Author Archives: Lisa Goldberg

The Revolution Will Be … Heavily Effected by Digital

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With some major changes happening globally, its interesting to note the ways that the digital world around us are affecting where attention falls and how we perceive international events. Two examples from this week, the massacre in Sudan and the protests in Hong Kong are key to understanding how innovation is not only affecting how we take in global media but how events unfold.

Protesters in Hong Kong wait on huge lines to pay cash. 

Use of octopus cards to show proof of demonstration was used to convict the “Umbrella 9”  in 2014.

In this case, protesters are being deliberate about the digital footprint they are leaving, something that protesters in 2014 didnt know to be wary of.

Instagram gets close and personal with Influencers from Sudan 

Mashable reports: “On Thursday, Shahd Khidir, a Sudanese influencer and blogger who mainly shares beauty, fashion, and lifestyle content, went “off-brand” to raise awareness to her nearly 64,000 Instagram followers about the dire situation in Sudan. Khidir, who is based in New York City, posted a photograph of herself crying at her desk along with a heartbreaking story about her friend, who she learned had recently been murdered in Sudan.”

I noted amongst my friends (a HIGHLY informal poll) that those who tended to use instagram were talking about the Sudan, while Twitter users were talking about Donald Trump’s interview with George Stephonopoulos.

The hashtags #IAmTheSudanRevolution, #SudanUprising, and #Sudanese_Protest are trending and a much younger group than those typically concerned with international news.

Why It’s Hot? 

Imagine the Tienemen Square protests on social and how the Arab Spring was affected by social and digital. Our world is evolving around these innovations and will continue to change as our digital world evolves

The Internet is Addicted to the Droste Effect

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“My mom painted this and said no one would like it. It’s her 2nd painting.” It’s the line that launched a thousand paintings….

Leave it to reddit to take this mom: 

Source: https://imgur.com/Y0Dg3lx

and meme her. Hard.

Let’s start at the top, this first came to my attention via this great Twitter thread:

And of course someone tracked it:

Source: http://nubleh.github.io/i_painted/old.html

And in breaking news, the egret has arrived!!!

Source: https://imgur.com/8bNoFs5

It turns out this is called the Droste Effect, coined after Droste Cocoa, which featured a nun holding a box of Cocoa with her own face on it.

But this is what the internet LIKES. Here is a video of Kyle MacLachlan, doing an impression of Anne Frances, doing an impression of Catherine O’Hara playing Moira Rose on Schitt’s Creek. You’re welcome.

<<Features some NSFW language>>

https://twitter.com/Kyle_MacLachlan/status/1093626361762275328

https://twitter.com/AM2DM/status/1087356642591719427

Why it’s hot?

They pay me to keep on top of the internet memes so you don’t have to

 

For the love of Krang!

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ALERT ALERT! Krang down!

@KrangTNelson, a joke on Craig T Nelson’s name and brainy villian from Teenage Mutant Ninja Turtles, and king of weird Twitter has had his account suspended — as have some of Twitter’s most popular Weird Twitter accounts.

If your at this hot sauce post to find out why… well we don’t have the answers for you but we do have 1000 Twitter users guesses.

Many assume that he was “bot spammed”, meaning many troll bots repeatedly reported the account as a spam account.

The internet is VERY unhappy with this, especially with how lax Twitter has been with hate speech, other weird tweeter Julius Goat:

https://twitter.com/JuliusGoat/status/1091293393928536070

But the person who is probably the saddest about this…

Well not the dog, this is our own James Stewart Meudt’s Twitter profile pic.

Why it’s hot?

Weird Twitter probably had a hot sauce debut, it’s what so many brands base their voice/tone TW presence on. Bot’s taking down many of the internet’s fave Weird TW accounts is troubling at best. Even our chaos is being ruined by chaos.

Somehow Hagfish Technology is the Future

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I don’t know how. But it is.

Trending now, after a truck accident that left one car covered in slime. People are having hagfish fever!

What is a Hagfish? It’s an eel like isopod that creates a slick slime when threatened. According to The Atlantic, “typically, a hagfish will release less than a teaspoon of gunk from the 100 or so slime glands that line its flanks. And in less than half a second, that little amount will expand by 10,000 times—enough to fill a sizable bucket. Reach in, and every move of your hand will drag the water with it.”

