BuzzFeed is Your Non-judgmental Older Sister

In November, BuzzFeed unveiled its BuzzFeed media brands division which is made up of Tasty(food), Nifty (DIY), Bring Me (travel) and Goodful (wellness). This week they have added another millennial focused sub-brand to their roster, As/Is.

As/Is is a positioned to be a non-judgy beauty and style publisher, featuring “content that empowers women rather than tells them who they should be.” 

The timing around the launch couldn’t be any better amid the spotlight of the #MeToo and #TimesUp movements.

“We want to change what the industry looks like and looks at,” says Augusta Falletta, supervising producer for As/Is. “We want people to see themselves in this content and accept themselves in a way that hasn’t been done in the past. If you are a woman who grew up reading antiquated magazines you probably have some thing you need to unpack.”


Why it’s too hot to hold, too much to handle:

BuzzFeed’s ultimate goal is to compete with Facebook and Google for ad dollars. Currently, their biggest revenue driver is the Tasty sub-brand which has attracted over 1.4 million unique visitors in January alone. Tasty has evolved from short videos to products now available at Walmart. BuzzFeed is hoping that in the future, As/Is will lead to a line of beauty products.

BK Explains Net Neutrality With The Whopper

In December 2017, the FCC repealed net neutrality which will allow internet service providers to charge more for better internet speed or faster service. Although social media really cared about this at one point much of that chatter has slowed.

Ask your Dad about net neutrality and he might not have a clue what you’re talking about, but if you slowed down his fast food service experience he might understand.

Check your MBPS (making burgers per second speed)

Burger King is serving up more more than burgers and fries in this newest social experiment:

Why it’s hotter than a spicy nugget?

  1. The fight against the repeal of net neutrality was lost and we should be worried.
  2. Burger King has stepped outside of the assumed boundaries of a food brand and now adds to the socio-political commentary going on outside of the brand (remember the bullying ad?). It’s not only cool because it shows they are listening, it’s smart marketing.
  3. It is no longer cool for brands to sit back as real issues affect their customers.

Full article here.