Shipping in Japan in September, the C-Face mask will join the long list of the internet of things gadgets to hit the market. Created in response to consumer’s COVID concerns, the mask offers protection and convenience at the same time. Linked to the wearers’ smartphone, the plastic C-Face allows users to record conversations, amplify their voice, make calls, transcribe speech into texts and translate Japanese speech into 8 different languages.
Why it’s hot: Even though there are more IoT devices out there than we know what to do with, the C-mask solves an immediate real-life challenge – being heard through our masks and dealing with a no-touch world.
Want to experience space but don’t have the money? Eau de Space brings the experience straight to your nose. A new Kickstarter campaign lets you purchase a bottle for $29, and they’ll match your purchase with a donation to a local STEM program.
The fragrance is inspired by a scent developed by NASA decades ago to help acclimate astronauts as part of their space training.
The space agency had contracted specialists to create the “smell of space” to acclimate astronauts as part of their training and eliminate any environmental surprises prior to lift off.
Described by astronauts as a mix of gunpowder, seared steak, raspberries and rum, “space smell” is the latest attempt to capture the smells of places. Other attempts include the New York City candle (hopefully in winter, not summer) or Tom Dixon candles with a scent to evoke “historical memories of British life.”
Why it’s hot: Smell is the most sensitive of the senses, 75% of emotions are triggered by smell – smell is the last frontier.
Designed to help kids with attention deficit hyperactivity disorder (ADHD), EndeavorRx is the first game that’s allowed to be prescribed by doctors as medical treatment.
The game should not be considered an alternative to medication, but is officially approved by the US FDA. The game, aimed at patients age 8-12, can be plaid on an iPad or iPhone and has been found (after clinical trials for 7 years) to reduce attention-deficit for 1/3 of participants.
Akili, the creator of the game aims to reimagine what medicine can be. They are pairing neuroscience with the latest technology and video game entertainment in the hopes of challenging the status quo of medicine.
Why it’s hot: Gaming addiction was declared a legitimate disorder by the WHO last year and has taken flak in regards to violence. But, with Covid lockdowns and their ensuing madness, more and more people of all ages are realizing the benefits of gaming.
Taste works like a piece of music, with just 7 notes, you can make endless unique combinations. With taste, it’s about the five basic tastes: sweet, salty, acidic, sour, and umami. Every dish contains a combination of these with the intensity varying depending on the dish. So a pecan pie and a hamburger both contain all five tastes, but in varying amounts.
What does this have to do with the Internet?
Enter the Norimaki Synthesizer. Developed by a researcher at Meiji University in Japan, has created a “taste display” that can artificially simulate any flavor. A taste machine!
As such, the Norimaki Synthesizer has five gels (one for each taste) that are arranged by an electric current. Through a process called electrophoresis that I cannot possibly explain, the electric current sorts the gels so that a desired amount of each is drawn towards the user’s tongue while the rest of the gel retreats away from the device’s opening.
Source: Inside Hook
Tests have indicated he machine is effective, fooling users to think they’ve tasted sushi, or a piece of gum.
Why It’s Hot: Nowhere near being mainstream, the taste tester could have a myriad applications. It won’t be a substitute for the real thing, but it could open a new way for consumers to “try” products remotely or it could be paired with environmental food initiatives to try to substitute environmentally unfriendly practices without losing taste.
BeeHero, an Israeli startup is buzzing as it works to upend the age-old practice of agricultural beekeeping.
Monoculture farms have decimated bee’s ability to pollinate naturally, this isn’t new, but the solutions we see out there are neither modern or precise. The typical process for farm pollination is that farmers call in beekeepers to pollinate their crops.
Hives must be deployed and checked manually and regularly, entailing a great deal of labor by the beekeepers — it’s not something just anyone can do. They can only cover so much land over a given period, meaning a hive may go weeks between inspections — during which time it could have succumbed to colony collapse, perhaps dooming the acres it was intended to pollinate to a poor yield. It’s costly, time-consuming, and decidedly last-century.
