Cuseum, a company focussed on implementing augmented reality to improve museum experiences, is working with the Isabella Stewart Gardner Museum in Boston. In March 1990, thieves broke into the museum and stole 13 pieces of art worth an estimated $500 million. Today, the works have still not been recovered.
This year, on the 28th anniversary of the heist, Cuseum decided to use augmented reality powered by Apple’s ARKit to digitally put the stolen paintings back into their frames. Visitors are now able to see the pieces exactly where they originally were in the museum.
The museum is also offering a $10 million reward for any information that aids in the return of the stolen works.
Why it’s hot: This is a simple way to combine digtial and traditional ways to experience a museum, and leveraging AR to (somewhat) bring these paintings “home”.
Spotify is testing a voice search feature that lets users more quickly access their favorite artists, tracks, albums, and playlists. The feature, which appears based on a 2017 experiment involving a “driving mode,” has begun appearing inside the iOS app for a small number of users.
To access the new voice search feature, you tap the magnifying glass icon at the center of the bottom row of tabs. If you have it, you’ll see a microphone icon inside a white bubble in the lower-right hand corner of the screen.
So far, voice control appears limited to finding music inside inside Spotify’s vast catalog. Ask it “Who are the Beatles?” and it will start playing a Beatles playlist without telling you anything about the band.
Why it’s hot: This is a great step forward for navigation in app that has sometimes requires too much tapping and typing to get where you’re going.
McDonald’s and Canadian marketing company Cossette have teamed up to create the “Follow the Arches” campaign in Canada. The campaign features billboards with only portions of McDonald’s iconic golden arches logo that serve to point drivers in the direction of the nearest restaurant.
McDonald’s marketing supervisor Andrew Mumford comments on the universal recognizability of the McDonald’s brand: “The campaign is a playful example of how the arches are recognizable, even when the consumer only sees a portion of the logo.”
So far, the campaign includes just four billboards (three static and one digital) in high-traffic areas across downtown Toronto and the greater Toronto area. But Peter Ignazi, chief creative officer at Cossette, said the concept could eventually solve the problem of hundreds of differently designed directional posters in Canada—and around the world.
Why it’s hot: When thinking about playful ways to drive restaurant traffic – this is as simple as it gets! It is leveraging their huge amount of brand equity and universal recognizability of their logo in a clever way.
On Wednesday, Facebook rolled out job posts to 40 more countries.
Businesses will be able to post job openings to a Jobs tab on their Page, Jobs dashboard, Facebook Marketplace, and the News Feed that they can promote with ads. Meanwhile, job seekers can discover openings, auto-fill applications with their Facebook profile information, edit and submit their application, and communicate via Messenger to schedule interviews.
“One in four people in the US have searched for or found a job using Facebook” writes Facebook’s VP of Local Alex Himel. “But 40% of US small businesses report that filling jobs was more difficult than they expected. We think Facebook can play a part in closing this gap.”
“The Job posts rollout could help Facebook steal some of the $1.1 billion in revenue LinkedIn earned for Microsoft in Q4 2017. But the bigger opportunity is developing a similar business where companies pay to promote their job openings and land hires, but for lower-skilled local companies in industries like retail and food service.”
“Troy, the owner of Striper Sniper Tackle in North Carolina had trouble finding people with the specific skills he needed until he posted the job on his Facebook Page. He received 27 applications immediately, and hired 10 people” Facebook writes.
Why it’s hot/warm:
Hot: Serving as a LinkedIn for blue collar jobs – benefiting both employers and those looking for jobs.
Warm: Users will likely be slower to adopt this since they might be reluctant to share their social profiles with employers.
“Instead of an email from Pinterest just kicking you to some in-app browser or an external app as soon as you tap one of its links, a new AMP-infused Pinterest email is the web. So you can pin to your heart’s content, right inside the email window. With AMP for Email, you never need to leave the message itself to browse web content.” Google is making this possible by letting email developers incorporate its Accelerated Mobile Pages standard, and for now, and Gmail is currently the only email client supporting this.
“Instead of shuttling the user from an email to the web and back, email is simply becoming the web–a deep, browsable entity”
Why it’s hot: While it might seem minor, this has some strong implications for email CRM form both the user and the brand perspective. For the user, it is a more seamless experience with a branded email. For the brand, it encourages further brand engagement and less fear of ‘linking out’.
