Your phone uses as much energy as a refrigerator annually.

That’s if you add up the wireless connection, data usage, and battery charging.

Which is the interesting fact I learned while looking into Back Market’s new tool CO2NSCIOUS. Backmarket is an online marketplace selling refurbished and electronic devices like smartphones and created something that would allow you to harness a few energy hacking tools.

First, there are a few types of energy that goes into anything you plug in.

Coal, Gas, Wind and Hydraulic.

A combination of them goes into charging at any given time. With CO2NSCIOUS, they are able to show you real time which ones you would be using to juice up, by analyzing global energy sets. Then they’re able to recommend times that would be most CO2 friendly.

 

Source

Why It’s Hot:

An interesting way to bring 2 ideas together. People who are buying refurbished are maybe more environmentally friendly.

I also think it might have an added benefit of being more conscious of how much you are using your phone. And inserting BackMarket into your awareness.

Shouting ‘maybe misinformation’ into a world of Corona

“Twitter broadened their definition of ‘harm’. ” when it comes to users Tweeting about the Corona virus.  Expanding to, “content that goes directly against guidance from authoritative sources of global and local public health information.”

They are cutting off these Tweets, as well as ones that may suggest a cure, origin, spread and protection.

  • “Coronavirus is not heat-resistant—walking outside is enough to disinfect you.”
  • “Use aromatherapy and essential oils to prevent COVID-19.”
  • “Drinking bleach and ingesting colloidal silver will cure COVID-19.”
  • “COVID-19 does not infect children because we haven’t seen any cases of children being sick.”
  • “Coronavirus is a fraud and not real—go out and patronize your local bar!!”
  • “The news about washing your hands is propaganda for soap companies, stop washing your hands.”
  • “Ignore news about COVID-19, it’s just an attempt to destroy capitalism by crashing the stock market.”
  • “The National Guard just announced that no more shipments of food will be arriving for 2 months—run to the grocery store ASAP and buy everything!”
  • “If you can hold your breath for 10 seconds, you do not have coronavirus.”
  • “If you have a wet cough, it’s not coronavirus—but a dry cough is.”
  • “You’ll feel like you’re drowning in snot if you have coronavirus—it’s not a normal runny nose.”
  • “People with dark skin are immune to COVID-19 due to melanin production.”
  • “Reading the Quran will make an individual immune to COVID-19.”
  • “Avoid businesses owned by Chinese people as they are more likely to have COVID-19.”

These Tweets when not substantiated are the equivalent of shouting ‘fire’ in a crowded theater. They can also be seen as completely outlandish on their own but what if one

Why it’s hot:

Censorship that might have ripple effects, currently unseen.

A whopper of a success

Breaking the mold.

This is predictable but someone had to do it. The have it your way king finally gave it your way to less preservatives but a more competitive mindset. First the Impossible burger, and now no preservatives?

The ad displays a majestic coat of mold that attaches itself to a pristine 28 day old whopper. Doesn’t that make you hungry!

There is nothing more real than food decay. I feel this fits into a larger trend that reverts back to real, not just in food. Looking at more natural bodies in Aerie ads and the non-retouched photos on Urban Decay’s Instagram page. The fact that more cosmetic companies launching and releasing lighter coverage foundations that aren’t meant to cover every flaw. This kind of harsh humor making fun of facts about yourself being socially awkward or depressed. Finding the light in things that aren’t perfect.

This seems like a perfect time to land with something like this.

Especially when McDonald was quicker on the no preservatives bandwagon since September 2018. But didn’t have quite a splash as much as this one did. Especially on the defensive when and Icelander bought and then went on to live stream a 10 year old McDonald’s burger and fries for the world to see the non-decay. 

I sent the 10 year old McDonald’s burger to a cousin and she said,

“…you made me not wanna eat McDonald’s. Like i knew it was bad but i do not like to be reminded.”

What was interesting was when i told her to eat Burger King when she needed a fast food fix she just said ‘i haven’t had BK in a hot minute’ which maybe won’t flip her to Burger King.

Some other perspectives.

 

Apps Streamed in stead of Downloaded, think of all the Storage!!

I have been having the same phone problem for about a year now. I don’t have much storage on my phone so I’ll resort to picking and choosing which app stays and which app goes. Its like a heartbreaking rose ceremony for my apps every week. So when I saw this, I was ON BOARD.

AppStreamer, which is middle ware that sits between apps and operating system, would cut storage needs down to 85% on Android phones. It predicts when to fetch data from the cloud server. AT&T Lab Research lent its data to from cellular networks to help this paper. Unsure if its for all phone types. But mostly tested or intended for gaming apps, this new software will allow smartphones to stream the applications on your phone only the time that you are using them. Much like a Netflix show or movie.

