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Silicon Valley, Silicon Alley, Silicon Wadi, Silicon Fen and now — Silicon Midwest?
With countless articles talking about millennials moving (PBS & MSNBC) from classic, major, urban cores, there’s a lot of talk of smaller cities experiencing a renaissance (ex. Columbus and Detroit). And with this influx of people, some venture funds are following.
This tech crunch article covers famed midwestern author, J.D. Vance’s Nayra Capital which has raised $93 million focusing on midwestern startups/organizations.
Why it’s hot:
As new big-city advertising folk, we often forget about burgeoning and occasionally remote pockets/populaces of individuals that are changing the landscape of the country each day.
I think as marketers it’s interesting to pay attention to what challenges and solutions are being addressed and creative across the country and likely worth taking a look at what comes out.