The beta version has been out for a while, but “Today marks the official launch of Brave 1.0, a free open-source browser. The beta version has already drawn 8 million monthly users, but now, the full stable release is available for Windows, macOS, Linux, Android, and iOS.
Brave promises to prioritize security by blocking third-party ads, trackers, and autoplay videos automatically. So you don’t need to go into your settings to ensure greater privacy, though you can adjust those settings if you want to.” (The Verge)
He explains it best:
Why it’s hot:
1. As tech giants increasingly impinge on privacy and gobble up every imaginable byte of data about everyone in exchange for “a better user experience,” Brave is claiming to have found a non-zero-sum game that everyone (users, advertisers, and publishers) can benefit from:
- Users get lots more control over the ads they see and get rewarded with tokens for allowing ads.
- Advertisers get more precise and engaged audiences, so in theory, better ROAS.
- Content creators get more control over their publishing and their income. And users can tip content creators on a subscription-style basis not unlike Patreon.
That’s the idea, at least.
2. Its look and feel is very similar to Chrome, so migrating to Brave may be smooth enough to encourage more people to abandon the surveillance-state-as-a-service (SSaaS) that Google is verging on.
Source: The Verge