What is truly cool is the structure of the slime, it’s almost like a spider web that quickly unravels when the hagfish is in danger. “Once these cells are expelled from the slime glands, they rupture, releasing the threads within them. Ewoldt’s colleague Gaurav Chaudhury found that despite their length, the threads can fully unspool in a fraction of a second. The pull of flowing water is enough to unwind them. But the process is even quicker if the loose end snags on a surface, like another thread, or a predator’s mouth.”

Watch the hagfish basically drown it’s predators! And how they survive the inital bite? “The animal is effectively wearing a set of extremely loose pajamas,” Fudge says. If a predator attacks, “the body sort of squishes out of the way.”

Why it’s hot?

Sometimes nature’s technology is the coolest of all. I’d love to see how studies on hagfish slime and it’s genetic composition and properties, might turn into new technology.

https://twitter.com/edyong209/status/1088787389441556481

Source: https://www.theatlantic.com/science/archive/2019/01/hagfish-slime/581002/

 

Cardi B Goes Viral Against The #TrumpShutdown (Bad Language Warning)

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On Wednesday night, Cardi B released a video on her Instagram handle, going off on the Trump administrations choice to keep the government shut down and for federal employees to work without pay.

<<NSFW language warning goes here>>

United States Senator from Hawaii Brian Schatz and Chris Murphy, Senator from Connecticut, debated retweeting her video. With an eager reply from Senate Minority Leader Chuck Schumer (or one of his staff members…)

Why Its Hot?

From AOC cooking mac and cheese and shooting IG stories of her freshman year in congress, to Liz Warren cracking beers on Instagram Live, pols are looking for ways to connect and be more human using social media. More progressive ideas are becoming popular because the language is more accessible.

 

Twitter Gets You Out Of Your Bubble – By Telling You Your Friends Like Donald Trump Tweets

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This week, Twitter platform users reported that usually liberal friends and followers were liking tweets from Donald Trump and other right wing politicians.

A representative from Twitter has responded:

“[What’s] happening is when someone Likes and then unlikes a Tweet it could appear with the social proof ‘Liked by’. So these people did indeed like these Tweets at some point but then unliked them.”

Some users have been skeptical to the response, noting Twitter founder Jack Dorsey’s comment as well as reticence to expel right wing conspiracy theorist Alex Jones from the platform.

Why it’s hot?

A lack of transparency among platforms, about advertisers in politics and now about the algorithm is leading to mistrust among users. How might that affect us as advertisers looking to protect brand safety?

Snapchat and Adidas Snap Only Shoe Sells out in 6 Hrs

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Snapchat and Adidas put together a winning partnership. Adidas sold a new pair of shoes exclusively on the social media platform. By nailing the demographic exactly right (70 percent of consumers were 13 to 24-year-old women), they were able to sell out the new shoe in 6 hours (in Adidas defense, the last iteration of this shoe sold out in 24).

There was a direct e-com in app purchasing that allowed sales to be seamless. This was a great way to get the word out and the shoe out to influential people online before the wide release of the shoe.

Why it’s hot?

Adidas acknowledges the high value of a Snapchat audience, not just at CPC or ROI. These are people who are more likely to share their purchases and therefore provide added value.

Facebook Fails at Keeping Your Data Safe

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After the Cambridge Analytica scandal we would have thought Facebook would have been more diligent about data protection.

Per their own new bug bounty solution, Facebook found an opening that let many malicious actors (their words) request information from their system. But this new bug didn’t get closed up for over a month.

The hacker who found the leak, Inti De Ceukelaire says he began his search by “noting down what third party apps his Facebook friends were using — finding quizzes were one of the most popular apps.” He inferred quizzes rep for being an easy and shady sourve of data. “So he took his first ever Facebook quiz, from a brand called NameTests.com, and quickly realized the company was exposing Facebook users’ data to “any third-party that requested it”.”

It’s JavaScript was leaking data and gave users a pin to access any data on an individual they wanted in the future. “Depending on what quizzes you took, the javascript could leak your facebook ID, first name, last name, language, gender, date of birth, profile picture, cover photo, currency, devices you use, when your information was last updated, your posts and statuses, your photos and your friends,” wrote De Ceukelaire.

Why it’s hot?

As Facebooks marketing tries to preach more transparency, are they really practicing?

