Reports ranging from Bloomberg News to the New York Times published articles this week analyzing a recent shift in the traditional buying patterns of American holiday shoppers. In short: the marketers keep moving the goalposts.
Black Friday, of course, has traditionally been a huge shopping day on the Friday after Thanksgiving at brick-n-mortar stores, and Cyber Monday being the analogous day for e-commerce the following Monday. But what happens when marketers start bombarding their customers with online Black Friday sales beginning shortly after Halloween? According to Bloomberg, shoppers have reversed the tradition of procrastinating until December 20-something and have begun to shop earlier.
Why It’s Hot
This has huge implications for marketers, consumers and shipping logistics. Shoppers are probably feeling less stress by doing their holiday shopping earlier, but at some point consumers will be annoyed at getting Black Friday emails months in advance (not as annoying as Christmas Music in October, but still…) On the other hand, earlier shopping means that shipping carriers and warehouse managers can spread out the annual pain of delivering millions of boxes and actually get the stuff to the destination on time!