For years, sports at the Olympic, professional, and collegiate levels has become very data-driven as decisions ranging from recruitment and training to strategy and in-game tactics rely upon statistics and a dynamic set of variables including personnel, game conditions, and scenarios.
For teams, AI brings the promise of big operational improvements:
- AI can improve the value of cross-training by team role/position between 9% and 32%.
- Up to 65% of long-term cognitive dysfunction due to concussions is preventable through the use of AI.
- AI in sports can improve individual and team performance by an average of 17% and 28% respectively.
Amazon and The Cloud Wars
The enterprise cloud is without question the foundation for digital business; companies in every industry and in every region of the world are betting their futures on the ability of cloud providers to help them remake themselves as digital powerhouses that can move at the speed of their customers, innovate on the fly, and deliver world-class customer experiences.
AI and real-time insights are key battlegrounds for winning for what journalists have called “The Cloud Wars” (Spoiler: Microsoft is winning).
The Fan Experience
As competition heats up, Cloud providers like IBM, Microsoft and AWS are stepping up their game in another area: The Fan Experience—pursuing deals with major sports and entertainment institutions like the NFL, Wimbledon, and The Grammys to give fans an insider perspective into their favourite events.
“Insights Powered by AWS” Platform
Arguably, AWS is doing a better job at positioning itself as the standard in AI. While Microsoft and IBM provide inessential applications like Surface tablets for the NFL, or Watson-analyzed footage highlights to Wimbledon, AWS is doing a better job in communicating how teams are using AWS and machine learning to transform how sports are analyzed, played, coached, and experienced.
Why it’s hot:
As the drama between Microsoft and Amazon continues to unfold, tangible, relevant and well told use cases are a key to cementing top of mind in the public view, drive relevance, and ultimately, consideration.