By using IoT in the hives, BeeHero can monitor temperature, humidity, and sound among others to gain insights. The combination of data from the hive and additional sources (eg. microclimate) is used to track the hive’s health, be it the queen’s level of stress, or the amount of pollen brought to the hive.The company has already seen success with increases in yields for soybeans, cashews, and apples that range from 30% – 100%.
With colony collapse killing bees at enormous rates, having early detection can help save at-risk hives.
That’s part of the company’s aim to provide value up and down the chain, not just a tool for beekeepers to check the temperatures of their hives.
Looking for ways to be more productive at home? Google has evolved google lens to help you get things done while working from home.
With Google lens you can:
Copy text from paper to your laptop
You can already use Lens to quickly copy and paste text from paper notes and documents to your phone to save time. Now, when you select text with Lens, you can tap “copy to computer” to quickly paste it on another signed-in device with Chrome.
Learn new words and how to pronounce them
Google lens offered the possibility to translate words into more than 100 languages by pointing your camera at the text, but now it’s been enhanced to allow you to listen to the text be read out loud.
Quickly look up new concepts
Trying to understand a concept or a phrase? No problem. Google lens allows you to highlight and find search results.
Why it’s hot: There’s so much more we can do to connect the physical and digital world. Finding ways to evolve products and give them an added value that is fitting to consumer needs is a way to ensure adoption and customer loyalty.
“75% of consumers said they would buy any brand available for the products they need.”(Forbes)
Loyalty as at an all-time low – and brands competing for consumers’ attention by turning to search. The latest comes from Heinz who combined search trends and consumer behaviors to reach people in-home and stay top of mind.
Promising to keep people entertained at home, the puzzle is mostly Heinz red and nods to the brand’s iconic packaging with the 570 pieces. Billing the puzzle as “ridiculously slow.” the brand gives a nod to their slow-moving bottles.
Search volume word puzzle
“Heinz is known for its iconic slow-pouring ketchup. In a period when everyone has a little more time on their hands and puzzle popularity has skyrocketed, we wanted to help pass the time by connecting the two, ” said Kraft Heinz Canada Senior Brand Manager Brian Neumann in a statement. “This puzzle is worth the patience, only this time, you can’t hold it at the perfect angle to solve it.
Why it’s hot: More than ever, we need to be attuned to what consumers want and how to safely get it to their homes. Finding areas where your brand can intersect with trending searches and in-home adaptations can help find brand disloyalty.
As keyword searches for “[insert communication platform name] + background” increase, cities and brands are responding quickly to help people keep the privacy of their homes to themselves.
But with more than 80K followers and growing, Room rater is looking to change the background game by offering unsolicited criticism and advice. And it’s working! Although it started as a side hustle, the site is just the right amount of levity the internet needs, it’s started to have an effect. It’s popularity was viral and celebrities, journalists and reporters are disputing their scores and even going so far as to pledge to reorganize to secure a 10.
The man in the account’s Twitter header, biologist William Haseltine, was Taylor’s original 10/10, the ideal (it still is his favorite room, though there have been many 10s since). The objects in Haseltine’s room—a statue of Buddha, a rocket against a bookshelf—looked to Taylor like a wonderful place to quarantine. Then he noticed Elise Jordan, MSNBC and NBC News political analyst and, full disclosure, the wife of Vanity Fair digital director Mike Hogan, flat against some wallpaper. He has nothing against her, he said, but the discrepancy encouraged them to start the account. “All I can say is Architectural Digest had no problem with the wallpaper,” Jordan said. (And in a later TV spot, she added five points to her room score with a bookshelf in the background, a real coup).
Why it’s hot:As one of our only visual references, backgrounds are everything right now – from celebrities being criticized for complaining from their castles in the sky to regular folks fighting home shame – the pressure is on to hit the right tone. Whatever the right balance is, it’s ok to keep it light.
