HBO has quite the plan to celebrate Westworld at the South by Southwest Conference and Festivals in Austin, Texas, in March. The network announced February 21 that it is building an actual park based on the show that will be open to visitors from March 9 to March 11. The park is more than two acres in size, and it will feature locations like the Coronado hotel and the Mariposa Saloon. There will even be actors playing “hosts” that visitors can interact with throughout their visit.
Perhaps the most exciting part of the entire experience is the fact that it offers season 2 clues. Visitors will be able to look for them as they go through the different parts of the park, and they will be able to try to uncover others in their conversations with hosts. Let’s hope they share whatever they discover.
Why It’s Hot
The value proposition is relevancy and savings — I’ll get coupons for exactly what my pets need. But there’s also an emotional element to being able to create profiles for my babies! I think they’ve displayed an understanding of target audiences — ie pet owners — in a way that is uniquely possible with Amazon’s data engine. I assume it will get smarter over time as I search and purchase and use coupons. This could actually be enough to get me moving my pet purchases from Chewy.com to Amazon if the value is high enough.
Google is rolling out a few new features to its Google Flights search engine to help travelers tackle some of the more frustrating aspects of air travel – delays and the complexities of the cheaper, Basic Economy fares. Google Flights will take advantage of its understanding of historical data and its machine learning algorithms to predict delays that haven’t yet been flagged by airlines themselves.
Explains Google, the combination of data and A.I. technologies means it can predict some delays in advance of any sort of official confirmation. Google says that it won’t actually flag these in the app until it’s at least 80 percent confident in the prediction, though.
It will also provide reasons for the delays, like weather or an aircraft arriving late.
You can track the status of your flight by searching for your flight number or the airline and flight route, notes Google. The delay information will then appear in the search results.
The other new feature added aims to help travelers make sense of what Basic Economy fares include and exclude with their ticket price.Google Flights will now display the restrictions associated with these fares – like restrictions on using overhead space or the ability to select a seat, as well as the fare’s additional baggage fees. It’s initially doing so for American, Delta and United flights worldwide.
Why It’s Hot
Great example of using AI and predictive methods to drive better customer experience, and combat an industry that is less-than-transparent usually. It makes Google’s search solutions more desired and solidifies it as THE place to search everything. Would like to see if the alerts could get actionable, though, as right now they are more anxiety-creators.
Researchers in China reported on Wednesday that they have created two cloned monkeys, the first time that primates have been cloned with the technique that produced Dolly the sheep more than 20 years ago.
The long-tailed macaques, named Zhong Zhong and Hua Hua, were made from fetal cells grown in a petri dish. The clones are identical twins and carry the DNA of the monkey fetus that originally provided the cells, according to a study published in the journal Cell. They were born at the Chinese Academy of Sciences in Shanghai.
“It’s the first primate ever to be cloned,” said Dr. Leonard Zon, director of the stem cell program at Boston Children’s Hospital. “We are closer to humans than we’ve ever been before.”
“That raises questions of where we would want to go,” he added.
The genes of cloned monkeys could be manipulated before the process begins, yielding animals that have edited genes in every cell of their bodies, the researchers suggested. This might allow scientists to probe the genes’ functions and to test experimental drugs on monkeys custom-made to have various genetic conditions
“There are a lot of questions about primate biology that can be studied by having this additional model,” lead researcher Sun Qiang, director of the Non-human Primate Facility at ION, said in a statement.
“This will generate real models,” he continued. “Not just for genetically based brain diseases, but also cancer [and] immune or metabolic disorders, and allow us to test the efficacy of the drugs for these conditions before clinical use.”
Why It’s Hot
Man, these two are cute. There’s a really positive outlook for healthcare by taking these methodologies and applying them to human medicine
According to a report from CNBC, Amazon is in talks with brands and advertisers to include ads on the Echo through via Alexa. The report says that Amazon is discussing these opportunities with Procter & Gamble and Clorox.
Just as ads found their way to the newspaper, the radio, the television, the internet, and even to our inbox and inside our apps, it only makes sense for advertisers to follow us to the next frontier of voice-powered AI.
There are two obvious paths to potentially advertising on Alexa.
The first is to let brands pay for placement when users are shopping through Alexa. For example, Proctor & Gamble could pay for Bounty to be the first brand recommended when a user asks for Alexa to purchase paper towels. Of course, these ads could be ultra-smart given the data Amazon already has about each individual user’s buying history.
The second channel for advertising could come via Alexa Skills. For example, a skill that tells users movie showtimes could suggest buying tickets through Fandango.
Paid search ads via voice could be much more effective than the paid search ads you see on the web, as with Google. On the web, many have grown numb to ad search results and can easily scroll past them to real search results. On a voice platform, it takes far more work to ‘scroll past’ the first result presented. Plus, depending on how Amazon presents paid results, it may be more difficult to decipher paid results from actual results.
Amazon, however, responded to CNBC saying that “the company has no plans to add advertisements to Alexa.” Obviously, this is just a rumor at the moment but it would be far from shocking if ads hit the Alexa platform. An Amazon spokesperson responded to request for comment with the same quote they gave CNBC: “There are no plan to add advertising to Alexa.”
