We all can attest to the frustration of trying to get a drink at a crowded bar. Now, beacon technology allows the drink to come to you as you lounge around talking about rich people things on the beach in Cannes, France.
An app created specifically for the renowned Cannes Lions festival, Rosé Time allows VIP attendees to order free glasses of rosé wine to be delivered to their precise location.
Here’s how it works: as you walk into the VIP section of Cannes Lions Beach, a simple beacon-triggered notification will be sent to your Apple Watch that says, “Rosé Time?”. All you have to do is download the Rosé Time app first, click yes, and a free glass of the pink drink will be sent to your hands. The app, created by Urban Airship and Intergalactic, will only be active Monday through Thursday, June 22-25, from noon to 6 p.m.
Why it’s hot:
Beacon technology is ingenious. It’s easy and it is the perfect way to offer contextual targeting to audiences where they will pay attention the most – on their smart devices. At a festival with the biggest of the big advertising minds, this is a great way to show the possibility of this sort of technology and create an experience that emphasizes the convenience and ease a simple app can bring. Although this app shows a very limited scope of what geolocation devices can do, it is certainly an interesting idea that can be built upon to create even better, even more efficient experiences.
Besides, sometimes you just need a drink now.
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