Wondering what to do with your damaged and worn Patagonia clothing? Those are the clothes Patagonia is focusing on with the launch of a new line called ReCrafted.
The line takes worn-out, damaged goods and transforms them into entirely new, one-of-a-kind products at a workshop in Los Angeles. Each item in the ReCrafted collection is made up of between three and six pieces of used clothing.
The first series of items consists of down jackets and vests, a sweater, a T-shirt, a toolkit, and four bags, all available on Patagonia’s Worn Wear website for prices that range from $27 to $327. The aesthetic, unsurprisingly, feels different from the traditional Patagonia line, with fabrics of different colors and textures stitched together.
This is just the latest part of Patagonia’s broader strategy of keeping garments in circulation for longer. When it comes to the fashion industry, the bulk of carbon emissions happens early in the supply chain, in the production of raw materials and manufacturing in factories. The longer an item is used, the lower its environmental footprint.
The ReCrafted products are available starting today on the Worn Wear website, along with Patagonia’s first dedicated Worn Wear pop-up, which opens tomorrow in Boulder, Colorado—along with a repair workshop on-site.
Why its hot
Will such projects inspire other brands to launch similar programs? It’s hard to say. It takes a relatively large company, with plenty of resources, to redirect worn-out clothes and bring on designers to create new pieces. This may prove too much of a hurdle for many brands.