In 2015, a synthetic biologist named Christina Smolke and her team of researchers at Stanford made a huge discovery. They proved that a genetically engineered yeast could produce opioid molecules, the core ingredients of some of the world’s most widely prescribed pain medicines.
Suddenly it seemed possible to mass-produce opioids in a whole new way–in bioreactors, with yeast. It raised the possibility of disrupting a drug industry that still relies mainly on materials from the poppy plant to make vital pain medicines.
Soon after this discovery, Smolke and her colleagues started a company named Antheia Inc.
They want to improve upon the ‘recipe’ for opioids to make them not just easier to produce, but less addictive and safer to use. While Antheia is: training the yeast to make opioid molecules more efficiently, it’s also developing the technology platform that manages the data needed to bioengineer the yeast.”
They believe that the same data tools and approaches they developed while creating opioid-making yeast can be used to engineer yeast that produces cancer drugs, or drugs for arthritis or Alzheimer’s. “[We’ll] develop the base platform, and get the base platform in place to a point where it’s ready to be commercialized,” Smolke says. “Then, that’s when we’d leverage that platform to go after these newer medicines.”
Not only is it more economically sound to make pain killers with yeast vs. poppy, but the most important implication is the possibility of “engineering the yeast to produce opioids with fewer side effects, including, potentially, addictiveness”. Down the road, it may be possible to “design” and mass-produce medicines with all the pain relieving qualities of today’s drugs but without the addictive properties that are killing so many people.
Why it’s hot: Although this is in the early stages, the implications that this discovery could bring to opioid addiction, as well as the genetic API market, could be promising.
Comedy Central is trying to alleviate you from corporate boredom by sending you free pizza. Also, to promote their new show: Corporate.
Last Wednesday, I received a group message hot tip from my buddy to tweet #CorporateLunch with the pizza emoji after 2 pm if I wanted free pizza. Being the carbohydrate enthusiast that I am, I didn’t ask any questions and promptly tweeted per the instructions.
I received a reply from Comedy Central immediately, giving me a link to input my email and work address. I followed instructions, and I was told my free pizza was on the way. Along with this fake company newsletter from the new ‘Corporate’ show that was airing that night. A character from the show assured me that this pizza was free from them, but that I would never escape my meaningless desk job. Oh yes, and not to forget to tune into their new show tonight at 10 pm.
A short 30 minutes later, I received not only a pizza, but an order of garlic knots! Later that night at around 9:45, I received a reminder email to tune into the show starting in 15 minutes. I have to say, I really enjoyed the pizza, and the show. Hats off, Comedy Central.
Why it’s hot: What a great way to increase word of mouth, social buzz, and awareness of a new show, while extending the brand voice far beyond words on a screen. This was a really smart tactic (nationwide!) to launch this new show. Plus, the pizza was straight up DELICIOUS.
The Yeehaw Wand simplifies the design process for 3D printable objects by allowing anyone to create an object with a smartphone or tablet. The kit comes with a wand to draw with and plate that displays the object with a 360-degree view. The plate connects to the owner’s device where the virtual object appears.
The device shows objects on the user’s view of the real world, where they can be manipulated—for example, you can have a person model for a 3D printed necklace. The software was intended to feel open-ended for anyone to pick up the wand and sketch whatever comes to mind.
A finished design can transfer over to any 3D printer. If someone purchases the Yeehaw Wand without access to one, they can send their design to the kits’s developers who print and ship the finished product.
The Yeehaw Wand is raising funds in a Kickstarter campaign that concludes on January 14.
Why it’s hot: While the ‘pen’ or ‘wand’ does not look very intuitive or easy to use, this is an example of 3D printing and augmented reality becoming that much more accessible.
Spotify’s annual Wrapped feature is now up to give users insights into what they streamed over the past twelve months. Wrapped, which replaced Spotify’s personalized Year in Music feature last year, tells you the amount of time you spent streaming music in 2016 and how many songs and artists you listened to. Then it quizzes you to see how well you know your own listening habits before making a personalized playlist of 30 songs you might have missed this year. (check it out: 2017Wrapped.com)
Why it’s hot: Yet another way that Spotify is leveraging user data for audience engagement. This is a bit of a step up from their ‘year in review’ in-app experience, and they are providing an extra value add at the end. They are showing you 30 new songs that you might not know of yet, and proving how well they know you and your taste. Could they get any better?!