This helps apps because it doesn’t have to worry about large visuals and heavy code slowing down the gaming application running on your system or taking up a lot of space on a users phone leading to deletion (like me) or using a ton of their cellular network data. Helps 5G run better because instead of having to connect to many different applications it just connects to AppStreamer, lessening the load on 5G.

I’m saying gaming, because that’s what its intended to solve. But it can work on virtually any app.

In fact, researchers on AppStreamer use edge computing, (oooo). Which is just using the edge of servers when in-taking information and sending information, located in cellphone towers which are closer than the cloud. But less reliable! (ahhh) Bagchi’s lab is interested and working towards ways to make edge computing more reliable.  Because of the proximity, researchers think it can be more for just your silly phone, it could be used in self-driving cars communicating in milliseconds to servers that are close, which in-turn makes it more safe.

Welcome to the wonderful world of streaming, you don’t have to own it OR download it to use it, have it, or be charged for it.

Also, I can only imagine the wealth of information something like this could have or lack there of.

Researchers presented their findings on the 18th to the International Conference on Embedded Wireless Systems and Networks in Lyon, France.

UNTIL IT COMES OUT, i’ll be having a rose ceremony tomorrow night and out goes VSCO, i’m sure of it. And all the Instagram models will cry, and cry.

https://www.sciencedaily.com/releases/2020/02/200206184329.htm

EAT THIS!

As New Years brings New us-es and resolutions bloom into hopeful flowers that will hang strong until the salads loose their luster on January 12th which is new years resolution quitting day.

Fear not, you could be an hour saliva swab away from your dream body!  DNANudge is here to give you personalized dietary advice based on your DNA.

Their technology takes out a single letter in your 3 billion letter long DNA strand that is specifically linked to your nutrition-related health predisposition. Now if you remember there are only 4 letters to choose from (ACTG). Nonetheless, onward with the business.

With consumers at an all time high surveillance for personalization products, for you, you unique snowflake, this seems viable, especially with the popularity of companies like 23&me. You get a DNA band, a la fit bit (below) and a matching app(above).

The wristband will scan the barcode of the item you are looking to purchase and then flash red for no, and green for one of the good foods. Which is an interesting intervention when you’re next to the Cheetos, will your DNA tell you you can have them? Who do I blame then when I accidentally buy them and eat the whole bag? (Still not my fault, it was a hard day.)

The app will tell you the sensitivities it thinks you have and the things you should be eating. It also takes account how much you are moving throughout the day and that will also change the status of each item for you. Example, you’re sitting at your desk all day? That apple pie (that is usually green) just turned amber. They take the stance that this is not a diet, it’s all still up to you. And any dieter will have heard that saying before, it’s a ‘lifestyle change’.

Can this take the guess work out off food, and preventative healthcare providing that one other speed bump to the foods you shouldn’t be eating.

Shop with your DNA. Can DNANudge evolve into telling me what type of bag I should buy? What color sweater will suit me based on my skin tone.

Until then, I’ll will hopelessly be left to my own devices, whittling away my decision fatigue.

https://www.dnanudge.com/

 

College, was it really worth the amount you paid?

65% of jobs require some type of college degree. As tuition skyrockets, how much is it really worth when you can basically learn all the things you actually are interested online.

Trends like the Gig economy, smaller boot camps and more directed programs that don’t take as long are gaining momentum not to mention huge interest in educational classes from places like Lynda, Pluralsight, LinkedIn and Youtube are recognizing the need for knowledge in the market.

This is all happening while tuition’s skyrocket. So is it even worth it?

Georgetown set out to find out. They considered 4500 Schools for non-profit, profit and private schools in the country.

Georgetown Study

Best long-term plan: Four-year private, nonprofit colleges. These pricey degrees take a while to bear their fruits. For example, Babson College, a private college in Massachusetts, ranks 304th in value at 10 years, but 7th after 40 years, with a payoff of $1.98 million—edging out Harvard University at $1.96 million.

Best short-term plan: A two-year certificate or associate’s degree can have a high return on investment after 10 years, particularly in nursing. Veeb Nassau County School of Practical Nursing and Putnam Westchester BOCES-Practical Nursing Program rock 40-year payoffs of $1.4 million, which are in line with the payoffs of four-year degrees from Northwestern University or the University of Chicago. #gonursing

Chart to look it up your school

Was your college worth it?

Why it’s hot:

Because of all the questions it arises!

