Jumping on America’s subscription craze, KFC has cooked up a $75 offer to promote its wings.
Starting today on StubHub, KFC will sell up to 500 “Seasoned Tickets” – which give each buyer a weekly order of 48 KFC chicken wings for nine weeks, with a final order of 96 wings in the 10th and final week.
Kicking off during football season, the subscription is a real deal – each order of 48 KFC wings usually costs $36.99. Each subscriber gets 528 wings — a $406.89 value – for just $75, delivery included.
For KFC, offering a wing subscription is one way to try to stand out in what’s becoming an increasingly competitive fried chicken category. Popeyes got plenty of attention for its chicken sandwich, which is set to return to the national menu at some point after selling out in August, and industry leader Chick-fil-A continues to open locations at a rapid clip. KFC says “Seasoned Ticket” holders can vary their flavors, choosing from unsauced wings or one of three sauces: Nashville hot, Buffalo or honey BBQ.
Why it’s Hot
It’s an interesting brand collaboration (tickets and chicken, who would have thought?), it capitalizes on moments when the brand should be top of mind (wings and football).