Apple has plans to leverage Beats to build a Spotify competitor, according to 9to5Mac.The paid streaming music service will use Beats’ content and technology but get a new name and a fresh Apple design, according to anonymous Apple sources. The service’s target price will be $7.99 per month. In contrast, Spotify Premium comes in at $9.99 a month; Google Play Music does too, though it originally launched for $7.99.
The technology relies on cloud-based streaming, and there’s a search feature that will let you instantly look for songs in your iTunes library but also search for streaming music. Users will be able to select specific tracks to store on their iOS devices and/or computers, or keep all songs solely in the cloud. Apple will also deeply integrate Beats Music’s Playlists, Activities, and Mixes features into the new service, letting users access a vast array of pre-made, human-curated playlists to fit various activities.
Apple reportedly plans to launch the service sometime this year, possibly at the Worldwide Developers Conference in June.
Why It’s Hot
According to anonymous Apple sources, this service will be “deeply integrated” into iOS, iTunes, Apple TV and will even be available as an Android app. Our clients have seen success advertising to “music enthusiasts” on Pandora and Spotify so this is something we should keep an eye on to explore potential advertising opportunities in the future.