Months ago we said farewell to a childhood friend. Adulthood told us to put away childish things but maybe there’s still reason to hold on.
Toys ‘R’ Us is back with a full online experience through a partnership with Target. Users that visit toysrus.com will be redirected to Target.com after hitting the “buy” button under any product to complete a purchase.
Toys “R” Us would be able to quickly establish cash flow from the still top-ranked, well-established domain name toysrus.com, while Target could get an influx of new sales from shoppers who visited ToysRUs.com, unaware of the toy chain’s bankruptcy and relaunch.
Why it’s hotter than the Red Ranger:
- Because nostalgia.
- This isn’t Target’s only deal. Target also secured a deal with Disney to open mini-stores within a location where shoppers can purchase official Disney apparel and products. I would assume Target wants to become a marketplace similar to Amazon. It will be interesting to see how the war between Wal-Mart, Amazon, and Target pans out.