AR coming to eBay…


Details are a bit scant, but eBay announced this week it will soon be integrating AR functionality into its app.

Per Fortune, “The San Jose, California-based marketplace said it’s working on an AR kit that, for example, will let car enthusiasts see how the images of new wheels would look on their vehicles before making a purchase. Another feature will help sellers select the correct box size for an item by overlaying an image of the box on the merchandise.”

Why It’s Hot:

While not the newest kid on the block (eg, Ikea has used AR for years), eBay is a massive marketplace where millions of people globally buy and sell things. With physical retail integrating technology to fight back against the convenience of e-commerce, this is an example of e-commerce trying to bring elements of physical retail to the digital world. One of the big disadvantages of e-commerce is usually you’ll only see a bunch of images of a product, which in eBay’s case may or may not be of the actual product you’re buying. The ability to see what something looks like in a virtual 3 dimensions is a major new advantage.

Also to note this week – eBay hired former Twitter data scientist Jan Pedersen to lead its AI efforts.

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