Sweet Farm, an animal sanctuary in California is putting their animals to work, but not how you’d imagine. For less than $100 one of their many goats, llamas, and other farm animals can join your Zoom meeting.
The project, called Goat 2 Meeting which launched last week is aimed at making up for lost revenue due to Covid-19 lockdown orders. Since launching last month, the farm has fielded more than 300 requests for animal appearances and virtual field trips for corporate meetings and work happy hours.
People can pay anywhere from $65 to $250 for various interactions with the animals, which include goats, sheep, pigs, cows, turkeys, and llamas — by far the most popular choice. For $65, you get a 20-minute virtual tour of the farm for up to six call participants. For a bigger meeting, you can pay $100 for a 10-minute animal cameo or $250 for a 25-minute virtual tour.
Aside from paid cameos, Sweet Farm also offers virtual field trips for nonprofits and schools for free.
Why It’s Hot: As lockdown orders extend, businesses are having to find innovative projects and offerings to supplement lost revenue.
Wing, the Alphabet subsidiary focused on drone delivery, is really taking off. It’s drone delivery service is adding vendors and new items as it’s customer base dramatically grows.
Wing drones are delivering food, medicine and household goods during the coronavirus pandemic. The service is offered in a limited number of places (Virginia, Finland, and Australia) and has partnered with local shops for deliveries. Although limited by the amount of weight the drone can carry, they have expanded their options to include items like pasta, baby food, and bread among others.
Wing said it’s seeing customers in the US order health and wellness items from Walgreens, including medicine, toothpaste and toilet paper, and groceries like pasta, canned foods, fruit cups and baby food.
“We’re trying to support local businesses that aren’t able to open their doors by allowing them to deliver their products directly to customers’ homes,” Wing said. It pointed to a local bakery in Christiansburg, Virginia, which is now selling 50% more pastries via Wing on one weekend than it usually sells in store.
Will this be the push to make autonomous vehicles and drones commonplace?
”No one could have predicted coronavirus, but even we were surprised at the uptake of customers when ‘shelter in place’ came into Virginia,” Wing’s head of marketing and communications, Alexa Dennett, told Business Insider, “It’s really early days so it’s hard to know how coronavirus will shape our business’s strategy… Ultimately we would love many more households around the US and the world to have access to our technology.” Dennett declined to comment further on the company’s expansion plans.
Why it’s hot: Social distancing has increased demand for delivery, but this type of work exposes workers to COVID-19. Pushing the limits of contactless delivery can be the sure fire proof of concept many of these services have been waiting for.
Not only does Botnet serve as an ego booster, it also doubles as a journal of sorts. The app gives users access to a searchable library of their posts.
It has only been online since late last year, and with only 30 reviews in the app store it’s not really a blip on anyone’s radar. But, with Covid-19 social distancing seeming like it’s not going away any time soon, it may just be the type of emotional support people are searching for.
Disclaimer: As with all things online, not to be used as a substitute for IRL relationships.
Why it’s hot: As social distancing measures become the new normal and the long term effects of loneliness start to take their toll, people will be looking for new tools and systems to help them emotionally cope.
NVIDIA, inventor of the GPU, which creates interactive graphics is calling for gamers to lend pare computing power from their graphic processing units (GPUs) to support scientific research on Corona Virus.
PC Gamers, let’s put those GPUs to work.
Join us and our friends at @OfficialPCMR in supporting folding@home and donating unused GPU computing power to fight against COVID-19!
By downloading the folding@home app,participating users can decide when to share or turn off sharing of their GPU’s. Able to carry out massive computing tasks, such as those required during research as complicated as drug and virus simulations, idle GPUs could come in handy in the battle against Covid-19.
The more data that is generated around the virus (think genome analysis) the more analysis becomes the bottleneck in both time and cost perspectives. Having the extra processing power will come in handy.
