Google is one of the largest search engine in the world and we all know that. More than that, we trust Google and, once we trust a brand, it’s hard to switch to anything else. Bing, however, has been trying to get people to do just that: use their search engine instead of Google or any other. Recently, Bing came out with a new campaign that really got people talking about. It’s called “Bing Summer of Doing.” This is how it works: Bing started picking up some of the main search words on the web (swimming, camping, BBQ, etc) and paired them with awesome images that were then the canvas for great typographers. The results were quite amazing (check image below!!!!!!). After that, Bing promoted this campaign everywhere! The results? 200,000+ Facebook Fans, 1,452 crowdsourced songs, 4 Instagram contents with more than 1,000 likes, 1,500 tweets, and an increase of 1,451% community growth on Tumblr. Yep. People liked this a lot!
Why it’s hot:This was a great way to make searching fun! It definitely drove people to Bing and grabbed their attention for good. For some reason, we (I in particular) love seeing images with great typography. It’s art and so fun to look at. Bing did it right, and by promoting all of it on different platforms, they got what they wanted — more users to have fun while searching for their next summer adventure.
“Data” seems to be a big word nowadays. People are looking into data more and more to solve their company’s challenges and come up with creative solutions. While many companies like to collect and analyze data in a subtle way, other companies are not that discrete. Verizon, for instance, is now trading rewards for people’s location and web browsing information. If you allow them to track your data, then they will reward you with “Smart Rewards” that offers customers credit card-style perks like discounts for shopping, travel and dining.” The data is used by Verizon to get some insight into people’s usage habits and demographic data.
Why it’s hot:
“The program is novel in that offers Verizon users some compensation for the collection of their data, which has become big business for telecom and tech companies.” While other companies are collecting data without providing any compensation, at least Verizon is making it “economically worth while” for people to give out their data and have it be looked at anonymously. How much are people willing to trade for some goodies?
This Place, a digital innovations firm in the U.K., just put an end to the voice command feature that many Google Glass users disliked. The firm has taken a innovative approach, combining “telekinetics and brain-wave reading technology of Neurosky” with the weareable Google Glass headset. Now, users are able to activate and put the Google Glass to good use simply with the power of their own thoughts.
Click here for awesome video.
Why it’s hot:
It’s so incredible to see that this is where the world is moving towards. When I was born 23 years ago, we had TV, a non-touchscreen cell phone, and a big and heavy computer. Today we have the most amazing technology that enables us to do anything. This partnership of MindRDR and Google Glass is surely interesting. How do you control your thoughts? How far is too far into sharing our thoughts with the world when you don’t have much control over it?
It has also been discussed how this technology can help those suffering from paralysis and locked-in syndrome, which can be huge.
So with all the latest wearables and technology… what’s next?
Jaguar Land Rover recently came up with a technology that allows its drivers to have the experience of a lifetime. Most of us don’t race really because we don’t have the experience to do so, and if we can’t, then we usually find ourselves taking that adventure to the video game platform. Jaguar Land Rover, however, created something that will make racing fans go crazy. It’s called “Jaguar Virtual Windscreen.” The windscreen will be able to pull up “speed, navigation and hazard data before drivers’ eyes.” This new virtual technology “turns the road ahead into a race-track like experience, creating racing lines and “ghost car” visualizations that allow drivers to pace themselves against previous laps or those from other drivers.”
Why It’s Hot:
Some people will say this new tech is dangerous because it’s encouraging drivers to drive faster and more reckless. This was, however, designed to give the driver more control over his or her vehicle, enhancing their driving skills while on the road. It also alerts you when there’s a hazardous situation, so you’ll know better how to react. It is an awesome addition to the hundreds of things that are coming out in the market that is meant to make our lives safer and smarter. Plus, who wouldn’t want to be “in” a video game, anyways?
This week I stumbled upon a digital and social campaign that really restored my faith in the world. A campaign made in Spain brings out the hardships that homeless people encounter everyday, but instead of focusing on what they don’t have, they decide to help the ones living in the street by using the only thing they do have: their handwriting. The handwriting that they use usually to write on their cardboard was transformed into fonts that can be viewed, bought and downloaded online by brands. When the brands enter the website they’re also able to view the stories of many of these homeless people, being able to understand and live part of their story. On top of that, people were able to download the fonts through an app and customize their own social media platforms, therefore sharing this experience and spreading the word.
Watch the video here
Why it’s hot:
This campaign is now one of my favorites. It is so creative in finding a way to help the homeless other than simply showing people the difficult life they have and then asking for money. It is also engaging in a way that it attracts people online, but also big brands from all over the world. This could be a major turning point in the lives of many. It shows that when we have smart ideas and think outside of the box, we can make the world a better place for everyone.
Twitter seems to want it all. Recently the social media platform announced that it will bring to its users disaster and weather updates. If not enough, Twitter now acquired SnappyTV, which will allow SnappyTV’s customers to edit and share live videos on their Twitter account. Some of its clients include ABC News, Fox and Fox Sports, the NCAA, NASCAR, and more. Clips from the 2014 FIFA World Cup will also be featured through Univision Communications. Click here for full article.
Clip about SnappyTV and Twitter
Why it’s Hot?
People are already on the web for almost all of their news and social content. Everything is becoming digital, and now TV found an easy way to keep you on the loop without having you actually sit in front of a TV. With SnappyTV and Twitter, companies like ABC News will keep you informed and updated with highlight clips of their main content. You also won’t miss any other sport content from Fox Sports. This is an amazing opportunity for companies to keep their viewers engaged, informed and happy by allowing them to be wherever they want and still have all the news that matter to them. It also makes me wonder where advertising could go with this new partnership.