Why It’s Hot
Regardless of whether this is real news now or not, it’s still interesting to consider and potentially inevitable. Brands are bound to want in on this expanding space — can the Amazons and Google’s of the world hold them back? Should they?
The search giant’s recap of 2017 includes footage of wildfires, hurricanes, gun violence, threats of nuclear war, protests and so much more—pretty much 2017 in a nutshell. Yet, Google managed to make all this uplifting.
Using Harry Styles’ “Sign of the Times,” Google’s video shows the perseverance of the human spirit and may even inspire you to make a difference for the people still reeling from the various tragedies we’ve seen this year. It also manages to provide comfort with a “you’re not alone” vibe, reminding you that others are feeling that sense of powerlessness and existential dread, too—and that if we come together, we can let those feelings drive us to change the world.
Google also gathered some of the year’s top searches, and some of them are a real punch to the gut. see more here
Why It’s Hot
Search data provides deep insight into how we operate as a culture.
General Motors is launching a new in-vehicle app named Marketplace that will allow drivers to pay for goods such as gasoline or coffee and schedule service through their infotainment systems.
The automaker expects the free technology, which it is calling an industry first, to quickly expand from about a dozen offerings, such as ordering Dunkin’ Donuts or reserving a table at TGI Fridays, to other services such as Starbucks orders and dealership services, including oil changes.
“We are using it also to improve how our customers interact with the vehicle and the dealership network,” says Santiago Chamorro, GM vice president of global connected customer experience. He emphasized the connections are secure, and Marketplace is not meant to be an in-vehicle digital billboard.
In-vehicle marketplaces and app-based services have been discussed for years. Offerings such as Apple CarPlay and Android Auto mirror smartphone apps onto the vehicle’s infotainment screens but do not complete financial transactions.
Some services such as ordering Dunkin’ Donuts for pick up require drivers to have an account or profile with the store. Marketplace uses recent and favorite foods and settings from the profiles to customize the offerings for the driver. Deals and membership rewards are currently available from gas stations. Paying for gasoline is expected to be available early next year.
Dealership services such as scheduling oil changes or other maintenance are expected to be added as early as next year. Vehicles will have the capability to alert drivers of needed services and schedule them, if the driver would like.
Other current partners with Marketplace include Wingstop, Shell, ExxonMobil, Priceline.com, Parkopedia, Applebee’s, IHOP and Delivery.com. Starbucks is expected to be added in early 2018.
According to Consumer Reports, though, “The bad news is that in its current state, there’s not much reward for drivers to actually use it—though the automaker promises that will change soon as it adds more options and retail partners….Ultimately, instead of opening up an e-commerce gateway, GM Marketplace acts more like a middleman with limited options, at least in its current state.”
Stealing your family and friend’s membership cards is now no longer the only way to shop at Costco without a membership. The members-only wholesale retailer has recently partnered with Google’s shopping service, Google Express, to make some of its products available online in select locations where the Express service operates.
While there will be none of the delicious free samples Costco is known for, online shoppers can still purchase many of the retailer’s most popular items, including in-house brands like Kirkland. The service also features items from other major retailers, including Walmart and Target. Shoppers simply place their orders through the Google Express website, app, or Google Assistant-enabled devices like Google Home. Orders are then shipped directly to the customer’s home, and if they spend over a certain minimum, Google will waive the shipping fee entirely.
The only catch is that non-Costco members who make orders through Google Express must pay a $10 “access fee” to purchase Costco products, though this doesn’t apply for Costco members. The service is also only available in select locations, as shoppers in 10 states including Arizona, California, Colorado, Idaho, Montana, Nevada, South Carolina, Utah, and Wyoming cannot order without a Costco membership at all.
Retail brands are scrambling to provide better experiences for customers — via tech, via access, via personalization and more.
By partnering with major retail players like Costco, Walmart and Target, it places Google in a better position to challenge Amazon, which is currently in the process of expanding its footprint into physical retail spaces, namely through its acquisition of Whole Foods earlier this year.
When a customer gets on the Amazon application they access the feature through the small camera icon located at the top right of the screen, and then choose the AR view option. From there, they can locate thousands of products to virtually place into their home to see how they would look. The customer viewing the item can rotate it around in a 360 degree fashion to see how it would look from multiple different angles in their home. This feature was announced alongside Amazon opening their Black Friday Deals Store.
The feature comes exclusively to Amazon application users who have an iPhone with the iOS 11 update. Amazon plans to make the feature available for Android phones sometime in the future.
Why It’s Hot
Expanded application to something IKEA offered years ago!
Car manufacturer Honda decided to address the shortage of dealerships in France by taking a slightly different approach to selling vehicles, relying on the experience and passion of its fans to present and test their 2017 range of SUVs. For the ‘Honda Next Door’ campaign by Sid Lee Paris, loyal Honda owners had their garages transformed into pop-up dealerships.
Honda chose to give its fans this unique opportunity because it believes they are the company’s best ambassadors. Those who wanted to check out the CR-V and HR-V could sign up online for a test drive and go to one of the eight pop-up dealerships in France.
Why It’s Hot:
It’s so frequent that brands try to tap into fans digitally, but turning it into something else entirely is note worthy. It’s also a creative solve to a logistics problem!
