Voice Technology, something we are all familiar with like Siri and Amazon’s Alexa is taking the advertising world by storm one voice at a time. Voice technology allows individuals and brand to have interpersonal relationships with technology and for consumers purchasing experiences to be enhanced. Heads of global marketing like Luis Gómez for Adidas feels many brands are having trouble creating meaningful interactions between brands and consumer. He additionally provides commentary to how global conglomerates Apple and Amazon are facing trouble adapting voice technology to purchasing behavior of their users. Many websites face challenging because their search engines do not support voice technology, according to Vincent Coyle from Zoopla. An important factor of voice technology is the “voice”, Coyle additionally states. The voice needs to be at the right tone as it is crucial to how technology will decode their message.
Why its Hot
Voice technology is a hot topic in the advertising world because it is changing the relationships between brands and users. Voice will soon become the middleman between brand and client experiences. It is important for brands to be aware how to use voice technology to their advantage, and to stay ahead of their competitors. The era of the internet is changing, and the power of your voice is becoming more and more powerful everyday.