It has been said that the release of Nintendo’s Animal Crossing game, “Animal Crossing: New Horizons”, was perfectly timed.
With the world outside uncertain and scary, the soothing music and free game play of Animal Crossing–a franchise where players design and build their own digital islands and then invite friends to visit–is said to be the perfect soothing and social antidote.
Sales appear to back this up, with millions of units sold in its first days of release, putting it on track to sell more than any other game in the popular franchise. Further, there have been heartwarming stories of people putting real life events into the game, like the couple that had their wedding ceremony on the platform. (See pic below)
There is one problem. Unless customers are willing to buy separate Nintendo systems or games, they must share the virtual world–and its limited resources for building their islands–with other players. This has led to family fights, and relationship management, like one couple who decided to separate their island with a river in order to insure that each has control of their own portion.
Why it’s hot:
Increase in at-home entertainment like video games is to be expected as the world hunkers down to face the coronavirus pandemic. What is less expected are the new problems these changing behaviors create.