Last week Microsoft announced their latest attempt to change agency teamwork forever, and they call this attempt the Surface Hub 2.
They’re branding it as an “interactive whiteboard for business.”
Imagine you’re about to present in a meeting, and in the room with you is ten people and a 50-inch easel with a touchscreen. You scan your fingerprint on the side of the Hub, it recognizes you, and logs you in. Suddenly, everything you just saw at your desk pops up right there on the Hub. You go through your presentation, and someone from the Creative team walks in with their Hub and pushes it next to yours. Now you have an even bigger screen, where you can collaborate seamlessly. Something like this…
This is Microsoft’s dream. They want collaboration in environments like ours to be seamless. The Hub 2S (which launches in June) is aimed at business, not end consumers like you and me. This thing is meant to be bought in bulk by agencies like MRM to help the disparate departments come together and collaborate easier than ever before.
Why It’s Hot
This is hot because it innovates on something we all take for granted. This proves hardware like the Hub 2 can disrupt the agency status quo and bring a sense of experimentation and exploration into the agency’s culture. And that’s something we at MRM can’t get enough of.
If done correctly, Microsoft could be onto something. These devices could do wonders for the work we do. Or, if Microsoft half-asses the experience, or agencies can’t justify owning ten of these at $9,000 per unit, this could flop. Hard.
But their intention, to upgrade and streamline how we all do what we all do, is a damn good one.