Bonus: Un-related, fun, Friday Instagram post that you never knew you needed. Enjoy.
Spotify has some suggestions for your New Years Resolutions.
They take the same out of home campaign approach as last year and turn user data into pithy headlines. This year’s approach is positioned as ‘2018 goals’, with the ads highlighting ‘winning’ behavior from 2017. Here are a few examples:
The campaign also includes life-size cutouts in NYC, LA and Miami that feature artists, in which passerby will be able to stick their heads for a photo.
Why it’s hot: This is another example of Spotify leveraging user data in a fun and unexpected way that capture the essence of their audience.
Health devices have been getting smaller and more sophisticated for years now, and this week the FDA approved Abilify MyCite, the first pill that is able to record the exact time when a patient takes their medication via an ingestible sensor.
The pill, which is used for the treatment of schizophrenia and certain cases of bipolar disorder and depression in adults, works by sending a message from the pill’s sensor to a wearable patch, which then transmits the information to a smartphone app so that patients can automatically track when they’ve taken their medication.
This information can also be accessed by caregivers or physicians through an online portal with the permission of the patient, which could be especially helpful for those with a history of going off their medication. The only limitation appears to be with “real-time” tracking, as the pill’s packaging makes clear that there may be a delay between ingestion and when the information is sent to the app.
“Being able to track ingestion of medications prescribed for mental illness may be useful for some patients,” said Mitchell Mathis, M.D., director of the Division of Psychiatry Products in the FDA’s Center for Drug Evaluation and Research, in a press release. “The FDA supports the development and use of new technology in prescription drugs and is committed to working with companies to understand how technology might benefit patients and prescribers.”
Why it’s hot: This is something we’ve all heard rumblings of, but it’s amazing to see this finally approved by the FDA. This could mean great things for medication adherence, patient-doctor conversations and relationships, and make care-giving a slightly easier task. I am curious to find out the correlation between use of this tech and increase in medication adherence.
Twitter user Mike Edgette, a social media manager at TallGrass Public Relations in Sioux Falls, S.D., recently stumbled across a branded easter egg when he noticed KFC’s account followed only six men named Herb and five Spice Girls—aka 11 Herbs and Spices.
Twitter fame wasn’t the only reward in store for Edgette. This week, he announced (on Twitter) that he’d received a framed, custom painting depicting him piggyback riding Colonel Sanders in a majestic natural landscape:
Why it’s hot: In the fast food landscape it is a common occurrence for brands to leverage social media accounts to extend their brand voice/personality and interact with fans. KFC takes this to a new level by not only hiding this easter egg within their ‘following’ section on Twitter, but painting a personalized mural for a Twitter follower really just blows the competition out of the water in terms of targeted messaging.
“Health insurance cards are a mess. Critical information presented in a way that’s not typically intuitive with poor visual hierarchy, abbreviations that don’t make sense, information that’s not clearly labeled, and text that’s too small to read. This leads to a poor experience further down the line with medical care.”
According to a recent survey sponsored by Zocdoc, over 25% of patients booking appointments with new doctors aren’t confident that they will be in-network, and 56% of people say they have a hard time figuring out what their insurance will cover.
ZocDoc took a stab at reducing some of these consumer anxieties through redesigning the health insurance card. Zocdoc worked with the design studio Office of Baby to create a simple card that anyone can download, and hopes insurance companies take advantage of the free design and adopt it officially.
Zocdoc and Office of Baby split the card into two parts: a section for professionals and a section for consumers. The professional section contains strings of numbers the medical community needs for billing–Rx numbers, issuer ID, etc.–and the consumer section includes info people need to book services–their plan’s name, what their co-pay is, their member ID–and speaks in plain English. The hope is this will help patients book the care they need with confidence that it’ll be covered by their insurer.
Why it’s hot: Awesome, simple solve for a frustrating and dated item/process, similar to how Warby re-invented the prescription renewal process – ZocDoc further proves that their platform puts their consumer first.
“Anheuser-Bush InBev is reaching back nearly 100 years in hopes of giving its struggling Budweiser brand a boost. A limited-edition brew called 1933 Repeal Reserve Amber Lager hit shelves this week, claiming inspiration from a recipe used before Prohibition began in 1920.