Out of necessity and through personal good will, late-night hosts are offering much-needed respite during this time. Taking to youtube sometimes with just their smartphones, they are performing without live in-studio announcers, without live bands. But the struggle is not only due to Covid-19. For months, late night hosts have been struggling with changing viewer habits especially in the younger co-hort who doesn’t watch SNL on Saturday nights.
The debate about whether late-night programs need to be viewed in their traditional time slot has been bubbling for months, particularly as the hosts, writers and producers have ramped up a slew of ancillary pieces of content: jokes posted all day on Twitter; traveling exhibits; Facebook video exchanges and more. Seth Meyers’ “Late Night” often posts its signature “Closer Look” commentary segments on Twitter several hours before the NBC program kicks off at 12:35 in the morning.
Why it’s hot: Having to test new ways to engage viewers could change the way late-night operates.
Keeping up with the internet today is time consuming and almost impossible. Set up RSS feeds (yes they still exist), Twitter lists, Youtube channel notifications, email refreshes, phone notifications for all of your apps, that while living a well balanced life is impossible.
Like a super-powered RSS feed, Fraidycat is here to help you.
Fraidycat works as a browser extension for Chrome and Firefox or as an app for Windows, Mac, and Linux. It bundles together all of your favorite internet stuff into one easy-to-read page, much like a super-powered RSS reader. The best part is that it’s not algorithmic like the Social Network That Shall Not Be Named.
Watch as Fraidycat organizes the content and updates it according to your settings.
The site is lo-fi, reminiscent of the bygone era of individuals creating content, before the giants took over.
Say you want to know what a small, niche YouTuber you like has posted in a single week, but you’d rather know what your favorite tech blog posts every day. You can organize your Fraidycat lists to separate those out, so it’s easy to jump between either based on the frequency or by the individual tags you’ve given each respective item. (You can even use emoji as tags.) Fraidycat will pull new info every five to 10 minutes as it comes in for items designated real-time and once every one to two hours for daily ones. (There’s also self explanatory weekly, monthly, and yearly options.)
Why it’s hot: In a way, it’s bringing back the egalitarianism that made the internet so great in its infancy by dissolving the barriers between networks and allowing people to curate their own personal survailance network.
In time for the Oscar’s, google released “Find Your Scene” a 60-second spot that garnered over 11 million views on YouTube in just over a week.
Using UGC (user generated content), the spot features footage from famous YouTubers and regular folks to highlight how Google Maps can pinpoint (and provide directions to) famous movie locations (check out: Rocky Steps, Doc Brown’s house or the beach from the Goonies).
Why It’s Hot: Google capitalizes on the trend of Cinematic Tourism to showcase a feature that the product has had for a long time; the surprise and delight comes from the unusual use of the service.
Kroger, a US supermarket chain, is testing out a new service that has shoppers filling their food prescriptions. Born from the realization that doctors’ nutritional advice to patients is often vague – we’ve all heard “eat healthier”- the initiative pairs shoppers with aisle side assistance from nutritionists. The ideas is that dieticians can make more specific recommendations that make the doctor’s advice more actionable. Nutritionists take into considertaion budget, cooking skills and lifestyle when making recommendations.
The pilot launched last spring in Kroger’s hometown of Cincinnati, OH. In its current form, diabetes patients work with a local physician who makes dietary recommendations they can then take to a nutrition expert at a Kroger in Forest Park, OH. The prescription itself is actually just a shopping list of food items that have been tailored to the patient’s specific medical condition.
Competing on the world stage is an honor for Olympic athletes, but what happens when their athletic careers end?
That’s the problem Visa is trying to solve with it’s newly announced endeavor during the 2020 Summer Olympics in Tokyo. For 70 athletes, the games won’t only be about competition – they will be a stage for increasing their financial literacy. Led by former olympian and VP of marketing at Visa, the program will offer courses on topics including digital payments, building a social brand and entrepreneurship.
