Caspar making new comfy sleep stuff, just not for you

Caspar has teamed with American Airlines to design and supply the massive airline with a slew of new sleep products. The 8 new products include “a mattress pad that fits over your seat, a regular pillow and a lumbar pillow, a pillowcase, a duvet, a blanket, pajamas and slippers.”

No, this is not a dream. It’s also not available for coach travelers. The products are solely for business class and first class travelers. You know, the people who need it the most.

You, however, will still be unable to sleep on the red eye on account of the demon toddler kicking your seat from behind during the entire duration of the flight. Happy trails!

Story on TechCrunch

Why it’s Hot

It’s hot for Caspar because it gives them bigger name recognition in the very competitive next-gen mattress space.

Target makes its brick-n-mortars less painful to navigate

Target is putting beacons in their stores that will allow users to find the locations of specific items on shelves and even indicate if the item is on sale.

Target’s redesigned app “shows your location on the app’s map as you move throughout the store. The technology…will be live in about half of Target’s stores in time for the holidays.”

Why It’s Hot

Solving customer frustration at retail locations via digital is an idea that was overdue.

Moona makes pillows great again

A French startup named Moona is raising money on Kickstarter to produce a temperature controlled pillow that stays cool to help improve sleep. It also has (all together, now) an app that helps you analyze your sleep patterns.

Take that, the My Pillow guy.

Story on The Verge and Endgadget

Skeptics refer to the product as “essentially a water bottle combined with a memory foam pad that you strap to the top of your existing pillow…it’s weirdly clunky and just plain odd-looking.”


Moona’s RTB’s

Why it’s Hot:

Is it hot? Is it supposed to be?!? It’s hot because it stays cool…which makes it hot (assuming it works).

China’s (robots) got talent

Chinese company WL Intelligent Technology’s Dobi robots have broken a Guinness World Record  for the “most robots dancing simultaneously,” 1,069 of them to be exact.

They beat the previous record of 1,007 dancing robots (?!?) set just last year by Chinese robotics firm Ever Win Company’s QRC-2 Robots.

Lest you think that this was an easy feat, some of the robots fell over while dancing and were not counted in the final tally.

Story on The Verge

Why It’s Hot:

China is certainly leading the way in both dancing robot technology as well as fun ways to promote a product.

 

Roomba finds a cool way to ramp up the paranoia level for tin-foil hat wearers

For the last couple of years, the newer models of Roomba have been quietly mapping homes to maximize efficiency. Now, the device’s makers plan to sell that data to smart home device manufacturers and possibly to companies such as Amazon, Google and Apple (Roomba is already compatible with Alexa, for example).

“If a company like Amazon, for example, wanted to improve its Echo smart speaker, the Roomba’s mapping info could certainly help out. Spatial mapping could improve audio performance by taking advantage of the room’s acoustics. Do you have a large room that’s practically empty? Targeted furniture ads might be quite effective. The laser and camera sensors would paint a nice portrait for lighting needs that would factor into smart lights that adjust in real time. Smart AC units could better control airflow. And additional sensors added in the future would gather even more data from this live-in double agent.”

One way to avoid giving your data would be to turn off the cloud service and go analog, rendering the IoT aspect of the product useless.

Story on Gizmodo

Why It’s Hot

It’s hot as hell for marketers because this will unlock hyper-targeted ads to people on a micro level, but maybe not as hot for consumers who feel that they have to make a big compromise with their privacy just to vacuum their floors.

Google takes its Street View cars up to space

Google Street View has finally found an address that won’t be blocked by a giant UPS truck: outer space.


Story on TechCrunch

Click on a blue hot spot and get an explanation of what the item is.

Why it’s Hot
This project can serve as motivation for kids curious about STEM careers, similar to the Lockheed Martin “Field Trip to Mars” project from 2016. Also, it’s a fun way to spend 15 minutes at work.

Get weed, booze and ammo from a vending machine. Sure, why not?

A company called American Green has created a vending machine that relies on biometrics to dispense things such as alcohol, marijuana and ammunition. Customers sign up and verify their age, prescriptions, gun permits, etc., with actual persons to keep the merch out of the hands of minors or the wrong people….because there’s no such thing as hacking, right?

 

Story on BBC News

Why It’s Hot

Biometrics aren’t just for boring things like logging into your iPhone or boarding planes anymore. This is, perhaps, a more interesting use case.

The future of shared public space will be super annoying

A developer named Abhishek Singh recreated the first level of Super Mario Bros. as an augmented reality game on Microsoft HoloLens, giving himself a first-person perspective into a unique 3D look inside the classic setting.

This demo was done in NYC’s own Central Park.