Pre-prohibition style beers have been on the scene for years, made mostly by craft brewers. Anheuser-Busch, which was acquired by InBev in 2008, has been around since 1852, giving the brewer a link to recipes its founders once used. The new brew is based on an amber lager Adolphus Busch sold in the St. Louis area before Prohibition arrived in 1920. It has 6.1 percent alcohol versus 5 percent of regular Bud—and is described as having a “light, hoppy aroma and a rich caramel-malt taste.”
The marketing and packaging includes a shorter bottle known as a “stubby”, a partnership with Lyft, who on Wednesday offered New Yorkers rides in five Bud-branded cars in Manhattan meant to resemble 1930s-era vehicles. The special rides, available for sign up at Lyft’s website, will include tours of landmarks and neighborhoods with links to Prohibition. A TV ad by VaynerMedia shows the brew being poured in a modern-day speakeasy.
The limited run is timed to with the holidays and the Dec. 5 anniversary of the repeal of Prohibition, which came to an end on that date in 1933 when Utah became the 36th state to approve the 21st Amendment.
AB InBev is not the first big brewer to give Prohibition-themed marketing a try. MillerCoors in 2013 ran a Repeal Day campaign for its Batch 19 brand that was crafted from a pre-Prohibition recipe. But the brew was later discontinued. A MillerCoors spokeswoman said the brewer is “focusing on other priorities.”
Why it’s hot: This is a pretty cool activation by AB, however it seems slightly desperate/gimmicky to remain relevant in a category that they are struggling in.
Marriott has introduced a new Slack extension that lets teams browse and book hotel rooms directly in their chats. There is even an emoji feature.
The user provides a city and dates, and the extension will serve up a handful of options. Everyone in the chat can then vote using Slack’s emoji reactions on which option they want. When the votes are in, you can book the winning hotel right within the slack chat.
The extension is limited to hotels affiliated with Marriott’s Rewards program, but the company promises the Slack tie-in will aways turn up the lowest possible rate.
“Marriott also has the distinction of being the first hotel chain to have a dedicated Slack experience, though the hotel chain has previously dabbled in messaging, with a bot for Facebook Messenger and an iMessage app.
The extension was was built by a company called Snaps, which also makes emoji apps for businesses (and Kim Kardashian, as it turns out), so it’s not surprising they’d bring an emoji component to Slack as well.”
Why it’s hot: This takes some of the pain out of booking hotels (especially for business travel through concur) and allows multiple parties to weigh into booking decisions. Additionally, this further positions Marriott as a leading hotel chain leveraging technology to make their guests lives easier (recently launched an AI chat bot for in-hotel experience).
Spotify For Artists is an app launching this week that gives musicians and their managers mobile access to super-detailed analytics about their music and the people listening to it.
The Spotify For Artists app takes some of the most useful insights about an artist’s music—which songs are most popular, how many streams they’re getting over all, where those listeners live, and which playlists are helping win over new fans—and boils them down into digestible graphical charts. It’s a bit like Google Analytics for rappers, electronic DJs, and pop stars.
This isn’t the first time Spotify has made this kind of data available. Spotify For Artists is a product that first launched on the web in April, after a private beta period. First, Spotify opened it up to all artists (the first big, on-demand streaming app of its kind to do so). Now it’s letting them access it on their phones.
The app also gives artists some control over their presence on Spotify, allowing them to do things like update their bios, post playlists, and select the “artist’s pick” track that Spotify lets them display on their profiles.
Spotify For Artists is part of a broader effort to build more artist-facing tools and ’empower’ them. The company also started a program called Fans First, which uses data to detect the most obsessive listeners of a given artist and target them with special offers like pre-sale concert tickets or exclusive merchandise. The company has also been working harder to strengthen its relationships within the music industry and among artists, in part by hiring former Lady Gaga manager Troy Carter.
Why it’s hot: This is yet another way in which Spotify is leveraging their data in an interesting and unexpected way. It is great to see them making it readily available for artists who can benefit from knowing more about their core users. Additionally, making it available on a mobile app vs. just desktop (as they launched in April) makes this an even more accessible and useful tool to the music industry.
IKEA has introduced an indoor farm with the hopes of giving people the ability to grow their own food at home. The prototype, or ‘Lokal’ as it’s called, was designed by SPACE10, IKEA’s lab for innovation.
