Comment guard is a bot that can be applied to organic Facebook posts. When someone comments on a post, they automatically receive a private Facebook message.

It’s a Facebook post-auto-responder that can be used to build relationships between brands and consumers based on the content in the comment. The consumer will only become a “lead” after they respond to the private message.

Here’s how it works:

1. Business A creates a post about designer sneakers.
2. User A responds to the post saying, “I really want these sneakers, I haven’t found them anywhere.”
3. The bot scans the message for words like “want” or a phrase like “I want” and automatically sends the user information about the business and how they can acquire these hard to find sneakers.
4. User A engages with the bot and a community manager can then take over the conversation and guide the user toward conversion.

Messenger Guard in action

Read more here.

Why it’s HOT

1. It takes less stress off of the community manager to scan messages for potential leads
2. Businesses can develop more 1:1 communication with users which leads to better brand recognition
3. Adds more ROI to social media as a marketing channel
4. Adds a new KPI for social media such as intent to purchase which can be measured by messages sent by the bot and clicks to the URL sent by the bot

The last few years have been tough for Snapchat. They’ve officially lost the cosign from Rihanna and it’s been an uphill battle to gain investors. This combination of losses has lead them to a new ad offering for brands: augmented reality shopping ads. 

The commerce lenses are the same as other lenses, and users add them to their videos the same way, but they include a button that leads to a shopping page, an app-install page, a video or a website without leaving Snapchat.

According to Snap, over 70MM people use the lens feature daily and this is Snap’s strongest defense against Instagram. Every lens won’t directly sell a product but can lead to an app download and/or content.

Why it’s hotter than the flower crown filter:

Snapchat has been searching for a way to bring brands to the platform. This new offering from the company enables brands to seamlessly interact with users as they use the app for what it’s most known for. Pairing augmented reality with e-commerce is the next step in advertising.

Full article

In December 2017, the FCC repealed net neutrality which will allow internet service providers to charge more for better internet speed or faster service. Although social media really cared about this at one point much of that chatter has slowed.

Ask your Dad about net neutrality and he might not have a clue what you’re talking about, but if you slowed down his fast food service experience he might understand.

Check your MBPS (making burgers per second speed)

Burger King is serving up more more than burgers and fries in this newest social experiment:

Why it’s hotter than a spicy nugget?

1. The fight against the repeal of net neutrality was lost and we should be worried.
2. Burger King has stepped outside of the assumed boundaries of a food brand and now adds to the socio-political commentary going on outside of the brand (remember the bullying ad?). It’s not only cool because it shows they are listening, it’s smart marketing.
3. It is no longer cool for brands to sit back as real issues affect their customers.

Full article here.