Alexa Secretly Records a Family’s Conversation and Sends it to a Random Contact… fun!

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Amazon’s Echo just wants to be part of the conversation. In the case of one Portland family, it sent that conversation to a random contact. The family was told about the incident when the colleague reached out to them.

Amazon, when asked to comment said that it was a misinterpretation of the family’s words.

Echo woke up due to a word in background conversation sounding like “Alexa.” Then, the subsequent conversation was heard as a “send message” request. At which point, Alexa said out loud “To whom?” At which point, the background conversation was interpreted as a name in the customers contact list. Alexa then asked out loud, “[contact name], right?” Alexa then interpreted background conversation as “right”. As unlikely as this string of events is, we are evaluating options to make this case even less likely.

Why it’s hot

As voice recognition becomes more prominent in our lives we may see more of these incidents. If Alexa is sending a private conversation, then what is the Echo listening to. As data collection grows, we have to wonder what restraints businesses are putting on themselves. Here’s Sillicon Valleys US House Rep talking about an internet bill of rights.

Source: https://www.cnbc.com/2018/05/24/amazon-echo-recorded-conversation-sent-to-random-person-report.html

Sometimes the Internet Can Be Used for Good

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Last week and NYC lawyer went viral for threatening to call ICE on employees of a restaurant who were speaking to a customer in Spanish. This viral video helped people on the internet discover his real identity

It turns out this isn’t even a new move for Schlossberg. He’s confronted people all over NYC. Including YouTube star Willie Morris. This 2016 video has now been updated with Schlossberg’s real name.

But sometimes the internet works for good. Schlossberg was identified and DRAGGED. There are now gofundme campagins to send mariachi bands to his law firm, a facebook event organized lati party for outside his building and …

Maybe this wouldn’t have happened anywhere outside of NYC, but it’s interesting to see private citizens get shamed for anti immigrant sentiment in the same week as Donald Trumps “animals” comments.

Why it’s hot?

The dress, yanny/laurel, loose llamas and Aaron Schlossberg. Sometimes the internet can be a great place.

When I Tried To find a Locksmith

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I was recently having trouble with my front door, neither here nor there, I wasn’t locked out, but I couldn’t lock my door in the morning.

It turns out finding a locksmith is the hardest thing to do in New York City. “Why don’t you just Google it?” you might ask. Because Googling locksmiths is rife with fraud.

“The goal of lead gens is to wrest as much money as possible from every customer, according to lawsuits. The typical approach is for a phone representative to offer an estimate in the range of $35 to $90. On site, the subcontractor demands three or four times that sum, often claiming that the work was more complicated than expected. Most consumers simply blanch and pay up, in part because they are eager to get into their homes or cars.”

Scammers would go as far as adding fake “offices” into google maps so you can’t even use mapping to research. I wound up getting a referral, but I thought about going to a nearby locksmith in person to triple check they were real.

This is not new, the first reports of this problem are from 2011. Maybe you already know about it. So my question is, if this problem is an old problem why are you posting about it. Well, because it’s 2018 and its only just being fixed. In fact google was sued about it just last month.

Google has been sued time and time again.. and the good news is, they’re finally fixing the problem. Enter Google Guaranteed (October of this year).

Image result for google locksmith guarantee

Ok, Lisa this is all old news! But it isn’t old news for my locksmith, Nick, who has  the arduous task of applying to be google guaranteed. Apparently this is a months long process that has some expenses involved. This can be hard for someone trying to start a small business, like Nick.

Why Its Hot?

What happens to businesses if you’re not Googles priority?

“Defendants knowingly and deliberately flood organic search results displayed in response to queries such as “locksmith” (and related terms) with scam locksmith listings they know: 1) do not exist at all, or at least not at the locations indicated, 2) operate for the purpose of defrauding the consumer public, 3) are not licensed in jurisdictions mandating locksmith licensing, 4) are unregistered to do business in jurisdictions (such as DC) requiring business registration.

Defendants flood the market with fictitious listings to dilute Plaintiffs’ and other legitimate locksmiths’ listing in the organic and map results to the point of obscurity, thereby compelling legitimate locksmiths to pay Defendants for paid advertised results merely to be seen by the same prospective customers.”

Google made money off of locksmiths “problem” by creating artificial demand for their ads.