Why It’s Hot
Seeing the game as Mario sees it is totally hot. Watching a guy in Central Park acting like he’s slowly losing his mind: not so hot.

Amazon, not content to ship a mere 1.6m packages per day, announces new service

Amazon has introduced a new service called Prime Wardrobe. Users can get between 3-15 clothing items shipped for free, pay for the stuff they keep and ship the rest back (also for free).

Story on TechCrunch

Why It’s Hot

Not only will this be a huge win for the USPS, but we will now be able to use the phrase “Warby Parkerization” at client presentations….or not.

Apple launches new reality show with uninspired title, like, 5 years too late

Apple has wrangled up some A-listers, plus Gary Vaynerchuck, for a Shark Tank-meets-The Voice reality show. It’s a chance for developers to give their best elevator pitch to a panel of 4 judges who will swipe left or right and give app developers an opportunity to be funded so that “they can take the next step to creating one of the great apps of all time.”

Story on The Verge

Is it Hot or Not?
Seems like the best apps might not make the cut if the pitch isn’t good enough. Do we really want to bring app development to the lowest common denominator?

A better way to fly?

Air New Zealand has partnered with Microsoft to begin beta testing HoloLens augmented reality headsets on flights to help their crews better serve their passengers.

Flight attendants using headsets on their faces might look really strange and scare little children, but the practical applications are pretty cool. Being able to know, for example, which passengers have dietary restrictions or are in a certain mood can enhance the customer experience.

Story on The Verge

Why It’s Hot

It’s hot because while this might not be a solution that gets mass adoption with every airline, it is nice to know that there is an airline out there that is trying to improve the travel experience (*cough* unlike United *cough*).

 

The RoboBees are here!

Japanese scientist Eijiro Miyako, a researcher at Japan’s National Institute of Advanced Industrial Science and Technology, has designed what could be a partial solution to bee colony collapse disorder: a tiny pollinating drone. Coated with a patch of horse hair bristles and an ionic liquid gel, these pint-sized robots can collect and transfer pollen from one plant to another.

Miyako had previously experimented with using a specialized gel for electrochemical applications. When the gel performed poorly, he tucked the bottles away in a drawer and forgot about them — until he moved out of his lab two years ago. As soon as he rediscovered the gel, he thought about the pollination crisis and honeybee decline.


Artist’s rendering.

Conventional gels, Miyako explains, are mainly made of water and lose their stickiness over time. But his ionic liquid gel, by contrast, is a substance with a long-lasting “lift-and-stick-again” adhesive quality – ideal for moving pollen from one plant to the next.

“The continued adhesiveness and non-volatility of the ionic liquid gel was exciting,” says Miyako.

Story on Popular Mechanics

Why It’s Hot:

This is super hot because it could ensure the survival of the human race…until we can eradicate the root cause of the bee colony collapse (*cough* Monsanto *cough*).

The Juicero of salt is here. Hooray?

Some mis-guided soul has created a bluetooth-enabled “smart salt shaker” that does a whole bunch of things:

  • It can play music
  • It has a color-changing mood light (!)
  • It can dispensed salt via Alexa (though you still presumably have to hold the thing over your food with your hand; no getting around that one)

Story on Lifehacker

You’ll have to wait for this quality item, though, because it is not up on Indiegogo yet.

From Smalt’s About Us page:

Herb & Body is a California-based lifestyle company committed to using smart technology to enhance our lives….Our first innovation, “SMALT”, is the first of it’s kind to market and will transform an ordinary kitchen tools that people have been using for centuries into an experience for the senses.

Why It’s Hot

Well, just look at it.

Never fear splitting your pants wide open ever again

A company called Imperial Motion has released a line of outerwear and bags that incorporates nano technology. The special material self-heals when torn by rubbing two fingers over the puncture back and forth for about 10 seconds.

Link to Imperial Motion’s Nano Cure line

Why It’s Hot

This is a great practical application of a once-excessively hyped technology. In addition to being a great idea, it seems to be very reasonably priced.

Senate staffers’ ID cards have a photo of a smart chip instead of an actual chip, which is not nearly as effective

This is why we can’t have nice things, America.

Following the cyber breach of the OPM (Office of Personnel Management) in 2015 one of the issues that caused great consternation among lawmakers in the congress was that the OPM had failed to implement two-factor authentication for employees, particularly when using virtual private networks.

The OPM incident served as warning to all federal agencies: fix your information securities.

Agencies such as the Dept. of Defense rolled out PIV cards, which has a chip that allows for use of two-factor authentication.

The Senate chose to roll out ID cards that merely have a photo of a chip printed on them, rather than a real chip.

