Everything you think you know about content consumption on the internet is true.
Notre Dame researchers recently found that 73% of Redditors who volunteered for their study didn’t actually click through to links they upvoted, 84% clicked on content in less than 50% of their pageloads, and 94% did so in less than 40% of their pageloads.
Why it’s hot:
As people, it’s not. We’ve become a headline society.
As we all know, “fake news” is now a legitimate cultural phenomenon, and the lack of investigation and questioning the accuracy or legitimacy of content, opinions, ratings, even social media accounts means manipulative powers that can and have been misused by those with nefarious objectives.
But as marketers, before we make any ad, digital experience, tweet, product, or even business decision, the headline test has never been more important.
A good exercise is to write the positive headlines you hope to see as a result of what you’re thinking of doing, and the potential negative ones. Look at both, then decide the fate and/or form of your effort.
On a much lighter note, as a bonus, Google’s Santa Tracker experience is now live with Santa’s Village. Leading up to the holidays, it’s offering “access to games, a learning experience about holiday traditions around the world, and a Code Lab teaching kids basic coding skills” and an advent calendar unlocking a new game or experience each day between now and Christmas.