Lokal is the most recent prototype to come from ‘The Farm’, a SPACE10 lab seeking to change how we view traditional farming while implementing new food production methods into our cities.
“By experimenting with hydroponics (growing of food without soil), SPACE10 says that it’s able to grow food up to three times faster and with 90% less water than traditional methods. In addition to being soilless and faster than traditional methods, Lokal is also able to grow greens without any sunlight at all. Instead, the plants survive solely off of LED lighting and mineral nutrient rich water.
SPACE10 points out that the current global food system is problematic for a few reasons. For starters, our current method of food production is contributing to the changing climate and is also wasteful of resources that we are already running low on, like fresh water. Furthermore, current methods lend themselves to wasting food. The hope is that the benefits of hydroponic farming courtesy of Lokal will go a long way in remedying some of these problems. According to its post with Medium, the food also “tastes good, is more nutritious, pesticide-free and fresh all year round”.
The lab also has hopes of “Introducing sensors and machine learning to the vertical stacks and connecting the data with Google Home — to enable people to ‘talk’ to plants, in effect, and hear how they’re doing, as well as to teach children and adults alike about sustainable food”.
Why it’s hot:
IKEA continues to step up their game in innovation. Although they are a furniture/lifestyle brand, they are taking a stand for a greater good.
The jacket is Levi’s Commuter Trucker Jacket with Jacquard by Google—is the result of a partnership between Levi’s and Google to integrate a conductive, connected yarn into a garment. It’s still early days, but the jacket offers a glimpse into connected clothing.
The jacket looks like most jean jackets, except for a small device on the left cuff. The black tag contains a wireless radio, a battery, and a processor, but the most important tech in the Jacquard Jacket remains invisible. A section of the left cuff is woven with the special yarn that turns the bottom of your arm into a touchscreen. You pair your phone through a dedicated app, and after setup it asks you to define a few gestures (What happens when you tap twice on the conductive yarn? What if you brush away from yourself, or toward yourself? What should it mean when the light on the tag illuminates?)
Someone who tested out the jacket while riding her bike home explains how her experience worked:
“A double-tap on my left arm now sends a ping to Google Maps and delivers the next turn on my navigation, either through the speaker on my phone or whatever headphones I’m wearing. (All the Jacquard Jacket’s connectivity comes through your phone.) If I swipe away, it reads out my ETA. The small motor in my jacket sleeve buzzes and the light comes on when I get a text or phone call. You can change tracks in your music with a swipe, or to count things like the miles you ride or the birds you see on your way home. The jacket was designed with bike commuters in mind, and the functionality follows suit”
Right now, the designers say they’re looking for more feedback. They want to know what people do with the jacket, and what they wish it could do. It goes on sale for $350 in a couple of high-end clothing stores on September 27, before hitting Levi’s stores and website on October 2.
Why it’s hot:
Although this is not yet a revolutionary item, it gives us a peek into the capabilities and use cases for connected clothing – whether that be commuting bikers or city-dwellers looking for directions, or someone wanting to change their music without taking out their phone. This could also have implications for the vision-impaired trying to navigate their way through a metro area, etc.
Oreo is a popular snack around the world, but is apparently not so popular with Chinese teenagers. A media and creative arts team at Dimension Plus (agency based in Taipei and Hong Kong), combined Oreo cookies with something most teens love: music.
The result was ‘Oreo Vinyl’, tiny cookies embossed with miniature grooves that play music just like a vinyl record. These cookies are housed inside a cardboard pack, with each cookie playing the “Oreo Anthem” in a different musical style. The project actively involved teens by getting participants at the Strawberry Music Festival, a popular youth event held in Shanghai, to compose each of the different songs.
The grooves on the cookies were made with laser cutting and engraving machines. The cookies can then be played with the Oreo Vinyl Record Player contained in each pack.
Why it’s hot:
Oreo found a way to directly connect with their target audience both in the creation of this concept and in its deployment. This is an innovation that is both unexpected and functional that is sure to increase audience engagement with the brand.
“London based street artist Ben Eine recently opened a pop-up shop for his work; instead of paying with cash, however, customers at this the Data Dollar Store have to give up their personal information. The shop, opened in collaboration with cybersecurity company Kaspersky Lab, is meant to make customers reevaluate the information they often freely give away by the social media channels they are using. “I’m concerned about how that information is used and why are we not rewarded for giving this information away,” Eine told Cnet. “Companies use that information and target us to sell products, to feed us information that we wouldn’t necessarily look at.”