 

 

 

 

 

 

 

Story on Ars Technica

Why It’s Hot

It boggles the mind that after data breaches and hacking at every level of our government that a branch of government that has so much influence over our lives could fail to take the most basic precautions against hacking.

Juicero? More like a giant lemon!

A company called Juicero is in hot water for selling an expensive device with no known discernible value.

Full story at The Verge

This reminds me of the Father Guido Sarducci skit on SNL about Mr. Tea (a companion to Mr. Coffee). You supply your own tea bag and your own hot water. LOL.

 

 

 

 

 

 

Why it’s Hot

This is as cold as a kale-flavored icee.

 

 

 

 

Smartwatches suck, according to one of the largest makers

Recently, CEO of Chinese electronics maker Huawei raised eyebrows when he publicly trashed smartwatches.

“I am always confused as to what smartwatches are for when we have smartphones,” Eric Xu Zhijun said, adding that he would never ever wear one himself — despite the fact that his own company makes them.

This underscores something that tech enthusiasts have been dancing around for a while…that the smartwatch seems to be on life support if not fully dead.

Pebble, for example, was one of the original Kickstarter success stories. It was acquired late last year by FitBit and it’s future is uncertain.

 

Why It’s Hot

Whenever tech industry tries to anticipate trends instead of trying to understand what people actually want, it feels like the tail wagging the dog. For that reason, like the 3D TV, wearables may’ve been doomed from the start.

Latest Google Maps update includes ghosts and power pellets

Amongst all of the uninspired April Fool’s ‘gags’ that we have come to expect from top brands, Google decided to give us something that was more Fun than Fools.

On Saturday, April 1st, Google turned the Maps app into a Ms. Pacman game, in essence turning the streets and highways into the famous maze of dots from yesteryear. The fun part was Mapping your childhood home, your current home, work, any place that’s interesting to you and turning it into a video game.

Note: the game works best on streets that have a grid pattern, such as Manhattan, but it’s also fun to see the ridiculousness of places like Boston or any other place that has a really confusing street layout. A writer for Forbes made a list of The 5 Best Google Maps Locations for Playing Ms. Pacman, which includes Lombard street in S.F.

Why it’s Hot
Google has had some of the best April Fools stunts in the past and this one is right up there in terms of creativity, execution…and fun!

It takes a forest

What does it take to create the wooden floor for the NCAA Tournament’s Final Four? Turns out, a lot!

 

 

 

 

 

 

 

 

 

 

Some facts about the Final Four floor:

  • Made from 500 sugar maple trees
  • The whole process takes 5 months
  • Takes 125 workers 144 days of work
  • Uses 13 gallons of stain and 80 gallons of finish
  • The wood travels 2,300 miles from forest to stadium (MI to AZ with a stop in ID)

http://www.espn.com/espn/feature/story/_/id/18985386/from-tree-tipoff

Why It’s Hot

The storytelling, production values of the video, page design and content strategy are really good quality. They make a marginally interesting story come to life pretty well.

 

 

 

 

Ready to put your life in the hands of a driverless drone? Yeah, me neither.

A Chinese company has created the world’s first passenger drone, called the Ehang 184. First unveiled to the world at CES 2016, the passenger drone has been tested in Nevada and by this summer will make its debut as a drone taxi in Dubai. The drone will be able to transport a single passenger weighing no more than 220 pounds, for a distance as far as 25 to 30 miles, and for up to 30 minutes in the air at a time. Since there is no driver in the aerial vehicle, the rider sets their destination using a touchscreen. The drone’s progress will be monitored remotely from a nearby command center.

But, there’s no way for the passenger to steer the drone at all, even in an emergency.

Story at Curbed

Why It’s Hot

It’s hot because it seems like a great way to beat congestion when you absolutely have to get to the airport. Realistically, though, this is not something I want to see flying above my house.

Self-driving cars: Programmed to kill?

Early data shows us that self-driving cars are safe because:

  • They don’t get drunk
  • They don’t text while driving
  • They don’t get road rage

Nevertheless, there are ethical implications around self-driving cars that have yet to be resolved. Consider this: if the car is programmed to kill the driver in circumstances where it is required to save many more lives, is the general public ready to entrust these decisions to programmer?

 

 

 

 

 

 

Why it’s Hot
While the technology has thus far garnered all of the focus of self-driving cars, there are serious ethical decisions that are not as easy to solve via code or engineering. Ultimately, the most important decisions still must be made by humans.

Tesla aims to save the Earth once more

Tesla and SolarCity have created a new renewable energy project for the island of Kauai (pop. 67,000) which will hopefully enable the small island to reach its goal of using 70% renewable energy sources by the year 2030.

The Powepacks technology allows for solar energy to be stored during the day for use at night!