If you’re interested in hearing more about the real life heros spotting locksmith bots check out this article from the NYT. https://www.nytimes.com/2016/01/31/business/fake-online-locksmiths-may-be-out-to-pick-your-pocket-too.html

“What If We Just Make The Fake News Really Small?” – Mark Zuckerberg (Allegedly)

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The first round of attempt to stifle rampant fake news on Facebook via “red flags” were removed due to:

  1. “Buried critical information a.k.a. required too many clicks
  2. Could sometimes backfire because strong language or visuals can reinforce ideas
  3. Required at least two fact-checkers so was a slow process to be applied
  4. Only worked for false ratings so stories that were partly false or unproven were not marked”

What the disputed flag tool looked like

The crack team at Facebook has another idea…just make the fake news real small like….Or at least that’s what Tech Crunch is claiming with their new behind-the-scenes reporting.

“We reduce the visual prominence of feed stories that are fact-checked false,” a Facebook spokesperson told TechCrunch at the Fighting Abuse @Scale event in SF.

“Confirmed-to-be-false news stories on mobile show up with their headline and image rolled into a single smaller row of space. Below, a Related Articles box shows “Fact-Checker”-labeled stories debunking the original link. Meanwhile on the right, a real news article’s image appears about 10 times larger, and its headline gets its own space.”

Why it’s hot?

Facebook is trying to find work arounds for it’s duties to be an actual media company with a newsroom. They have a big issue on their hands thats affecting global politics and humanity. But, LOL, let’s just make the fake news small.

Fribo, the robot that tells all your friends you came home at 4am

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Fribo is a robot developed in Korea for young singles living alone. It seems to set up a virtual communal living space built by communication at home activities with a small group of friends.

Fribo listens to household activity sends messages to the group about. If you arrive home Fribo might message Your friends: “Your friend opened the front door. Did someone just come home?” Friends can respomd with a clap to their own Friebo which would send a message to the group chat.

Users in Korea responded positively “I usually wake up late in the morning,” said one, “but when I began to notice my friends getting ready early, I started thinking about starting the day earlier with my friends.”

Why it’s hot?

Although this is not for me its interesting how we’re mixing text with voice and smart home technology. It’s an out of the box way to think about human interaction.

An Inaccurate Census Could Have Big Consequences

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It was recently revealed that the Department of Justice is pressing to add a question about citizenship in the 2020 census. This question, one that has not been included in the census since the 50s, is believed to be meant to deter immigrant communities from participating, typically Democratic communities, and therefore depressing final population count and the distribution if house representatives, which is tied to population, not citizenry. John Thompson, who served as director of the Census Bureau until he resigned last year said:

The risk that really troubles me is that there’s a big undercount and then there’s a big lack of representation.

So what are the repursussions of a lower response rate other than less house seats for Democrats? It will be harder for the Center for Disease control to predict outbreaks if they think certain places have lower population (and therefore falsely higher instances of reported disease.

It’s also bad for brand strategists!

Why it’s hot?

Brand strategist need to know the true population of certain areas almost all of our research contain some sort of data from the US Census. Inconsistencies in census data one of the true long term high dats resources is a real loss for industry across the board.

 

 

Lets talk about Cambridge Analytica

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Last week the U.K.’s Channel 4 News exposed data mining company Cambridge Analytica in a series of hidden camera videos. The videos show Cambridge Analytica employees admitting to stealing Facebook data as well as offering to send prostitutes to the opposition to obtain blackmail material.

Cambridge Analytica obtained the Facebook data by getting it from an academic claiming to be producing a study. 250k users were paid to take a personality quiz and allow access to their data, however the company scraped data from all of their friends, leaving 50M exposed to the breach.
This firm is funded by Trump ally, hedge fund billionaire, Robert Mercer, and was the brain child of Steve Bannon. That the Trump Campaign was possibly using illegally obtained data is now a big topic of discussion.
Turns out Facebook new about this breach since 2015. Mark Zuckerberg and Sheryl Sandberg were notably quiet in the first few days of this news cycle and Facebook’s stock lost $59 billion in value in the first few days. Zuckerberg came forward with an apology. 