Uber is getting into the credit card business.
Announced Wednesday in partnership with Barclays and Visa at the Money2020 conference in Las Vegas, the new card gives Uber yet another point of access to incredibly valuable customer information and marks another front in its campaign to assume a larger role in online and offline commerce.
Not content with just having a record of some of the comings and goings of the at least 10 million people that use the company’s ride-hailing service every day, Uber will now get a record of some of those folks’ daily purchases through the new card.
Starting November 2, Uber will give users the option to get the card right in its app, and will populate all of the information they have on file for their customers into the application.
The card is automatically available for use for Uber rides and UberEats purchases and a physical card will show up in the mail within a week or so.
The no-fee card offers a bonus of $100 after spending $500 on purchases within the first 90 days, and has other perks, like 4% back on restaurants, take-out and bar purchases; 3% back on airfare, hotels and Airbnb or other short-stay rentals; 2% back on online purchases; and 1% back on everything else.
The app’s integration within Uber looks beautiful, and it’s a clever way to capture all that valuable data… If you’ve already given up on the notion that data is any way private or not a commodity, then the card is probably not a bad bet… the perks seem good.
Source: Tech Crunch
Why It’s Hot
Because, data and customer experience. The implications for what data Uber can now have on their customers is immense, and it will be interesting to see how they innovate to turn that into more personalized service for their customers.
Stephanie Zerwas, the clinical director of the Center of Excellence for Eating Disorders at the University of North Carolina, was trying to find a restaurant in Orlando, Fla., last weekend, so she put the address into Google Maps for directions.
She was baffled to see a new feature: The iPhone app told her that walking instead of driving would burn 70 calories. While it was perhaps meant as an incentive to walk, those with eating disorders might instead fixate on the number, a dangerous mind-set that counselors try to minimize, she said.
“We’ve gotten into this habit of thinking about our bodies and the foods we take in and how much activity we do as this mathematical equation, and it’s really not,” she said. “The more we have technology that promotes that view, the more people who may develop eating disorders might be triggered into that pathway.”
On Monday night, Google pulled the feature, which it said was an experiment on its iOS app. The decision followed a wave of attention on social media; while some of the responses saw Google’s feature as promoting exercise, there were several complaints that it was dangerous or insulting.
Some users were especially upset that the app used mini cupcakes to put the burned calories into perspective, framing food as a reward for exercise, or exercise as a prerequisite for food. (One mini cupcake, it said, was worth a little less than 125 calories, but no information was provided about how that calculation was made.)
Calorie counting has long been a contentious topic at the nexus of nutrition, exercise and eating disorders. In New York, among other cities, some restaurants are required to post calorie numbers on their menus and displays, an effort the Trump administration is trying to overturn. The Affordable Care Act required some national restaurants to do the same, though the Food and Drug Administration repeatedly delayed the deadline.
Source: NY Times
Why It’s Hot: Interesting example of brands adjusting strategy based on social media feedback. What was probably considered a useful, helpful feature by developers was clearly not well received by customers.
It’s been about a month since Amazon announced it was accepting bids from US cities to host its second major headquarters. A city that comes away with a new Amazon campus could potentially see a significant economy boost, so competition will certainly be fierce. And with the deadline for cities to submit their proposals exactly one week away, Kansas City, Missouri has emerged as perhaps the city with the most creative strategy. As noted by VentureBeat, Kansas City mayor Sly James purchased 1,000 products from Amazon for charity and is reviewing every single one — and the reviews very quickly pivot into why his city would be a great place for the company’s new HQ.
James explained his plan with a few videos on Twitter and also set up a URL that lets interested parties (like Amazon) see everything he’s reviewed. Products run the gamut from 22-inch wind chimes priced at only $14.99 (“I live in beautiful Kansas City where the average home price is just $122K, so I know luxe living doesn’t have to cost a ton”) to the classic kids story Alexander and the Terrible, Horrible, No Good, Very Bad Day (“Alexander had a really bad day, but here in KC, we’re ranked as one of the 20 happiest cities to work in right now…”). You get the idea.
James just kicked the program off earlier this week, but he already has posted dozens of reviews — though a read through his entertaining Twitter feed makes it sound as if he’s not actually doing all the posting himself. But there’s little doubt this goofy but heartfelt venture is driving some positive buzz for Kansas City. Whether or not that’ll make a difference in the bidding process remains to be seen, but the city does meet enough of Amazon’s criteria that it should be in the running.
Why it’s Hot:
Going all out for your city’s economic growth means more than formal pitches, apparently. Taking to social to find humorous and creative ways to stand out is a solid idea — let’s see how it pans out for KC’s chances!
In today’s installment of the the ongoing food/convenience/price/partnership saga…
Seeking an edge against Amazon, Walmart is pushing a service that delivers your order to your car. Customers never have to step inside the store.
A personal shopper is something you might expect at Bergdorf Goodman or a boutique on Madison Avenue.
Not at the Walmart on Route 42 in Turnersville, N.J.
But that’s where you will find Joann Joseph and a team of Walmart workers each day, filling up shopping carts with boxes of Honeycomb cereal, Cheez-Its and salted peanuts.
