Looking for space to advertise, look no further.
The Wakino Ad Company is literally turning heads with it’s out of the box new product offering. It is now placing advertising in the armpits of young women. Armpit rentals start at about 10,000 yen (S$120) an hour. No word on what the ad wearer gets.
They are recruiting for aspiring models on their site, are open to male models as well, and even organizing an armpit beauty contest.
Why It’s Hot
Because it shows the importance of matching product to placement.