Is it worth it for some people to go to certain schools? Shines a bit of more light not only on the institution but a bit on the actual attendees.

average age of entry for CUNY schools is higher than private schools. Why is that?

And some of them average 33. So the idea of the typical college grad is different than the norm.

What are the stats for you school?

If you were on a Desert Island, what 5 apps would you use?

Google came out with Desert Island App. An experimental app, where you choose your top 5 essentials and see how well you were at sticking to just those. The next day, you bring it down to 4. Simple enough, there are a ton of apps like this that strip down your home screen to have less UX influence.

I can’t help but wonder what data they could possibly be getting out of this. Could this be a way to fuel the next Pixl phone, by seeing your top apps and then going into that space and creating them to be even more addictive? This could also be a way to segment a certain type of person, with their whole host of information on you (if you have gmail).

Also, PS, if you change the interface on your phone to black and white it helps phone usage too. Just not specific addictions like twitter.

Source

You can now practice firing someone in virtual reality

Meet Barry, you are about to ruin his day, over and over and over again. ‘his sole purpose in life is to listen patiently, and then protest or sob a little as you fire him from an imaginary job in virtual reality.’

Barry was created for managers to work on and practice the ‘soft skill’ of firing someone in Virtual reality. Created by Talespin, a VR workplace training company.

He will protest, put his head in his hands, sob and other actions will have him shout and yell.

Many people are using these VR tools for training.  Imagine a world with perfect interactions. You try to ask someone out on a date and you have a chatbot for that and their personality type, or you strike up conversations based on how you interact. What if it went as far as making a room laugh, because you practiced it, it can work out well.

What ways can this become an opportunity for us?

What if ADT had a VR set where you watch someone ransack your house and you can’t stop them. Or an interaction with your home and a sort of meditation where the idea of safety and comfort are a focus, you dim the lights to a blue color, and that promotes safety, or different shades of blue.

What if we created what MIT did with designers:

So maybe not 100% but what if our maps were VR? Each decision point would pop up and then you would chose which way to go. Like an adventure game.

You can now practice firing someone in virtual reality

Come Fly with Me, Lets Fly, Lets Fly to JFK

You have a flight coming up? You need to get to JFK? Forget about giving yourself time, just take Ubercopter which launched today for all Uber users. (Soft launch was in the summer for Premium members).

You can only take it to one place in Lower Manhattan near the Staten island ferry. Order a seat for $200-225. And you have to watch a safety video before takeoff. Using the helicopters operated from HeliFlite Shares a licensed company.

Also, the copter only shows up if you’re in the geofenced lower Manhattan area.

They say its price is comparative to other companies doing the same thing. But Uber does offer on ground transportation after your flight.

It’s hot not because its helicopters that don’t actually solve a problem, it only solves procrastination but so would hiring an assistant for a day at 200-225.It IS hot because this is a stepping stone for UberAir their all electric ride sharing network launching in 2023. But they have to really burn through a little more fossil fuel before they can go electric.

https://www.reuters.com/article/us-uber-copter/uber-makes-jfk-airport-helicopter-taxis-available-to-all-users-idUSKBN1WI13N?feedType=RSS&feedName=technologyNews

https://www.engadget.com/2019/10/03/uber-copter-jfk-trips-october-7/

Leggo!

During AFOL’s Lego Ideas first live stream EVER, they announced that a 123 Sesame Street Lego set is in development.

Lego Ideas is where AFOL can have their (and your) dreams come true.

Fans can submit ideas and any submission that gets back by 10,000 supporters goes to the board for review.

This is how the Women of NASA Leggos are among many successful products to have originated on Lego Ideas.

123 Sesame street was 1 of 10 fan pitches that the Leggo Ideas team announced to be in development.

Among them :

-Playable Leggo Piano

-The Office NBC Leggo Set

-Machu Piccu

being developed along side our beloved sesame street.

The 123 Sesame Street wont be for the usual preschool target will require more skills and be a bigger kid (or millennial).

10,000 Votes for Leggo On Sesame Street

There is a community that has built on Lego Ideas where you talk about your love for Legos. Along with Contests and Activities to keep you engaged.

Currently if you want to vote,

I can’t see it.

The Non-profit > Braille institute wants to reach more people. Especially when there are millions of people that are blind and a growing population that have increasing vision impairment.

Which leads to – Atkinson Hyperlegible.

This typeface at first looks like any other just like the one you’re seeing right now. But, theirs are distinctly different when you have 0 and O, or what about 1 and l.

I think this is incredibly helpful, is it something that will take? In a world where websites are geared toward making sure that its accessible? I think its a clever way to bring awareness. But will it go unseen?

