The first step to know anything, is know the name of it.
What is in a name? Why does Destiny’s Child command you to say it?
Names are an indicator of value.
When someone knows your name, you probably know them. If you go to a store enough and they know your name, and others can imply you’re probably there all the time, this translates into better interactions because you are then valued.
Pronunciations are an indicator of knowledge.
There are approximately 1001 ways to butcher a name, and most of us have heard ours sliced and diced in a few ways. If not your first name, then probably your last. I know my own knife is pretty sharp at times. Albeit, a forgivable mistake, but when someone gets it right, doesn’t it feel like they get you a little bit better? You’re astounded, taken back a little, you probably think, How did they know that?
The difference between knowing a fashion brand like Vetments by name and knowing it’s pronounced – (Vet-Mo). Knowing Louis Vuitton and knowing it’s pronounced (Loo-wie V-wo-ee-to). You become closer to the brand.
Ignorance is not bliss.
On the other hand when someone does get it wrong, depending on the person, it can spark quite negative emotions and can be quite triggering for some. Henrich Heins – a German poet in his 1839 autobiography goes in depth about his name and all of the emotions he felt at one point or another. He says, “…there is something unpleasant in having one ‘ s name mispronounced . Some people are made very angry by it.” (Him being one of them but don’t worry in his older age he came to terms with it.)
Where would this value matter most?
Places like job interviews where you need to show your skills or that you’d be a fit employer or employee. You are showing off you value the person by knowing their name, knowledgeable by pronouncing the name correctly and bonus points of memorable if they have a difficult name. If someone knows how to say your name, you can skip the apologies, awkward acceptances, or glazing over the you-already-told-them-how-to-say-your-name-but-they-still-get-it-wrong-after-anger and get to showcasing all your skills.
LinkedIn has had for a long time the option to phonetically enter your name in so people would know how to say it. They will now be rolling out a new feature where you can upload a 10 second audio clip of you saying your name.
There are a plethora of ways that using someones name can enhance conversation. It’s direct and it’s personal, it’s not Hey! it’s Hey Chantelle! You are engaging them to speak, you are showing them you value them, and know them. And you are nominating them to engage with you, in a personal and direct way, vs the Hey which is impersonal. (Social Science & Conversation Analysis by Harvey Sacks) We see this in email marketing as well, seeing an email addressed to you is more attractive than one that doesn’t include it.
Source: The Verge
Why it’s hot:
A place for personalization that enable better and more valuable social interactions.
What if –
When you placed an order to a store, and you actually got in the store they knew how to pronounce your name when you got there.
What if this was a security measure? To access an account you have to pronounce the name.
What if you pronounced your name when you call a customer service number, and they answered with the correct pronunciation of your name?