The customers select their groceries online, and then the shoppers pick the items off the store shelves and deliver them to people when they arrive in the parking lot. Customers never have to step inside the store.
“It’s about saving people time,” Ms. Joseph said as she helped load groceries into the back of a minivan one morning.
Walmart, which is one of the largest food retailers in the United States, sees grocery pickup as a way to marry its e-commerce business with its gigantic network of stores — a goal that has eluded many other retailers. The company started ramping up the service two years ago, and it is now available in about 1,000 of Walmart’s 4,699 stores across the country.
The initiative is the latest salvo in Walmart’s retail battle with Amazon, and the centerpiece of its strategy to gain the upper hand in the pursuit of consumers looking to streamline their food shopping.
Many retailers are focused on new ways to deliver groceries to people’s homes — particularly in big cities. Walmart is betting big on the millions of Americans in suburban and rural areas who drive everywhere. The company is trying to make ordering groceries online and then picking them up in your car as seamless as a fast-food drive-through.
Amid this heated competition, Walmart has been experimenting with different ways to get an edge. In a few cities, it works with Uber to deliver groceries to homes.
And last month, Walmart said it would begin testing a home-delivery service in which a worker loads the food into the refrigerator, even when no one is home. The customer can watch the process remotely from a home security camera and track when the delivery worker enters and leaves the house.
While these initiatives are limited to only a few states, the company’s grocery pickup is widespread. Walmart is betting that a big part of the country (“from Scranton to Sacramento,” one Walmart executive said) is more of a drive-through than delivery culture.
Source (and interesting longer article): NY Times
Why It’s Hot
This is business-model interesting! There is a lot going on in the grocery industry to deliver on customer demand for convenience. Walmart, as king of retail, needs to innovate while ensuring that they can maintain their fundamental model and prices. Fresh Direct, then UberEATs then Amazon + Whole Foods — create interesting pressures. Will Walmart stay ahead?
Uber has added a new feature to its app this month to support its deaf and hard of hearing drivers, a group the company says number in the thousands across its service. Uber says that these drivers have together completed millions of trips, and while it has added a number of features to its app over the years to provide additional support for those with hearing impairments, it’s going a step further with a new feature launching at the end of Deaf Awareness Month, which takes place in September.
The new feature will surface a card in the feed of the rider app when they’re paired up with a driver who is deaf or hard of hearing that will give them an option to learn some basic words and phrases in American Sign Language (ASL). The rider can select basic greeting like “Hello” and “Thank you,” or learn the letters to spell out their name so they can confirm it to the driver.
It’s a small thing, but a handy tool that could build on top of what Uber already does in-app for its hearing impaired drivers.
Check out the site here
Source: Tech Crunch
Why it’s Hot
Uber is fighting to show some goodness — Lyft launched a new campaign and has been taking on partnership like Uber used to do. This is a positive approach and potentially rather useful and engaging.
Home goods company Williams Sonoma will start accepting Venmo, the app that users link to their bank account or credit card in order to send money to their friends and family, as a form of payment for items on bridal registries.
Williams Sonoma hopes the new program will help the company appeal to a younger customer base that is accustomed to using the digital wallet service to pay back friends for expenses or easily split costs.
The retailer plans to begin accepting Venmo at all of its locations in early 2018.
Why it’s Hot: There’s been a lot of talk about brick and mortar’s survival in the digital age, but perhaps the key to adapting is to digitize payments and meet customers where they are.
Netflix just released the third season of the Narcos this past weekend. The only hitch? Everyone in the world knows Escobar, but not so much the Cali Cartel — the massive drug organization that ran its organization like a stealthy corporation around which the third season centers on.
Netflix has been plastering what would have been cocaine hotspots in the ’90s, aka bars and clubs and their bathrooms, with punny one-liners and facts about the Cali Cartel to educate viewers and build excitement around the latest season.
The streaming giant has placed stickers and coasters in locations across over 160 bars and hotspots in Los Angeles, Chicago, New York and Miami, where unknowing Cali Cartel customers may have used their product in the ‘90s. The campaign began rolling out Sept. 1.
One coaster, for example, features a rolled up $1 bill with a powdered white substance on the side and the lines “Need a great pickup line?” Another sticker shows a credit card next to several lines of a white powdered substance and the quote “The Cali Cartel built a $200 billion empire one line at a time.”
“We wanted to not only be disruptive and place the idea where people would least expect it, but it was just as important for us to continue the story that Netflix is telling,” said Jason Gaboriau, Doner Los Angeles’ chief creative officer. “Netflix is first and foremost about storytelling. This is just a continuation of the story — a segue if you will to the next chapter — in a contextual setting so we’d be heard.”
The contextual ads follow the same approach that Netflix has adopted in previous seasons, using fact-based campaigns and utilizing statistics to illustrate the storyline. Last year, before releasing the show’s second season, for instance, Netflix launched a Tumblr site called ‘Narcopedia’, an interactive experience that took viewers through the history of cocaine and provided in-depth information on the war on drugs.
The approach seems to be working. According to data crunched by social analytics firm Brandwatch, while there has been some mention of viewers “missing Pablo” online, the Cali Cartel is gaining prominence, with over 7,000 mentions over the past month versus “Pablo Escobar,” which has about 2,300 mentions.