The store was set up in a temporary space at the Old Street Underground station in London. When visitors entered the store, an employee showed them the purchasing options:
Giving up three photos or screenshots of your recent text or email conversations for a mug
Giving up the last three photos on your Camera Roll, or the last three text messages sent, for a tshirt
Handing your phone over to the assistant to select any five photos to keep, publicly displayed on a large TV screen in the store for the next two days (you can attempt to barter for which photos they’ll pick, but the choice is up to them).
The store is meant to raise awareness about the sometimes risky informational exchanges that are happening all the time online. According to Kaspersky Lab, while 74 percent of survey respondents were unconcerned about data security, 41 percent were unprotected from potential threats and 20 percent have been affected by cybercrime.
Kabaq is an augmented reality menu that will let you preview a 3D version of each dish before you commit to it. Users who want to see their order before they are served can the menu item and interact with a 360-degree simulation. This helps visualize ingredients, portion sizes, and side dishes. The app is meant to inspire cautious eaters to try new dishes.
Currently, 15 restaurants have signed on to test out Kabaq, with around 150 food items onboard. The AR service costs between $150-$200 each month. Aside from menu previews, the 3D models can also be used on websites, social media, and marketing materials, as well as accessible in the Kabaq AR app. The startup is working on an API to make the 3D food library accessible for food delivery, cookbooks, catering and menu prep services in the future.
This might help some restaurants from a ‘wow’ factor perspective, however I do think this is not a great thing for a few reasons.
This has the risk of increasing the time patrons spend at restaurant tables, increasing the turnaround time for new customers – which might threaten overall restaurant revenue and user experience (longer wait times)
Unless the restaurants have some great, photo worthy food, this might deter some users from ordering what they might have previously.
McDonald’s U.K. has been looking to elevate its image. To do so, they have asked for the help of a London designer. Julien Macdonald created a limited-edition burger box for the McDonald’s new signature collection gourmet burger range. (They have released a new range of ‘posh’ burgers that are being trialled in 61 branches, and comes served in a brioche bun.)
The box, which features a baroque-style gold print inspired by the designer’s signature shimmer, sequins and body-baring silhouettes, will be available at a series of showcase events held at McDonald’s stores across the U.K. Customers can buy the box by signing up to attend the showcase events.
“I drew inspiration from my fashion creations and iconic embellished red-carpet dresses. This was translated into a gold, baroque, crystal-encrusted box, which is the perfect packaging for the luxury McDonald’s collection,” said the designer.
Macdonald will also reveal a special hand-embellished box at the McDonald’s Leicester Square location, which will later be auctioned, with the proceeds going to the Ronald McDonald House charities.
Why it’s hot: This clash of luxury and fast-food will certainly get people talking and draw attention to McDonald’s new ‘gourmet’ burger collection.
Ever wish you could have that beautiful burger you see on Instagram… brought to you immediately? An agency out based out of Brazil (named Africa) is deploying a new social campaign for Heinz: ‘Irresistible Posts’ where they seek to make this possible.
In Sao Paulo, Instagram users who are searching the Stories section in the early afternoon receive a targeted video of a delicious burger prepared by a local restaurant chef. At the end of the video, the chef appears onscreen and tells the user to swipe up to have this exact meal sent to them. Once the user fills out their location details, the burger is brought to their doorstep. Where does Heinz come in? It is delivered in a personalized box created by Heinz – which conveniently includes several of their condiment products.
Heinz has not announced if they plan to expand the campaign outside of Sao Paulo.
Why it’s sizzln’ hot: Not only does this activation play upon the extremely relevant #foodporn Instagram trend, but this is a strategic play for Heinz. By being the behind-the-scenes partner that helps users fulfill their cravings (and add to them with their condiments), they are becoming a more relevant and reliable brand that provide more than just the add-ons. Additionally, next time these users think back to the best burger they’ve had – they will associate Heinz with that positive, memorable, and tasty experience.
Disney CEO Bob Iger announced that the company is ending its licensing deal with Netflix and will start offering Disney and Pixar movies on a Disney-branded subscription service starting in 2019. Iger also said that Disney is launching an ESPN OTT service.
