Amazon is rolling out a new program to let anybody provide answers to questions that Alexa is unable to answer.
Alexa Answers is meant to expand the smart digital assistant’s knowledge base to keep it competitive with the Google Assistant and Apple’s Siri. For two years in a row, Google’s assistant has easily won an 800-question test conducted by Loup Ventures, with Alexa coming in third place. It’s particularly hard for Amazon to compete against Google, which can leverage years of information collected and organized for its search engine.
The system will use game mechanics to engage users — people will be able to earn “points” each time the assistant shares one of their answers.
But as other platforms such as Facebook, Google and Reddit have discovered, user-generated content is open to mischief and propaganda. It’s easy to imagine the kinds of answers somebody might submit for questions about Donald Trump or measles vaccines, for instance.
Amazon told Fast Company that it’s relying on a combination of algorithms and human editors to help vet responses and hoping that a system of user up and down votes will weed out mischief-makers. But previous experiments with user-generated answers, such as Yahoo Answers and Quora, have never really taken off, so Amazon has a hard task ahead.
Why It’s Hot: This should increase the number or users interacting with Alexa, legitimizing it as a platform for brands to invest in.