Source: Business Insider
Why It’s Hot:
The last notable OOH contextual campaign I remember for OK Google was entertaining and insightful. It’s refreshing to see marketers having a good time with non-digital channels. And also notable that they are measuring it via social chatter — as often times we question how “stunts” can show measurable ROI.
In 2007, the top-selling image for the search term “woman” in Getty Image’s library of stock photography was a naked woman lying on a bed, gazing at the camera with a towel draped over her bottom half.
In 2017, it’s a woman hiking a rocky trail in Banff National Park, alone on the edge of a cliff high above a turquoise lake. She’s wearing a down jacket and wool hat, and her face isn’t visible.
“It really feels like an image about power, about freedom, about trusting oneself,” said Pam Grossman, director of visual trends at Getty Images. “Who cares what you even look like? Let’s focus on what you’re doing.”
Stock photos — generic images that appear in places like ads, billboards, magazines and blogs — reflect the culture at a moment in time.
The change from women lounging naked (or perhaps laughing alone with salad) to women demonstrating physical or professional prowess was driven in part by the Lean In collection, which Getty developed in 2014 with Sheryl Sandberg’s nonprofit to seed media with more modern, diverse and empowering images of women. The collection, now with 14,000 photos, has the unofficial tagline, “You can’t be what you can’t see.”
The 15 most downloaded images from the Lean In collection so far this year are four of fathers playing with children; four of girls and women involved in science and engineering; three of women being athletic; and four of women in business or school settings.
When the Lean In collection began three years ago, the most downloaded photos showed women in work or family settings: a pregnant woman leading a business meeting or a father playing with a baby while the mother worked on her computer. The 15 most downloaded from the collection so far this year are more likely to show women scaling a wall or doing push-ups, alone. The images customers see when they search are determined by both popularity and human curation.
At Getty, they’ve given the trend a name: gritty woman. Ms. Grossman defined it as “images of women literally having dirt on them and not caring, of being powerful and strong.”
“Especially in light of the election last year,” she said, “it definitely seems like this idea of women having grit was a really important ongoing message, both rhetorically and visually.”
Source: NY Times
Why it’s Hot
We can find insights into our culture in non-traditional ways. Looking at stock imagery – essentially a marketing tool — revealing such truisms, is particualrly interesting
Google and Walmart are testing the notion that an enemy’s enemy is a friend.
The two companies said Google would start offering Walmart products to people who shop on Google Express, the company’s online shopping mall. It’s the first time the world’s biggest retailer has made its products available online in the United States outside of its own website.
But working together does not ensure that they will be any more successful. For most consumers, Amazon remains the primary option for online shopping. No other retailer can match the size of Amazon’s inventory, the efficiency with which it moves shoppers from browsing to buying, or its many home delivery options.
The two companies said the partnership was less about how online shopping is done today, but where it is going in the future. They said that they foresaw Walmart customers reordering items they purchased in the past by speaking to Google Home, the company’s voice-controlled speaker and an answer to Amazon’s Echo. The eventual plan is for Walmart customers to also shop using the Google Assistant, the artificially intelligent software assistant found in smartphones running Google’s Android software.
Walmart customers can link their accounts to Google, allowing the technology giant to learn their past shopping behavior to better predict what they want in the future. Google said that because more than 20 percent of searches conducted on smartphones these days are done by voice, it expects voice-based shopping to be not far behind.
“We are trying to help customers shop in ways that they may have never imagined,” said Marc Lore, who is leading Walmart’s efforts to bolster its e-commerce business.
Google is a laggard in e-commerce. Since starting a shopping service in 2013, it has struggled to gather significant momentum. Initially, it offered free same-day delivery before scrapping it. It also tried delivery of groceries before abandoning that, too.
If Amazon is a department store with just about everything inside, then Google Express is a shopping mall populated by different retailers. There are more than 50 retailers on Google Express, including Target and Costco. Inside Google Express, a search for “toothpaste” will bring back options from about a dozen different retailers.
Google said it planned to offer free delivery — as long as shoppers met store purchase minimums — on products purchased on Google Express. Google had charged customers a $95 a year membership for free delivery. Amazon runs a similar program called Amazon Prime, offering free delivery for members who pay $99 a year.
Source: NY Times
Why it’s Hot
Amazon has been considerably powering forward of late — when it comes to partnerships, integrations, and expansions — and one was left wondering where the competition would net out. The future implications about data and voice integration are more interesting than the retail implications today, since Google is king at data integration.
The photos you share online speak volumes. They can serve as a form of self-expression or a record of travel. They can reflect your style and your quirks. But they might convey even more than you realize: The photos you share may hold clues to your mental health, new research suggests.
From the colors and faces in their photos to the enhancements they make before posting them, Instagram users with a history of depression seem to present the world differently from their peers, according to the study, published this week in the journal EPJ Data Science.
“People in our sample who were depressed tended to post photos that, on a pixel-by-pixel basis, were bluer, darker and grayer on average than healthy people,” said Andrew Reece, a postdoctoral researcher at Harvard University and co-author of the study with Christopher Danforth, a professor at the University of Vermont.
