It’s unclear what the connection to banking is, but the cuteness cannot be denied.
German banking group Erste worked with animators at Passion Pictures to bring to life adorable woodland creatures in this heart-tugging Christmas ad.
It’ tells the sad tale of a hedgehog who’s ostracized because of his spikes — nobody wants to sit next to him on the bus, play with him or even kick a football around as they always get in the way. Eventually, the other animals come up with an ingenious solution (although we’re not quite sure if it’s environmentally sound) and he finally gets to feel some holiday love.
Passion directors Kyra & Constantin worked with Jung von Matt/Donau on the film, bringing a tactile and “fuzzy” feel to the CGI characters.
While it’s doesn’t seem to have much to do with banking, it’s a charming story, and the tagline “believe in yourself” is one that everyone can appreciate at this time of year.
Why Its Hot: A good spot is a good spot. Sometimes brands may not think their brand lends itself to emotional storytelling, but a good idea will draw people in introduce new people into the conversation. I think this spot will have a lot of people asking, “What is Erste?” this holiday season.
Burger King got national attention this week for offering 1-cent Whoppers to those who drove up to a McDonald’s location (and then, presumably, drove away to redeem their BK coupons). Key to the stunt was the brand’s smartphone app, which unlocked the offer when it detected users approaching within 600 feet of a McDonald’s.
The “Whopper Detour” sent customers to a rival’s doorstep, and it worked, in terms of both publicity and app downloads.
Burger King today said its app was downloaded more than 1 million times since Whopper Detour launched on Tuesday, and the app is currently No. 1 among free software in the Apple App Store. That puts Burger King’s app, for now at least, above app giants like YouTube, Instagram, Snapchat and Amazon.
(The McDonald’s app, in case you’re curious, is currently at No. 42.)
Why It’s Hot:
Brands trolling other brands has become a sure fire way to go viral, this uses brand trolling in conjunction with location based apps to drive people to a competitor and it worked to drive sales and app downloads.