Hawaii doesn’t have the benefit of a massive grid like the mainland to pull electricity from sources hundreds of miles away. Instead each island has to take care of its own energy solutions.

The 45 acre project in Kapaia will reduce the use of fossil fuels by 1.6 million gallons a year.

Why It’s Hot

The project in Kauai can serve as a test case to see if the Powepacks technology can work in smaller mainland cities and suburbs. As Tesla learns how to scale the efficiency of the Powepacks, it could take a lot of fossil fuels offline in small and mid-sized cities. It’s a start.

The future of customer service? I certainly hope not!

Ricoh has created a virtual customer service assistant that aims to combine a hologram with an information kiosk.

And let’s just say that there’s work to do on the creative end.

Why it’s Hot

In addition to scaring little children that you don’t like, this item is hot because it proves that a new tech idea is only useful when it is well-executed.

Re-inventing the wheel, one house call at a time

Heal, an app for arranging medical house calls, is expanding nationwide. Currently only available in select markets of California, Heal is expanding and coming to New York among other markets. In the coming months, it’ll begin providing service to cities in New York, Texas, Florida, and Pennsylvania.

New Yorkers will now be able to use technology to do what our grandparents used to do when they got sick: request for a doctor to make a house call.

Story from Digital Trends

Why it’s Hot

It’s hot because it shows how tech startups can fill needs that industries have abandoned due to cost or changes in trends. Heal hires doctors who actually want to make house calls and their clients are people who don’t have time to schedule an appointment weeks in advance or to go to urgent care due to busy schedules.

Twitter takes stronger lead against bullying

Twitter has quietly rolled out a new ‘timeout’ feature to temporarily punish abusive Tweeters (ahem) from being able to post for a 12-hour period. “Twitter is not simply putting people in timeout for using specific words. A company spokesperson said that its teams look at an account’s behavior as opposed to simply language to determine if it’s being abusive,” according to the story.

Full story on Tech Crunch

 

 

 

 

 

 

 

 

 

 

 

 

 

Why It’s Hot
Social media has to balance free speech and harassing behavior. Critics have argued that most of them (including Twitter) have not taken a stronger stand. We’ve learned a lot of post-election lessons about fake news, echo chambers and egomaniacal bullying. Offenders may threaten to leave the platform, but more than likely they’ll just begin to curb their behavior and made cyberspace a less depressing place to spend time.

Reverse Content Strategy

Andrew Wong and James Thompson created an algorithm that seeks videos fitting specific criteria: uploaded within the past week, with generic file names (IMG1234 or WMV4321) as titles, and zero views. The result is a fascinating glimpse at the mundane, perplexing, and oftentimes ordinary events of everyday life. Try to not watch it for hours at a time.

The site only plays a few seconds of each video so it feels like flipping the pages of random books and reading a couple of lines before you’re off to the next one.

http://astronaut.io/#

Why It’s Hot

The concept goes against all good strategy best practices. Instead of surfacing the most-viewed, most valuable and well-categorized content, Astronaut.io shows us the polar opposite side of the spectrum. Nevertheless, the results are fascinating in a really odd, amateur and unpolished way.

Fake News: IKEA Builds Trump a Prefab Börder Wåll

German parody site Der Postillon has come up with an immigration solution almost as ridiculous as the original. They came up with an Ikea version of a border wall made of pressboard that is assembled with a hex key, similar to the furniture that is actually sold by the Swedish furniture giant. The wall comes with a 12,000 page manual and is undoubtedly missing one screw.

President Trump browsing the Wall section of Ikea’s catalog

 

Why It’s Hot

Companies such as Kellogg’s and Uber are finding out that taking a political stance comes with many costs, including bad press, boycotts and potential loss of business. Brands must navigate these treacherous political waters carefully. Though this parody did not come from Ikea itself, it shows how a brand can handle the messiness of politics with a bit of humor without alienating customers.

Portable Hover Camera

Part drone, part selfie stick, the new Hover Camera (beta) threatens to make traditional cameramen obsolete. The compact size, image stabilization and hi-rez video make the product feel like the inventors are actually listening to what people want.

Why It’s Hot:
As people increasingly become citizen reporters, the Hover Camera would be a huge help to video bloggers who want the freedom to shoot outdoors.

3D Printing Comes to Mobile

A company called OLO on Kickstarter has developed a 3D printing kit that works with mobile phones. The kit has several moving parts so this is not something that the average person would carry around with them, but the possibility of enabling 3D printing using a phone is really great.

Story on Daily Dot

Site link

Why It’s Hot

Though still in the infant stages, portable 3D printing technology is moving at the speed of light. Only time will tell if portable 3D printing will support specific use cases or if it will be relegated to gimmick status.