I want to share an update on the Cambridge Analytica situation — including the steps we've already taken and our next…

Posted by Mark Zuckerberg on Wednesday, March 21, 2018

 

Why it’s hot?
We continue to talk about how our unregulated internet is booth a boon and a detriment to humanity. Facebook seems in this case to be asking itself to be regulated (literally “I’m not sure we shouldn’t be regulated”). We should be thinking about how we should put some limits on what can be done by these social behemoths.

YouTube is backpeddling

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https://twitter.com/jessik5898/status/973688926702628864

YouTube’s CEO Susan Wojcicki announced at SXSW that YouTube’s infamous conspiracy theory videos will now be paired with text from Wikipedia. “We will show a companion unit of information from Wikipedia showing that here is information about the event,” she said. YouTube is “using a list of well-known internet conspiracies from Wikipedia” to cull from.

Apparently Susan didn’t feel the need to inform Wikipedia before making this announcement:

Why it’s hot:

Wikipedia gets to cover itself legally while fact checking — but doesn’t really take responsibility and still gets to cash out on these videos. I don’t think its enough.

Vero, the Newest Social Media App To Come and Go

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Ok. So it hasn’t “gone” yet, but let’s see if it goes the way of Meerkat, Ello and Peach, but for now we at Hot Sauce can say, “oh yeah, I know about that”.

The appeal of the new app is its sleek design and it’s chronological feed. It’s still too early to tell what the path might be for Vero, but it might be interesting for our food service clients, as their new Places feature is a highlight.

Vero has been having trouble keeping up with customer demand:

and by the time I write this post… the backlash has already begun…

https://twitter.com/KaylaCJenkins/status/968300809715879936?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.her.ie%2Fentertainment%2Fi-tried-vero-this-week-and-here-are-my-first-thoughts-on-the-new-app-391151

That went from 0 to 60 real fast.

Oh and once your in, can you even get out?

Why it’s hot?

This might be just a flash in the pan, but it’s always good to be “in the know”.

YouTube’s Algorithm Helps Spread Lies

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Time to re-litigate our favorite Hot Sauce topic! Are social media platforms media platforms or not? Do they have a journalistic responsibility to the public?

Last week YouTube’s quickly algorithm spread a rumor that Parkland HS shooting survivor David Hogg was an actor hired by democrats. It had 200K views shortly after it’s posting, but has since been taken down.

Mashable, the source for this post had a very apt understanding of the problem at hand:

YouTube’s job, as it sees it, is to get as many eyeballs on as many videos as possible. It’s as if a media tycoon founded a newspaper, invited every conspiracy theorist to contribute, and blithely waved away the notion that there should be any ethical responsibility to put forth the verifiable truth — because selling ads was all that mattered.

In a recent Guardian study this recent Guardian study out of 643 of partisan videos  recommended to people watching politics content in 2016, 551 were conspiracy-based content that favored Trump while 92 favored Clinton. This study also notes that “More than 80% of the YouTube-recommended videos about the pope detected by his program described the Catholic leader as “evil”, “satanic”, or “the anti-Christ”.”

The Guardian tells the story of french programmer Guillaume Chaslot founder of https://algotransparency.org/ who was looking to make changes internally at YouTube in 2013 before he was fired (reportedly for performance reasons, but I’ll leave that up to you.) He believes that the YouTube Algorithm was biased towards Trump because it is biased towards divisiveness and conspiracy (things that shock and awe audiences can get more clicks). You can read his full blog post on the subject here.

Why Its Hot?

Let’s continue the conversation about how AI and algorithms shape the way we live, is there a way we can make them more human instead of human pandering.

Twitter’s Transparency Not so Transparent

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Image result for twitter ira blog

Mashable reports “Twitter is finally following Facebook’s lead and coming clean about how Russian trolls abused their platform in spreading misinformation ahead of the 2016 U.S. presidential election. But even in transparency, Twitter is still clouding the issue by literally deleting the evidence.”

We can give Twitter credit for a certain amount of forthrightness. They recently published a blog post recounting their platforms involvement in Russia’s tampering with the 2016 elections.

“We have now sent notices to Twitter users with an active email address who our records indicate are based in the US and fall into at least one of the following categories:

People who directly engaged during the election period with the 3,814 IRA-linked accounts we identified, either by Retweeting, quoting, replying to, mentioning, or liking those accounts or content created by those accounts;People who were actively following one of the identified IRA-linked accounts at the time those accounts were suspended”

While Facebook is putting together an action plan to properly label “fake news” and use user feedback to properly identify propaganda, Twitter has taken the same measures that they would any unwanted account… suspension and deletion.