“This acquisition and the launch of our direct-to-consumer services mark an entirely new growth strategy for the company, one that takes advantage of the incredible opportunity that changing technology provides us to leverage the strength of our great brands,” said Iger.
In the U.S. the new Disney app will be the exclusive, subscription video-on-demand home to upcoming releases such as the Frozen sequel, Toy Story 4, and the live-action version of The Lion King. It will also offer access to Disney’s library of TV shows and movies, as well as new, original Disney shows and movies that will be created for the service.
The ESPN-branded, multi-sporting app, will launch in early 2018 and will include about 10,000 live games from major sporting leagues as well as collegiate sports. So far, there’s no word yet as to whether NFL or NBA games will be on the service. The new app is an “enhanced” version of the current ESPN app, which will continue to allow pay TV subscribers access to ESPN programming.
Why it’s hot:
This puts one of the final nails in cable’s coffin. Recent research states that declines for second quarter of 2017 came close to a million subscribers with Dish Network, DirectTV, and AT&T hit especially hard. This cannot be helping their case. However, this makes for a much better customer experience – providing their preferred shows and programs at their fingertips!
Amazon now it wants to play an even more involved role in how packages are delivered. The company’s latest product, called Hub, is designed to act like a mailbox–not just for Amazon mail, but for any packages or deliveries. While it does not have AI-powered capabilities and it is not a large acquisition, it is a look at where Amazon is headed.
Hub is targeted primarily at residential building owners, and it promises that all packages from any sender will be stored safely and securely. Instead of having packages left at your door, in your lobby, or with a concierge desk, they’re placed within Hub, which has differently sized compartments designed to accommodate most packages. To access your package, you simply enter an access code and one of Hub’s doors will pop open.
Hub aims to fix one of the few areas of package delivery that Amazon doesn’t yet control: the final step between delivery and your actual home. It provides a convenient solution for packages getting delayed because of building hours, lost packages, or theft.
Why it’s hot:
One more step to Amazon take-over of all consumer retail interactions – you do not even have to shop on Amazon to interact with them now
Might have special implications for Amazon Prime subscribers
Whole Foods implications – could make grocery delivery even more appealing – helping food stay fresh
John Mayer has designed a pair of sneakers, and they’re… anticlimactic. He debuted his Nike iD creation on his Instagram page Saturday: a customized pair of Nike Air Max 90s, in gray tones with a hint of neon-green bubbles in the heels. The shoes, named “Spirit Levels,” will be released on July 29, according to Instagram, and will sell through his Shopify page.
Mayer has not officially teamed up with Nike to release these shoes, unlike other celebrity-designed sneakers. After creating his sneakers through Nike iD, he then bought every pair the company would sell him. Interesting way to make these somewhat-boring sneakers already seem hard-to-get…
Why it’s hot/weird/cold:
One has to wonder if John Mayer was really bored and decided to make bland sneakers on Nike iD just to see if his fans would buy them because of him. I’m not impressed. However, if this is a success (which I predict it might be for the amount of ‘sneakerheads’ out there), it will certainly speak to the power of Instagram advertising, and a potential new path to celebrity-brand collaborations.
My Instagram feed is mostly filled with puppies, and food accounts (two of my sources of happiness…) However, one pup is by far my favorite and her name is Maya the Dachshund (@MayaTheDox). I have been following Maya for about a year now and have become quite attached to her as if she is my own. Through her Instagram stories, and frequent video/image posts, I have watched her grow from a wee-little-pup to a one year old. She also has grown to acquire almost followers – one might even call her a puppy-influencer!
As you could imagine, I was quite excited when her owner posted on her Instagram story that they would be in the NYC area for a “meet up” in the coming week. I immediately direct messaged her back and asked for the details. With a timely response, Maya informed me that she would be in Madison Square Dog Park at a given date and time. The morning of the meet up, Maya reminded me that she would be there with her puppy brother “Winston” and she hoped to see me.
Upon arriving at the park, I was greeted by (a plethora of other dachshunds, also excited to meet Maya) and her owners. I got to hang with Maya for 20 minutes or so, and when I was leaving her owners gave me a themed-Maya air freshener! After posting a photo on my own story with Maya, she wrote back again thanking me for coming. What a polite dachshund!
