Author Archives: Jayelle Dorsainville

Instagram Adds Yet Another Feature: Emoji Slider

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Top 5 social channels?

  1. Instagram
  2. Instagram
  3. Instagram
  4. Instagram
  5. Instagram

The newest addition to the growing list of features, the emoji slider.

““The emoji slider lets you ask more nuanced questions when you want to find out how your friends feel about something. By choosing an emoji for your question, you also add a layer of emotional context that helps those answering understand your tone and answer accordingly.”

Instagram is adding more tools to increase the usage of Instagram stories and steal share from Snapchat. At this point, it’s clear who is in the lead since IG has added several highly engaging features to the platform with more on the horizon.

How can brands use emoji sliders? To gain more information from their audience about their content and/or products services. This is 1:1 social listening on a grand scale with seamless and non-intrusive audience participation.

Why it’s hotter than a flame emoji:
This is a cool addition to the tool belt but it’s definitely not the last!
Instagram has also been testing in-app purchase features which would completely elevate the options available to marketers and users. IG is slowly making strides to be on par with WeChat, which has already infiltrated almost all aspects of a users life in the China market.

Snapchat Enables Shopping Via AR

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The last few years have been tough for Snapchat. They’ve officially lost the cosign from Rihanna and it’s been an uphill battle to gain investors. This combination of losses has lead them to a new ad offering for brands: augmented reality shopping ads. 

The commerce lenses are the same as other lenses, and users add them to their videos the same way, but they include a button that leads to a shopping page, an app-install page, a video or a website without leaving Snapchat.

According to Snap, over 70MM people use the lens feature daily and this is Snap’s strongest defense against Instagram. Every lens won’t directly sell a product but can lead to an app download and/or content.

Why it’s hotter than the flower crown filter:

Snapchat has been searching for a way to bring brands to the platform. This new offering from the company enables brands to seamlessly interact with users as they use the app for what it’s most known for. Pairing augmented reality with e-commerce is the next step in advertising.

Full article

BuzzFeed is Your Non-judgmental Older Sister

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In November, BuzzFeed unveiled its BuzzFeed media brands division which is made up of Tasty(food), Nifty (DIY), Bring Me (travel) and Goodful (wellness). This week they have added another millennial focused sub-brand to their roster, As/Is.

As/Is is a positioned to be a non-judgy beauty and style publisher, featuring “content that empowers women rather than tells them who they should be.” 

The timing around the launch couldn’t be any better amid the spotlight of the #MeToo and #TimesUp movements.

“We want to change what the industry looks like and looks at,” says Augusta Falletta, supervising producer for As/Is. “We want people to see themselves in this content and accept themselves in a way that hasn’t been done in the past. If you are a woman who grew up reading antiquated magazines you probably have some thing you need to unpack.”

 

Why it’s too hot to hold, too much to handle:

BuzzFeed’s ultimate goal is to compete with Facebook and Google for ad dollars. Currently, their biggest revenue driver is the Tasty sub-brand which has attracted over 1.4 million unique visitors in January alone. Tasty has evolved from short videos to products now available at Walmart. BuzzFeed is hoping that in the future, As/Is will lead to a line of beauty products.

BK Explains Net Neutrality With The Whopper

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In December 2017, the FCC repealed net neutrality which will allow internet service providers to charge more for better internet speed or faster service. Although social media really cared about this at one point much of that chatter has slowed.

Ask your Dad about net neutrality and he might not have a clue what you’re talking about, but if you slowed down his fast food service experience he might understand.

Check your MBPS (making burgers per second speed)

Burger King is serving up more more than burgers and fries in this newest social experiment:

Why it’s hotter than a spicy nugget?

  1. The fight against the repeal of net neutrality was lost and we should be worried.
  2. Burger King has stepped outside of the assumed boundaries of a food brand and now adds to the socio-political commentary going on outside of the brand (remember the bullying ad?). It’s not only cool because it shows they are listening, it’s smart marketing.
  3. It is no longer cool for brands to sit back as real issues affect their customers.

Full article here.