Author Archives: Kate.Pena

The Future of Billboards

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LA’s Ace Hotel recently teamed up with WeTransfer to create a curated selection of works on a billboard near the hotel. Titled Dear DTLA the project featured work from a variety of artists.

When viewers visit the Dear DTLA website, they can click on past artists’ names and get a link to a WeTransfer zip folder. The folder associated with Brotas, for example, lets viewers see three different stages of the process.

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Why it’s hot:

It’s making physical billboards more digital and more creative. Companies will aim to make billboards more captivating.

Go hands free…with your baby.

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Smartbe is a self-driving stroller. Currently on its crowdfunding phase on IndiGogo. Using a motion tracking sensor, it follows you wherever you go allowing for a hands-free experience strolling or assisted push.

The stroller has an electric motor, wireless speakers, bottle warmers, a rocker, three retractable canopies and a temperature controller bassinet. It will also have directional signals, internal and external cameras and an anti-theft alarm. The stroller can be managed by Android or IOS and smartwatches.

The battery life is 6 hours, price is $3.1k and will be available April 2017.

Smartbe Intelligent Stroller from Smartbe Intelligent Stroller on Vimeo.

 

Why it’s hot: Self driving cars have been in the making for a while, will this come out before the car does? What’s next in technology for moms.

Facebook: Messenger, Marketplace & Interests

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Facebook Wants to Kill Phone Numbers Forever.David Marcus, Facebook’s head of Messenger, believes Messenger is the way of the future. 

Messenger was the fastest growing app in the US in 2015, reaching 800 million monthly active users. It’s the second most popular iOS app of all time right behind Facebook itself.

Facebook wants to change the app from just a chat app to a full blown platform, a strategy that is already in place with ordering Uber rides, or companies being allowed to chat with customers.

Two future endeavors are M, a virtual assistant that can complete tasks on your behalf and Marketplace.

Marketplace enables users to buy products immediately after clicking on an ad. In these tests, a Marketplace icon replaces the Messenger icon on the mobile app (the Messenger gets pushed to the top left), enabling users to quickly reach a shopping page based on the products sold by Pages you’ve liked. That feature is currently available to a small subset of users in the U.S.

 

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Facebook is also testing interest based newsfeeds. While the traditional “News Feed” remains, it is supplemented with secondary feeds — like “Style,” “Travel,” and “Headlines” — that are just a swipe away.

Source- http://www.theverge.com/2015/12/29/10683722/facebook-news-feed-customize-interests-update-shopping

Facebook Video Updates

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#1. Facebook is testing a new “click for more” feature on desktop. This “click for more” text will be anchored in the center bottom just above the video controls, and clicking the text, or anywhere in the video will take you to a new window with an enlarged view of the video in a light box with a carousel of related videos. User can chose what to watch or let them auto-play.

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Why it’s hot: Facebook gets around 8 billion video views each day, a number that is only primed to grow with the new video experiences coming out. This feature will drive more premium video-based advertising allowing brands to create a curated experience and drive views.

 

#2. Facebook has unlocked Live for all verified pages. Before it was only open to a group of celebrities and public figures, but now any person or brand with a verified page has access to the feature.

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Why it’s hot: This is a huge chance for brands to tap into live streaming with an established audience. For our brands, this is a new way for storytelling and event activations.