This powerful viral video exposes the downside of technology and the amount that it controls the average person’s life. The rapper shares some startling statistics that most people are unaware of. The average person spends 4 years of their life consumed by the technology. Further, one of the most troubling pieces of information he shares through his rap is that currently the average adult has an attention span one second less than that of a goldfish. Ironically, the artist chose to make a viral video to spread his message about how technology really disconnects us. However, I think the fact that his video gained so much traction shows how valid his message is and reinforces the fact that he utilizes technology to spread his ideas (even though it is against technology). The same type of irony exists with various apps that track how many times you check your phone and how long you spend on it in. The excessive use of technology is an emerging issue that has and will continue to manifest in various ways.
Why It’s Hot?
As marketers leveraging technology, it is essential to recognize the backlash against the rise of technology’s role in people’s lives. Another recent Hot Sauce post highlighted the Starbucks campaign that hones in on the disconnect that exists when utilizing technology (specifically text messages). The goal of that campaign is to bring people together in person to have conversations (at Starbucks). Thus, there is clearly a rising sentiment that misses human contact and connection without technology. Some companies, such as Starbucks will continue to exploit this to drive business, but it will definitely be interesting to see if this sentiment continues to grow and how it will ultimately affect our world, in which new apps and technology are constantly being created and leveraged.
Can you think of every person you have ever gave your key to – even for a minute? Would you want this person to have full access to your house or apartment? Probably not.