Why it’s hot: It’s not just athletes that are plagued by future job security, 94% of Americans can’t even pass a financial literacy quiz! There’s a huge opportunity for our financial clients to step in and offer some guidance.
Technology is not just making our lives easier by eliminating redundancies (from jobs to processes), it’s also quickly reducing our olfactory catalog. But fear not, the folks at UCL Institute for Sustainable Heritage are developing different techniques to recover “extinct” scents from the past and to preserve those around today for the future.
From the smell of an old book to the smell of a pub “full of smoke and men and beerspilled on the floor and disinfectants coming out of the toilets, smell codifiers are trying to build a socio-economically agnostic library.
But why does smell matter? What valuable iformation can be written into the odour of an object or place? It’s all about culture and economy. Smells can give us an indication of a place’s character, but also tell a lot about the people of the area, their tastes and distastes.
Why it’s hot: Although facing obstacles of mainstream adoption, sych as health dangers of synthetic odors, the Digital Scent technology industry is projecting a forcast growth of 17.3% from now to 2025 (from 98.8M to 187.3M).
When guests arrive at the hotel, they will find a variety of outfits tailored to the weather and location. No packing and no baggage required!
After booking the room, guests will be able to choose from four rental styles to outfit themselves during their stay from Rent the Runway’s Unlimited Closet for only $69 USD. Guests have access to the entire Unlimited Closet in addition to being able to select from a destination-ready assortment tailored to each unique W hotel location incorporating Rent the Runway’s proprietary data on trending colors, designers, silhouettes and the climate of each location. To return, guests simply drop-off the items at the Welcome Desk at check-out.
Why It’s Hot: Brand collaborations with a purpose are the best! Anything that eases the burden of travel is bound to take off.
Several years ago, Twitter snubbed developers by limiting features they could use when using the Twitter API to create their own interoperable products. Today, they are trying to right that wrong. In essence, the company will be adding a layer above twitter that will decentralize the service much like email, where yahoo users and Gmail users can email between one another making it platform agnostic.
Twitter is funding a small independent team of up to five open source architects, engineers, and designers to develop an open and decentralized standard for social media. The goal is for Twitter to ultimately be a client of this standard.
Although years away, the Bluesky team will eventually be building social media protocols that will allow the company to prove the viability of decentralized social media. Some are criticizing the move saying it will reduce Twitter’s liabilities regarding the types of content that have gotten the company in trouble in the past. Dorsey, Twitter’s CEO, argues that Twitter’s value lies in its ability to direct attention towards valuable tweets – not hosting all the content.
“Finally, new technologies have emerged to make a decentralized approach more viable. Blockchain points to a series of decentralized solutions for open and durable hosting, governance, and even monetization. Much work to be done, but the fundamentals are there,” Jack Dorsey
What this looks like:
Centralized platforms have a lot of control over what data is seen, with algorithms deciding which content gets exposed. It promotes one type of content over another.
With decentralized social media, there would be no central control, no team of people who decide what content is shown to whom.
Personal data would go back to the hands of the user who would give complete control and could decide who to share it with.
Why it’s hot:
Although still a pipe dream with a long road ahead, decentralization of social media may become the way of Web 3.0 – reducing platforms liabilities for UGC and democratizing content discovery – but what will become of brands that use these platforms?
Experiments with Google is trying to help people break their cellphone addiction with a printable paper phone which will help you rest from your digital world.
An app lets you choose what to include such as favourite contacts, maps and meetings and then prints them directly to a sheet of paper. Customisable “paper apps” like recipes, phrasebooks and notepads let you get things done or unwind in a more focussed way.
Traveling without traveling may be the wave of the future. All Nippon Airways (ANA), Japan’s biggest airline, is working on telepresence robots to do the traveling for you. Gone would be the days of flight delays, long layovers, physical and financial stress. The robot, Newme was unveiled at Tokyo’s Combined Exhibition of Advanced Technologies.