This typeface hides a secret in plain sight. And that’s the point

 

OK, Focus!

  • Concentration with the world at your fingertips is hard.
    • Its harder when you have pinging of texts, emails.
  • Cambridge researchers say they have a solution!
      • A GAME that helps you stay focused!(What an oxymoron right?)

      (Also a fun fact, anytime you get sidetracked, it takes an average of 28 minutes to get back on task.)

      The game is called Decoder.

    • You detect a series of numbers (3,5,7) (2,4,6) (4,6,8).
    • These numbers are the codes that direct them to clues to solve missions.
  • This works the frontal parietal lobe (involves concentration). The idea is that the more you work this, the stronger it gets.
  • Plasticity of the brain, learning or strengthening new things.

FINDINGS

  • After users played decoder for 8 hours (within the month) they showed significantly better attention than people who didn’t play the game.
  • SOME say it is comparable to the effects of Ritalin (ADHD drug) Some researchers are skeptical

Why is this hot?

  1. This feels like a big trend. With timers on YouTube, and Apple reminding us screen time to get away from our phones. This game helps us focus.
  2. Attention is a serious thing to think about especially, that kids who are younger and younger are using tech. What is it doing to their attention spans?

Ending Q’s:

  • Is there a way for a brand to either use these techniques to harness attention, or get behind this and help push this trend of put your phone down?
  • Which brands do you think should help you put your phone down?
  • Should this be something that companies can use for their employees? 20 minute decoder break.
  • Would you use this?

Brain Training App

I can’t read you like a cake.

Amazon’s algorithm is reading a new emotion on faces: fear

Amazon’s Rekognition is a face detecting software that is supposed to know when you are feeling an emotion.

Technically, the algorithm works by learning how people’s faces usually look when they express fear. Then, when you show it a new image, it can tell you with a certain probability whether that person’s face is communicating the emotion of fear, leaving the human to then decide what to do with the information. The company’s descriptions of the product claim that “Amazon Rekognition detects emotions such as happy, sad, or surprise, and demographic information such as gender from facial images.”

Can we build something that humans don’t even know how to do.

Example, we built calculators, because we have figured out math and needed a quicker way to get passed tedious examples to tackle harder ones.

We rarely understand each other, and emotions are so variable for different people. What may seem like a flash of anger might be disgust for some or a twitch for another.

Answer: It’s not working, but Amazon is still selling it. It falsely matched 20% of California’s state legislatures photos. 20%! They’ve sold it to marketing companies, no surprise. But they are marketing to police forces, and immigration agencies. Where there could be a problem.

“In the past, civil rights groups, AI experts, and even some of Amazon’s own investors have asked the company to stop deploying its facial recognition technology given industry-wide issues with accuracy”

Ethically, how can someone buy half-baked technology? Why would you want half a baked pie?

 

 

Your Brain, and how we will tap into it.

How easy will journey/relationship maps be with this new Facebook mind reader?

Facebook is funding and assisting in a University of California San Francisco study aimed at giving people with serious brain injuries the chance to type words with only their minds. The research is showing real results and promise. Facebook hopes to use the underlying technology as a basis for a new brain-computer input mode for augmented-reality glasses that you wear all day.

If Facebook’s researchers can get their headset to accurately detect which neutrons are firing, they may be able to use algorithms based on the USCF research to map neurons to specific letters, then words the user is thinking of.

Facebook Envisions AR GLasses that read your thoughts isn’t just a dream

This is not the first time someone tries to map out a brain and how we process speech though! Here is a podcast about it here -> Freakonomics podcast on how your brain tells stories.

And here is a cool interactive 3-D Semantic Map that the Gallant institute created after creating the brain map that the podcast above details. Gallant Lab 3D Brain

Why it’s hot.

Besides being a cool look into what your brain does in your skull all the time. Ever since you were born. that you don’t have to put an ounce of energy into?

It brings the cliche, living in your own world, to reality. And because there are so many questions we can ask about the future, what that means for our brands, or about language and communication in general.

Weightless living, only connecting.

Questions: How much more personal do our messaging have to be to match this sort of personal 24/7 virtual reality? In how many ways do/can we understand language and meaning? What comes first the language or the meaning?- If you think its meaning, then what happens when you hear a word you don’t know? -If you think its language, what did you naturally feel for a caretaker before you knew the word for it? What would life be like if we could communicate via telepathy -can we communicate solely via meaning? If we could communicate only via meaning, would there ever be arguments? Will there be a group telepathy meeting?

And many more.