JetBlue and Coca-coca conjured a stunt in Penn Station, where they asked New Yorkers to “share a Coke with humanity.” It involved rigging up a vending machine to spit out two Cokes, prompting buyers to share one with another person.
They wanted to test if the general rule of NYC transit, don’t accept gifts from strangers, holds. What did they find out?
Why is it hot?
How do people connect with brands and advertisements? Through other people. Coke and JetBlue were able to do this in the video footage by showing a very human element in everyone: benevolence. The goodness in people is what was really inspirational. Coke and JetBlue did a phenomenal job of creating a connection between people and their brands.