Seeing family over the holidays is one thing, staying the night is another. HotelTonight created digital ads to run across Facebook, Instagram, and Twitter that depicts why you might reconsider where you spend the night. The startup’s internal creative team partnered with Odysseus Arms agency and have since doubled brand awareness.
Why is this hot?
The holidays are stressful. Comedic ads in our digital space clearly puts an ease on this.
Source: http://www.adweek.com/creativity/the-only-thing-worse-than-your-relatives-your-relatives-pets-says-hoteltonight/