In a new post from the company’s Area 120 creative lab, Google shared plans for how it might design ads that live directly in your field of view. What is Google’s solution for ads that are obtrusive, not but too obtrusive, but definitely still obtrusive?
From Google: “Developers and users have told us they want to avoid disruptive, hard-to-implement ad experiences in VR. So our first idea for a potential format presents a cube to users, with the option to engage with it and then see a video ad. By tapping on the cube or gazing at it for a few seconds, the cube opens a video player where the user can watch, and then easily close, the video.”
WHY ITS HOT:
Google makes $26 billion a quarter off of the advertisements on products like Search, so it makes sense that it–and its competitors–want to experiment with ways to extend that business into the virtual world.
WHY ITS NOT HOT:
From Fast Company: HOLY MOTHER, WHERE DID THIS GIANT SCREEN COME FROM?? MY EYES, MY EYYYEEEESSS!! I KNOW IT’S A GUARDIANS OF THE GALAXY 3TEASER, BUT RESIST. CLOSE ALL OF THE TAAAABBBBBSSSSS. ALLLGUHHBCLISHLgffbbbbkkpft…
We’re going to see a whole lot more of this sort of thing in VR, and probably never, ever less.
Also, La Var Burton Reads just launched : )