Author Archives: Kate Florin

VoiceSearch: Taking the Ad World By Storm

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Voice Technology, something we are all familiar with like Siri and Amazon’s Alexa is taking the advertising world by storm one voice at a time. Voice technology allows individuals and brand to have interpersonal relationships with technology and for consumers purchasing experiences to be enhanced. Heads of global marketing like Luis Gómez for Adidas feels many brands are having trouble creating meaningful interactions between brands and consumer. He additionally provides commentary to how global conglomerates Apple and Amazon are facing trouble adapting voice technology to purchasing behavior of their users. Many websites face challenging because their search engines do not support voice technology, according to Vincent Coyle from Zoopla. An important factor of voice technology is the “voice”, Coyle additionally states. The voice needs to be at the right tone as it is crucial to how technology will decode their message.

Why its Hot

Voice technology is a hot topic in the advertising world because it is changing the relationships between brands and users. Voice will soon become the middleman between brand and client experiences. It is important for brands to be aware how to use voice technology to their advantage, and to stay ahead of their competitors. The era of the internet is changing, and the power of your voice is becoming more and more powerful everyday.

 

Digital Beauty: A new way to do makeup

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L’Oreal, as a beauty/makeup conglomerate will launch a new digital makeup experience. With live streaming and augmented reality, makeup lovers will be able to communicate with makeup gurus in help with their final look. Viewers will see with augmented reality what beauty products are right for their skin. From your home, you will be able to test new beauty products and form digital relationships with L’Oreal representatives.

With a partnership with “YourCam Makeup”, makeup lovers nearby will be able to test out new products such as various shades of colored lipstick and mascara on their skin. Instead of going to the physical L’Oreal store, individuals will be able to have a digitized experience from their own home. Individuals with augmented reality will additionally be able to learn about the benefits of L’Oreal products and shop through the online store. L’Oreal hopes to achieve a “seamless” makeup experience” for individuals globally. With augmented reality and the advancement of digital technology, makeup lovers will have an innovative and fun digital makeup experience.

Why its Hot

The digital experience with augmented reality remains to be a hot topic in both the cosmetic and the technology industry. More and more beauty/cosmetic companies are choosing a digital route to give their customers a fun and easy to use experience. Augmented reality is increasingly becoming a hotter tool for use, and is beginning to be utilized across many industries, like L’Oreal to give users a easy and simpler experience.

The emerging era of eCommerce

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Snapchat and Instagram, two popular social media platforms are entering the world of e-commerce. Both platforms point users in a shopping direction. Each of the apps increase their competition amongst each other as they battle to gain the most following. In today’s digital era, eCommerce is transforming the way we absorb information and online shop.

For Snapchat, eCommerce is utilized as Snapchat presents the “Shoppable Snap Ads”. In this specific ad, Snapchat promotes Spectacles camera sunglasses. Meanwhile, Instagram utilizes shopping in its feature of “Instagram Stories”. With this feature, retail stores can promote their merchandise one user at a time. Brands are slowly beginning to take over each Instagram user’s feed and what they see. Snapchat like its competitor, has a feature in which users can stay in the know about their favorite brands and see how they can take action.

Snapchat additionally utilizes eCommerce to promote Dunkin’ Donuts. As America runs on Dunkin (no pun intended), it allows for users to interact with the brand by playing a virtual reality game, designed as an ad. Snapchat additionally includes “carousel-style” shopping ads, where users can interact with different filters for their favorite brands and send to their friends.

Why it’s hot

eCommerce remains to be a hot topic in today’s ad world. eCommerce is a major influence to how agencies and brands engage with their clients and users. The social media platforms, like Instagram and Snapchat use eCommerce to their advantage. With fun and eye-catching ads, eCommerce helps increase brand awareness and grow meaningful relationships with clients. As a global customer relationship agency, MRM//McCann works to use eCommerce as a specific tool in which clients can successfully and effectively interact with their users.