The pair identified participants as “depressed” or “healthy” based on whether they reported having received a clinical diagnosis of depression in the past. They then used machine-learning tools to find patterns in the photos and to create a model predicting depression by the posts.
They found that depressed participants used fewer Instagram filters, those which allow users to digitally alter a photo’s brightness and coloring before it is posted. When these users did add a filter, they tended to choose “Inkwell,” which drains a photo of its color, making it black-and-white. The healthier users tended to prefer “Valencia,” which lightens a photo’s tint.
Depressed participants were more likely to post photos containing a face. But when healthier participants did post photos with faces, theirs tended to feature more of them, on average.
The researchers used software to analyze each photo’s hue, color saturation and brightness, as well as the number of faces it contained. They also collected information about the number of posts per user and the number of comments and likes on each post.
Though they warned that their findings may not apply to all Instagram users, Mr. Reece and Mr. Danforth argued that the results suggest that a similar machine-learning model could someday prove useful in conducting or augmenting mental health screenings.
“We reveal a great deal about our behavior with our activities,” Mr. Danforth said, “and we’re a lot more predictable than we’d like to think.”
Source: New York Times
Why It’s Hot
The link between photos and health is an interesting one to explore. The role of new/alternate technologies (or just creative ways of using existing ones) in identifying illness — whether mental or otherwise — is something we are sure to see more of.
Taco Bell has, quite literally, found a new marketing vehicle, and its name is Lyft.
The fast-food chain is beginning a venture with the ride-sharing company this week that will allow Lyft passengers to request rides that incorporate a stop at a Taco Bell drive-through between 9 p.m. and 2 a.m.
The companies will test the option, which will appear as “Taco Mode” in the Lyft app, during the next two weeks around a Newport Beach, Calif., location, with plans to expand the program nationally next year.
It’s an attempt to tap into the trend of young people increasingly car-pooling through apps like Lyft and its larger rival Uber, particularly on nights out with friends. While Taco Bell offers delivery to customers and advertises the locations of its restaurants through the navigation app Waze, partnering with a ride-sharing company represents a new type of “experience innovation,” said Marisa Thalberg, Taco Bell’s chief marketing officer.
“I kind of think of this like inverse delivery — like we’re delivering you to Taco Bell,” she said in an interview. “You’re being delivered to the food as opposed to having to get in your own car and drive.”
As it stands, Lyft and Uber do not have stated policies about how drivers should handle passenger requests to swing by fast-food drive-throughs, though the question regularly pops up in online discussion forums for drivers.
“Several times I said no to food and they ask why and I explained what the last idiot did of making a mess and each time the present idiot would promise to not make a mess, spill, waste, etc. then they do it anyway!” one Uber driver wrote in an online forum.
Ms. Thalberg said her company had seen “a bunch of funny tweets” and other social media posts from hungry passengers on the topic, which got them thinking about a potential partnership with Lyft.
Taco Bell is not paying Lyft for the deal, which has been in the works for almost a year, Ms. Waters said. The companies are looking at the venture as “cocreating an experience together,” which cannot be evaluated the way one might look at traditional marketing efforts like television commercials and billboards, she said.
“Marketing today is so much about customer experience, not branding and advertising,” she said. “We’re really evaluating it from a surprise and delight for our consumer bases with a program like this and both meeting in the middle and developing it on both sides.”
Source: NY Times
Why It’s Hot
- Uber used to be the partnership king, but perhaps their recent debacles have had brands thinking twice about their ride partnerships
- Audience understanding — experiences, not products — is the way to go.
- It’s interesting to see how ride share, ride hire industry expands through partnerships and innovations to “own more of the user.”
Elon Musk said on Twitter that he received “verbal government approval” to build an underground Hyperloop transit network connecting New York, Philadelphia, Baltimore and Washington DC, with stops connecting each city center, and a dozen more entry or exit elevators located within each city. The project would be run through The Boring Company, Musk’s tunneling venture, which has already begun test digging near SpaceX HQ in California.
In the original tweet, Musk noted that the trip time from New York to DC would be just under half-an-hour. Currently, by train, that trip is roughly three hours and 20 minutes, or over four hours by bus. Musk also said that an LA to San Francisco loop is likely on the horizon, as well as a loop to connect Texas to the network.
Musk also originally came up with the concept for Hyperloop, though he opened up the idea to development by outside interests because he said at the time that he would not have enough time to devote to making it a business in its own right, in addition to his other duties. It’s not clear whether the Hyperloop component of this project would be developed by The Boring Co. itself, or by an outside partner focused on the tech, like Hyperloop One, for instance.
It’s also unclear what exactly Musk means by “verbal government approval,” [Update 11:41 AM PT: Bloomberg reports it was approval from within the White House] and whether that means he has the ‘okay’ to proceed with a proposal, or to actually start digging. Plus, it’ll likely require many more formal written approvals before anything can proceed.
Hyperloop One CEO Rob Lloyd has discussed how use of its tech could transform communities, and have a similar physical transportation globalizing effect to the impact made by broadband on digital communications. Connecting these communities via transit that cuts commute and cargo times to below what you would expect for getting place-to-place within any one of these communities would undoubtedly have a tremendous economic and social impact.
