Carlsberg is giving drinkers the chance to extend the “Happy Hour” period in bars by uploading pictures in an advocacy push to tie the brand to memorable nights out. “Happy Hour 2.0” initiative renews the “well-known” on-trade promotion to fit the modern social media mindset. Visitors to participating bars are given the opportunity to keep buying Carlsberg or Tuborg beer at half price by uploading pictures to Instagram with the name of the venue and the #HappyBeerTime hashtag. Read more and watch video
Why It’s Hot
In the future, the most successful brands in social will recognize the importance of incorporating consumers into their marketing efforts. Consumers are already promoting their favorite brands, however, by rewarding them for over-sharing, this fulfills their need for instant gratification. Bartender, can we order another round? 😉