Why it’s hot?
By destroying the evidence instead of properly marking it, as Facebook has done, Twitter removes both the cultural context and the cultural learning from the conversation.

I know we’ve spent time talking about bot accounts before but I’m still constantly fascinated that what humans do with AI can have an outsized role in global behavior.

Netflix Pulls a Beyonce After the Super Bowl

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Sometimes the best marketing campaign is no marketing campaign at all.

Netflix dropped their newest release “The Cloverfield Paradox” immediately after the Superbowl, with no warning. No campaign, no advanced trailers, just a blurry easter egg of a website and a Super Bowl ad.

Now instead of waiting (but really why can’t I already watch Black Panther), Netflix is giving its audience immediate gratification.

This movie, however, was previously considered unsellable, and Netflix had taken it off of Paramount’s hands, as they didn’t see it as a viable property. By “pulling a Beyonce” Netflix let the movie bloggers do the marketing for them.

Why It’s Hot?

Turns out, Paramount was right about the movie (it’s currently 18% fresh on Rotten Tomatoes)  but was wrong about the potential.

And that’s now Netflix sells a crappy movie as viral gold.

A lesson in authenticity: The Mad World of the Lisa Frank Social Presence

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We all remember our Trapper Keepers from the 1990s. Well now, you can get those same warm fuzzies + a shot of dada millennial feels from Lisa Frank’s social media pages.

The rainbow brand has taken their signature, busy, colorful style and added, busy colorful messaging… typically around the things they know you love. The up-coming weekend, sweet treats, and sitting on the couch and watching Netflix.

Lisa Frank is hoping to hone your 90s wistful nostalgia and adding a bit of what you aimlessly “like” on Instagram.

Posted by Lisa Frank on Monday, December 4, 2017

Pilates can wait until 2018! How are you enjoying this holiday season?

Posted by Lisa Frank on Wednesday, December 20, 2017

 

Posted by Lisa Frank on Sunday, January 21, 2018

Posted by Lisa Frank on Tuesday, January 30, 2018

Posted by Lisa Frank on Tuesday, January 2, 2018

Posted by Lisa Frank on Monday, January 8, 2018

Posted by Lisa Frank on Saturday, January 6, 2018

Why its hot?

Lisa Frank wins by being their authentic selves. By mixing their brand signature with not so amazing commentary on the work week, there is, some how a recipe for greatness.

 

VR Marriage Proposal…. How Far We’ve Come

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The company Zero Latency helped a real life couple make their proposal dreams come true. They worked with Melbourne carpenter Alex Lackovic to proposed to his beloved, social worker Kelly Lynn Norman, by bringing her to her favorite tree in her grandmother’s front yard.

Why its hot?

There is an emotional component to being able to be at “any place” at “any time”. By adding smell and sound, can we use this technology to re-create other important memories, or help Alzheimers patients?

Germany and Addidas take wearables local

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Berlin’s metro, BVD, has partnered with shoemaker, Addidas to give customers free year long transit. The shoes, that retail for $215, have a yearly metro card built into the tongue. There are only 500 pairs available.

Why it’s hot:

Though likely low tech, this innovation gives us a glimpse into the ways we can make our lives easier through wearable technology.

Germany is Taking Hate Speech Online to Task

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As of 1/1 Germany’s new anti-hate-speech law has come into effect. The new law promises fines of up to 50 million euros ($60 million, £44 million) for non compliance.

The law requires social networks to remove hate speech in under 24 hours from when it’s flagged by a user. Networks are given one week to deal with less clear cases.

Hate speech has seen a recent up tick online. YouTube stars accused of anti-Semitism; Trumps tweets against immigrants and Muslims.

Why it’s hot?

The real question is whether this has a positive effect on the rest of the internet.  With geolocation, it’s possible to keep the hate speech ban specific to Germany and German citizens. Depending on how tight the laws were written….the rest of us just might be in luck….

Also, fun fact. There’s a word in german for this kind of speech Volksverhetzung, in English “incitement of the masses”, “instigation of the people”

Data: Why CNN gets it wrong and Twitter gets it right

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We’re all aware of the Doug Jones recent win against Roy Moore in this week’s Alabama senate race. But how soon you knew  of this victory depended on where you got your information.

