Google is one of the largest search engine in the world and we all know that. More than that, we trust Google and, once we trust a brand, it’s hard to switch to anything else. Bing, however, has been trying to get people to do just that: use their search engine instead of Google or any other. Recently, Bing came out with a new campaign that really got people talking about. It’s called “Bing Summer of Doing.” This is how it works: Bing started picking up some of the main search words on the web (swimming, camping, BBQ, etc) and paired them with awesome images that were then the canvas for great typographers. The results were quite amazing (check image below!!!!!!). After that, Bing promoted this campaign everywhere! The results? 200,000+ Facebook Fans, 1,452 crowdsourced songs, 4 Instagram contents with more than 1,000 likes, 1,500 tweets, and an increase of 1,451% community growth on Tumblr. Yep. People liked this a lot!
http://creativity-online.com/work/bing-the-summer-of-doing/36302
Why it’s hot:This was a great way to make searching fun! It definitely drove people to Bing and grabbed their attention for good. For some reason, we (I in particular) love seeing images with great typography. It’s art and so fun to look at. Bing did it right, and by promoting all of it on different platforms, they got what they wanted — more users to have fun while searching for their next summer adventure.