Why it’s hot: Overall, this was a great experience end to end. I became aware of an event via an Instagram story, received a timely response with further details via DM, and was then reminded of the event the morning of. I was pleasantly surprised at the friendly nature of Maya and her owners, and was even rewarded for showing up with a themed party favor. This speaks to the power of social media and its influencers – human or dog!
West Elm thinks AI can narrow your furniture search by “learning your personal aesthetic”. The new West Elm Pinterest Style Finder tool gets a sense of style from your own or anyone else’s Pinterest board of images and returns a shortlist of furniture, rugs, curtains, mirrors, and other items in about 10 seconds.
An AI startup named Clarifai introduced a drag-and-drop online tool called Custom Training that allows anyone to upload a few photos of specific items, like a brand of shoes, to train a classifier to recognize that type of items in other photos. West Elm’s team then created a site that connects Clarifai’s tool to Pinterest that filters out matching products from West Elm’s online catalog of about 5,000 items.
The Style Finder didn’t have to match items with the same or even closely similar patterns; rather, it recommended products that were roughly in the same “stylistic vein”. “We let the neural networks decide,” says Clarifai’s founder and CEO Matt Zeiler. Unlike typical recommendation engines, Style Finder doesn’t rely on someone’s buying or browsing history—recognizing that tastes can change.
Why it’s hot: While not groundbreaking, this is a pretty good example of a brand taking advantage of the new capabilities of Pinterest, and making it their own. This eliminates the many pain points of Pinterest and turns themed boards into actionable, shop-able pages that you can actually utilize.
Amazon’s new Echo Show went on sale this Wednesday and gives Alexa device both audio and visual senses. The device does pretty much everything an Echo does skills-wise but adds a camera and a 7-inch display. While the Echo Show can go anywhere in the home, it is truly optimized for the kitchen counter where it is likely to be an assistant in helping prepare meals or stock your fridge. (Further building on the Amazon Wand that Amy posted about a few weeks ago). Additionally, with the acquisition of Whole Foods – it will be interesting to see how Amazon creeps further into the home/kitchen.
This will help users visualize the answers to their commands or questions – they can see how much time is left on a timer, and easily reference previously asked questions. Additionally, now online videos (that many use to learn how to make new things in the kitchen) will be easily accessible using voice commands. For the many people that have a TV in the kitchen because they like to watch the news while they cook – there is the potential that Echo Show will evolve into video playlists of news briefings vs. just audio clips. The Show can also work well as a central hub of communications for families – visualizing notes, to-do lists, shopping lists, or the family “chore wheel.”
The Show’s camera both detects people in the room and is used for video chat with people on cellphones using the Alexa app. It can also be used as a sort of home intercom system, communicating with other Echos and Echo Shows around the house.
Why it’s hot:
This is yet another example of Amazon evolving and improving upon their technology, and further integrating their products and services into consumer’s lives. This evolves the use of Echo from just voice-command, to a fully interactive concierge-service. This will evolve its use case for brands and services.
Netflix announced an experiment in interactive storytelling earlier this week with the children’s programs Puss in Book: Trapped in an Epic Tale, and Buddy Thunderstruck: The Maybe Pile. The shows, which offer thousands of permutations, bring the “choose your own adventure” format to internet TV and give the chance for the viewer to be the director. Netflix has proven an ideal platform to test this out on for a variety of reasons: its large user base, its original programming and the fact that a show does not need to start or end at a certain time.
It works like this: at certain, predetermined points in the story, Netflix pauses the tale and offers you a choice. Should Puss (from Shrek) befriend the bears he just encountered, or fight them? Your choice dictates his next move, and changes the arc of the story. Puss in Book offers viewers 13 opportunities to shape the story, which features two possible endings. It can be as little 18 minutes, or as long as 39. There are three thousand possible variations of how the story could go. Buddy Thunderstruck will provide eight opportunities to make a decision, an average length of 12 minutes.
Netflix explains that they started with children’s shows because “Kids’ content is essentially cheap to make, it also is more resistant to changing tastes and trends than other genres. All of which is to say, it’s the perfect laboratory for experimentation.”
Why it’s hot:
Increases engagement: this challenges the conventional way of watching TV or movies by forcing the audience to interact with the content in an exciting way
Increases data points: this could create a large amount of data for Netflix regarding: how many people are making active choices, what choices, are they re-watching the show at a later point in time?
While this likely won’t catch on with mainstream audience, this could create a new niche of Netflix viewers