Those who turned into CNN and cable news sorely lagged behind those following the race on Twitter, the NY Times ticker and Times statistician and journalist Nate Cohen.

None of this is new, but statisticians have been modeling against turnout and percentage vote count goals per district and this technology has been getting better and better. By 9:30 on the eve of the election most pundits were still noting that Moore was up 8% in the raw votes coming in. But the Times ticker and online voices were noting how low the turnout was in these red districts and how Jones districts were late in coming in.

Why it’s hot:

There’s always a love for the horse race, but sometimes data is what trumps.

Snapchat looks to separate social from media. And I like it.

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Snapchat CEO, Evan Spiegel, announced an app redesign on Wednesday, one that focuses more on our interpersonal relationships. It looks to separate those one to one moment’s from our always on connection to the media cycle.

The combination of social and media has yielded incredible business results, but has ultimately undermined our relationships with our friends and our relationships with the media. We believe that the best path forward is disentangling the two by providing a personalized content feed based on what you want to watch, not what your friends post.

Evan is looking at a longer view of social media success instead of immediate gains. I think this separation is notable and valuable.

Why its hot?

We live in a world where our social lives are wrapped up among news and clickbait. We’ve long seen the trend of younger users moving to 1:1 messaging apps and dark social. It’s the natural response to the “public” requirement of social media. This change begs the thought: “Well… of course these things have been too unnaturally intertwined. Why haven’t I thought of that!”

 

Know Your Meme: 2016 Election Vs 2017 Election

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We learned on Halloween that the MRM team needs a real lesson in memes. Introducing the newest meme on the block: Me on Election Day 2016 vs. Election 2017.

And of course, our very own James Stewart-Meudt:

Why its hot?:

We have a fired up electorate…. and we need to know our memes!!

A Fun Exploration into RT’s Promoted Posts

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Facebook, in compliance with Richard Burr and the Senate Intelligence Committee, released examples of posts that were promoted by Russia and RT to help swing voters in the 2016 election.

Here are some examples of the posts that divided us:

Source: http://mashable.com/2017/11/01/facebook-ads-russian/#mEyDJvWCviqM

Why It’s Hot?

We live in a world dominated by social media, but we have a “build it first,” ethics later approach to technology. We have the tools at our fingertips to organize in moments but ideas can descend faster than we can figure out who’s sending messaging. Can your brains be hacked? The years after the discovery of the printing press were dark times for humanity. We should be careful when the power is in few hands and keep transparency at the forefront of not only social advertising but organic social as well. Twitter and Facebook have thrown up their hands, refusing to be “the arbiters” but if no one is left with this job, the American people suffer.

Democrats Propose Transparency for Online Ads (And Twitter Volunteers Early)

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Two Senators Amy Klobucha and Mark Warner, of Minnesota and Virginia, respectively, have proposed bi-partisan legislation to align online ad buying regulations with those for other forms of paid media in response to Russian propaganda attacks ahead of the 2016 election.

In related news, Twitter has offered to put in place a similar policy as this legislation is being proposed in Congress. This new policy adds a layer of transparency, showing viewers who bought the ad and why they were targeted.

Why it’s hot:

While silicon valley noticing and fixing it’s own issues is important for long term change, legislation is important to level the playing field to make sure all big digital media companies comply, not just those who think the issues of transparency are a big enough problem to self regulate.

Twitter Finally Does Something About Online Harassment

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This week Wired was leaked the exclusive scoop that the internal Trust and Safety Council at Twitter was looking to make changes after the popular #womenboycotttwitter movement last week. Twitter CEO Jack Dorsey seems to confirm this in a series of tweets.

The list leaked to Wired of posts no longer allowed by Twitter were:

  • Non-consensual nudity
  • Unwanted sexual advances
  • Hate symbols and imagery
  • Violent groups
  • Tweets that glorify violence

Why it’s hot:

Twitter has a long history of avoiding harassment on its platform. As public outcry starts to grow about the #metoo and #womenboycotttwitter hashtags, Twitter is starting to feel the pressure. Ideally doing the right thing years ago would have been enough to trigger change, instead of a reactive response to public outcry.