Facebook is changing its algorithm again– this time, to emphasize engagement time per post.
How it works: the new algorithm will take into account how much time people have spent on posts from the author or publisher in the past to prioritize posts in the newsfeed, using data it’s collected on time spent with Instant Articles or clicked through on its mobile browser. In addition, Facebook will try to limit the number of posts from the same publisher that appear in a feed.
Why it’s hot: it goes against likes & comments as the key markers of interest.
What it means: marketers may need to rethink clickbait and viral posts as the way to go, and focus more on creating content that means something to people and that they’ll want to spend time with.
read more: https://digiday.com/platforms/facebook-news-feed-changes-articles/