected

 

The Ministry of Technology and Communications in Colombia has partnered with MullenLowe Bogota to create My Line, a voice assistant tool powered by Google, that helps residents in remote areas gain access to internet information.

In Colombia, many people in remote regions can’t access the internet. The majority of communities also don’t have laptops or smartphones, although most do have a legacy phone or a landline.

For example: With My Line, Colombian residents can dial 6000913 and use their voice to search for simple queries. For example, what’s the weather going to be like today? Or, what ingredients does the Ajiaco soup have?

Why it’s hot

By investing in My Line, the ministry is showing the country that it is investing in the entire region and population, not just the businesses and people in the country’s cities.

Microsoft Edge for iOS and Android Now Comes with a Built-In Ad Blocker

Microsoft is building Adblock Plus directly into its Edge browser for iOS and Android.

The adblocker can be enabled in the Microsoft Edge settings, and doesn’t require a separate add-in to download and install.

Microsoft’s step is significant, as the company has partnered with Adblock Plus to build this functionality straight into the browser. Google previously unveiled its own ad blocking in Chrome for Android, but it’s not as aggressive as Adblock Plus and most ads aren’t blocked on the majority of sites.

Why it’s Hot

Adblock Plus makes money by charging large companies such as Google to get their ads whitelisted through its “acceptable ads initiative”; it argues that it’s trying to improve the web.

Huge and Amazon Hosted a Hackathon at Cannes Focused on International Issues

Several teams from agencies spent Tuesday and Wednesday participating in a “change for good” hackathon. The competition—organized by Huge, Amazon and the international advocacy group Global Citizen—aimed to raise awareness for international issues while also creating a platform for teams to develop ideas on the ground to become real products and services benefiting people around the world.

While ideas submitted included a way to assist Alzheimer’s patients in remembering daily routines, a “smart buoy” to test water quality and an interactive podcast, the winning submission focused on helping women arrive home safely at night. The concept, titled “Walk With Me,” uses Amazon Alexa to create the “first female AI bodyguard.” (The team cites the root word for Alexa, Alexandros, which means “defender of man.”)

Why It’s Hot

This is a platform that can be used to end poverty and hunger, improve health, promote gender equality and gain access to clean water.

Everything About This Ad, From the Film to the Audio, Is 100% Recycled

The brand, Everybody.World, has a staple product called the “Trash Tee,” a 100 percent recycled cotton T-shirt, made from meticulously processed waste fibers.

They shot new footage on vintage Kodak film, so it would match with 14-year-old stock footage. And for the voiceover, they spliced together snippets of PSAs from the 1950s.

“So, we invented a new fabric for our T-shirts that’s made from 100 percent recycled cotton, which means that we can use the waste that other companies disregard,” it continues. “We can use what others find useless to create something useful for us and less stressful for the environment. Because if we don’t care enough to change the way it’s done, who will?”

Why it’s Hot

This company is taking the old adage – the medium is the message – to a new level. The idea of the, not just the product being recycled, but the ad itself provides a whole new ad trend and, of course, reinforces a worthwhile message. 

Coke Created A Sweet Message of Solidarity for Muslims Fasting During Ramadan

FP7 McCann UAE 

As one might imagine from Coke, the story is ultimately a positive one, as the woman—preparing to break her fast with the traditional meal of three dates—is offered a soda from a supportive passerby. Once the sun goes down, they enjoy the drinks together in a lovely shared moment.

The closing message is:
“What unites us is bigger than what divides us.”

Coca-Cola is doing something against the discrimination of Muslims. There is also others are upset claiming it’s unhealthy breaking fast with a Coke.

Why it’s Hot

Advertisers are known for jumping on every holiday, but Ramadan has traditionally been an exception. During a time of fasting, it represents the exact opposite of most marketing messages. But, somehow Coke managed to create an uplifting moment in a touch topic.