Newme, a stand-in robot gives users the ability to enjoy their vacations without leaving the comfort of their home – potentially redefining stacations for ever.
The telepresence robot is a boxy adjustable 10.1-inch touchscreen with 1080p resolution on support that connects it to wheels. The bot has the ability to travel at speeds of 1.8 mph with about three hours of battery life. The user can use a VR headset to experience the environment through the robot’s perspective.
ANA envisions the robot to serve as an ‘AVATAR’ for humans in all types of environments, from the deap sea to the surface of the moon. The company also recognizes the robots can be used in industries outside of tourism.
“By placing the world at your fingertips, Avatars will open up new possibilities and help reshape everything from business and education to healthcare and entertainment.”
We are increasingly seeing technological advancements born from one industry that have applications and implications across verticals. When well executed and developed, the technology will have the potential not only change the way people travel (ex. opening up new worlds to people with disabilites), but how they work, learn and live.
On the flip side, are we facing a future where people live virtual only lives with less and less interactions? Ready Player One?
Jumping on America’s subscription craze, KFC has cooked up a $75 offer to promote its wings.
Starting today on StubHub, KFC will sell up to 500 “Seasoned Tickets” – which give each buyer a weekly order of 48 KFC chicken wings for nine weeks, with a final order of 96 wings in the 10th and final week.
Kicking off during football season, the subscription is a real deal – each order of 48 KFC wings usually costs $36.99. Each subscriber gets 528 wings — a $406.89 value – for just $75, delivery included.
For KFC, offering a wing subscription is one way to try to stand out in what’s becoming an increasingly competitive fried chicken category. Popeyes got plenty of attention for its chicken sandwich, which is set to return to the national menu at some point after selling out in August, and industry leader Chick-fil-A continues to open locations at a rapid clip. KFC says “Seasoned Ticket” holders can vary their flavors, choosing from unsauced wings or one of three sauces: Nashville hot, Buffalo or honey BBQ.
Why it’s Hot
It’s an interesting brand collaboration (tickets and chicken, who would have thought?), it capitalizes on moments when the brand should be top of mind (wings and football).
Launched in the UK recently, the Night Feed app is part of a great wave of innovations that are geared at providing real empathy for the female experience. It provides moms entertainment, useful content and a community of other mothers to connect during the lonely midnight feeding hours.
It’s been positioned as a “virtual sancuaty for the sleep deprived” and includes interviews with pediatricians and midwives, guides for breast feeding clothes, book clubs, and other interest-based groups.
“IT’S HARD TO PUT YOURSELF IN THE POSITION OF SOMEONE WHO IS THAT SLEEP DEPRIVED – With both kids, I’ve felt so lonely during the nights. No one else is up and you feel knackered and resentful… THE APP STEMS FROM WHEN I WAS IN THAT HEADSPACE”
Why It’s Hot: The app goes beyond regular baby feeding apps that only monitor feeding times and amounts, it shows real understanding and emapthy for the real female experience.
Whitney Houston is back on tour, at least her hologram will be. Last week, in partnership with the Estate of Whitney Houston, US-Based holographic production company BASE Hologram announced the first dates of her tour. Titled An Evening with Whitney: The Whitney Houston Hologram Tour, it will run in Europe from January to April 2020. The North America Tour is scheduled for Q4 2020. The show will feature a hologram of the late singer, singing and dancing to digitally remastered arrangements of her hit songs, accompanied by a live band and back-up singers and dancers.
“While ‘An Evening With Whitney’ will include all of her iconic hits, it’s not a throwback show,” BASE Hologram chairman and CEO Brian Becker told Rolling Stone. “This isn’t a journey through time, but more of a celebration of her best work. The main goal in these types of shows is to preserve the legacy of one-of-a-kind musicians and, using their actual master recordings, give fans the chance to see them perform — many, for the first time.”
