Google project Shoelace aims to connect people around shared interests

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A new project from Google’s in-house incubator, Area 120, aims to help people find things to do and others who share your same interests. Through a new app called Shoelace, users can browse through a set of hand-picked activities, or add their own to a map. For example, someone who wanted to connect with fellow dog owners could start an activity for a doggie playdate at the park, then start a group chat to coordinate the details and make new friends.

The end result feels a bit like a mashup of Facebook Events with a WhatsApp group chat, perhaps. But it’s wrapped in a clean, modern design that appeals more to the millennial or Gen Z user.

Why it’s hot:

If Shoelace is successful at bringing like-minded and like-interested people together, the functionality could be used by clients, like Enfamil, that are trying to inspire real-world and real-life connections between moms, in an authentic and less brand-centric way.

 

Source: New Google Area 120 project Shoelace aims to connect people around shared interests | TechCrunch

Forget a Thousand Words. Pictures Could Be Worth Big Bucks for Amazon Fashion – Adweek

Amazon is rolling out StyleSnap, its AI-enabled shopping feature that helps you shop from a photograph or snapshot. Consumers upload images to the Amazon app and it considers factors like brand, price and reviews to recommend similar items.

Amazon has been able to leverage data from brands sold on its site to develop products that are good enough or close enough to the originals, usually at lower price points, and thereby gain an edge, but its still only a destination for basics like T-shirts and socks. With StyleSnap, Amazon is hoping to further crack the online retailing sector with this new offering.

Why It’s Hot

Snapping and sharing is already part of retail culture, and now Amazon is creating a simple and seamless way of adding the shop and purchase to this ubiquitous habit.  The combination of AI and user reviews in its algorithm could change the way we shop when recommendations aren’t only based on the look of an item, but also on how customers experience it.

 

Source: Forget a Thousand Words. Pictures Could Be Worth Big Bucks for Amazon Fashion – Adweek

Other sources: https://www.cnet.com/news/amazon-stylesnap-uses-ai-to-help-you-shop-for-clothes/