The growth of a movement to “delete Facebook” is leaving consumers in a pickle. As Vox reports, “the emphasis has largely been on users making up their minds about how to deal with the company on an individual level.However, this emphasis fails to take into account both Facebook’s position in modern society and the stakes involved for anyone who chooses to leave a network that has spent more than a decade trying to make leaving it impossible.”
In short, “delete Facebook” is just not that easy.
Again from Vox:
1) Facebook is technologically embedded within a vast web of interconnected third-party apps and social media platforms
2) For many people, using Facebook regularly is a required part of their job or education
3) Facebook is, for better and worse, a tangible tie holding many people to their communities
Why it’s hot: While the media and some in the ad industry may be quick to oversimplify and describe the current scandal as a death knell for the platform, there’s more at stake and more to consider than what’s on the surface. This could be particularly vital to keep in mind for healthcare communications, noting the above tweet referencing disease-specific diaspora.