Brands have experimented with holograms before, from an interactive Madame Tussauds attraction in Tokyo, to the CGI model on the BAFTA’s red carpet to US presidential candidate Andrew Yang’s plan to campaign (!) using holograms. But putting on a concert tour is a whole other level.
Some find it morbid, some find it nostalgic, some find it incredible. Either way, combining live musicians and dancers can make for quite the unexpected show.
Why it’s hot: This tour will serve as a yet another test of Hologram technology and whether it has improved to the point where it will be more widely used.
Software becomes obsolete, companies that host websites go out of business, people stop paying for domain names – history is being erased, but some brave crusaders are ensuring it remains documented. Olia Lialina and Dragan Espenschied are on a quest to preserve the early internet. And although it seems like an easy way to mock the early web, their efforts are focused on maintaining an archive as a way to learn how to make the internet better.
What started as an archive of what not to do online is slowly becoming a springboard for exploring new ways of experiencing the internet. With design, best practices and cookie-cutter web templates (wix, et al.) the internet has become somewhat of a sterile environment. Like a refined art gallery. And although user experience has improved vastly, much has been lost in the sterilization of the internet.
Today, platforms limit what you can post, and unless you are a developer you are forced into uniformity. But beyond that, the concept that the world wide web was made by individuals and accessible to all is fading. The modern internet is lacking in personality.
But we’re slowly seeing the early web aesthetic having comeback, slowly but surely. Websites are creeping up that embrace pixelated gifs and rainbow comic sans…
Why It’s Hot: As a digital agency, we should focus on ensuring best in class experiences for users, but should also be open to pushing the boundaries of what is conventional and look into the past for inspiration.
IBM pushes boundaries once more with it’s latest development from IBM Research, IBM corporation’s innovation engine. Hypertaste, an AI powered electronic taste test.
IBM has called Hypertaste an ‘AI-assisted e-tongue for fast and portable fingerprinting of complex liquids.’ The portable device can reportedly recognise individual elements in liquids extremely rapidly without the need for a high-end laboratory.
Electrochemical sensors (made up of pairs of electrodes) respond to voltage signals that capture the checmical information of a liquid
The data is then sent to the cloud where AI crossreferences it with a database of known liquids
Results are relayed to the device within seconds
Hypertaste can be used in industries such as pharma, fragrance, or healthcare as a quality gauge. It could also be used to test liquids for human and animal consumption and environmental monitoring. Among the benefits are speed and reduced cost for specialized instruments and equipment. But it’s biggest value may come from filling a large gap in the chemical analytics market. Currently lacking a portable tool capable of rapid fingerprinting of complex liquids.
Why it’s hot:
Aside from creating efficiency and lowering costs, Hypertaste can help brands ensure that their products remain up to standard to meet consumer expectations and build trust.
With over 20K signatures, accusations against the TV show “Good Omens” are causing a raucous. A US Christian group called the Return to Order has launched a petition to cancel the show saying it presents “devils and Satanists as normal and even good, where they merely have a different way of being, and mocks God’s wisdom.”
Protests and requests for show cancelations are not rare or new. So what’s causing the raucous? The group has petitioned Netflix to cancel a show on Amazon Prime Video.
Drinkworks, a joint venture between Keurig and Anheuser-Busch transforms pods of distilled cocktails into single-serve drinks such as gin and tonics, Mai Tais and Old Fashioned. It’s price point, $399, reminds us of the now infamous Jiucero’s price, not cheap.
Cocktail culture is thriving in the US as more and more Americans ditch beer and the industry giants are ready to play in the field. Each capsule will spout out a single-serve drink and act as an automated bartender for cocktail lovers and home entertainers alike.
“You can get a cocktail in a can, but it’s not the same experience,” Drinkworks CMO Val Toothman told Business Insider. “Cocktails … are a culture. It’s an experience. You want something crafted, freshly made.”
Why it’s hot: Pod machines are under more scrutiny since the Juicero scandal and companies have to bring a real products that really innovate to solve real needs to market.