New technologies are transforming the ways video content can be captured and experienced, making it possible to experience a scene from multiple angles, and feel as if the viewer is walking through the action. There have been a few recent developments on this front, along with some related activity in the AR space, but here are a couple of quick examples:
Why it’s hot:
A great emerging opportunity to create more engaging content for marketing programs, generally. Also a potential way of enabling audiences to have a more visceral experience of a product or service in (simulated) action.