During an interview at the International Space Station R&D conference on Wednesday, Musk talked briefly about The Boring Company, noting that “oddly enough it’s kind of like a little low stress activity, because everyone expects us to fail.”
Musk later tweeted that there is “still a lot of work needed to receive formal approval,” which is likely an understatement to say the least with a project of this scope.
Why it’s Hot
Love the prospect of a major, futuristic innovation that could tangibly change my life!
Thanks to Voyager, Google Earth’s storytelling platform, you can now basically take an even deeper look at Alaska without having to leave your couch.
Voyager, which is essentially a collection of guided stories and tours based on maps, began streaming live content Thursday, starting with Katmai National Park in Alaska. There are five live cams in Voyager for people to use to explore.
Google partnered with Explore.org, a multimedia organization that hosts several nature livestreams, to bring this new feature to life.
Google didn’t say whether even more live cams would make their way to Google Earth (and when that’d be), but Explore.org founder Charles Annenberg Weingarten seems to hint at more to come in a post on Medium.
“So, please join Google and Explore.org and discover the “live world.” Whether it be the brown bears of Katmai National Park, the wild belugas and polar bears of the arctic, the bald eagles of Iowa, the elephants and hippos of Africa, the pandas of China, or a live birth of a puppy who will one day become a service dog for a soldier with PTSD — welcome to our family,” he wrote.
Why It’s Hot
Love the immersive nature of what Google Earth is and can become. The possibilities are exciting to think about.
Nike built an augmented reality application called SNKRS for users to gain access to limited-edition sneakers available for purchase. The first sneaker to debut through the app was the Nike SB Dunk High Pro Momofuku, a collaboration with David Chang, creator and owner of the Momofuku restaurant group.
For a user to gain access to the shoe, they have to open the app and point their camera at the menu at Fuki East Village Momofuku in New York. People can still gain access to the shoes elsewhere, as an online menu works as well. Users need to look for a special ‘SNKRS’ label for the app to work properly. Once scanned, the shoes are unlocked and users have an opportunity to purchase a pair, as long as they’re in stock.
Right now, the SNRKS application only works on iOS phones, but Nike plans to release a version for Android soon.
Why It’s Hot
How do brands use augmented reality in a way that engages their core audience? What’s interesting about this is (1) the audience understanding — sneaker freaks DO care about insider, unique, unlocking-type tasks and (2) the localization factor + partnership factor. However, I have to wonder what the reach is on something like this — is it a lot of effort for a little engagement?
It’s no surprise that climate change is inciting detrimental effects on our planet, but one of the most troubling is its effect on agriculture. The MIT Media Lab is hoping to remedy this by using special “food computers” to create the perfect climates for growing food, no matter the location or time of year. That means that not only could countries farm their local crops all year round, but they could also grow crops that are not native to their region of the world, meaning they could have fresh produce on-demand. Say goodbye to having to wait for shipments!
The Open Agriculture Initiative Personal Food Computer was first created in 2015, and can study and replicate the best growing conditions for specific plants with the use of sensors, actuators and machine vision. The Personal Food Computer can alter the light, nutrients and salinity of water. As the computer watches a plant, like basil, grow, it picks up data that can be used on the next set of crops. The research team is also trying to make the food itself tastier by maximizing the number of volatile molecules inside the crop, which is made possible by leaving the computer on constantly.
Babak Hodjat, CEO of Sentient says it’s all about engineering food in a totally different way: “Ultimately, this is non-GMO GMO. You’re not messing with the plant’s DNA. You’re just allowing it to exhibit the behavior it would in nature should that kind of environment exist.”
Why it’s Hot
Rolling with the punches, so to speak. In the case of environmental change, we can adapt. Looking at something like this at scale — could be an innovation that shifts how we approach agriculture and could also inspire additional environmental innovation.
ake Amazon wants its Prime subscribers ordering from its online store all the time, so it just cooked up a new device to help them do exactly that — and it’s essentially giving it away for free.
The company just launched a new instant-ordering gadget, the Dash Wand, that lets you fill up your Amazon shopping cart by using voice commands or scanning barcodes on the packages you have sitting in your kitchen cupboards.
The Dash Wand is essentially an updated version of the OG Amazon Dash wand that debuted in 2015, but this newer version crucially adds Amazon’s artificially intelligent assistant, Alexa, to help out. The digital assistant can sync your shopping list across Amazon devices, convert units of measurement, and search for recipes.
This is a huge upgrade for Amazon’s instant-ordering devices. The original Dash was significantly bigger, cost more than twice as much as this new one, and only worked with AmazonFresh orders.
Amazon’s really pushing the Wand, offering a similar deal to previous promotions for its instant ordering Dash buttons. If you buy a Dash Wand for $20, you’ll qualify immediately for $20 credit for your next purchase after registering the device. It literally pays for itself — and you can opt-in for a free 90-day AmazonFresh trial, which typically costs $15 per month. It’s actually a pretty great deal for anyone with a Prime subscription.
The Wand is also magnetic, so it can live on your fridge close to all of your most frequently ordered foods, and its Alexa access makes it more useful than the Dash buttons, which are restricted to one item instant ordering.
You don’t get the full Alexa experience here, though. The Wand can’t play music, and its press-button functionality means it won’t automatically respond to the genial “Hey, Alexa” wake command.
