Finally, Kids Get a Voice

Almost all of our devices are (or very soon will be) controllable by voice, and while this shift can empower some, others – specifically children – are left out of the loop. Though 1.6 billion connected devices are sold to children under 13 each year, no technology has ever been built to address the unique needs of this audience. Specifically, since speech linguistic patterns are vastly different for children, when they speak to their devices, frustration ensues.

And, while parents are not likely interested in yet another digital touchpoint, (screen time concerns highlighted here) they are indisputably concerned about their children’s privacy and security. Today, when a child tries interacts with a virtual home assistant, that information is processed online, potentially putting their security at risk.

Kidsense wants to mitigate those concerns. By building automatic speech recognition technology that helps children better communicate with voice-powered devices through an embedded platform, their service is GDPR, COPPA and parent-complaint.

KidSense can deliver peace of mind to parents, and a better, less frustrating experience for those that nag their parents (meaning, almost every single child) for the latest tech.

Why Its Hot:

Solves a consumer pain point and adds the features that would get someone else to pay for it. Also, kids are the greatest salespeople, so give them something worth peddling.

Source: TechCrunch

Prime Design & How Fitting Rooms Could Become Obsolete

Amazon’s private label fashion business has faced several hurdles, but continued investment – Prime Wardrobe, Echo Look, and numerous pure play e-comm acquisitions – proves that they won’t stand for anything less than front row.

Recently, Amazon has acquired Body Labs – a firm which promises to bring 3D models to life. For fashion, accurately predicting size and fit across a diverse consumer base has always been a reach goal. Designers and other stakeholders in the supply chain have long relied on antiquated data, often based on models of an average person, and no one brand has found a scalable solution for custom-designed clothing.

While Body Labs can’t solve for customized design, it can provide brands with a range of different models and bodies that would validate the fit of different patterns, which makes for better fitting clothing.

If Amazon’s private label clothing knows your fit better than any brand can, why would you shop anywhere else?

Why it’s hot:

As personalization is becoming table stakes, Amazon’s foray into one of the most significant aspects of individual expression once again shows that any market can instantaneously become amazon-takes-all.