Snapchat, everyone’s favorite love it or hate it app.
To keep up with other social platform’s Ecommerce capabilities, like Facebook, Snap also wants to attract advertisers by convincing them that users do want to shop when seeing an ad on Snapchat.
Snap is currently testing Shoppable Snap and Story ads that can run on both the “Discover” page of the app and between stories. The new Shoppable ads lets consumers shop a product catalog within the app. The new Shoppable Snap ad is simple, and familiar to those who browse through brands on social media. You see a video ad with a product catalog at the bottom. The consumer taps on an item, and they’ll be directed to the brand’s website to complete the purchase. Companies on the advertiser’s side have to enable features like auto-fill or Apple Pay on the mobile website. Something Snap is not responsible for.
The added benefit for retailers and advertisers running these Shoppable Snap ads is using the Snap Pixel to see the total number and value of purchases of an advertiser’s Snapchat campaign.
The Shoppable Snap ads will have to prove it’s worthiness of having low Cost Per Purchase for advertisers, meaning with little spend, receiving a ton of purchase conversions – more bang for your buck for advertisers.
Why it’s hot: Many people in the industry are seeing the future of social commerce. As the next major storefront may very well be a social platform.