It might sound ridiculous that the company is essentially giving the Wands away with all the discounts and incentives, but it’s a savvy business move. Making the shopping experience easier and offering a new Alexa toy to play with will only drive up orders, as if Amazon needs any help to keep its business afloat.
Why It’s Hot
Connected AI experiences make the virtual assistant craze more useful. Amazon is pushing forward on many different ways to connect Alexa with other platforms, and this is a great example of a type of utility that in a few years we will wonder how we lived without.
You can now reorder Seamless with Alexa.
From Amazon.com: Reorder meals for delivery or takeout in seconds from all your favorite Seamless restaurants.
This is a hands-free time saver for Seamless customers — and getting started is easy! Just enable the skill, link your Seamless account, and say “Alexa, open Seamless,” or “Alexa, tell Seamless I’m hungry.”
If you’re a first-time user, Alexa will ask for your preferred delivery address and payment type. Just select your preferences to complete setup. You’ll be able to enjoy the convenience of re-ordering your favorite dishes and meals with Alexa anytime.
The skill’s easiest to use — and the most beneficial for you — if you’ve ordered more than three meals with your Seamless.com account and have one or more current credit/debit cards linked to your account. As long as you have an order history, you can use the skill. Of course, it may be more fun for you if you have many past orders.
Why It’s Hot
We’re on the lookout for real utility this smart home and voice assistant technology. This is pretty lazy — but pretty cool.
United Airlines and Pepsi are recent entries to a long list of companies consumers would rather shy away from. Boycotting has become the normal response to companies that earn public scorn. Despite its popularity, voting with one’s wallet is still a cumbersome process. Financial services startup Aspiration is trying to automate the process. Every swipe of their debit card will trigger a background check on the company you’re buying from.
The Aspiration debit card ranks the merchants using hundreds of data points. A Fast Company report details that each establishment earn points in two main categories: People and Planet. The People score is affected by how company treats its employees and the community it belongs to. The Planet score gives a number to the environmental impact a brand or product has. The system is called the Aspiration Impact Measurement (AIM).
In the mobile app, users will have an overview of their average scores which they can compare with other people. Through the use of qualitative data, ethical consumerism becomes more attainable.
Why it’s hot
Ethical buying is not new, but because of social media, now everyone is judging and watching our choices and brands’ choices. The principle of social proof is rampant. At the same time, people want things now – faster, easier and mobile. This innovation combines both to encourage behavior shifts.
MasterCard is trialling a Chip and PIN bankcard that includes an embedded fingerprint reader, introducing a biometric authentication layer for card payments — and taking a leaf out of the book of Apple Pay et al in the process. The thinking here being: why pay by entering a four-digit PIN when you can stick your thumb on it?
So far the biometric card has been trialled at two locations in South Africa, with additional trials planned over the next few months in Europe and Asia Pacific, according to a spokeswoman, and a full rollout expected later this year.
“We are targeting consumer rollout by end of 2017 through issuers that choose to offer biometric cards,” she told us.
MasterCard is touting convenience and security as the drivers for embedding a fingerprint sensor in plastic bankcards — after all, you can’t shoulder-surf a fingerprint as you can a PIN number. Although the use of contactless payment technology in bankcards (a tech that’s widespread in Europe) already offers a faster (and usually PIN-less) way to make card payments.
That said, there are some security risks with contactless payments, given there’s usually no authentication performed — so there could be an advantage to combining a contactless bankcard with a biometric one that also contains a fingerprint sensor in order to get speedy payments with at least a layer of security. (Although mobile fingerprint sensors have been shown to be spoofable. So the size of the sensor and the process for capturing a user’s print during enrollment are key considerations here.)
In this instance the MasterCard trial bankcard does not include contactless payment technology — but the spokeswoman told us that a future version will include contactless “adding to the simplicity, and convenience at checkout”.
For now, testers are required to insert the card into the POS terminal and then place their finger/thumb on the reader to authenticate the payment, as pictured above (vs entering a PIN into the keypad in the usual way).
The spokeswoman said the card is configured to expect the fingerprint for authenticating a purchase but does still have a PIN as a fall-back. “If the finger is too greasy or sweaty and the biometric doesn’t go through, the cardholder would experience a small delay and then asked to put in their PIN to complete the transaction,” she added. “The PIN also allows cardholders to use the card at ATMs globally.”
One relatively large drawback for the convenience of the biometric card is that the spokeswoman confirmed users are currently required to go to a bank branch in order to register and enroll their fingerprint. (Which is then converted into an encrypted digital template that is stored on the card.) Whereas bankcard users are normally mailed both their card and its PIN through the post so there’s no need to go to a branch to register before being able to use the card.
When asked about this the spokeswoman said MasterCard is “exploring ways to make remote registration possible”. Although again, while remote registration would be more convenient it could also open up the possibility for vulnerabilities with the implementation of the biometric technology — depending on how the fingerprint enrollment is performed.
One thing is clear, global payments giants are taking plenty of inspiration from mobile tech.
Why it’s Hot:
Payment technology and security need to evolve hand in hand, or finger to finger so to speak. Using our bodies with technology is something we have talked about before, and I am intereted to see where this technology goes.