AT&T Announces a VR Escape AdverGame

AT&T AUDIENCE Network created a VR escape advergame for their new show Mr. Mercedes. The game is all told from a first person perspective, putting the user in the shoes of the characters in the show to discover clues and find a way to escape.

The game incorporates footage directly from the set of Season 2 making it look awesome and is a great tease for watching the show. That along with it being a VR escape game, a genre that doesn’t have a flooded market, yet for gamers makes this advergame really stands out with the gamer audience.

“Escape before time runs out or be trapped in Brady’s lair forever! And, whatever you do, don’t let him inside your head.”

 

 

Why it’s Hot:

  • Unique advergame
  • Great way to have gamers find out about the show that were unaware of it previously
  • Innovative way to advertise in VR